madebydesign

What madebydesign does

Made by Design is a sole-proprietor graphic design and branding studio based in British Columbia, Canada, founded in 2004 by principal designer Ronan Lannuzel. The studio delivers custom branding, identity systems, logos, promotional materials, annual reports, and publication art direction for a diverse clientele including non-profit organizations, microbreweries (notably Longwood Brewery), the French-language school system of British Columbia (Conseil scolaire francophone de la Colombie-Britannique, a client since 2004), publishers such as Island Fisherman Magazine (2018–2023), universities (Simon Fraser University), and government bodies. Emily Ruth complements the founder's visual design work with copywriting, editing, and content strategy services.

The studio's core technology stack is standard for a small creative practice: industry-standard design tools for production and a Squarespace-hosted portfolio website as the primary marketing surface. There is no proprietary platform, software product, or technology IP described. Service delivery is project-based and bespoke, with no standardized pricing disclosed — engagements are quote-based custom work.

The business model is straightforward professional services: revenue is generated through fee-for-service design projects with long-tenure clients providing repeat/recurring work. Distribution is entirely direct — potential clients reach the studio via a contact form on its website, and the studio relies on its portfolio and word-of-mouth rather than paid marketing or outbound sales. The firm is bootstrapped with no institutional investment, no parent company, and a headcount of approximately two people (founder plus one content strategist), consistent with a lifestyle-oriented creative practice rather than a scalable enterprise.

Name

madebydesign

Legal name

made by design

Website

https://madebydesign.ca

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Made by Design is a sole-proprietor graphic design studio in British Columbia, Canada, founded in 2004, providing branding, identity, and publication design for non-profits, microbreweries, the BC French-language school system, and regional organizations.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Graphic design services
• Brand identity design
• Promotional materials design
• Annual report design
• Magazine art direction

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services: Custom graphic design and branding services for diverse clients including organizations, breweries, educational institutions, and non-profits. Revenue generated through project-based design work, identity projects, promotional materials, and ongoing creative partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

made by design is a graphic design studio that delivers custom branding, visual identity systems, logos, promotional materials, annual reports, publication layout, and art direction for organizations and consumer brands. The studio also provides complementary copywriting, editing, and content strategy services to help clients articulate their stories alongside the visual work.

Product overview

Made by Design is a graphic design studio offering professional design services. The core offering is graphic design services encompassing branding, identity systems, logos, promotional materials, and visual communication. Supporting services include copywriting and content strategy, magazine art direction, and annual report design. The studio serves a diverse clientele including publishers, non-profit organizations, microbreweries, wilderness training specialists, and the French-language school system of British Columbia.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design Services Professional graphic design services covering branding, identity systems, logos, promotional materials, and visual communication design for organizations, non-profits, microbreweries, educational institutions, publishers, and SMBs across British Columbia.
• Copywriting and Content Strategy

Quantifiable outcome

• Serving CSF and its constituent schools since 2004
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Rugged Coast Research SocietyminorStrategic or Co-development PartnerSeasonal partnership between Longwood Brewery and Rugged Coast Research Society for 'green' beer. Each can sold provides the RCRS with $0.25 towards their environmental conservation work. Design inspired by raw beauty and wild diversity of BC's west coast nature.
• Nanaimo NightOwlsminorStrategic or Co-development PartnerCollaboration between Longwood Brewery and the local collegiate baseball team for 'Talon' beer. NightOwls won the beer-naming contest with 'Talon' name selection. Beer features mostly Vancouver Island-sourced ingredients.
• Whale Interpretive Centre (WIC)minorStrategic or Co-development PartnerThe Telegraph Project beer commissioned by Telegraph Cove Resort to benefit the local Whale Interpretive Centre (WIC). Vintage styling pays homage to historic telegraph office. Painting by local artist Kathy Harder depicts iconic waterfront.
• Pink Boots Society of CanadaminorStrategic or Co-development PartnerSimply Pink beer benefits the Pink Boots Society of Canada, a non-profit helping women and non-binary folks in the fermented/alcoholic beverage industry advance their careers through education. Design features hibiscus.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Hambly & Woolley: Long-established Vancouver-based graphic design and branding studio serving cultural, educational, and institutional clients across British Columbia, comparable in scale and regional focus to madebydesign.
• Subplot Design: BC-based creative studio specializing in brand strategy and graphic design for non-profits, education, and mission-driven organizations, directly comparable in client segments and service mix.
• Signel Group: Vancouver-based creative agency offering branding, graphic design, and annual report design services, comparable to madebydesign in regional positioning and offerings.
• Fieldtrip: Toronto-based boutique design studio focused on branding and identity systems for cultural and institutional clients, comparable in studio size and creative positioning.
• Blok Design: Canadian design firm specializing in brand identity and packaging design, with comparable craft beverage and consumer brand client work.
• Doug & Partners: Toronto-based independent branding and design studio serving institutional, non-profit, and consumer clients with a comparable full-service identity offering.

Broad incumbents

• Cossette: One of Canada's largest independent creative agencies offering branding, design, and advertising services, representing the broad incumbent tier that competes for institutional design work in Canada.
• Juniper Park\TBWA: Canadian creative agency with full-service brand and design capabilities, providing competitive context for larger institutional design mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about madebydesign