studebaker drivers club

What studebaker drivers club does

The Studebaker Drivers Club (SDC) is a non-profit membership organization incorporated as Studebaker Drivers Club, Inc. in the United States and founded on August 6, 1962 by Harry Barnes, Norah Barnes, Tony Caralla, Harold E. Kraft, Arthur J. McIntyre, Ronald L. Nelson, and Robert E. Schaffrath. Its stated purpose is to honor the Studebaker automobile and all Studebaker-related products. The club serves Studebaker vehicle owners and Studebaker enthusiasts/historians who may not own a vehicle, offering membership tiers that bundle access to the award-winning monthly Turning Wheels magazine (in print and digital formats), eligibility to attend the annual SDC International Meet, regional Zone Meets, and Local Chapter events, technical assistance from experienced members, model-specific Studebaker Registries, and the SDC online forum.

The club operates a digital membership and event registration platform managed by Cornerstone Registration, Ltd. (headquartered in Maple Grove, MN, which serves as the club's operations support office), a digital magazine viewer delivering Turning Wheels as Adobe Acrobat PDFs, and a community forum at forum.studebakerdriversclub.com. It is governed by an elected Board of Directors and organized into nine geographic zones (Atlantic, Northeast, South Central, Crossroads, Pacific Can-Am, Upper Mississippi Valley, International, Pacific Southwest, North Central, Southeast) with 100+ chartered local chapters across the US, Canada, Australia, New Zealand, South Africa, the UK, and the Netherlands. The organization holds multiple registered trademarks including STUDEBAKER DRIVERS CLUB®, the SDC Double Ring Logo, "We Invented Cool" Logo, Studebaker Script Logo, and Wheel Logo.

SDC generates revenue primarily through annual membership dues, with supplementary income from display and classified advertising in Turning Wheels magazine, tiered back-issue sales ($5.00-$6.50 per copy by quantity), a $99-$109 Turning Wheels Digital Library USB product (containing 44+ years of archived issues from 1972 onward), Club Store merchandise sold through the Studebaker National Museum's e-commerce platform, and event-related fees. Core strategic partners include Cornerstone Registration, Ltd. (operational/infrastructure), the Studebaker National Museum (heritage/archive partner), and linked marque clubs such as the Avanti Owners Association International and the Antique Studebaker Club. Membership count is stated as 12,500+ globally; annual revenue is not publicly disclosed.

Name

studebaker drivers club

Legal name

Studebaker Drivers Club, Inc.

Website

https://studebakerdriversclub.com

Company type

Private

Founded year

1962

Operating status

Operating

Short description

The Studebaker Drivers Club is a US-based non-profit founded in 1962 that serves 12,500+ Studebaker vehicle owners and enthusiasts globally through annual memberships bundling the Turning Wheels magazine, 100+ local chapters across nine geographic zones, model-specific registries, technical resources, and annual International Meets.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Personnel, Others

Revenue model

1. Membership Dues: Annual membership dues provide access to the club, including a subscription to Turning Wheels magazine, eligibility to join local chapters, access to technical experts, and ability to register for Zone and International Meets.
2. Turning Wheels Magazine: The award-winning monthly magazine is included with membership. Additional revenue comes from display advertising sold in the magazine and classified ads.
3. Back Issues Sales: Past issues of Turning Wheels are available for purchase on an 'as available' basis. Pricing tiers based on quantity: $6.50 each for 1-3 copies, $6.00 each for 4-9, $5.50 each for 10-23, and $5.00 each for 24+.
4. Digital Library USB: More than 44 years of Turning Wheels magazines (1972 to prior year) available in digital format on USB flash drive for $99 in USA/Canada or $109 elsewhere, including shipping.
5. Display Advertising: Display advertising in Turning Wheels magazine, ranging from business card ads to full pages in black-and-white and full color.
6. Classified Ads: Members receive one free classified ad per year in Turning Wheels magazine. Additional classified ads available for purchase.
7. Club Store: The SDC Club Store sells merchandise through the Studebaker National Museum's store platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Studebaker Drivers Club is a membership-based nonprofit organization that serves Studebaker automobile owners and enthusiasts through annual memberships bundled with the monthly Turning Wheels magazine, organized events (International Meet, Zone Meets, Local Chapter events), access to vehicle registries and technical resources, and an online community forum. Membership is open to anyone with an interest in Studebaker vehicles, whether owners or enthusiasts, and the club supports a global network of more than 100 chartered local chapters across 10 geographic zones.

Product overview

The Studebaker Drivers Club is a membership-based automobile enthusiast organization founded in 1962. The core product is SDC Membership, which bundles access to Turning Wheels Magazine (the club's award-winning monthly publication available in print and digital formats), eligibility for SDC Events (International Meets, Zone Meets, and Local Chapter events), access to Studebaker Registries for tracking vehicle ownership, the SDC Forum for community discussion, and technical resources including Studebaker Tech Tips, Specs and Data. The Turning Wheels Digital Library is a premium add-on offering archived issues on USB flash drive going back to 1972. International Drive Your Studebaker Day is an official annual event. The organization does not offer a technology platform with AI capabilities or APIs.

Differentiator

Problem solved

Functional benefit

Products and services

• Studebaker Drivers Club Membership Annual membership in the SDC providing access to Turning Wheels magazine subscription, eligibility for SDC events (International Meets, Zone Meets, Local Chapter events), access to technical experts, ability to join local chapters, and one free classified ad per year.
• Turning Wheels Magazine The award-winning official monthly publication of the Studebaker Drivers Club, delivered in print and digital formats. Contains feature articles about Studebaker models, technical help, meet notices, classifieds, and vendor advertisements.
• SDC Events Annual SDC International Meet, Zone Meets organized by geographic zones, and Local Chapter events including cruises, car shows, picnics, and poker runs.
• International Drive Your Studebaker Day Official SDC event held on the 2nd Saturday of September where Studebaker drivers worldwide drive their vehicles and showcase them in their communities.
• Turning Wheels Digital Library USB flash drive containing more than 44 years of Turning Wheels magazines (1972 through prior year) in Adobe Acrobat PDF format, including bonus Presidential Newsletter (1963-1969), SDC Bulletin (1969-1972), SDC Quarterly (1969-1971), and Jan Young's Turning Wheels Index. Available for $99 in USA/Canada or $109 elsewhere, including shipping.
• Turning Wheels Back Issues Purchase of individual past issues of Turning Wheels magazine for members, available in print format on an as-available basis. Pricing tiers based on quantity: $6.50 each for 1-3 copies, $6.00 each for 4-9, $5.50 each for 10-23, and $5.00 each for 24+.
• Studebaker Registries Model-specific registries for tracking ownership of various Studebaker vehicles including 1966 Automobiles, 1966 Cruisers, 1963-66 Wagonaire, GT Hawks, Larks, Hawks, Champions, Presidents, and historical horse-drawn Studebakers.
• SDC Forum Online discussion community for SDC members to share information, ask questions, and discuss Studebaker-related topics.
• SDC Club Store (Merchandise) The SDC Club Store sells merchandise through the Studebaker National Museum's store platform, offering branded SDC merchandise.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cornerstone Registration, Ltd.coreImplementation/ SI/ Consulting PartnerCornerstone Registration, Ltd. manages the SDC's membership operations, including the membership office, online member portal, event registration systems, and club communications. They handle membership renewals, new member processing, and the Turning Wheels mailing list preparation.
• Studebaker National MuseumcoreStrategic or Co-development PartnerThe SDC and local chapters support the Studebaker National Museum in South Bend, Indiana. The club's trademark administrator is the Executive Director of the museum, and the museum serves as an archive and education resource for the club.
• Avanti Owners Association International (AOAI)minorStrategic or Co-development PartnerListed as a linked partner organization for owners of all years of the Avanti automobile. While separate organizations, both serve the Studebaker enthusiast community with overlapping membership.
• Antique Studebaker ClubminorStrategic or Co-development PartnerThe official club for pre-WWII Studebaker enthusiasts, serving the older vehicle segment of the Studebaker community.
• Studebaker National FoundationminorStrategic or Co-development PartnerA non-profit foundation supporting all aspects of Studebaker preservation and education.
• Studebaker Parts VendorsminorChannel Partner/ Reseller/ DistributorVarious Studebaker parts vendors are referenced throughout the club's resources, including advertising in Turning Wheels magazine and listings in the vendor directory.
• Studebaker RegistriesminorStrategic or Co-development PartnerThe club maintains and links to numerous Studebaker vehicle registries including specific model registries for vehicles from 1900 onwards, managed by volunteer registry keepers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oldsmobile Club of America: OCA is a marque-specific classic Oldsmobile enthusiast club with membership dues, regional chapters, national meets, and a member publication. Directly comparable single-marque enthusiast club model to SDC for another discontinued General Motors marque.
• Cadillac-LaSalle Club: CLC is a marque-specific classic Cadillac and LaSalle enthusiast club with membership dues, regional chapters, national meets, judging program, and a member publication — directly analogous single-marque enthusiast model to SDC.
• Pontiac-Oakland Club International: POCI is a single-marque enthusiast club for Pontiac and Oakland vehicles, operating the same membership + chapter + meet + magazine business model as SDC. Comparable in size and structure for a discontinued American marque.
• Antique Studebaker Club: ASC is the official club for pre-WWII Studebaker enthusiasts, serving the older vehicle segment of the Studebaker community. Direct peer within the same marque ecosystem with overlapping membership and similar membership-club business model.
• Antique Automobile Club of America: AACA is the largest antique automobile enthusiast membership organization in the US, founded 1935, with a similar membership dues + magazine + chapter + meet business model. Both organizations operate subscription-based classic car enthusiast clubs with national meets, regional chapters, and member publications.
• Avanti Owners Association International: AOAI is the Studebaker-adjacent enthusiast club for owners of all years of the Avanti automobile (originally a Studebaker product). Listed as a linked partner organization of SDC; operates the same single-marque enthusiast club model with overlapping Studebaker-era membership.
• National Corvette Restorers Society: NCRS is a single-marque Corvette enthusiast organization with membership dues, judging standards, regional chapters, and national meets. Highly comparable classic car club business model, though at significantly larger scale.
• Model A Restorers Club: MARC is a single-marque vintage car enthusiast club (Ford Model A) with membership dues, regional chapters, national meets, technical resources, and a member publication. Highly comparable single-marque enthusiast model to SDC.
• Classic Car Club of America: CCCA is a marque-specific classic car enthusiast organization with membership, national meets, judging standards, and a member publication — the same core business model as SDC, focused on high-quality classic American cars rather than a single marque.
• Hudson-Essex-Terraplane Club: HET Club is a single-marque enthusiast organization for Hudson, Essex, and Terraplane vehicles — another discontinued American marque with the same enthusiast club structure (membership, chapters, meets, publications) as SDC.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@StudebakerDrvrsClub
• Facebookfacebook.com/StudebakerDriversClubInc
• LinkedInlinkedin.com/company/studebaker-drivers-club-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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