What arbomedia s.r.o. does

ARBOmedia s.r.o. is a Czech media representation firm that monetizes advertising inventory on behalf of website publishers and sells it to advertisers and media agencies. The company operates a portfolio of more than 88 Czech web projects (including flagship relationships with Livesport/Flashscore and Extra Online Media) and claims reach across approximately 50% of the Czech internet population, equating to 6.7 million monthly users when combined with its parent Tiscali Media. The business model is a transaction-fee / commission structure built on two representation modes — exclusive partnership contracts (where ARBOmedia holds sole rights to sell a publisher's inventory) and non-exclusive brokerage agreements — complemented by professional services for campaign planning, fulfillment control, and optimization.

The company's underlying technology is built around the PERFORMAX advertising platform, developed over a decade by sister company Performax.cz within the same DIGNITY investment group. PERFORMAX handles display ad serving, programmatic monetization, and inventory optimization. ARBOmedia layers behavioral targeting on top, segmenting audiences into ten interest categories (Travel, Finance, Automobiles, Beauty & Style, Health, Electronics, Work & Education, Culture, Sports, Real Estate) across roughly 73 websites with nearly 3 million monthly real users. Custom advertising formats include the VideoFullBranding format, which combines full-branding placement with video content and was early-adopted by Mercedes for a C-Class Kombi campaign. The product surface is organized into thematic packs (Women, Men, Health, Lifestyle, News, Business, Gaming, Regional) that allow advertisers to buy pre-bundled audience segments.

Go-to-market is direct sales to enterprise advertisers and media agencies operating in the Czech market, paired with channel-driven publisher acquisition. ARBOmedia is a private limited company (s.r.o.) headquartered in Prague, owned through the DIGNITY investment group alongside Tiscali Media (publisher), Performio.cz (digital media agency), Performax.cz (technology), and Antiadblock.com — an integrated Czech digital advertising stack. The company is led by CEO Petr Jaroš (in role since the 2014 re-establishment under DIGNITY following Goldbach Group's Czech exit), with Commercial Director Karel Brýdna (ex-ZenithOptimedia/Publicis) and Financial Director Xenie Matuchová (ex-MediaCom/BNP Paribas). Revenue is not publicly disclosed.

Name

arbomedia s.r.o.

Legal name

ARBOmedia s.r.o.

Website

https://arbomedia.cz

Company type

Private

Founded year

2014

Operating status

Operating

Short description

ARBOmedia is a Czech media representation firm that monetizes advertising inventory for 88+ publisher websites and sells it to advertisers, claiming roughly 50% Czech internet market reach through its DIGNITY/Tiscali Media group integration.

Ownership category

akta.pro rank

Product category

Online Media Representation and Digital Advertising Services

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Online media representation
• Display advertising services
• Video advertising formats
• Mobile advertising solutions
• Behavioral targeting advertising

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Media Representation/Advertising Sales: ARBOMedia generates revenue by representing publishers' advertising inventory to advertisers and media agencies. They earn commissions on advertising sales across their portfolio of 88+ websites covering display, video, and mobile formats.
2. Advertising Campaign Services: Revenue from providing campaign planning, optimization, and fulfillment services to advertisers seeking to reach audiences across the publisher network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ARBOMedia is an interactive media representation company that represents publishers' online advertising inventory across a portfolio of 88+ Czech web projects. It sells display, video, and mobile advertising formats to advertisers and media agencies through two commercial models — exclusive representation and brokerage agreements — supported by campaign planning, behavioral targeting, and campaign optimization services. Together with parent TISCALI MEDIA, the offering reaches approximately 50% of the Czech internet market (6.7 million monthly users).

Product overview

ARBOmedia s.r.o. is an interactive media representation company providing display, video, and mobile advertising services as part of TISCALI MEDIA group. The company operates a portfolio of 88+ web projects and manages thematic advertising packages (packs) including Women Pack (2.6M UU), Men Pack (1.5M UU), Health Pack (1.9M UU), Lifestyle Pack (2.2M UU), News Pack (1.4M UU), Business Pack (0.9M UU), and Games Pack (0.4M UU). The company offers two partnership models for publishers: exclusive representation and brokerage agreements. Key services include media representation, campaign planning, fulfillment control, behavioral targeting, and campaign optimization. The product portfolio includes various advertising formats such as VideoFullBranding and standard display formats across desktop and mobile devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Display Advertising Services Sale of display advertising placements (banners and standard ad formats) across ARBOmedia's portfolio of 88+ Czech web projects, offered to advertisers and media agencies.
• Video Advertising Services Video advertising inventory and formats (including VideoFullBranding, which combines full branding space with video playback) across ARBOmedia's publisher portfolio, available to advertisers and media agencies.
• Mobile Advertising Services Mobile-format online advertising across ARBOmedia's managed publisher portfolio, including mobile inventory such as the Livesport mobile app, sold to advertisers and media agencies.
• Media Representation Services Outsourced media representation for Czech publishers and web portals, providing exclusive or brokerage sales rights for their advertising inventory, with campaign planning, order fulfillment control, and campaign optimization.
• Behavioral Targeting Interest-based advertising targeting offering sold to advertisers, enabling purchase of ads aligned to user interest segments across the publisher network.
• Thematic Advertising Packs (Women, Men, Health, Lifestyle, News, Business, Gaming) Pre-built advertising packages that bundle inventory from multiple Czech sites by audience theme (Women 2.6M UU, Men 1.5M UU, Health 1.9M UU, Lifestyle 2.2M UU, News 1.4M UU, Business 0.9M UU, Gaming 0.4M UU), sold to advertisers as a single buy.
• Regional Pack for Prague and Central Bohemia Regional advertising package targeting Prague and Central Bohemia via a bundle of regional Czech websites, sold to advertisers seeking geography-specific reach.
• Campaign Optimization Services Campaign planning, order fulfillment control, and optimization services provided to publisher partners to maximize advertising revenue and campaign effectiveness.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Livesport (Flashscore)flagshipStrategic or Co-development Partner · 2 June 2023Livesport, the global provider of sports scores and information, selected DIGNITY group for monetization of advertising space in Czech Republic. Tiscali Media/ARBOmedia sells advertising for Livesport websites (Livesport.cz, Eurofotbal.cz, Tenisportal.cz) and mobile app, reaching 380+ million page views and 1+ billion ad impressions monthly. PERFORMAX system handles display advertising and programmatic.
• Extra Online Media (EOM)coreStrategic or Co-development Partner · 15 November 2021Extra Online Media selected ARBOmedia as new advertising representation partner. EOM operates websites reaching 58% of Czech internet population (5+ million monthly users): eXtra.cz, Lifee.cz, G.cz, Toprecepty.cz, Extralife.cz, OneTV.cz. Some inventory remains with EOM's own sales team.
• Toprecepty.czminorChannel Partner/ Reseller/ Distributor · 25 November 2019ARBOMedia began exclusive cooperation with Toprecepty.cz, the largest online recipe portal in the Czech market, reaching 1.8 million monthly real users according to Netmonitor.
• RF Hobby, s.r.o.minorChannel Partner/ Reseller/ Distributor · 28 March 2017RF Hobby websites added to ARBOmedia portfolio from April 2017: Epochaplus.cz (450K RU), 21stoleti.cz (259K RU), Epochalnisvet.cz, Nasehvezdy.cz, iLuxus.cz, Rezidenceonline.cz.
• Tiscali Media, a.s.coreChannel Partner/ Reseller/ DistributorTiscali Media is the parent company of ARBOmedia within the DIGNITY investment group. Tiscali Media operates internet media and services reaching 4.3 million users monthly. ARBOmedia is a media representation company, and together the entities form a comprehensive advertising sales force for their combined publisher portfolios.
• Performax.cz, s.r.o.coreTechnology or IntegrationPerformax.cz provides PERFORMAX advertising system for display ad serving and programmatic advertising. The technology platform optimizes advertising space and has been developed for 10 years.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Seznam.cz: Czech Republic's largest internet company and the principal homegrown competitor in online advertising; operates Sklik search ads and a proprietary display ad network reaching the majority of Czech users, directly competing with ARBOmedia for both advertiser spend and publisher inventory.
• MAFRA: Major Czech media house (iDNES.cz, Lidovky.cz, etc.) with its own in-house advertising sales force; competes with ARBOmedia by directly monetizing large Czech news and lifestyle audiences, and is a potential publisher-client as well as a competitive threat to ARBOmedia's media representation business.
• Czech News Center: Czech publisher group operating Blesk, AHA!, and other mass-market titles with proprietary advertising operations; overlaps with ARBOmedia on Czech audience reach and competes for the same brand budgets in the local market.

Broad incumbents

• GroupM: WPP's global media investment arm (Mindshare, Wavemaker, EssenceMediacom) with Czech operations; competes for the same advertiser budgets through media planning and buying across Czech publishers, and represents the largest incumbent ARBOmedia must displace or partner with to win premium clients.
• Publicis Groupe: Global advertising holding company with Czech operations (ZenithOptimedia, Starcom, Publicis Media); ARBOmedia's Commercial Director previously worked at ZenithOptimedia/Publicis. Competes as full-service media buyer for Czech advertiser budgets.
• Dentsu: Global advertising holding company with Czech media agency operations (Dentsu Czech Republic); competes for Czech advertiser budgets through end-to-end campaign management, media planning, and buying across local publishers including some in ARBOmedia's portfolio.

Emerging players

• Adform: Nordic/Central European ad tech and programmatic platform that operates in the Czech market; comparable as an ad technology enabler and indirect competitor via programmatic buying that can disintermediate traditional media representatives like ARBOmedia.
• Strossle: Nordic/Central European content recommendation and native advertising network; comparable as a regional ad tech player serving publishers in adjacent geographies, with overlapping formats (native, content distribution) that compete for the same ad budgets ARBOmedia's publisher portfolio monetizes.
• H1.cz: Czech digital performance agency; competes with ARBOmedia in the Czech online advertising space, particularly for digital ad budgets from Czech advertisers seeking programmatic and performance campaigns.
• AdActive: Czech online advertising agency with proprietary ad serving and trading desk capabilities; competes with ARBOmedia for Czech display, video, and programmatic budgets from local advertisers, and serves as a peer in the Czech digital media ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about arbomedia s.r.o.