alphachocks

What alphachocks does

Alphachocks, legally operated through AEROGENIUS SA and headquartered in Biel-Benken, Switzerland, manufactures and sells lightweight foldable aircraft wheel chocks for aviation operators worldwide. The company was founded in 2015 by a retired aviation professional with more than 40 years of industry experience, assisted by his daughter, and produces 100% Swiss-made hardware using forged 6082 T6 aluminum (MINI and MID lines) and a proprietary ACC-Process (Automated Composite Compression Process) carbon fiber composite (MAX line). Its three core SKUs cover aircraft from light helicopters up to the largest cargo aircraft (up to 350t MTOW) and are positioned as 10-20 times lighter and more compact than traditional rubber chocks, with a foldable dead-center locking mechanism that prevents skidding and sticking under wheels.

The commercial model is primarily direct-to-consumer via a Shopify-powered e-commerce store (alphachocks.com) shipping globally via FedEx with signature-on-delivery, supplemented by an authorized dealer network spanning Switzerland, Germany, Belgium, Hungary, the United States (Arizona, Texas, Florida), the Philippines, and Australia, plus indirect reach into Africa and South America. Pricing ranges from CHF 175 per MINI unit to CHF 1,520 per MAX unit, with bundle configurations (2, 4, or 6 units with soft-case) reaching CHF 6,280, and a customization catalog (RAL powder coating, laser engraving, reflecting logos, micro spikes, heavy-duty weather plates, custom soft-case stitching) layered on top as add-on revenue. A flagship integration with MOTOTOK AG yields a co-marketed Twin Bundle pairing ALPHACHOCKS MID with magnetic stainless steel holders purpose-built for the MOTOTOK TWIN Series.

Customer segmentation is intentionally broad across commercial airliners, business aviation, general aviation, helicopter operations, military aviation, and ground handling/FBO use cases, with no disclosed enterprise anchor customers or institutional funding. Marketing relies on the website, Instagram, downloadable product brochures and fact sheets, and direct inside-sales contact. The company has no public AI/ML, API, app, or software platform layer; its defensibility rests on proprietary materials technology, the Swiss Made label, founder credibility, and ecosystem integration with ground-handling OEMs.

Name

alphachocks

Legal name

AEROGENIUS SA

Website

https://alphachocks.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Alphachocks (AEROGENIUS SA) is a Swiss manufacturer founded in 2015 that designs and sells lightweight foldable aircraft wheel chocks — covering light aircraft through 350t cargo planes — directly to global aviation operators via e-commerce and a multi-region dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Biel-Benken

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Aircraft Chock Hardware Sales: Primary revenue stream from one-time sales of physical chock products. Three core product lines: MINI (light aircraft/helicopters, up to 20t MTOW), MID (flagship, up to 65t MTOW), and MAX (heaviest aircraft, up to 350t MTOW). Products sold as individual units or bundled sets (2, 4, or 6 units) with optional soft-cases.
2. Customization Add-ons: Additional revenue from customization options including laser engraving (carbon, aluminum, aluminum colored), custom RAL color powder coating, customized soft-case stitching, reflecting logos, and micro spikes. These are add-on purchases layered on top of base product sales.
3. Accessories: Accessories including magnetic stainless steel chock holders (CHF 123), chock holders for tow trucks, and heavy-duty weather plates for MAX. Sold as standalone add-on purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels5 records

Core offering

Alphachocks manufactures and sells lightweight, foldable aircraft wheel chocks under three tiers: MINI (for light aircraft/helicopters up to 20t MTOW), MID (flagship, up to 65t MTOW), and MAX (carbon fiber composite, up to 350t MTOW). The chocks are 10-20x lighter than traditional rubber chocks and feature a foldable locking mechanism. Products are sold direct-to-consumer via Shopify e-commerce and through regional resellers globally.

Product overview

Alphachocks is a Swiss-made aircraft chock company offering three core chock products: MINI (for light aircraft up to 20t), MID (flagship model for aircraft up to 65t), and MAX (carbon fiber composite chock for aircraft up to 350t). All chocks feature a foldable/collapsible mechanism and are 10-20 times lighter than traditional rubber chocks. Products are sold individually, as bundles with soft-cases (2, 4, or 6 packs), and with customization options including Rhino Polyeruthane coating, color customization (RAL colors), laser engraving (carbon, aluminum, colored aluminum), and accessories (magnetic chock holders, heavy-duty weather plates, micro spikes). The company was founded in 2015 by a retired aviation professional.

Differentiator

Problem solved

Functional benefit

Products and services

• ALPHACHOCKS MINI Ultra-lightweight foldable aircraft chock weighing 0.3kg (0.7lbs), designed for light aircraft and helicopters up to 20t MTOW with wheel sizes up to 50cm. Made from 6082 T6 Forged Aluminum with collapsible mechanism.
• ALPHACHOCKS MID Flagship foldable aircraft chock weighing 1.3kg (2.9lbs), designed for aircraft up to 65t MTOW with wheel sizes up to 75cm. Made from forged 6082 T6 aluminum with collapsible mechanism and spikes on both sides for maximum grip.
• ALPHACHOCKS MAX Heavy-duty aircraft chock weighing 3kg (6.6lbs), designed for the world's heaviest aircraft up to 350t MTOW with wheel sizes up to 125cm. Made from carbon fiber composite using the proprietary ACC-Process technology.
• ALPHACHOCKS MID (one side Rhino Polyurethane – NO soft-case) MID chock variant with Rhino Polyurethane coating on one side for maximal grip on tarmac and damage-free hangar floors. Sold without soft-case.
• Magnetic Stainless Steel Chock Holder for ALPHACHOCKS MID 100% magnetic stainless steel chock holder for ALPHACHOCKS MID. Provides secure storage on tow trucks or other metal surfaces. Specially designed for MOTOTOK TWIN Series integration.
• MOTOTOK Twin Bundle (2 ALPHACHOCKS MID Rhino Polyurethane + 2 Magnetic Chock Holders) Bundle featuring 2 ALPHACHOCKS MID with Rhino Polyurethane and 2 Magnetic Stainless Steel Chock Holders, specifically designed for the MOTOTOK TWIN Series.
• Micro Spikes Carbide spikes inserted into the bottom of the MINI chock for ultimate grip on icy surfaces and to protect the chock from damage.
• Heavy Duty Weather Plates Replaceable weather plates for extreme weather conditions, compatible with ALPHACHOCKS MAX only.

Quantifiable outcome

• 10-20x lighter than traditional rubber chocks (0.3kg vs. 7-12kg per unit)
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered flagship, core and standard.

• MOTOTOK AGflagshipGTM or Marketing PartnerMOTOTOK AG is an authorized dealer of Alphachocks in Germany (Hohenzollernstr. 47, D-47799 Krefeld) and also co-markets a special MOTOTOK Twin Bundle featuring 2 ALPHACHOCKS MID (with Rhino Polyurethane) and 2 Magnetic Stainless Steel Chock Holders specifically designed for the MOTOTOK TWIN Series. The partnership involves product integration and co-marketing, positioning Alphachocks as part of MOTOTOK's ground handling solution ecosystem.
• MOTOTOK America LLCcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Alphachocks in the USA (Florida), operating under the MOTOTOK brand and covering the US market. 100 Constant Ct, Sanford, Florida 32773. Serves as a key distribution partner in the important US aviation market.
• SATCOM Corp SAcoreChannel Partner/ Reseller/ DistributorAuthorized dealer in Switzerland, Alphachocks' home market. Via delle Aie 17, 6900 Lugano, Switzerland. Serves as the primary in-country sales representative and distributor for the Swiss aviation market.
• NSAC BVBAstandardChannel Partner/ Reseller/ DistributorAuthorized dealer in Belgium. Nieuwpoortsesteenweg 943, 8400 Oostende, Belgium. Aviation services specialist serving the Belgian aviation market.
• CEE AEROSPACE Ltd.standardChannel Partner/ Reseller/ DistributorAuthorized dealer covering Central and Eastern European markets from Budapest, Hungary. Hosszureti street 41-43 C.1.2., 1111 Budapest, Hungary.
• Aerial EngagementstandardChannel Partner/ Reseller/ DistributorAuthorized dealer covering Arizona, USA. 15170 N Hayden Rd, Suite 4, Scottsdale, Arizona 85260. Serves the southwestern US general and business aviation market.
• PAC Aviation International InccoreChannel Partner/ Reseller/ DistributorAuthorized dealer covering Texas, USA. 400 Portland, San Antonio, Texas 78216. Major hub for US aviation market coverage.
• ASIAN AEROSPACE AIRCRAFT SERVICE CENTERstandardChannel Partner/ Reseller/ DistributorAuthorized dealer covering Asia, Africa, and South America markets. Gate 8, Civil Aviation Complex, Clark International Airport, Pampanga 2009 Philippines. Serves as the primary distribution partner across multiple regions.
• Light Aircraft Pty LtdstandardChannel Partner/ Reseller/ DistributorAuthorized dealer covering Australia and Oceania. PO Box 313, 2088 Mosman, Australia. Serves the Australian and Oceania general aviation market.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Checkers Industrial Safety Products: US-based manufacturer of wheel chocks and industrial safety products, including heavy-duty aviation and ground support chocks. Most direct head-to-head competitor in the aviation/military chock category, though Checkers relies on traditional rubber and urethane construction rather than forged aluminum or carbon fiber.
• Tie Down Engineering: Long-standing manufacturer of wheel chocks, tie-downs, and securing hardware for aviation, trailer, and marine markets. Comparable in product category (wheel chocks for aircraft) with a broader catalog across transportation segments.
• Eagle Manufacturing: Manufacturer of safety products including rubber and polyurethane wheel chocks for aviation and industrial use. Direct product overlap with ALPHACHOCKS MINI/MID use cases, though Eagle's portfolio is broader and materials traditional.

Broad incumbents

• Vestil Manufacturing: Large US-based manufacturer of material handling, safety, and industrial equipment including wheel chocks. Comparable in product category but serves a much broader industrial customer base rather than specializing in aviation.
• Tronair: Established US manufacturer of aircraft ground support equipment including jacks, tow bars, and ground handling products. Comparable as an aviation GSE vendor with overlapping buyer base, though Tronair's portfolio is far broader than ALPHACHOCKS' chock-only focus.
• TLD Group: Global leader in airport ground support equipment, supplying airlines and ground handlers worldwide with tractors, belt loaders, and auxiliary equipment. Comparable buyer base (commercial aviation ground handling) but vastly broader product portfolio.
• JBT AeroTech: Major provider of airport ground support equipment, gate equipment, and air conditioning units for commercial aviation. Serves the same airport/ramp customer base as ALPHACHOCKS but as a broad GSE incumbent rather than a chock specialist.
• Malabar / Hydro Systems: Manufacturer of aircraft jacks, tripods, and ground support equipment with deep roots in aviation MRO. Comparable buyer (airlines, MRO providers, FBOs) and aviation GSE category, though product focus is jacks and lifting equipment.
• ITW GSE: Illinois Tool Works division providing ground power units, air conditioning, and ground support equipment to airports globally. Comparable airport customer base with significant scale advantage, but broader product portfolio rather than specialized chocks.

Emerging players

• Heli-Modul: European supplier of helicopter ground support equipment including chocks, ground handling wheels, and transport systems. Directly comparable in target segment (helicopter operations) and product category, but smaller and more helicopter-focused than ALPHACHOCKS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/alphachocks
• LinkedInlinkedin.com/company/alphachocks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alphachocks