raccoon events

What raccoon events does

Raccoon Events, trading as Raccoon Media Group Ltd (incorporated 2018, UK), is a private media business that organizes passion-led B2C and B2B exhibitions across health, wellbeing, and active lifestyle sectors. The company operates a portfolio of more than 20 events across the UK, Europe, the United States, and the Middle East, structured around three vertical divisions: Sports & Outdoor, Animal Health, and Disability & Accessibility. Its consumer events include the National Running Show (NEC Birmingham, 30,893 visitors in 2026), OutdoorXpo, National Cycling Show, Snowbound Expo, and the Allergy & Free From Show; its B2B events include ISPO (joint venture with Messe München, the world's largest sports and outdoor trade fair), the International Running Expo (IRX), PATS and BETA International, and the Abilities International Accessibility Conference. The company also runs a 12–18 month Sales Development Academy graduate programme in Guildford.

Name

raccoon events

Legal name

Raccoon Media Group Ltd

Website

https://raccoonevents.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Raccoon Events (Raccoon Media Group) is a UK-based private event organizer operating 20+ passion-led B2C and B2B exhibitions across sports, outdoor, animal health, and disability verticals in the UK, Europe, the US, and the Middle East.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Consumer & Public Shows (B2C) Organizers (THAHABAC), General Consumer Expos & Trade Shows (MPAGAFAA), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Trade show organization
• Consumer exhibitions
• B2B event management
• Conference services
• Exhibition industry

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Exhibition and Trade Show Revenue: Revenue from exhibitor booth/sponsorship sales at B2B and B2C events. Tier 1 partner rebook rates mentioned at 70% for National Running Show, indicating strong exhibitor retention.
2. Delegate and Visitor Tickets: Revenue from consumer and professional attendee tickets for events. Early-bird pricing models mentioned for conferences like Abilities International Accessibility Conference.
3. Sponsorship and Advertising: Sponsorship packages and advertising across event portfolios. SPEX (sponsorship and exhibition revenue) increased 62% post-Abilities Expo acquisition.
4. Conference and Content Revenue: CEU-bearing professional conferences (Abilities International Accessibility Conference) generating delegate pass revenue with speaker and content programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Raccoon Events organises and operates a portfolio of passion-led B2C consumer exhibitions and B2B trade events and conferences across sports & outdoor, animal health, and disability sectors. The company sells exhibitor booth space, sponsorship packages, consumer and professional delegate tickets, and conference registrations, delivering over 20 events globally across the UK, Europe, USA and the Middle East.

Product overview

Raccoon Media Group is a dynamic, scaled, high-growth media business that delivers a portfolio of trade and consumer events across three key sectors: Sports & Outdoor, Animal Health, and Disability. The company's products span both B2C consumer expos (National Running Show, OutdoorXpo, National Cycling Show, Snowbound Expo, Allergy & Free From Show, Abilities Expo, PadelXpo, The Run Show Dubai) and B2B trade events (ISPO, International Running Expo IRX, PATS, BETA International, Abilities International Accessibility Conference). The company also operates a Sales Development Academy training programme. Raccoon operates as a unified events and media platform that mobilises passion-led communities globally through live events, media properties, and year-round content delivery.

Differentiator

Problem solved

Functional benefit

Brands

• National Running Show: Flagship consumer running event held at NEC Birmingham, launched 2018
• ISPO
• Snowbound Expo
• Abilities Expo
• PATS (Pet & Aquatics Trade Show)
• BETA International
• OutdoorXpo
• The Run Show
• PadelXpo
• IRX (International Running Expo)
• TrailCon
• Abilities International Accessibility Conference

Products and services

• National Running Show Raccoon Media Group's flagship consumer running expo held at NEC Birmingham, attracting over 30,000 running enthusiasts and featuring 300+ premier brands, 100+ world-class speakers, and interactive experiences such as the Travelator, Pilates Studio, Fordy Runs Rave Run, and British Orienteering Trail.
• OutdoorXpo Consumer outdoor expo covering adventure, hiking, trail running, climbing, cycling, camping, bushcraft, adventure travel, and watersports. Rebranded from the National Outdoor Expo with four pillars (Activity, Equipment, Skills, Environment), eight discipline-led zones, and immersive participation experiences.
• National Cycling Show Consumer cycling event held at NEC Birmingham featuring cutting-edge technologies, innovative apparel, expert coaching, and a dedicated test track. One of the UK's largest cycling community meet-ups. Day tickets RRP £10pp (children free), on the door £15pp.
• Abilities Expo Premier nationwide event series for the disability community in the US, spanning seven major cities including Chicago, Houston, Phoenix, Orlando, Dallas, Los Angeles, and New York Metro. Empowers attendees with cutting-edge assistive technology, adaptive sports, and hands-on workshops. Acquired by Raccoon Media Group in 2023.
• Abilities International Accessibility Conference B2B conference series for complex rehab technology professionals launching in 2026, co-located with Abilities Expo events. Delivers high-impact education across three content tracks with up to 10 hours of CEUs, plus networking and partnership-building for clinicians, ATPs, manufacturers, and industry leaders.
• PATS (Pet & Aquatics Trade Show) UK's premier trade event for the animal care industry, held at NEC Birmingham. Brings together leading brands, independent retailers, and innovators to test ground-breaking new products and build sector-driving partnerships. Features expanded New Product Awards programme with 16 categories and 400+ exhibitors.
• BETA International (British Equestrian Trade Show) British Equestrian Trade Show, the UK's leading trade event for the equestrian sector. Co-located with PATS at NEC Birmingham for sector convergence. Part of Raccoon's Animal Health division.
• Snowbound Expo New England's leading consumer event for winter sports at Mohegan Sun, Connecticut. Connects winter sports enthusiasts, brands, and resorts with over 23,000 attendees, 234 vendors, and a strong 70% rebook rate. Relocating to Earth Expo & Convention Center, Mohegan Sun from 2026.
• Allergy & Free From Show The UK's biggest celebration of free-from living, welcoming over 12,000 visitors. Moving to NEC Birmingham for 2026 (from Olympia London), with a new dedicated Women's Health content stream and headline speakers including Ella Mills, Rebecca Adlington OBE, and Dr Megan Rossi.
• The Run Show (Dubai) UAE's first dedicated running expo at Dubai Exhibition Centre. Raccoon Media Group's first event in the Middle East, uniting the fragmented running community across the region with 150+ international and regional running brands.
• PadelXpo The UK's first national padel expo, launching June 2027 at NEC Birmingham. Large-scale event uniting players, fans, brands, clubs, operators, and industry leaders with demo courts, tournaments, 200+ brand exhibitors, and a curated networking programme.
• International Running Expo (IRX) Europe's first B2B running event, launched in Amsterdam. Brings together 200+ exhibitors from across Europe, USA, Canada, Taiwan, Hong Kong, Australia, China, Malaysia, Japan, and South Africa. Features world-class content, networking, and a Cool Down Party activation.
• ISPO World's largest and most influential trade fair for sporting goods, outdoor, and winter sports industries, with 50,000+ global attendees. Entering a new chapter in 2026 via joint venture between Raccoon Media Group and Messe München. Relocating to RAI Amsterdam with new November dates and a €3 million investment programme covering advocacy, global hosted buyers, and content.

Quantifiable outcome

• Abilities Expo attendee numbers increased 68% post-acquisition
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• PalaircoreStrategic or Co-development Partner · 25 June 2026Founding partner for PadelXpo launch, the UK's first national padel expo at NEC Birmingham June 2027.
• Inclusive Padel Tour, The Padel Foundation, JM Academy, Sports Insight, PadelNation, Eutopia AgencyminorGTM or Marketing Partner · 25 June 2026Confirmed industry partners for PadelXpo launch representing various segments of the padel ecosystem.
• European Outdoor Conservation Association (EOCA)coreStrategic or Co-development Partner · 18 May 2026ISPO joined as Sustaining Member. Partnership aligns environmental values with brands, retailers and industry associations across the sector for conservation and restoration of wild places.
• INTERSPORTcoreGTM or Marketing Partner · 3 December 2025Global sporting goods retailer with 5,464 specialist stores across 42 countries. First major retail partner confirmed for ISPO 2026. INTERSPORT Members Lounge hosting buyers globally as part of €1M hosted buyer program.
• Messe MünchenflagshipStrategic or Co-development Partner · 28 October 2025Joint venture partnership where Raccoon Media Group took operational leadership of ISPO, the world's largest sports and outdoor trade fair. €3 million investment program announced comprising advocacy, hosted buyer program, and content. Strategic relocation to RAI Amsterdam in 2026.
• Maelstrom Event SolutionsminorImplementation/ SI/ Consulting Partner · 27 October 2025Third-party logistics management partner for many events, handling operational logistics and supplier coordination.
• ExploricoreTechnology or Integration · 30 June 2025Three-year agreement for customer experience research and measurement. Provides AI-powered analytics, benchmarking capabilities, automated reporting, and data visualization tools to support growth strategy.
• Profile Exhibitions & EventsminorImplementation/ SI/ Consulting Partner · 10 March 2025Partnership for PATS 2026 New Product Awards and Gala Dinner. Led by former PATS show director Gordon Thomas, overseeing awards organization, entries, and gala dinner delivery.
• PBWnewsminorGTM or Marketing Partner · 24 November 2024Sponsor of PATS 2026 New Product Awards program.

Scale indicators18 records

Recent moves12 records

Expansion highlights7 records

Broad incumbents

• Informa: Global events and exhibitions group operating hundreds of B2B trade shows across multiple verticals including sports, lifestyle, and health. Raccoon's ISPO operation directly enters Informa's core market, and its vertical focus across sports/outdoor/animal health/disability overlaps with Informa's brands.
• Reed Exhibitions: One of the world's largest trade show organizers with hundreds of events across multiple industries. Direct overlap with Raccoon in running, cycling, and pet/animal health verticals, plus similar B2B/B2C dual-revenue model and global expansion strategy.
• dmg events: Major independent exhibition organizer with significant presence in the Middle East (Dubai) and across global B2B trade shows. Closely comparable to Raccoon's expansion model including Dubai venue footprint and large exhibitor base.
• RX (Reed Exhibitions parent): Global exhibitions arm of RELX, the world's largest exhibition organizer. Competitor for major sporting goods trade shows and pet industry events—direct overlap with Raccoon's ISPO, PATS, and BETA International portfolios.

Direct peers

• Messe München: Operator of ISPO and other major trade fairs, currently Raccoon's joint venture partner for ISPO. Directly comparable as a sports and outdoor trade show organizer with similar scale and venue relationships, and a likely competitor for sports/outdoor event rights.
• Questex: Mid-sized events and information services company operating B2B exhibitions and conferences. Direct comparable in vertical-focused exhibition portfolio and conferences (Abilities International Accessibility Conference), serving similar audience quality and sponsor base.
• Hyve Group: UK-listed international events organizer operating trade and consumer shows across multiple verticals. Direct comparable to Raccoon on portfolio structure, geographic spread, and focus on specialist passion-led communities.
• CloserStill Media: Independent event organizer specializing in B2B trade shows across professional verticals. Direct peer on independent organizer position, similar awards profile (AEO Excellence Awards competitor), and comparable B2B sponsorship/exhibition revenue model.
• Tarsus Group: International B2B events and media group specializing in vertical trade shows across multiple industries. Comparable in scale, sponsor monetization model, and cross-border expansion strategy targeting mid-sized niche verticals.
• Clarion Events: Independent global events organizer with strong presence in sports, lifestyle, and enthusiast verticals including running and outdoor. Comparable mid-large scale event portfolio with similar B2B/B2C hybrid revenue model and passion-led community focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/raccoonevents
• LinkedInlinkedin.com/company/raccoon-media-group
• Instagraminstagram.com/raccoonmediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about raccoon events