Ownwell
Ownwell is an AI-powered property tax appeal and monitoring platform that helps U.S. homeowners, real estate investors, and commercial property owners reduce over-assessed property taxes. It combines proprietary software with licensed local tax experts on a contingency-fee model across multiple states.
- Company typePrivate
- Founded2020
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Ownwell does
Ownwell is an Austin, Texas-based property tax technology company founded in 2020 that helps U.S. property owners reduce over-assessed real estate taxes through a contingency-fee model. The company has processed more than 1 million appeals since inception and reports an 88% success rate with $774 average annual customer savings. Its commercial book manages $386 billion in real estate and serves 10,000+ businesses, while its residential product reaches homeowners across eight active states (CA, CO, FL, GA, IL, NY, TX, WA).
The core platform combines proprietary AI software that analyzes data from 100+ sources for comparable-sales evidence generation with a bench of licensed local property-tax consultants operating across 40+ markets. Products span Property Tax Appeals, Property Tax Exemptions, Commercial Appeals with litigation support, an AI-powered Tax Bill Management SaaS, and the newly launched National Appeals Packet that extends service nationwide via automated evidence preparation. Adjacent consumer savings modules — Ownwell Energy (Texas electricity switching powered by Light PUCT #10340), Home Insurance Monitoring (40+ carriers via Ownwell Insurance Services LLC), and Bill Reduction — share the same contingency-only pricing chassis and are managed from a single Ownwell portal.
Revenue is generated entirely on a win-contingency basis: Ownwell charges 25% of year-one tax savings on successful appeals (35% in Colorado) and the same model applies to exemptions, insurance, energy, and bill reduction. Distribution is hybrid: a self-serve PLG sign-up flow on ownwell.com for residential customers, a direct sales motion for commercial and investor portfolios, and partner-embedded distribution through Realtor.com, Carrington Mortgage Services, Valon, Haven, and Amplify Credit Union. The company is venture-backed, having raised $74 million cumulative ($5.75M seed May 2022 led by First Round Capital; $50M Series B Feb 2026 co-led by Alpha Edison and Mercato Partners with $20M debt from Western Alliance Bank).
Ownwell firmographics
Firmographics- Name
- Ownwell
- Legal name
- Ownwell, Inc.
- Website
- https://ownwell.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ownwell is an AI-powered property tax appeal and monitoring platform that helps U.S. homeowners, real estate investors, and commercial property owners reduce over-assessed property taxes. It combines proprietary software with licensed local tax experts on a contingency-fee model across multiple states.
- Ownership category
- akta.pro rank
Ownwell industry classification
Industry- Product category
- Property Tax Services
- NAICS
- Offices of Real Estate Appraisers (531320), Offices of Real Estate Appraisers (53132)
- akta.pro primary industry
- Real Estate Valuation & Appraisal (BPAHANAC)
- akta.pro secondary industries
- Eminent Domain / Condemnation & Litigation Support Valuation (BPAJAKAJ), Right-of-Way & Easement Valuation (BPAJAKAI), Real Estate Valuation & Appraisal Advisory (FSAEAJAI)
Keywords
Where Ownwell is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ownwell business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Property Tax Appeal Contingency Fee: Win-contingency fee on actual property tax savings; default rate 25% (35% in Colorado per local guide) of the year-over-year tax bill reduction, with no upfront charges. Generates revenue only when the appeal succeeds.
- Property Tax Exemption Filing Fees: Contingency fee applied to savings achieved through identifying, filing, and maintaining property tax exemptions (homestead, over-65, disability, veteran), plus pursuit of refunds from prior years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Property tax appeal - contingency fee on savings |
| Outcome Based/ Performance | Pay-as-you-go | Colorado property tax appeal fee |
| Outcome Based/ Performance | Pay-as-you-go | New York property tax grievance fee |
| Outcome Based/ Performance | Pay-as-you-go | Exemption filing - contingency on savings |
| Outcome Based/ Performance | Pay-as-you-go | Bill reduction service - contingency fee |
| Other | Multi-year contract | Commercial / investor pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Ownwell product offering
Product offeringCore offering
Ownwell fundamentally delivers contingency-fee property tax appeal and monitoring services for U.S. residential and commercial property owners. It combines proprietary AI software (analyzing 100+ data sources to build appeal evidence) with licensed local property tax experts who file protests, pursue exemptions, attend hearings, and manage tax bills on the customer's behalf. Revenue is earned as a percentage of actual property tax savings achieved, with no upfront cost to the customer.
Product overview
Ownwell is a single unified property tax technology platform that has expanded into a multi-module consumer proptech offering anchored on its core Property Tax Appeals service. The platform combines AI-driven property analysis with licensed local tax experts to deliver Property Tax Appeals, Property Tax Exemptions, Commercial Property Tax Appeals, Tax Bill Management with AI forecasting, the newly launched AI-powered National Appeals Packet, and an Ownwell for Investors portfolio product for single-family rentals. Layered on top are adjacent consumer savings modules — Ownwell Energy (Texas electricity switching), Home Insurance Monitoring, Bill Reduction, and Talk to Tax Expert — all of which share the same "only pay if you save" contingency model and are managed from a single Ownwell portal. Together these products extend Ownwell from its seven core states (Texas, Illinois, Florida, Georgia, California, Washington, New York) toward nationwide coverage, with distribution partnerships embedding Ownwell inside Realtor.com, Carrington Mortgage Services, Valon, Amplify Credit Union, and Haven.
Differentiator
Problem solved
Functional benefit
Brands
- Ownwell Energy: Retail electricity service plan helping Texas customers find lower electricity rates through Ownwell's portal (powered by Light, PUCT #10340).
- Ownwell Insurance
Products and services
- Property Tax Appeals End-to-end property tax protest and appeal management service that combines local property tax experts with proprietary software to perform comparative market analysis, file paperwork, build evidence packages, and represent homeowners at appeal board hearings to achieve assessed-value reductions.
- Property Tax Exemptions Identification, filing, and ongoing management of property tax exemptions (homestead, over-65, disability, veteran) on behalf of homeowners, including pursuit of prior-year refunds and continuous status monitoring with the county.
- Commercial Property Tax Appeals Commercial-focused property tax reduction service pairing local property tax advisors with advanced software to reduce assessed values for office, retail, industrial, multifamily, and commercial land properties, with litigation support, white-glove service, and real-time appeal tracking for institutional clients.
- Tax Bill Management Automated property tax bill budgeting and payment platform providing AI-powered forecasts reviewed by local tax experts, one consolidated payment to Ownwell, early-payment discount identification, and ongoing delinquency monitoring, designed for institutional asset managers, investors, property managers, mortgage servicers, and proptech/fintech partners.
- National Appeals Packet AI-powered nationwide property tax appeal product designed to simplify the appeal process for homeowners outside Ownwell's seven core states (Texas, Illinois, Florida, Georgia, California, Washington, New York), leveraging AI and proprietary data on a win-contingency basis.
- Ownwell for Investors (Single-Family Rentals) End-to-end property tax reduction product built for real estate investors and single-family rental portfolio operators, providing real-time status tracking, projected future tax bills, total tax bill savings to date, and bulk property management with teams in over 40 local markets.
- Talk to Tax Expert 1-on-1 consultation service with a licensed property tax expert that delivers a personalized assessment review, savings-potential analysis, and clear strategy and next-step guidance on exemptions, deadlines, appeals, evidence, and hearings.
- Ownwell Energy Texas-only retail electricity plan powered by Light (PUCT #10340) offering AI-driven electricity rate comparison, end-to-end provider switching, and integrated bill management through the Ownwell portal, marketed at $764 average annual savings and 100% renewable energy.
- Home Insurance Monitoring AI-driven home insurance shopping and ongoing monitoring service across 40+ trusted carriers, performing coverage gap analysis, risk assessment, side-by-side policy comparison, and policy-gap detection with zero-gap switching, marketed through Ownwell Insurance Services LLC.
- Bill Reduction Contingency-based negotiation service that reduces monthly internet, phone, cable, security, and satellite radio bills by working directly with providers (Spectrum, AT&T, Verizon, T-Mobile, Xfinity, Astound, Optimum, Frontier, Cricket, Consumer, Vivint, and others), reporting an 81% success rate and $258 average bill savings.
Companies that use Ownwell
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Ownwell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability10 records
Feature6 records
Ownwell partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, core and flagship.
- San Antonio SpursmajorMulti-year Community Champions program with the San Antonio Spurs; eight San Antonio residents recognized at halftime during the 2025-26 season, each receiving $1,000 toward their property tax bill. Ownwell also runs free property tax education events across San Antonio ahead of the May 15 appeal deadline, capitalizing on Spurs' 62-20 season and first Southwest Division title since 2017.
- Carrington Mortgage Services, LLCcorePartnership to provide Ownwell property tax appeal services to homeowners serviced by Carrington, which operates in all 50 states and manages over $200 billion in servicing balances. The two companies co-market Ownwell to Carrington's mortgage customer base to help lower property tax burdens.
- Amplify Credit UnionmajorPartnership to offer Ownwell's property tax appeal services to Amplify Credit Union's Texas members at no upfront cost, leveraging Ownwell's technology and licensed professionals.
- Realtor.comflagshipIntegration of Ownwell's property tax monitoring and appeals services into the Realtor.com 'My Home' dashboard, enabling users to access tax appeal services directly from their Realtor.com property page.
- ValoncorePartnership with Valon (mortgage servicing and software company) to expand access to property tax assessment challenges for Valon's customer base of hundreds of thousands of homeowners. Ownwell identifies overassessed properties, appeals on behalf of homeowners, and charges only a percentage of savings realized, with 85% of customers receiving reductions averaging over $1,100.
- HavenmajorPartnership to offer Ownwell's property tax monitoring and protest services through Haven's escrow monitoring feature, embedding Ownwell into Haven's mortgage-servicing customer experience.
- Light (PUCT #10340)coreThe Ownwell Energy retail electricity plan is powered by Light (Texas PUC registration #10340). Light provides the underlying electricity supply while Ownwell markets the plan, manages enrollment, and handles switching and billing in the Ownwell portal.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Ownwell competitors and assessment
Company assessmentEmerging players
- EnergySage: EnergySage is a leading consumer energy comparison marketplace for solar, electricity, and home improvements. It is comparable to Ownwell Energy as an adjacent consumer savings platform, with EnergySage focused on solar and Energy while Ownwell Energy is a Texas electricity switching product.
- Knock: Knock is a proptech company that helps homeowners buy their next home before selling their current one. It is adjacent to Ownwell as a consumer proptech platform embedded in the homeownership journey, with overlapping target customers and distribution-via-mortgage-and-real-estate-partners strategy.
- Policygenius: Policygenius is a digital insurance comparison and shopping platform. It is comparable to Ownwell's newly launched Ownwell Insurance product as a consumer-facing insurance shopping experience, although Policygenius operates standalone rather than bundled with a property tax platform.
Broad incumbents
- Ryan: Ryan is one of the largest global property tax advisory firms, serving Fortune 500 and institutional commercial clients. It is a comparable incumbent to Ownwell's commercial property tax appeal offering, although Ryan operates primarily B2B at enterprise scale whereas Ownwell's commercial book is more mid-market.
- Altus Group: Altus Group provides commercial property tax and assessment management software and services globally, including tax appeal work. It competes most directly with Ownwell's commercial segment and Tax Bill Management platform, while offering a much broader real-estate software suite.
- JLL (Jones Lang LaSalle): JLL's real-estate services include property tax consulting and appeals for institutional and corporate clients. Comparable to Ownwell's commercial appeals product as part of a much larger diversified real-estate services platform.
- CBRE: CBRE's valuation and tax consulting practice handles commercial property tax appeals and advisory for large institutional owners. Overlaps with Ownwell's commercial book as a full-service global real estate incumbent.
Direct peers
- TaxBird: TaxBird is a digital property tax appeal service for homeowners using a contingency-based model. It is a direct peer to Ownwell's residential appeals product, competing for the same pool of U.S. homeowners seeking no-upfront property tax reductions.
- Hood Tax: Hood Tax is a Texas-focused property tax protest firm that uses a contingency model and technology-enabled filing process. Comparable to Ownwell's Texas residential and commercial appeals business and a regional peer in the same state.
- Property Tax Pros: Property Tax Pros offers contingency-based property tax protest services across multiple U.S. states for residential and commercial owners. A direct competitor to Ownwell's core appeals offering with a similar win-based pricing structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ownwell social profiles
Digital presenceOwnwell compliance and trust
Trust signalCompliance2 records
Ownwell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ownwell leadership team
Management profileNumber of profiles
Profiles3 records
Ownwell subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ownwell funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ownwell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ownwell
What does Ownwell do?
Ownwell fundamentally delivers contingency-fee property tax appeal and monitoring services for U.S. residential and commercial property owners. It combines proprietary AI software (analyzing 100+ data sources to build appeal evidence) with licensed local property tax experts who file protests, pursue exemptions, attend hearings, and manage tax bills on the customer's behalf. Revenue is earned as a percentage of actual property tax savings achieved, with no upfront cost to the customer.
Is Ownwell a public or private company?
Ownwell is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ownwell founded?
Ownwell was founded in 2020. It employs 101 to 250 people.
Where is Ownwell based?
Ownwell is headquartered in Austin, United States, in the North America region.
How does Ownwell make money?
Two revenue lines are on record. Property Tax Appeal Contingency Fee is the primary driver. The others are property Tax Exemption Filing Fees.
Who are Ownwell's main competitors?
Emerging players on record are EnergySage, Knock and Policygenius. Broad incumbents are Ryan, Altus Group, JLL (Jones Lang LaSalle) and CBRE. Direct peers are TaxBird, Hood Tax and Property Tax Pros.
Does Ownwell have an API?
No public API is recorded for Ownwell.
What industry is Ownwell in?
Ownwell's product category is Property Tax Services. Its primary akta.pro industry code is BPAHANAC, Real Estate Valuation & Appraisal, with a secondary code of BPAJAKAJ, Eminent Domain / Condemnation & Litigation Support Valuation. Its NAICS code is 531320.