liberty fundraising

What liberty fundraising does

Liberty Fundraising is a privately held, family-owned fundraising company headquartered in Loveland, Ohio that distributes food-based fundraising programs to school groups, youth sports teams, nonprofits, and community organizations primarily across Ohio and Northern Kentucky. The company offers a curated portfolio of frozen and shelf-stable product lines — Butter Braid® Pastries, Wooden Spoon® Cookie Dough, Joyful Traditions® Cake Rolls, Mehaffies Pies, and a Tantalizing Treats snack program — and provides a Ship-2-Home option enabling direct-to-supporter shipping outside the regional delivery zone.

Its underlying technology is a web-based fundraising management platform with QR-code-linked group online stores, a seller/order tracking dashboard, and a secure multi-user results-submission portal. The company operates its own delivery fleet and provides pre-sorted, by-seller-name delivery at no charge with no minimum order, completing typical two-week fundraisers with approximately five-week turnaround from signup to delivery.

Commercially, Liberty Fundraising runs a wholesale-to-group transaction model: groups purchase products at wholesale, sell to supporters at retail, and retain over 40% profit per item. Revenue is generated from the wholesale spread, with a $1-per-unit bonus tier above 300 units. Go-to-market is community-led, driven by word-of-mouth, the company website, Facebook, and direct outreach by named contacts Martha and Joel, serving a long tail of SMB-scale school, athletic, and nonprofit customers.

Name

liberty fundraising

Legal name

Liberty Fundraising

Website

https://libertyfrc.com

Company type

Private

Operating status

Operating

Short description

Liberty Fundraising is a family-owned, Ohio-based company that runs product-based fundraising programs (Butter Braid pastries, cookie dough, cake rolls, pies, snacks) for schools, youth sports teams, nonprofits, and community groups, supported by an online portal, QR-coded stores, and direct delivery.

Ownership category

akta.pro rank

Product category

Product-Based Fundraising Services

NAICS

Confectionery Merchant Wholesalers (42445), Gift, Novelty, and Souvenir Retailers (45942), Nonchocolate Confectionery Manufacturing (31134)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Gift Basket & Curated Hamper Assembly (HSACANAD)

akta.pro secondary industry

Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM)

Keywords

• Product-based fundraising
• Group fundraising programs
• Online fundraising platform
• School fundraising services
• Fundraising food products

Headquarters

HQ city

Loveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fundraising Product Sales: Groups purchase fundraising products at wholesale prices and sell to their supporters at retail prices, keeping the profit margin (typically over 40% per item sold). The company earns revenue from the wholesale product sales to fundraising groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Liberty Fundraising supplies branded food products (Butter Braid® pastries, Wooden Spoon® cookie dough, Joyful Traditions® cake rolls, and Mehaffies pies) and non-frozen snack programs at wholesale prices to schools, youth sports teams, nonprofits, and community groups, who then resell them to supporters. The company provides an online fundraising management portal with QR-coded online stores, seller tracking, and results submission, complemented by free direct delivery to groups and a Ship-2-Home direct-to-supporter option.

Product overview

Liberty Fundraising is a family-owned fundraising company offering a portfolio of food-based fundraising programs with both in-person and online distribution options. The core product lineup consists of Butter Braid® Pastries, Wooden Spoon® Cookie Dough, Joyful Traditions® Cake Rolls, and Mehaffies Pies, which are frozen products delivered to groups for distribution. Add-on programs include Tantalizing Treats (non-frozen snacks including popcorn, granola, coffee, and pet treats) and Ship-2-Home (direct shipping to supporters). The company provides an online portal for managing seller registration, order tracking, and results submission. Groups typically earn over 40% profit per item sold with no minimums.

Differentiator

Problem solved

Functional benefit

Products and services

• Butter Braid® Pastries Soft, flaky, hand-braided pastries filled with fruit, cinnamon, or cheese fillings, made with 100% real butter. Available in multiple flavors including Apple, Cherry, Raspberry, Four Cheese and Herb, Bavarian Creme, Cinnamon, Cream Cheese, Blueberry Cream Cheese, Strawberry Cream Cheese, Caramel Roll, and Cinnamon Roll. Sold wholesale to fundraising groups for resale to supporters.
• Wooden Spoon® Cookie Dough Pre-portioned cookie dough that comes ready to bake with no need to plan ahead; simply break apart cubes, place on a cooking sheet, and bake at 325°F for 13-17 minutes. Available in Chocolate Chip, Macadamia Nut, Oatmeal Cranberry, Peanut Butter, Snickerdoodle, and Triple Chocolate flavors. Sold wholesale to fundraising groups.
• Joyful Traditions® Cake Rolls Moist, flavored cakes with sweet, creamy fillings. Available in Pumpkin, Lemon Crème, Red Velvet, Carrot Cake, Strawberry Cheesecake, and Chocolate Crème varieties. Sold wholesale to fundraising groups.
• Mehaffies Pies 9-inch fresh-baked, handmade pies sold at group wholesale prices; organizations determine their own retail selling price. Available in Apple, Dutch Apple, Cherry, Blueberry, Lemon Meringue, Pecan, Chocolate Cream, Coconut, and Peach flavors.
• Tantalizing Treats Non-frozen snack program offering a variety of best-selling dry-goods products including cake rolls, coffee, pretzels, granola bites, and pet treats. Can be run as a Grab-N-Go fundraiser for groups seeking an alternative to frozen product sales.
• Ship-2-Home Shipping program that allows products to be shipped directly to supporters' homes instead of being delivered to the fundraising group. Includes Latitude 40 Granola Bites (with new 2 oz Mini size), Latitude 40 Popcorn in multiple flavors, Popcorn Lovers Variety Pack, and Maple Dog Bones. Expands the fundraiser reach beyond the group's local geography.

Quantifiable outcome

• Groups have collectively raised over $380 million through Liberty Fundraising programs
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Great American Fundraising: Direct competitor offering cookie dough, candy, and snack fundraising programs to schools and sports teams nationwide. Operates the same product-based group fundraising model with similar value proposition (profit margin, free delivery).
• Cherrydale Fundraising: Direct peer offering gourmet food, candy, and gift wrap fundraisers for schools, sports teams, and nonprofits. Closely comparable product mix (frozen pastries, snacks) and target customer base.
• World's Finest Chocolate: One of the largest chocolate-based fundraising companies in North America, selling exclusively through school and nonprofit group fundraisers. Comparable product fundraising model with a different product category (chocolate bars).
• Otis Spunkmeyer Fundraising: Cookie dough and baked-goods fundraising program serving schools and groups. Direct product overlap with Liberty's Wooden Spoon cookie dough line and similar group fundraiser economics.
• Little Caesars Pizza Kit Fundraising: Pizza kit fundraiser serving schools, sports teams, and community groups nationwide. Competes directly for the same group fundraising dollars with a food product offering.
• ABC Fundraising (fundraising.com): Online catalog fundraising platform offering cookie dough, candy, and gift items to schools and nonprofits. Comparable multi-product group fundraising model with broader digital marketing reach.

Broad incumbents

• Hershey's Fundraising: National chocolate and confection fundraising program from a major CPG brand. Competes in the same school/sports fundraising channel with a broader portfolio and stronger brand recognition.

Emerging players

• 99Pledges: Online pledge-based fundraising platform for schools, sports teams, and clubs. Represents the digital alternative to product-based fundraisers that Liberty competes against for group dollars.

Others

• Butter Braid (manufacturer): The actual manufacturer of the Butter Braid® pastry product line that Liberty resells. Acts as a supplier to Liberty and competing fundraising distributors, making them an upstream partner/competitor relationship.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Liberty-Fundraising-1916844348638130

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about liberty fundraising