Cherrydale Fundraising

What Cherrydale Fundraising does

Cherrydale Fundraising (legal entity CD Fund, LLC) is a 118-year-old private fundraising services company founded in 1907 by Esther Cherry in Philadelphia and now headquartered in Englewood, Colorado. The company helps K-12 schools, PTO/PTA organizations, youth sports teams, performing arts groups, class trip groups, and other non-profits raise money through a portfolio of 15+ physical product fundraiser programs (cookie dough, popcorn, snacks, gourmet foods, gift catalogs, spirit wear) and digital platforms (donations, mobile coupons). Cherrydale claims to be one of the largest fundraising companies in America with 3 million participants annually and over $2 billion raised cumulatively for non-profit partners since founding.

Underlying Cherrydale's programs is a cloud-based e-commerce platform built around the ShopFund.com storefront, providing mobile-optimized seller dashboards, customizable participant web pages with goal meters, video kick-off content, and a patented PushSave mobile coupon platform spanning 30,000+ businesses and 170,000+ offers across all 50 states. The platform integrates with Authorize.Net for payments, UPS for shipping label generation, SimpleTexting for SMS-driven registration, and Facebook plus geolocation services for social sharing and proximity alerts. A national network of sales consultants, primarily former educators, provides the field-sales motion and is paired with a direct-to-consumer online funnel where students create personalized fundraising pages.

Cherrydale monetizes primarily by selling products to schools at wholesale prices (with schools retaining the retail margin) and through platform fees on digital programs such as PushSave. Per-unit pricing ranges from $7 to $69 depending on the product line, with some programs such as FundGive and Power of Purpose offered with no startup cost. Go-to-market combines enterprise outreach via the consultant network with a self-serve consumer funnel, supported by content marketing, email, social sharing tools, and 24/7 customer service with a 100% money-back guarantee.

Name

Cherrydale Fundraising

Legal name

CD Fund, LLC

Website

https://cherrydale.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

101–250 employees

Short description

Cherrydale Fundraising (CD Fund, LLC) is a privately held, 118-year-old U.S. fundraising services company that runs physical product and digital fundraising programs for K-12 schools, PTOs, youth sports teams, and non-profits, leveraging a ShopFund.com e-commerce platform, patented mobile coupon technology, and a national consultant sales network serving 3 million annual participants.

Ownership category

akta.pro rank

Headquarters

HQ city

Lansdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Product Sales Fundraising: Schools purchase products at wholesale prices and sell to supporters at retail prices, keeping the profit margin. Products include cookie dough, gourmet foods, gift items, spirit wear, and more. Cherrydale provides the products, brochures, and fulfillment while the school handles sales.
2. PushSave Digital Coupons: Schools raise funds through mobile coupon book sales where supporters save money at local and national businesses. Schools earn revenue per subscriber or through platform fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cherrydale Fundraising provides turn-key, product-based fundraising programs (cookie dough, gourmet foods, gift catalogs, popcorn, spirit wear) and digital fundraising platforms (FundGive, Power of Purpose, PushSave mobile coupons) to K-12 schools, PTOs/PTAs, and non-profits. Schools and organizations purchase products at wholesale and resell at retail, keeping the margin; supporters can order online or ship-to-home. The company handles sourcing, brochures, fulfillment, dashboards, and sales consultant support end-to-end.

Product overview

Cherrydale Fundraising is a comprehensive product-based fundraising platform that operates as a unified program with multiple modular components. The core offering consists of physical product fundraiser programs (cookie dough, popcorn, snacks, gourmet foods, home goods, gift wrap, and more) alongside digital platforms (FundGive donation system, PushSave mobile coupons, Power of Purpose). The portfolio includes 15+ distinct fundraiser programs under the Cherrydale brand, supplemented by sub-brands like Spirit Gear Direct and Polar Pals Holiday Shop. The platform provides end-to-end fundraising services including customizable web pages for participants, prize/incentive programs, promotional activity kits, and both traditional (ship-to-school) and modern (ship-to-home) delivery options. All programs can be combined for maximum impact and are supported by dedicated sales consultants, 24/7 customer support, and technology-enabled tracking dashboards.

Differentiator

Problem solved

Functional benefit

Products and services

• Otis Cookie Dough Pre-portioned Otis Spunkmeyer cookie dough fundraiser product with 14 top-selling flavors and 30 pre-portioned cookies per box; schools purchase at wholesale and resell to supporters to raise funds.
• Otis & More Otis Spunkmeyer combo fundraiser bundling frozen pizzas, pies, cookie dough, muffins and more; designed as a single broader product fundraiser for schools and groups.
• Poppin' Popcorn Name-brand popcorn fundraiser with 6 flavors in Half Gallon and Giant Gallon resealable bags, grown/popped/packed in the USA; sold as a fundraising catalog product.
• Gourmet Selections Food-based fundraiser catalog offering 83 hand-selected sweet and savory items including cookies, snacks, chocolate, and dry mixes featuring national brands such as Jelly Belly, Hershey's, and Krispy Kreme.
• Gourmet Cookies & More Shelf-stable snack fundraiser with pre-portioned cookies, cookie dough tubs, popcorn, and dry mixes for groups avoiding frozen-food logistics.
• Gourmet Cookie Jar Pre-portioned cookie dough and scoop-and-bake tubs fundraiser with options for boxes of 36 pre-formed cookies or 2lb cookie dough tubs.
• Scrumptious Snacks Best-selling snacks fundraiser at a lower price point with 17 options, suitable for summer months without chocolate melt concerns.
• Ready to Eat Sweets & Treats Hand-picked brochure of 51 sweets and treats including 29 kosher-certified items and 9 gluten-free items, featuring brands like Jelly Belly and Cinnabon.
• Season of Joy Everyday and holiday gift catalog fundraiser covering gourmet delights, home essentials, holiday items across 11 categories, with an integrated donation option.
• No Place Like Home Popular everyday, seasonal, and holiday catalog fundraiser with home, gift and food items across 11 categories.
• Spring Catalog Spring fundraiser catalog featuring flowers, organic offerings, and snacks across 12 categories.
• FundGive Tech-savvy donation and shopping platform with no startup cost and zero platform fee; supporters can donate, shop from 500+ items across 14 categories, or set up monthly subscription donations, with 7-day fund dispersal.
• Power of Purpose

Quantifiable outcome

• Schools can earn over $8.00 profit per box of cookie dough sold
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Otis SpunkmeyercoreTechnology or IntegrationOtis Spunkmeyer is the #1 cookie dough fundraising brand partner. Cherrydale is the leading Otis Spunkmeyer fundraising supplier offering pre-portioned cookie dough, frozen pizzas, and other products. Schools earn over $8.00 profit per box of cookie dough sold.
• Spirit Gear DirectcoreChannel Partner/ Reseller/ DistributorSpirit Gear Direct provides spirit wear and promotional items for school fundraisers. Cherrydale offers Spirit Gear through gear drives with free custom online stores or wholesale ordering options.
• Polar Pals Gift ShopminorChannel Partner/ Reseller/ DistributorPolar Pals is an in-school holiday shop program run by volunteers. Cherrydale offers this program as a safe, non-commercial shopping environment for children to buy secret gifts.
• Power of Purpose (PoP4Kids)minorStrategic or Co-development PartnerDonation-based fundraising platform focused on empowering children. Cherrydale offers Power of Purpose as part of their program portfolio with no startup costs or platform fees.
• UPSminorOthersUPS provides shipping services for Cherrydale's product distribution, including labels for returning order forms and direct-to-home deliveries.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• World's Finest Chocolate: One of the largest school fundraising companies in the U.S., selling chocolate bars and other confections through K-12 organizations. Directly comparable to Cherrydale in target customer (schools/PTOs), product-based fundraising model, and reliance on CPG brand partnerships.
• Great American Opportunities: Direct competitor offering magazine, gift, and snack-based school fundraisers across the U.S. Mirrors Cherrydale's product-fundraising model, sales-rep distribution, and K-12 customer base, and competes head-to-head for the same PTO/PTA budgets.
• Booster (Boosterthon): Tech-enabled K-12 fundraising company best known for its school Fun Run program, blending in-person events with online pledges. Competes with Cherrydale for the same PTO/PTA wallets with a digital-first, non-food approach that highlights structural pressure on product-based fundraisers.
• Little Caesars Fundraising: Operates a pizza-kit fundraiser program used by schools and youth groups nationwide. Comparable to Cherrydale's Otis & More and Gourmet Cookies offerings, with the same ship-to-school logistics and parent-driven sales motion.
• Hershey's Fundraising: Brand-owned fundraising program selling Hershey's chocolate and sweets through schools and nonprofits. Competes with Cherrydale's confectionery-based fundraisers for the same K-12 and nonprofit accounts and brand-anchored economics.

Emerging players

• 99Pledges: Online pledge-based fundraising platform targeted at schools, sports teams, and PTAs. Comparable to Cherrydale's FundGive and Power of Purpose donation products, with a leaner digital-only model that increasingly competes for the same online fundraiser budget.
• OneCause: Software platform for nonprofits running auctions, peer-to-peer, and online giving campaigns. Comparable as a digital alternative to Cherrydale's product-based fundraisers for schools and nonprofits seeking software-led, lower-friction fundraising programs.
• Givebutter: Modern online fundraising and donor-management platform used by schools, PTAs, and nonprofits. Represents the digital donation experience Cherrydale's FundGive is built to compete with as cashless giving becomes the default parent preference.
• Funraise: Nonprofit fundraising software platform supporting online donations, events, and peer-to-peer campaigns. Comparable to the digital layer Cherrydale is building with FundGive and Power of Purpose, and a likely partner-or-competitor depending on Cherrydale's platform strategy.
• Otis Spunkmeyer (Aspire Bakeries): Manufacturer of cookie dough and baked goods that is Cherrydale's flagship supplier and also sells through competing fundraising distributors. Comparable because the same brand powers a meaningful share of both companies' offerings and a shift in Otis's go-to-market would directly affect Cherrydale's economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CherrydaleFundraising
• LinkedInlinkedin.com/company/cherrydalefundraising

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherrydale Fundraising