parkettpartner

What parkettpartner does

ParkettPartner AS, founded in 1997 and headquartered in Brumunddal, Norway, is a privately held specialty contractor that supplies, imports, and installs wood and parquet flooring for residential, commercial, hospitality, and public-sector projects across Norway. The company positions itself as a total supplier, combining product distribution of branded flooring lines (HARO, Soar Duo, Barlinek, Design Flooring), professional installation by approximately 100 employees — the majority being long-tenured installers — and a dedicated maintenance and surface-treatment division for sanding, lacquering, and oiling. Operations are anchored by a nationwide delivery network dispatched from the Brumunddal logistics center, supported by an Oslo project office and two Floor Factory retail showrooms in Ringsaker and Oslo established in 2015.

The business operates a hybrid go-to-market. Enterprise project sales target construction companies, developers, and property owners — including AF Gruppen, Selvaagbygg, Hent, Veidekke, Betonmast, Bundebygg, and Olav Thon Gruppen — through dedicated project managers who follow engagements continuously. Consumer-facing sales run through Floor Factory showrooms and the company website for homeowners and small projects. Recent landmark scopes include Mjøstårnet (the world's tallest wooden building), Sommerro Hotel, Villa Copenhagen, Meierikvartalet (18,000 m²), The Hub Clarion Hotel (15,000 m²), and Vannkunsten (12,000 m²).

Revenue is generated through three streams: flooring product sales (hardware), installation services (professional services), and maintenance and repair services (professional services). Pricing is quote-based per project rather than tiered. The firm is BREEAM-NOR certified and sources from a PEFC/FSC-certified supply chain via HARO Flooring, qualifying it for sustainability-mandated tenders. The company has demonstrated cross-border execution capability with installations on request in Sweden and project experience ranging from Svalbard to Mozambique. No external funding rounds, M&A activity, or ownership changes are disclosed in the source data.

Name

parkettpartner

Legal name

ParkettPartner AS

Website

https://parkettpartner.no

Company type

Private

Founded year

1997

Operating status

Operating

Short description

ParkettPartner AS is a Norwegian specialty contractor founded in 1997 that supplies, installs, and maintains wood and parquet flooring for construction firms, developers, and homeowners across Norway via ~100 employees, a Brumunddal logistics hub, and Floor Factory retail showrooms.

Ownership category

akta.pro rank

Product category

Flooring Supply and Installation Services

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Wood Product Manufacturing (321)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Hardwood Floor Refinishing & Restoration (HSAPAGAB)

akta.pro secondary industries

Hardwood Refinishing/Sanding & Stain + Finish Application (HSAEAOAG), Engineered Wood Floor Repair & Refinishing (HSAGAFAB)

Keywords

• Wood flooring installation
• Parquet flooring supply
• Flooring maintenance services
• Subfloor system installation
• Residential flooring installation

Headquarters

HQ city

Brumunddal

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Flooring Product Sales: Sale of all types of wood and parquet flooring including lamellparkett, solid wood floors, laminate, sports floors, and subfloor systems from suppliers HARO, Soar Duo, Barlinek, and Design Flooring.
2. Installation Services: Installation of flooring, subfloors, baseboards, architraves, and doors by employed installers with long experience. Services include herringbone and checkerboard patterns, custom cuts for landings and stairs.
3. Maintenance and Repair Services: Own service personnel for replacements, repairs, and maintenance. Sanding and lacquering/oiling of floors to restore surfaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

ParkettPartner AS supplies, imports, and installs wood and parquet flooring for residential, commercial, hospitality, and public projects. Its offering combines product delivery, subfloor and flooring installation, trimwork, casing, and door installation, custom herringbone and checkerboard layouts, and surface restoration through sanding, lacquering, and oiling, carried out by its own employed installers and service personnel.

Product overview

ParkettPartner AS is a total supplier of delivery and installation of all types of wood and parquet flooring. The core offering consists of installation services for lamellparkett (laminate parquet), heltregulv (solid wood flooring), laminat, sports flooring, and subfloors, supplemented by specialized maintenance services including sanding, lacquering, and oiling. The company distributes branded products from suppliers HARO (German parquet, laminate, and design flooring), Soar Duo (two-layer plank flooring), Barlinek (European parquet), and Design Flooring (UK vinyl flooring). Floor Factory serves as the retail showroom and sales outlet brand, operating physical stores in Ringsaker and Oslo.

Differentiator

Problem solved

Functional benefit

Products and services

• ParkettPartner Delivery and Installation (ParkettPartner Levering og montering) Total supply of delivery and professional installation for wood and parquet flooring, including laminate parquet (lamellparkett), solid wood flooring (heltregulv), laminate, sports flooring, and subfloors, with installation of trimwork, casing, and doors and custom pattern work on landings and stairs, delivered by ParkettPartner's own employed installers.
• ParkettPartner Maintenance (ParkettPartner Vedlikehold) Specialized surface-treatment department for wood flooring, offering replacement, repair, service, sanding, and recoating with lacquer or oil to restore wood floors.
• HARO Parkett Parquet, laminate, and design flooring from Germany's largest manufacturer, positioned as the main supplier brand available through ParkettPartner's project and retail channels.
• Soar Duo Two-layer plank flooring with a 4 or 6 mm precious-wood top layer, natural finish, underfloor-heating suitability, and a Rubio Monocoat oil finish that can be sanded multiple times.
• Barlinek European-produced parquet flooring offered in 1-stave and 3-stave designs, supplied as a branded wood-flooring line.
• Design Flooring UK-produced vinyl flooring available in a broad selection of surfaces and qualities, supplied as a branded resilient-flooring line.
• Floor Factory Retail showroom concept established in 2015 with stores in Ringsaker and Oslo, where customers can browse samples of standard and custom flooring options from the HARO Parkett, Soar Duo, Barlinek, and Design Flooring ranges and arrange supply and installation.

Quantifiable outcome

• Skifabrikken project achieved 92/100 customer satisfaction score vs 74/100 national average for new build projects

Named customers11 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Floor Factory AScoreChannel Partner/ Reseller/ Distributor · 1 January 2015Retail store concept established in partnership with ParkettPartner in 2015. Showrooms serve as display windows for ParkettPartner's projects. Stores in Ringsaker and Oslo are open to everyone, including those with small home projects. Employees are skilled and engaged with passion for flooring.
• HARO FlooringcoreChannel Partner/ Reseller/ DistributorGermany's largest manufacturer of parquet, laminate, and design flooring. Family business with over 150 years of wood processing experience. HARO is ParkettPartner's main supplier with 100% PEFC and FSC certification. Products available in over 90 countries with premium quality positioning.
• Soar DuocoreChannel Partner/ Reseller/ DistributorTwo-layer plank flooring with natural, timeless elegance. Features 4 or 6mm precious wood top layer. Eco-friendly product suitable for underfloor heating. Can be sanded many times with Rubio Monocoat oil finish. Suitable for commercial spaces like restaurants, hotels, and offices as well as private homes.
• BarlinekminorChannel Partner/ Reseller/ DistributorOne of the world's largest parquet manufacturers. Based on exclusively European production with a wide selection of 1-stave and 3-stave parquets.
• Design FlooringminorChannel Partner/ Reseller/ DistributorEngland's leading manufacturer of vinyl flooring. Large selection of surfaces and qualities.
• Osmo Norge ASminorChannel Partner/ Reseller/ DistributorLeading company in floor oils and surface treatment. Provides finishing products for wood flooring.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Boen AS: Norwegian manufacturer of hardwood parquet flooring with a comparable Nordic premium positioning. Operates in the same wood parquet category that Parkettpartner distributes and installs, competing for the same Norwegian construction and residential demand.
• Kahrs: Swedish-founded multi-layer hardwood flooring manufacturer and one of Europe's largest wood flooring brands. Closely comparable product category (engineered parquet) and overlapping Nordic premium distribution footprint that Parkettpartner serves.
• Berry Alloc: Nordic-origin manufacturer of laminate and vinyl flooring with strong Scandinavian distribution. Directly comparable product portfolio (laminate, vinyl, parquet) and overlapping Nordic construction-market customer base.

Broad incumbents

• Tarkett: Global flooring manufacturer with strong presence across wood, vinyl, and laminate categories. Competes for the same commercial and residential flooring specification decisions and supplies large European construction projects at scale.
• Pergo: Pioneer of laminate flooring with European manufacturing and broad retail/contractor distribution. Competes in the same laminate and wood-look categories that Parkettpartner supplies and installs in the Norwegian market.
• Interface: Global commercial flooring solutions provider competing for the same large commercial flooring specifications (hotels, offices, public buildings) where Parkettpartner has secured major wins such as Sommerro and Hub Clarion.
• Mohawk Industries: World's largest flooring manufacturer covering wood, laminate, vinyl, and ceramic. Competes broadly in the same flooring categories Parkettpartner distributes and serves as a global incumbent setting pricing and supply benchmarks.
• Forbo Flooring Systems: European-headquartered manufacturer of commercial and residential flooring including wood and resilient categories. Competes for European commercial flooring specifications and project-based supply contracts similar to Parkettpartner's Norwegian hotel and office work.
• Mannington Mills: Established North American flooring manufacturer with wood, laminate, and resilient product lines. A broad incumbent with comparable project-supply capabilities in the wood flooring category where Parkettpartner specializes.

Emerging players

• Bjørken Treindustri: Norwegian wood products manufacturer focused on domestic hardwood processing and specialty wood components. Operates in the same Norwegian wood products ecosystem, with overlapping customers in residential and light-commercial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/parkettpartner
• Instagraminstagram.com/https://www.instagram.com/parkettpartner_as
• LinkedInlinkedin.com/company/parkettpartner-as

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about parkettpartner