Unboxed
Unboxed is a London-based digital agency and service design consultancy that designs and builds digital products for UK public sector and commercial clients, with particular depth in NHS healthcare, central and local government, and select enterprise customers across culture, energy, and consumer brands.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What Unboxed does
Unboxed Consulting Limited is a London-headquartered, privately held digital agency and service design consultancy operating for approximately 20 years in the UK market. The firm designs and builds digital products and services for organisations across the public and commercial sectors, with particular depth in healthcare (NHS trusts, SH:24, Public Health England), central and local government (UK Parliament, MHCLG, multiple councils), and a portfolio of commercial clients spanning culture, energy, and consumer brands (V&A Museum, char.gy, Deliveroo, Funding Circle, Carwow, Channel 5). Its core offerings include Innovation Solutions (strategic design and rapid prototyping), Technical Solutions (AWS cloud infrastructure and application development), and a Digital Accelerator engagement model, supplemented by productised assets such as the Back Office Planning System (BOPS) for local planning authorities, the NHS Remote Monitoring Service for chronic disease management, and the SH:24 digital sexual health platform.
The company's technology stack is anchored by AWS cloud infrastructure (delivered by an AWS-certified team), Ruby on Rails application development, and open-source platform builds including API-first architectures. Unboxed-generated products have demonstrated measurable impact: SH:24 has processed over 2 million STI test kits with 98.4% user satisfaction and 95% order completion; BOPS has delivered 30% time savings in planning application assessment across 19+ engaged council teams; and the NHS remote monitoring service has registered 1,900+ rheumatology patients with 70-79% PROMs completion. The firm also delivers infrastructure projects such as the V&A Museum's 5,000-page CMS launched live within two weeks.
Unboxed operates as a professional services consultancy with project-based engagements and multi-year contracts, priced individually per scope. It distributes services through direct sales, government procurement frameworks (G-Cloud 14 across all three lots, Digital Outcomes 6, Research & Insights DPS, Spark DPS, Low Value Purchase System), and content marketing (blog, podcast, conference speaking). The company is independently owned with no disclosed investors or parent entity, and is led by CTO Andrew White among an otherwise undisclosed leadership team.
Unboxed firmographics
Firmographics- Name
- Unboxed
- Legal name
- Unboxed Consulting Limited
- Website
- https://unboxedconsulting.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Unboxed is a London-based digital agency and service design consultancy that designs and builds digital products for UK public sector and commercial clients, with particular depth in NHS healthcare, central and local government, and select enterprise customers across culture, energy, and consumer brands.
- Ownership category
- akta.pro rank
Unboxed industry classification
Industry- Product category
- Digital Consulting & Product Development Services
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
Keywords
Where Unboxed is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Unboxed business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Digital Consulting and Agency Services: Project-based consulting work involving service design, digital product development, user research, prototyping, and technical implementation. Revenue generated through professional services engagements with government agencies, NHS trusts, and private sector clients.
- Government Procurement Framework Agreements: Listed on UK government procurement frameworks including G-Cloud 14 (all three lots), Digital Outcomes 6 (DOS6), Research & Insights DPS, Spark DPS, and Low Value Purchase System, enabling public sector organisations to engage their services directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based consulting engagement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Unboxed product offering
Product offeringCore offering
Unboxed is a UK-based digital agency with 20 years of experience designing and developing digital products and services for organizations across public and commercial sectors. They deliver service design, user research, rapid prototyping, and full technical development on AWS cloud infrastructure, with dedicated practice areas in healthcare, government, planning, education, and commercial industries. Their work spans consulting engagements and specific named products such as the Back Office Planning System (BOPS), NHS Remote Monitoring Service, SH:24 digital sexual health platform, and the V&A Museum digital platform.
Product overview
Unboxed is a service design and digital product development agency offering a portfolio of consulting services and specific digital products. Their core service offerings include Innovation Solutions (strategic design and prototyping), Technical Solutions (AWS infrastructure and development), and the Digital Accelerator (rapid validation engagement). Among their distinct named products are the Back Office Planning System (BOPS) developed for UK local government planning authorities as part of the Open Digital Planning programme, the NHS Remote Monitoring Service for chronic disease symptom tracking, the SH:24 digital sexual health platform (STI testing via at-home kits), and the V&A Museum's digital platform. The company specializes in sectors including healthcare, government, education, planning and housing, and commercial industries, focusing on user-centred design, agile development, and open data approaches.
Differentiator
Problem solved
Functional benefit
Products and services
- Innovation Solutions Strategic design and rapid prototyping services to help organizations test ideas, reduce risk, and validate new product concepts before full investment. Targeted at public sector and commercial clients undertaking digital transformation.
- Technical Solutions Technical development services including AWS cloud infrastructure, application development, and ongoing support and maintenance for digital products and platforms.
- AWS Cloud Infrastructure and Services AWS-certified team providing cloud-based infrastructure build, scaling, and 24/7 support, leveraging platform automation for flexible and scalable solutions across central and local government, NHS, and private sector clients.
- Digital Accelerator A rapid prototyping and validation engagement combining lightweight customer research with iterative testing to reduce risk and maximize learning before full product launch.
- Back Office Planning System (BOPS) A user-centred, data-driven back office planning system developed in partnership with local authorities as part of the Ministry of Housing, Communities and Local Government's Open Digital Planning programme, enabling planning officers to process applications efficiently with open API access.
- NHS Remote Monitoring Service A digital service enabling NHS patients with chronic conditions like rheumatoid arthritis to self-report symptoms from home, allowing clinicians to monitor changes via dashboard and provide timely interventions.
- SH:24 Digital Sexual Health Service A digital platform enabling the public to order STI test kits online, take samples at home, and receive results by SMS, developed for SH:24 in partnership with the NHS.
- V&A Digital Platform A cloud-hosted digital platform for the Victoria and Albert Museum featuring a 5,000-page CMS, built on Ruby on Rails deployed to AWS with autoscaling capabilities.
Quantifiable outcome
- 30% reduction in planning application assessment time (Southwark Council using BOPS)
- +6 more outcomes
Companies that use Unboxed
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Unboxed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Unboxed partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AWS (Amazon Web Services)coreUnboxed provides AWS cloud-based infrastructure, services and support through their AWS-certified team. They have expertise in delivering AWS services from EC2 to the latest Serverless technology, serving central and local government, NHS, and private sector clients. Their approach leverages deep expertise in platform automation for highly-flexible and scalable infrastructure.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Unboxed competitors and assessment
Company assessmentBroad incumbents
- Thoughtworks: Global digital transformation consultancy with deep public-sector and regulated-industries presence, including UK government work. Broader incumbent than Unboxed but overlaps significantly on agile delivery, cloud platforms, and service design.
Direct peers
- AND Digital: UK-headquartered digital agency offering product development, cloud, and platform engineering services to enterprise and public-sector clients. Overlaps with Unboxed on AWS-based delivery and on end-to-end digital product build capability.
- Made by Many: London-based digital product studio focused on strategy, design, and engineering for ambitious organisations. Comparable boutique positioning to Unboxed with similar service design and digital product development capabilities.
- TPXimpact: UK-listed digital transformation consultancy with a strong public-sector focus spanning central government, NHS, and local authorities. Directly competes with Unboxed on G-Cloud and DOS6 framework work and shares a similar service design and digital product development ethos.
- Kainos: UK-listed IT services firm with a digital services division serving UK government and healthcare on cloud, data, and user-centred design programmes. Comparable to Unboxed in NHS and Whitehall work, though at significantly larger scale.
- FutureGov (now part of TPXimpact): UK service design and digital agency historically focused on public-sector transformation, with similar DNA to Unboxed around user-centred design and government clients. Now part of TPXimpact but retains comparable positioning.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Unboxed social profiles
Digital presenceUnboxed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unboxed leadership team
Management profileNumber of profiles
Profiles1 record
Unboxed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unboxed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unboxed
What does Unboxed do?
Unboxed is a UK-based digital agency with 20 years of experience designing and developing digital products and services for organizations across public and commercial sectors. They deliver service design, user research, rapid prototyping, and full technical development on AWS cloud infrastructure, with dedicated practice areas in healthcare, government, planning, education, and commercial industries. Their work spans consulting engagements and specific named products such as the Back Office Planning System (BOPS), NHS Remote Monitoring Service, SH:24 digital sexual health platform, and the V&A Museum digital platform.
Is Unboxed a public or private company?
Unboxed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unboxed founded?
Unboxed was founded in -1.
Where is Unboxed based?
Unboxed is headquartered in London, United Kingdom, in the Europe region.
How does Unboxed make money?
Two revenue lines are on record. Digital Consulting and Agency Services are the primary driver. The others are government Procurement Framework Agreements.
Who are Unboxed's main competitors?
Thoughtworks is listed as a broad incumbent. Direct peers are AND Digital, Made by Many, TPXimpact, Kainos and FutureGov (now part of TPXimpact). Accenture (UK Public Service) is listed as a peer.
Does Unboxed have an API?
No public API is recorded for Unboxed.
What industry is Unboxed in?
Unboxed's product category is Digital Consulting & Product Development Services. Its primary akta.pro industry code is BPAEAIAA, Managed Workplace Services (DaaS/Workplace-as-a-Service). Its NAICS code is 541511 and its SIC code is 7370.