AppealMyTax

What AppealMyTax does

AppealMyTax, operated by RevXL LLC (Wyoming), is a flat-fee property tax appeal service for residential homeowners in the United States. The company provides a self-serve platform through which users enter their address, receive an instant over-assessment estimate based on comparable parcels from public county appraisal rolls, and can purchase a $49 pre-filled protest packet (including cover letter, comparable sales evidence table, and county-specific filing instructions). Data integrations cover 14 Texas county appraisal districts plus assessor data in Colorado, Florida, Illinois, New Jersey, New York, and Pennsylvania, totaling 22.7M searchable property records; statutory appeal guides are published for all 50 states and DC.

The product portfolio centers on the $49 one-time Protest Kit and a free Over-Assessment Calculator with no signup. Supporting offerings include a $29 State DIY Kit for states without live parcel data, an optional $79/year TaxShield Monitoring subscription, free ARB Hearing and Sample Protest Kits, and a Co-Branded Widget for real estate agents, loan officers, and realtor partners to embed the service on their own sites. The underlying technology is automated comparable-property matching and an over-assessment calculation engine that flags homes where assessed value exceeds ZIP-code-typical $/sqft predictions by more than 10%, with every cited comparable being a real, publicly verifiable parcel rather than an AI estimate.

The business is a bootstrapped, founder-operated entity with no outside funding or institutional investors. GTM is product-led via organic search and comparison content, monetized through one-time purchases and a small subscription optionality, with a stated 30-day money-back guarantee and no contingency or percentage-of-savings fees. Distribution is fully digital, direct-to-consumer through appealmytax.dev, with no physical locations, resellers, or third-party channels.

Name

AppealMyTax

Legal name

RevXL LLC

Website

https://appealmytax.dev

Company type

Private

Founded year

2026

Operating status

Operating

Short description

AppealMyTax (RevXL LLC) is a self-serve property tax appeal platform that gives homeowners a free over-assessment check and a flat $49 pre-filled protest kit built from public county appraisal data across 7 US states.

Ownership category

akta.pro rank

Product category

Property Tax Appeal Services

NAICS

Offices of Real Estate Appraisers (53132)

akta.pro industry

PRIMARYBPAJAKAK

Tax Assessment Appeal & Property Tax Consulting

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Valuation & Appraisal Services

Keywords

• Property tax appeal
• Tax protest kits
• Over-assessment calculator
• Comparable property analysis
• Homeowner tax services

Headquarters

HQ city

Remote/Digital

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Pre-Filled Protest Kit ($49): One-time charge for a protest kit pre-filled with user's property data, 5 comparable sales, and county-specific filing instructions. Users who are not over-assessed receive the comparable data as a Valuation Report instead. This is the primary revenue product.
2. State DIY Appeal Kit ($29): One-time charge for statutory guide and forms in states where per-parcel data is not yet available. Includes appeal process guidance without comparable property analysis.
3. TaxShield Monitoring ($79/year): Optional subscription that monitors property assessment and covers repeat protests. Users never need it to buy a kit; it's an add-on for ongoing monitoring.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AppealMyTax sells a flat-fee $49 pre-filled property tax protest kit built from real public county appraisal roll data, paired with a free instant over-assessment calculator that flags whether a home is over-assessed relative to comparable neighbors. Homeowners file the protest themselves in roughly 5 minutes via their county's online portal and keep 100% of any tax savings, in contrast to contingency-fee firms that take 25–50% of savings annually. The product is delivered as a downloadable PDF cover letter, evidence sheet with five real comparable parcels, and county-specific filing instructions, supported by an optional $79/year TaxShield Monitoring subscription and a $29 State DIY Kit for states without live parcel data.

Product overview

AppealMyTax is a self-service property tax appeal platform offering a single-tier product portfolio centered on the $49 Protest Kit. The core offering is a flat-fee, pre-filled protest packet built from real county appraisal roll data that homeowners file themselves, keeping 100% of their tax savings. Supporting free tools include the Over-Assessment Check (instant address lookup), Sample Protest Kit, and ARB Hearing Kit. An optional TaxShield Monitoring subscription ($79/year) handles ongoing assessment tracking. A $29 State DIY Kit serves states without live parcel data. A Co-Branded Widget enables real estate professionals to embed the service on their own sites. No contingency fees, no percentage of savings—purely a flat-fee DIY model.

Differentiator

Problem solved

Functional benefit

Products and services

• $49 Protest Kit Pre-filled property tax protest form containing the homeowner's property data, five real comparable sales from county appraisal rolls, a statute-cited protest letter under Tax Code §41.43(b)(3), and county-specific filing instructions; formatted as an iFile-ready PDF for homeowners to review, sign, and submit themselves through their county's online portal.
• $29 State DIY Appeal Kit Statutory appeal guide and forms for do-it-yourself filers in U.S. states where per-parcel comparable data is not yet available; provides the appeal process and template paperwork without the comparable property analysis included in the $49 kit.
• TaxShield Monitoring Optional annual subscription that monitors property assessment changes and covers repeat protests; not required to purchase a protest kit.
• Free Over-Assessment Check Free address-level over-assessment calculator that compares a property's assessed value to comparable sales from county appraisal records and returns an over-assessment flag plus supporting evidence in approximately 30 seconds; serves as the primary acquisition and trust-building mechanism.
• Sample Protest Kit Free downloadable sample protest packet showing the format and evidence included in the $49 kit, built from Harris County Appraisal District public records so prospects can review the deliverable before paying.
• Free ARB Hearing Kit

Quantifiable outcome

• Average flagged savings of $803/yr in Harris County, $1,124/yr in Travis County, $742/yr in Dallas County, $698/yr in Tarrant County
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Texas Tax Protest: Texas-focused property tax protest service. Operates only in Texas with a contingency-fee model, serving the same homeowners in Harris, Dallas, Travis, and Tarrant counties where AppealMyTax has deepest data coverage.

Broad incumbents

• O'Connor & Associates: Established Texas property tax consulting firm handling commercial and residential protests across the state. Operates a contingency model and is one of the largest incumbents in Texas property tax appeals, with deep relationships in major counties like Harris, Dallas, and Travis.
• Greenwalt CPAs: Tax and accounting firm offering property tax consulting as part of broader tax practice. Provides a full-service alternative to DIY property tax appeal services in Indiana and surrounding states.

Direct peers

• WinItPro: Property tax appeal service focused on Texas and other high-assessment states. Offers both DIY and full-service options, directly comparable to AppealMyTax's hybrid product suite.
• Ownwell: Largest flat-fee / contingency property tax appeal service in the US, directly competing with AppealMyTax in Texas and several other states. Ownwell charges 25-35% of savings annually — the primary competitor AppealMyTax positions against on its comparison pages.
• AppealHouse: Property tax appeal company operating across multiple states with a tech-enabled approach. Competes for the same homeowner segment using a mix of data-driven comparable analysis and protest kit generation.
• TaxLasso: Property tax appeal service that uses public data and offers DIY kits. Appeals directly to the same homeowner segment with a similar value proposition, and is explicitly named as a comparison target on AppealMyTax's website.
• Property Tax Appeal Group: Residential and commercial property tax reduction firm with a contingency model. Active in Texas, Florida, and other high-tax states, competing for the same homeowner demographic.
• Property Tax Pros: Property tax reduction firm operating in Texas and other states with a contingency-based model. Competes in the same residential property tax appeal space and is one of the well-known alternatives to flat-fee services.

Others

• Regrid: Parcel data and property intelligence platform providing nationwide property records and ownership data. Serves as a potential data infrastructure provider/adjacent technology to property tax appeal services like AppealMyTax.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AppealMyTax