liquid soap products
Liquid Soap Products is a privately-held, US-based manufacturer founded in 1990 that sells biodegradable cleaning and personal care products under the Natural Visions® and LSP™ brands directly to consumers via a Shopify storefront, using a 2-gallon concentrate-to-dispenser model across 32 SKUs.
- Company typePrivate
- Founded1990
- HeadquartersLee's Summit, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What liquid soap products does
Liquid Soap Products (LSP) is a privately-held American manufacturer of biodegradable cleaning and personal care products, founded in 1990 and headquartered in Lee's Summit, Missouri. The company markets two product families — Natural Visions® and LSP™ (Platinum™) — covering laundry detergent, dish soap, automatic dishwasher gel, glass cleaner, multipurpose cleaner, conditioning shampoo, cream body wash, and foaming hand soap. Its technical foundation is a concentrate dilution model: products are sold as 2-gallon concentrates that customers dilute into reusable dispensers, with formulas built on plant-derived surfactants sourced from coconut, corn, and palm kernel oils, supplemented by specialty ingredients such as goat's milk, hydrolyzed silk proteins, aloe, and vitamin E.
The business operates exclusively through a direct-to-consumer model on a Shopify-powered storefront at shoplsp.com, with bilingual English/Spanish support. Pricing is unit-based rather than subscription: 2-gallon refill bundles sell for $69.90–$99.90 USD and ready-to-use 8–16 oz dispensers sell for $4.95–$12.95 USD, with a total catalog of 32 in-stock SKUs. The company also routes reorders of Natural Visions and Pure Selects products to a third-party site, www.GoHeathy360.com, indicating a secondary distribution channel. Marketing relies on email newsletter capture and organic e-commerce traffic.
No funding rounds, institutional investors, parent company, or public management team are disclosed. Revenue is not publicly reported, and the only explicitly served market is the United States. The 30+ year operating history, single DTC channel, and absence of disclosed capital signals indicate a small, founder-controlled specialty CPG manufacturer rather than a venture-backed or PE-backed growth company.
liquid soap products firmographics
Firmographics- Name
- liquid soap products
- Legal name
- Liquid Soap Products
- Website
- https://shoplsp.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Short description
- Liquid Soap Products is a privately-held, US-based manufacturer founded in 1990 that sells biodegradable cleaning and personal care products under the Natural Visions® and LSP™ brands directly to consumers via a Shopify storefront, using a 2-gallon concentrate-to-dispenser model across 32 SKUs.
- Ownership category
- akta.pro rank
liquid soap products industry classification
Industry- Product category
- Household Cleaning Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Toilet Preparation Manufacturing (32562)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Dishwashing Products (Hand Dish Soap, Automatic Dishwasher Detergents, Rinse Aids) (CRADAKAF)
- akta.pro secondary industries
- Hand Dishwashing Liquids & Gels (CRAJABAB), Dish Soap Refills & Concentrates (CRAJABAG), Glass & Mirror Cleaners (CRAJACAB), Shower & Glass Cleaners (Doors, Mirrors, Fixtures) (CRAJADAF)
Keywords
Where liquid soap products is headquartered
LocationHeadquarters
- HQ city
- Lee's Summit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
liquid soap products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: One-time purchase model for liquid soap and cleaning products sold directly to consumers through e-commerce. Products available in concentrated 2-gallon refill packs and ready-to-use 8-16 oz dispensers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Natural Visions 2-Gallon Concentrate Refills |
| Unit Pricing | Pay-as-you-go | LSP Ready-to-Use Dispensers (8-16 oz) |
| Unit Pricing | Pay-as-you-go | Natural Visions Ready-to-Use Dispensers (8-16 oz) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
liquid soap products product offering
Product offeringCore offering
Liquid Soap Products manufactures and sells eco-friendly liquid cleaning and personal care products under two brand lines — Natural Visions® and LSP™ (Platinum™). Products include laundry soap, liquid dish soap, automatic dishwasher gel, glass cleaner, multipurpose cleaner, conditioning shampoo, cream soap, and foaming hand & body soap, sold as 2-gallon concentrate refills that customers dilute into reusable dispensers and as ready-to-use 8-16 oz bottles.
Product overview
Liquid Soap Products is a consumer cleaning products company offering two product lines: Natural Visions® and LSP™. The Natural Visions® line includes automatic dishwasher gel, conditioning shampoo, cream soap, glass cleaner, laundry soap, liquid dish soap, multipurpose cleaner, and foaming hand & body soap. The LSP™ line (branded as Platinum™) includes WashDay™ laundry soap, Peaches & Cream™ luxury soap, Paradise™ conditioning shampoo, SinkSoap™ liquid dish soap, Spot Free Dishmatic™ dishwasher gel, Resource™ multipurpose cleaner, WindowWash Plus™ glass cleaner, and Peaches & Cream™ foaming hand & body soap. Products are sold as 2-gallon concentrate refills (designed to dilute into reusable dispensers) and as ready-to-use 16 oz or 8 oz dispenser bottles. The company emphasizes sustainable, American-made products with biodegradable ingredients sourced from fair trade suppliers, including corn, coconut, and palm kernel oils.
Differentiator
Problem solved
Functional benefit
Brands
- Natural Visions: Premium brand line featuring platinum-tier cleaning and personal care products including laundry soap, dish soap, glass cleaner, multipurpose cleaner, conditioning shampoo, cream soap, and foaming hand & body soap available in gallon refills and ready-to-use dispensers.
- LSP
Products and services
- Natural Visions® Laundry Soap Top-of-the-line low-sudsing laundry formula combining odor control technology with biodegradable ingredients, safe for standard and HE machines and septic systems; sold as 2-gallon concentrate refill and 16 oz ready-to-use dispenser.
- Natural Visions® Liquid Dish Soap Gentle dish soap enriched with silk proteins that conditions hands while cutting grease and grime with long-lasting suds; safe for delicate china and crystal; sold as 2-gallon concentrate refill and 16 oz ready-to-use dispenser.
- Natural Visions® Automatic Dishwasher Gel Phosphate-free dishwasher gel that removes dirt and food stains and handles hardened messes after 24 hours, leaving dishes shiny and clean; sold as 2-gallon concentrate refill and 16 oz ready-to-use dispenser.
- Natural Visions® Glass Cleaner Streak-free, ammonia-free glass cleaner formulated with natural ingredients for glass, mirrors, appliances, and household surfaces; sold as 2-gallon concentrate refill and 16 oz ready-to-use dispenser.
- Natural Visions® Multipurpose Cleaner Heavy-duty concentrate cleaner with biodegradable ingredients derived from corn, coconut, and palm kernel oils for hundreds of uses including surface cleaning, laundry pre-treatment, carpet cleaning, and garage degreasing; sold as 2-gallon concentrate refill and 16 oz ready-to-use spray bottle.
- Natural Visions® Conditioning Shampoo Hair care product enhanced with tropical extracts and botanicals that cleans all hair types in one step, balances pH, strengthens damaged hair, and leaves hair soft, shiny, and silky; sold as 2-gallon concentrate refill and 16 oz ready-to-use dispenser.
- Natural Visions® Cream Soap Luxury body wash and hand soap made with goat's milk and enriched with silk proteins for moisture restoration; suitable as body wash, bubble bath, and shaving cream; sold as 2-gallon concentrate refill and 16 oz ready-to-use dispenser.
- Natural Visions® Peaches & Cream™ Foaming Hand & Body Soap Rich foaming hand and body soap combining vitamin E, aloe, and botanicals to cleanse skin while adding natural moisture; sold as 2-gallon concentrate refill and 8 oz foam dispenser.
- WashDay™ Platinum™ Laundry Soap LSP™ brand top-of-the-line low-sudsing laundry formula with odor control technology and biodegradable ingredients for all washable fabrics in standard or HE machines, septic systems; sold as 2-gallon concentrate refill and 16 oz ready-to-use dispenser.
- SinkSoap™ Platinum™ Liquid Dish Soap LSP™ brand gentle liquid dish soap enriched with silk proteins to condition hands while cutting grease and grime with long-lasting suds; sold as 2-gallon concentrate refill and 16 oz ready-to-use dispenser.
- Spot Free Dishmatic™ Platinum™ Automatic Dishwasher Gel LSP™ brand phosphate-free complete dishwasher gel that removes dirt and food stains and handles hardened messes after 24 hours; sold as 2-gallon concentrate refill and 16 oz ready-to-use dispenser.
- WindowWash Plus™ Platinum™ Glass Cleaner LSP™ brand streak-free, ammonia-free glass cleaner with natural ingredients for glass, mirrors, and surfaces; sold as 2-gallon concentrate refill and 16 oz ready-to-use spray bottle.
- Resource™ Platinum™ Multipurpose Cleaner LSP™ brand heavy-duty multipurpose cleaner concentrate with biodegradable ingredients derived from corn, coconut, and palm kernel oils for hundreds of uses from laundry pre-treatment to heavy-duty garage cleaning; sold as 2-gallon concentrate refill and 16 oz ready-to-use spray bottle.
- Paradise™ Platinum™ Conditioning Shampoo LSP™ brand conditioning shampoo enhanced with tropical extracts and botanicals that cleans all hair types, balances pH, and strengthens damaged hair; sold as 2-gallon concentrate refill and 16 oz ready-to-use dispenser.
- Peaches & Cream™ Platinum™ Luxury Soap LSP™ brand luxury body wash and hand soap made with pure goat's milk and enriched with silk protein and botanical extracts; can be used as body wash, bubble bath, and shaving cream; sold as 2-gallon concentrate refill and 16 oz ready-to-use dispenser.
- Peaches & Cream™ Platinum™ Foaming Hand & Body Soap LSP™ brand rich foaming hand and body soap concentrate combining vitamin E, aloe, and botanicals for natural moisture; dilutes with water in dispensers; sold as 2-gallon concentrate refill and 8 oz foam dispenser.
Companies that use liquid soap products
Customer profileSegments1 record
Ideal customer profiles1 record
liquid soap products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
liquid soap products partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
liquid soap products competitors and assessment
Company assessmentPeers
- Better Life: Plant-derived, non-toxic household cleaner brand covering dish, laundry, and surface; comparable eco-friendly formulation philosophy and household cleaning scope.
Broad incumbents
- Seventh Generation: Unilever-owned eco-friendly household brand covering laundry, dish, surface, and personal care. Comparable plant-derived, biodegradable formulation philosophy; broader distribution and significantly larger marketing budget make it a large-scale incumbent in LSP's category.
- Mrs. Meyer's Clean Day: SC Johnson-owned brand of household cleaners and personal care with plant-derived ingredients and garden-inspired scents. Highly comparable product portfolio (dish, laundry, hand soap, surface) and eco-friendly positioning, but operates at national scale through major retail.
Direct peers
- The Laundress: Premium laundry and home cleaning brand founded on effective, fragrance-forward formulations; now owned by Unilever. Comparable in premium positioning, laundry-led assortment, and household-cleaning DTC origins, though it skews higher-end.
- Dr. Bronner's: Family-owned maker of castile soaps and personal care products using plant-based oils (coconut, palm, olive). Comparable in family-ownership ethos, American manufacturing, plant-derived surfactant platform, and multi-category household + personal care mix.
- Branch Basics: DTC brand built around a single concentrate that dilutes into multiple cleaning products (all-purpose, bathroom, glass, laundry). Its concentrate-and-refill business model is the closest functional analog to LSP's 2-gallon concentrate refill architecture.
- Puracy: Texas-based natural home and personal care brand (dish, laundry, hand, body) built on plant-based surfactants. Directly comparable in size, DTC-led model, eco-friendly positioning, and household/personal care breadth.
- Method Products: Eco-friendly household and personal care brand founded on biodegradable, plant-derived formulations; founded in 2000 and acquired by Ecover/SC Johnson. Closest comparable in positioning (eco-friendly, design-led, plant-based surfactants) and product mix (dish, laundry, surface, hand).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
liquid soap products financial estimates
Financial estimateRevenue estimate
Valuation estimate
liquid soap products leadership team
Management profileNumber of profiles
Profiles1 record
liquid soap products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
liquid soap products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about liquid soap products
What does liquid soap products do?
Liquid Soap Products manufactures and sells eco-friendly liquid cleaning and personal care products under two brand lines — Natural Visions® and LSP™ (Platinum™). Products include laundry soap, liquid dish soap, automatic dishwasher gel, glass cleaner, multipurpose cleaner, conditioning shampoo, cream soap, and foaming hand & body soap, sold as 2-gallon concentrate refills that customers dilute into reusable dispensers and as ready-to-use 8-16 oz bottles.
Is liquid soap products a public or private company?
liquid soap products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was liquid soap products founded?
liquid soap products was founded in 1990.
Where is liquid soap products based?
liquid soap products is headquartered in Lee's Summit, United States, in the North America region.
How does liquid soap products make money?
One revenue line is on record: product Sales.
Who are liquid soap products's main competitors?
Better Life is listed as a peer. Broad incumbents are Seventh Generation and Mrs. Meyer's Clean Day. Direct peers are The Laundress, Dr. Bronner's, Branch Basics, Puracy and Method Products.
Does liquid soap products have an API?
No public API is recorded for liquid soap products.
What industry is liquid soap products in?
liquid soap products's product category is Household Cleaning Products. Its primary akta.pro industry code is CRADAKAF, Dishwashing Products (Hand Dish Soap, Automatic Dishwasher Detergents, Rinse Aids), with a secondary code of CRAJABAB, Hand Dishwashing Liquids & Gels. Its NAICS code is 32561 and its SIC code is 2840.