What roller digital does

ROLLER is an Australian-founded, privately held software company that builds an all-in-one, cloud-based venue management platform purpose-built for the attractions and leisure industry — trampoline parks, family entertainment centers, water parks, museums, zoos, rock climbing gyms, roller skating rinks, museums, and similar operators. The platform unifies online ticketing, point-of-sale, membership management, digital waivers, access control, guest feedback, loyalty programs, channel management, dynamic pricing, payment processing, and multi-venue HQ reporting into a single white-labeled deployment. It processes roughly 8 million bookings per month, serves 165 million guests annually, and clears $5 billion in transactions per year across 3,000+ venues, with wholly-owned operating entities in Australia, the United Kingdom, and the United States.

The product architecture is a vertical SaaS stack tightly integrated with payments (Adyen powers ROLLER Payments and the embedded ROLLER Capital revenue-based financing product), analytics (Google BigQuery), and distribution (Trip.com OTA channel). The May 2026 product launch introduced two natively-built AI capabilities — the Guest Experience Agent, a 24/7 autonomous conversational agent handling bookings and inquiries by phone and chat, and ROLLER iQ, an analytics and action assistant that ingests booking, payment, gift card, and benchmark data to produce recommendations and execute booking changes via natural language.

Commercially, ROLLER runs a hybrid GTM: product-led growth with self-serve onboarding, demos, and trials for SMB and mid-market venues, supplemented by a field sales motion for large multi-venue enterprise groups. Revenue is generated through annual SaaS subscriptions, per-transaction payment processing fees (with PCI 4.0 compliant SmartPay integration), transaction-tied repayment economics on embedded lending, and optional professional services and add-ons. The company maintains a partner ecosystem of integration and service resellers, runs content marketing through the ROLLER Blog, Academy, the Guest Experience Show podcast, and annual benchmark reports, and supports customers globally with 24/7 service. ROLLER is founder/management-controlled with no disclosed external funding rounds.

Name

roller digital

Legal name

Roller Networks Pty Ltd

Website

https://rollerdigital.com

Company type

Private

Operating status

Operating

Short description

ROLLER provides a cloud-based, all-in-one venue management SaaS platform for attractions and leisure operators, unifying ticketing, POS, memberships, waivers, payments, and AI-driven guest engagement across 3,000+ venues worldwide.

Ownership category

akta.pro rank

Product category

Venue Management Software

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water Park Ticketing, Access Control & Guest Experience Tech (POS, RFID, Reservations) (THAAABAN)

Keywords

• Venue management software
• Online ticketing system
• Point of sale software
• Attractions management platform
• Leisure venue software

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fees: SaaS subscription fees for access to the ROLLER platform, charged per venue or per account. Fees are invoiced annually in advance by default, with auto-renewal. Add-on services and features available at additional cost.
2. Payment Processing (ROLLER Payments): ROLLER acts as limited payment collection agent through Payment Processing Partners. Revenue from transaction fees on payments processed through the platform.
3. ROLLER Capital (Revenue-Based Financing): Revenue-based financing provided through Adyen. While ROLLER Capital is funded by Adyen, the embedded lending product creates customer stickiness and drives ROLLER Payments adoption.
4. Professional Services: Onboarding services, professional services, and best practice guided training available as add-on services.
5. Add-On Features: Optional add-on features and services available for purchase beyond core subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels12 records

Core offering

ROLLER provides an all-in-one, cloud-based venue management platform for attractions and leisure businesses (trampoline parks, family entertainment centers, museums, zoos, water parks, climbing gyms, skating rinks, playcenters). The platform unifies online ticketing, point-of-sale, membership management, digital waivers, access control, loyalty, payment processing, and multi-venue HQ operations, augmented with AI capabilities (Guest Experience Agent, ROLLER iQ) and embedded revenue-based financing (ROLLER Capital via Adyen).

Product overview

ROLLER is an all-in-one cloud-based venue management platform designed for attractions businesses. The platform combines Online Ticketing, Point of Sale (POS), Membership Management, Digital Waivers, Access Control, Guest Feedback, Loyalty Programs, Channel Management, Pricing Strategy, Payment Processing, and multi-venue HQ management into a unified system. The core platform is enhanced with AI capabilities including ROLLER iQ (AI analytics and automation assistant) and Guest Experience Agent (24/7 AI chat for booking and inquiries). ROLLER Capital provides embedded revenue-based financing via Adyen. Additional features include Self-Service Kiosks, Party Booking Software, CRM, Gift Cards, and Reporting & Analytics with Google BigQuery integration. The platform serves 3,000+ venues processing 8M bookings monthly with $5B in annual transactions.

Differentiator

Problem solved

Functional benefit

Brands

• ROLLER iQ: AI-powered assistant that provides insights and actions for venue operations
• Guest Experience Agent
• ROLLER Capital
• ROLLER Loyalty

Products and services

• Online Ticketing System
• Point of Sale (POS)
• Membership Management Software
• Digital Waiver Software
• Access Control
• Guest Feedback Software
• Loyalty Programs
• Channel Management
• Pricing Strategy
• ROLLER Payments (Payment Processing Software)
• HQ (Multi-Venue Management)
• Reporting & Analytics
• ROLLER iQ
• Guest Experience Agent
• ROLLER Capital
• Self-Service Ticketing Kiosk
• Party Booking Software
• CRM Experience
• Gift Cards

Quantifiable outcome

• 30% average increase in online revenue
• +3 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature12 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Trip.comminorChannel Partner/ Reseller/ Distributor · 1 May 2026New Channel Management partner announced May 2026. Trip.com is an online travel agency (OTA) providing additional distribution channel for ROLLER venues to reach travelers booking attractions.
• Google (BigQuery)coreTechnology or IntegrationAnalytics partnership integrating ROLLER data with Google BigQuery for enhanced reporting and insights. Venues can save up to 125 hours per year with the analytics partnership. iQ feature includes industry benchmarks data integration.

Scale indicators9 records

Expansion highlights6 records

Direct peers

• accesso Technology Group: Publicly traded provider of ticketing, point-of-sale, and guest experience solutions for attractions, theme parks, water parks, and cultural venues. Closest direct competitor to ROLLER across overlapping verticals and product categories.
• CenterEdge Software: Provider of POS, ticketing, and online booking software for family entertainment centers, trampoline parks, and water parks - directly overlapping ROLLER's primary SMB and mid-market verticals.
• Gateway Ticketing Systems: Long-standing ticketing, admission, and access-control platform for museums, zoos, aquariums, and attractions - directly competitive with ROLLER in cultural and institutional venue segments.
• FareHarbor: Booking Holdings-owned reservations and distribution platform for tours, attractions, and activities. Comparable booking-and-channel-management functionality targeting overlapping attraction operators.
• Peek: Booking platform and marketplace for tours, attractions, and experiences with integrated payments and distribution - similar product breadth to ROLLER's ticketing and channel management modules.
• Rezdy: Booking and distribution software for tours, activities, and attractions - overlapping channel-management and inventory capabilities aimed at similar mid-market venue operators.
• Tessitura Network: Ticketing, CRM, and customer experience platform for arts, cultural, and attraction organizations - comparable ticketing and membership functionality for museums and cultural venues served by ROLLER.

Broad incumbents

• Lightspeed Commerce: Large commerce and POS platform with hospitality and ticketing-adjacent capabilities. While not specialized in attractions, its scale and breadth make it a broader incumbent competing for the same venue customers.

Emerging players

• Vagaro: Cloud-based booking, POS, and payment platform for salons, fitness, and activity businesses with partial overlap into attractions and activity-based venues - comparable booking/POS stack at a different vertical focus.
• Cuseum: Digital engagement and visitor experience platform for museums, zoos, and cultural attractions - emerging player with partial overlap to ROLLER's museum and zoo vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xyoutube.com/channel/UC7k0OBldm_7etXYmUrJopvA
• Facebookfacebook.com/ROLLERSOFTWARE
• LinkedInlinkedin.com/company/roller
• Instagraminstagram.com/rollersoftware
• YouTubeyoutube.com/channel/UC7k0OBldm_7etXYmUrJopvA

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about roller digital