lobby x

What lobby x does

Lobby X is a Ukrainian recruitment platform that connects Ukrainian Defense Forces units with motivated civilian and veteran candidates seeking military service. Founded in 2016 as a civilian employment platform, the company pivoted to military recruitment in June 2022 following the full-scale Russian invasion, and signed a formal cooperation agreement with the Ministry of Defense of Ukraine in November 2023, becoming the state's designated military recruitment partner. The platform serves two sides: military units across all branches (Ground Forces, Air Forces, Naval Forces, Air Assault Forces, Special Operations Forces, Territorial Defense, Cyber Forces, Logistics, Medical, and others) that post vacancies with role descriptions, requirements, and conditions; and candidates (civilians, veterans, and special-category candidates including 18–24 year-olds, partial-fitness applicants, SZH status, and transfer requests) who browse and apply via web forms or Telegram/Viber notification bots.

The core product is the lobbyx.army web marketplace, supported by Telegram and Viber chatbots that deliver filtered vacancy alerts, a 45,743-respondent mobilization-attitude survey dashboard (mobilization.lobbyx.army), CV/Resume recommendations, the "На досвіді" (Na Dosvidi) instructor recruitment project run jointly with the MoD and the Come Back Alive charitable foundation, the AB3.Tech civilian-military defense technology platform with its Kill House FPV and multi-rotor drone school, and a digital transformation network embedding IT leaders across Defense Forces units. The platform's vacancy feed is integrated into the government-branded army.gov.ua portal (launched September 2024) and into the official Ukrainian state applications Rezerv+ and Diia (end 2024–early 2025), providing state-backed distribution.

The business model is freemium and free at the point of use for both military units and candidates; no fees are charged for posting vacancies or applying. The company operates under a cooperation agreement with the Ministry of Defense and acknowledges support from the International Renaissance Foundation (IRF) and BRDO. No revenue figures, funding rounds, investors, parent company, or pricing details are disclosed in the available source material. Distribution runs through digital channels — the website, Telegram and Viber bots, email newsletters, and earned media coverage from Ukrainian government and news outlets.

Name

lobby x

Legal name

Lobby X

Website

https://lobbyx.army

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Lobby X is a Ukrainian recruitment platform connecting Ukrainian Defense Forces units with motivated civilian and veteran candidates. As an official Ministry of Defense partner since November 2023, it aggregates vacancies across all military branches and powers the army.gov.ua portal and Rezerv+ and Diia app integrations.

Ownership category

akta.pro rank

Product category

Military Recruitment Services

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Government & Public Sector Direct Hire (BPACAFAK)

Keywords

• Military recruitment
• Defense workforce
• Recruitment platform
• Talent marketplace
• Army recruiting

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Military Recruitment Services: Free recruitment platform for the Ukrainian Defense Forces. The platform serves as an intermediary between military units seeking personnel and civilians/veterans seeking military positions. No direct revenue generation from job seekers or military units - operates in partnership with Ministry of Defense.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lobby X operates a free web-based military recruitment marketplace (lobbyx.army) that connects Ukrainian Defense Forces units with civilian candidates seeking military service. Military units post vacancies with filtering by branch, specialty, rank, and conditions, while candidates browse and apply via web forms or receive notifications through Telegram and Viber chatbots. The platform serves as the official recruitment partner of the Ukrainian Ministry of Defense (since November 2023), with vacancies integrated into the government applications Rezerv+ and Diia and into the army.gov.ua government portal.

Product overview

Lobby X is a multi-platform recruitment ecosystem operating in the Ukrainian defense and civilian employment sectors. The core product is the lobbyx.army military recruitment marketplace, which aggregates vacancies from across Ukraine's Defense Forces (ЗСУ, НГУ, СБУ, ГУР, ДПСУ, ДСНС, etc.) and allows candidates to search, filter, and apply to specific positions. Supporting products include Telegram and Viber chatbots for real-time vacancy notifications; the mobilization.lobbyx.army survey dashboard presenting non-representative mobilization attitude data; the bzvp.lobbyx.army «На досвіді» instructor recruitment project run with the Ministry of Defense; the ab3.lobbyx.army AB3.Tech civilian-military defense technology platform with its Kill House drone school; and the army.gov.ua government recruitment portal (September 2024) launched in partnership with the Ministry of Defense. The digital transformation (цифровізація) initiative spans multiple units across the defense forces, embedding IT and digital transformation teams within combat and support units. The lobbyx.army platform also powers vacancy feeds integrated into government apps Резерв+ and Дія. The ecosystem collectively serves military recruiters, serving personnel, veterans, and civilians seeking to join the Ukrainian Defense Forces.

Differentiator

Problem solved

Functional benefit

Brands

• На досвіді (Na Dosvidi / By Experience): Project to find instructors who will form a new quality of military training, launched jointly by the Ministry of Defense, Charitable Foundation 'Come Back Alive', Lobby X, and the Ground Forces Command.

Products and services

• Lobby X Army (lobbyx.army) Web-based military recruitment marketplace connecting Ukrainian Defense Forces commanders with civilian candidates. Military units post vacancies with role descriptions, requirements, and conditions; candidates filter by branch (Ground Forces, Air Forces, Naval Forces, Air Assault, SSO, Territorial Defense, Cyber Forces, Support Forces, Medical Forces, etc.), specialty (IT, REB/RER, aviation, artillery, UAV, communications, infantry, medicine, etc.), rank (рядovi, сержантські, офіцерські), and conditions (18-24, СЗЧ, часткова придатність, переведення, цифровізація), then submit applications via web forms forwarded directly to unit representatives.
• Lobby X Army Chatbot (Telegram & Viber)

Quantifiable outcome

• Vacancies from platform integrated into government apps (Rezerv+, Diia) by end 2024 - early 2025

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature2 records

Partnerships

One partnership is on record.

• Ministry of Defense of UkrainecoreStrategic or Co-development Partner · 1 November 2023Lobby X signed a cooperation agreement with the Ministry of Defense of Ukraine in November 2023, becoming an official partner in military recruitment. The partnership was formalized with a contract, and Lobby X scaled its activities as MOD partner. In September 2024, the Ministry launched army.gov.ua website featuring all vacancies from Lobby X platform. By end 2024 - early 2025, vacancies were integrated into government apps Rezerv+ and Diia.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Regional players

• DOU.ua: Ukraine's largest tech community and job board. Comparable as a niche Ukrainian recruitment platform serving a specific professional segment (tech workers), many of whom also feature prominently in Lobby X's 3rd Army Corps digital transformation roles.
• Join UA Army (Foreign Recruitment Center): Ukraine's official foreign recruitment center for international volunteers seeking to join the Ukrainian Armed Forces. Affiliated with Lobby X (linked from lobbyx.army), it serves international candidates specifically — a related but geographically-distinct recruitment channel.

Direct peers

• Work.ua: Ukraine's largest civilian job board. Operates the same recruitment marketplace model for civilian employment that Lobby X operates for military roles — making it the closest functional peer in terms of platform mechanics and Ukrainian target market.
• RecruitMilitary: US-based military-specific recruitment platform serving veterans and active-duty service members. Highly comparable in mission focus (military recruitment) and target audience, though operating in a different geography and civilian-employment context.
• Robota.ua: Major Ukrainian civilian job board (formerly hh.ua). Comparable as a Ukraine-focused recruitment platform connecting candidates with employers, sharing the same national market and platform-driven GTM motion as Lobby X.
• GoArmy.com: Official US Army recruitment platform. Comparable as a state-affiliated military recruitment platform with a digital-first GTM, though operating in a peacetime volunteer-force context rather than active mobilization.

Broad incumbents

• USAJOBS: Official US federal government job portal, including military and civilian federal roles. Comparable as a state-distributed recruitment platform built on government partnership — the same structural model as Lobby X's army.gov.ua integration.
• OLX Ukraine: Ukraine's largest classifieds platform with a significant jobs vertical. Comparable as a Ukrainian consumer-facing marketplace that includes job listings, sharing platform-driven GTM and Ukrainian market focus with Lobby X.
• LinkedIn: Global professional recruitment and networking platform. Comparable in operating a marketplace model connecting candidates with employers, though vastly broader in scope and not specialized in government/defense recruitment.

Others

• Come Back Alive: Major Ukrainian charitable foundation co-running the 'Na Dosvidi' instructor project with Lobby X. An adjacent partner rather than a competitor — both serve Ukrainian defense, but through distinct service categories (philanthropy vs. recruitment platform).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ab3army
• YouTubeyoutube.com/@ab3army
• Facebookfacebook.com/ab3.army
• Instagraminstagram.com/ab3.army
• LinkedInlinkedin.com/company/1medarmy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lobby x