vita pharmed

What vita pharmed does

Vita Pharmed SA is a privately held Swiss nutritional and sports supplement company headquartered at Viale Stefano Franscini 15, Lugano. Founded in 2018, the company develops and markets a diversified portfolio of vitamins, minerals, omega-3 fatty acids, amino acids, herbal extracts, and protein products under more than ten sub-brands including VivaPower (sports nutrition), Viva Tune (general nutraceuticals), VivaKids (pediatric nutrition), Vitally Tone (gender-specific multivitamins), DERMOSIS (dermatological skincare), Vita Fizz Plus (effervescent formats), Wominavit, Manvit, Ferosis (iron), Flaxijeno (joint health), and Bellavit (weight management). The portfolio spans delivery formats including softgels, effervescent tablets, capsules, pellets, powders, liquids, and topical products, and targets health-conscious consumers, athletes, prenatal/postnatal women, men, women over 50, children, and beauty-oriented buyers.

The underlying technology centers on formulation know-how rather than software. Notable proprietary or branded technologies include liposomal iron delivery (Ferosis Liposomal), time-release micro-encapsulation for B-complex and zinc pellets, pharmaceutical-grade fish oil with differentiated EPA/DHA profiles (Omega Cardio and Omega Plus), and a whey protein (WHEY GOLD) marketed as containing the full fraction profile including beta-lactoglobulin, alpha-lactalbumin, and lactoferrin. The scientific team is described as having more than 15 years of nutritional formulation and manufacturing experience.

Commercially, Vita Pharmed operates a dual-channel model. The primary channel is direct-to-consumer e-commerce through vitapharmed.ch, selling individual SKUs on a transactional basis with no visible subscription pricing. The secondary channel is B2B raw materials supply and finished-goods distribution to manufacturers, supported by dedicated Commercial and Export departments. Stated geographic reach covers Europe and Asia, with the Italian-language site (vitapharmed.ch/it) suggesting a primary commercial focus on the Italian-speaking Swiss/Italian market. No revenue, headcount, funding, leadership, or partnership disclosures are publicly available.

Name

vita pharmed

Legal name

Vita Pharmed SA. Switzerland

Website

https://vitapharmed.ch

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Vita Pharmed SA is a privately held Swiss nutraceutical company based in Lugano that develops, brands, and distributes vitamins, sports nutrition, prenatal, pediatric, and dermatological supplements via DTC e-commerce and B2B raw materials channels across Europe and Asia.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Sports & Performance Actives (Creatine, Beta-Alanine, Citrulline, Nitrates) (AFAJAKAJ), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Fortification Ingredients (Vitamins, Minerals, Nutrient Premixes) (CRADAOAM)

Keywords

• Nutritional supplements
• Sports nutrition
• Multivitamins
• Prenatal supplements
• Raw materials supply

Headquarters

HQ city

Lugano

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Nutritional Supplements Sales: Sale of finished nutritional and sport supplement products directly to consumers through e-commerce. Includes vitamins, minerals, omega-3, joint health, prenatal, beauty and sports supplements.
2. Raw Materials Supply: Supply of raw materials for nutritional supplements to manufacturers worldwide, serving Europe and Asia markets

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Vita Pharmed develops, formulates, and supplies nutritional and sport supplements including vitamins, minerals, omega-3 fatty acids, amino acids, herbal extracts, and specialty formulations targeting general wellness, prenatal/postnatal care, children's health, sports performance, weight management, and beauty. The company sells finished products directly to end consumers through its e-commerce website and supplies raw materials to supplement manufacturers across Europe and Asia markets.

Product overview

Vita Pharmed is a Swiss nutritional and sports supplement company based in Lugano offering a diversified portfolio of health products across multiple sub-brands. The product lineup includes VivaPower (sports nutrition with protein powders, mass gainers, creatine, and amino acids), Viva Tune (general nutritional supplements including omega fatty acids and minerals), Vitally Tone (comprehensive multivitamins with gender-specific formulations), Viva Kids (children's health products), and DERMOSIS (dermatological skincare). Products are available in multiple delivery formats including effervescent tablets, softgels, capsules, powders, liquids, and drops. The company targets consumers across life stages from infants to seniors, with formulations addressing general wellness, prenatal/postnatal care, bone health, cardiovascular support, immune function, weight management, and athletic performance. Distribution spans Europe and Asia markets.

Differentiator

Problem solved

Functional benefit

Brands

• Viva Power: Sport supplements brand including products like WHEY GOLD, Whey Isolate, Mass Plus, Gain, Glutamine, Creatine Plus, and ISO Drink
• Viva Tune
• Viva Kids
• Vita Fizz Plus
• Vitally Tone
• VitaPharmed
• Wominavit
• Manvit

Products and services

• VivaPower Sub-brand offering sport and fitness supplement products including protein powders, mass gainers, creatine, amino acids, and isotonic drinks for athletic performance and muscle development. Targeted at athletes and fitness enthusiasts.
• Viva Kids Sub-brand offering children's supplements including multivitamin drops for infants up to 12 months and liquid multivitamin formulations for children. Designed to support healthy growth, eye health, and immune function in infants and children.
• DERMOSIS Dermatological skincare sub-brand offering soap and topical treatments for skin conditions, including anti-aging and sulfur-based formulations for skin health.
• Vita Fizz Plus Effervescent tablet sub-brand offering dissolvable supplements in various formulations including multivitamins, minerals, energy, beauty, and specialty blends such as B-Complex, Vitamin C, and Calcium.
• WHEY GOLD Premium whey protein isolate supplement containing all whey protein fractions (Beta Lactoglobulin, Alpha Lactalbumin, Proteose, Glycomacropeptide, Immunoglobulins, Peptones, Serum Albumin, Lactoferrin, Lactoperoxidase), providing up to 54g protein per serving with BCAAs and glutamine for muscle building.
• Creatine Plus Creatine monohydrate supplement for enhanced athletic performance, muscle strength, and power output. Targeted at athletes and bodybuilders.
• Omega Plus Pharmaceutical-grade fish oil omega-3 supplement providing EPA and DHA fatty acids for brain function and vision support. Targeted at adults seeking cardiovascular and cognitive health support.
• Omega Cardio High EPA omega-3 fish oil supplement designed for cardiovascular health support with elevated eicosapentaenoic acid content. Targeted at consumers seeking heart health support.
• Prenatal Prenatal effervescent supplement providing essential vitamins and minerals including folic acid, iron, calcium, and iodine for pregnancy support. Targeted at expectant mothers.
• Prenatal + DHA Prenatal softgel supplement with DHA omega-3 (120mg per serving) and essential nutrients for pregnancy and lactation support. Targeted at expectant and nursing mothers.
• Ferosis Liposomal Liposomal iron supplement providing enhanced bioavailability and absorption for anemia and iron deficiency support. Uses proprietary liposomal delivery technology. Targeted at consumers with iron deficiency, including pregnant women.
• Flaxijeno Joint health softgel supplement combining glucosamine, chondroitin, MSM with hyaluronic acid, collagen, curcumin, and ginger for joint mobility support. Targeted at consumers with joint health concerns.
• Bellavit Smart Weight loss supplement combining caffeine, zinc, chromium and L-carnitine to support fat burning and carbohydrate blocking for weight management. Targeted at consumers seeking weight loss support.
• Multivitamin Drop Liquid multivitamin drops for infants up to 12 months containing seven essential vitamins to support growth and development. Targeted at parents of newborns and infants.
• B-Complex pellet Time-release B-complex capsule using proprietary micro-encapsulation technology for gradual release of B vitamins with superior bioavailability and retention. Targeted at consumers needing sustained B-vitamin support.
• Wominavit 50+ Women's multivitamin for women over 50 with 22 vitamins and minerals supporting heart, brain, and eye health. Targeted at postmenopausal women.
• Manvit 50+ Men's multivitamin formulated for men over 50 with amino acids, antioxidants, and nutrients supporting energy and testosterone maintenance. Targeted at men over 50 seeking vitality support.
• Calcium, Magnesium plus Vitamin D & K Effervescent bone health supplement combining calcium, magnesium, vitamin D and K for strong bones and muscle function support. Targeted at adults seeking bone density maintenance and osteoporosis risk reduction.
• Raw Materials Supply (B2B) Supply of raw materials for nutritional supplements to manufacturers worldwide across Europe and Asia markets. Handled through the dedicated Export Department ([email protected]). Targeted at nutritional supplement manufacturers and formulators.

Quantifiable outcome

• Serves worldwide markets including Europe and Asia with raw materials and finished goods

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Herbalife: Global direct-to-consumer nutrition and weight-management company selling protein powders, vitamins, and meal replacements across multiple brands and regions — directly comparable to Vita Pharmed's D2C + B2B nutrition model.
• Myprotein: D2C sports nutrition and supplements brand selling whey, creatine, vitamins and omega-3 globally through e-commerce — directly comparable to Vita Pharmed's VivaPower sports line and own-storefront DTC motion.
• NOW Foods: Broad-line vitamins, minerals, sports nutrition and herbal supplements manufacturer/retailer with global distribution — comparable breadth to Vita Pharmed's multi-brand, multi-category supplement portfolio.
• Solgar: Premium vitamin, mineral and herbal supplement brand with similar pharmaceutical-grade positioning and broad SKU coverage — comparable to Vita Pharmed's premium-quality, multi-category approach.
• Garden of Life: Premium prenatal, kids and sports nutrition supplement brand with strong D2C and retail presence — directly comparable to Vita Pharmed's VivaKids, prenatal and VivaPower lines.
• Optimum Nutrition: Leading sports nutrition manufacturer best known for Gold Standard whey and creatine — directly comparable to VivaPower's WHEY GOLD, Creatine Plus and Mass Plus SKUs.
• Life Extension: Premium supplements brand with strong D2C, broad vitamin/mineral/specialty-condition catalog and proprietary formulations — comparable to Vita Pharmed's broad, formulation-led positioning.

Broad incumbents

• Nature's Bounty: Large incumbent vitamins, minerals and supplements brand covering multivitamins, omega-3 and specialty lines at mass-market price points — a broader incumbent competing in the same categories Vita Pharmed serves.
• Amway (Nutrilite): Global direct-sales vitamins, minerals and herbal supplements brand with proprietary botanical sourcing — a broad incumbent using a hybrid direct-sales/B2B model analogous to Vita Pharmed's D2C + raw materials supply.
• Centrum (Haleon): Mass-market multivitamin brand owned by Haleon (formerly GSK Consumer Healthcare) with gender/age-specific sub-lines — a broad incumbent whose 50+, men's, women's and prenatal franchises overlap Vita Pharmed's Vitally Tone, Manvit and Wominavit brands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vita pharmed