Messmer's Natural Wood Finishes

What Messmer's Natural Wood Finishes does

Messmer's Natural Wood Finishes (legal entity MESSMER'S INC.) is a privately held US specialty manufacturer founded in 1989 and headquartered in West Jordan, Utah. The company designs, produces, and distributes premium oil-based exterior wood stains, finishes, cleaners, brighteners, and stain strippers for decks, fencing, siding, log homes, and timber-frame structures. Its core product lines include UV Plus (a penetrating deck stain), UV Plus for Hardwood Decks (for exotic hardwoods such as Ipe, Teak, and Mahogany), Timberflex and Timberflex PRO (film-forming finishes for log and timber-frame homes), Caribbean Extreme (teak oil), Deck & Siding Stain (a tintable alkyd/oil finish), and Simple Seal (a low-VOC penetrating sealer). Underlying technology centers on oil-based penetrating formulas that protect wood from within rather than forming a surface film, combined with Transparent Iron Oxide pigments and a Triple UV Protection System incorporating multiple UV absorbers, stabilizers, and modified Tung/Phenolic resins.

The business model is a one-time unit-purchase revenue stream with no recurring or subscription component. Messmer's sells through an independent dealer network across the USA (including Ace Hardware and Do It Best affiliates), via three online retailers (worldofstains.com, thesealerstore.com, thestaindepot.com), and supports customers with toll-free phone technical support and a library of how-to content. The Deck & Siding line is integrated into seven major paint-store tinting color systems (Benjamin Moore, Sherwin Williams, PPG, Chromaflo, Ace NovoColor, Do It Best), enabling near-unlimited custom color tinting at the dealer level. Pricing is not publicly disclosed and coverage rates per gallon vary by product and substrate.

The company serves two primary customer segments: residential DIY homeowners undertaking deck, fence, and siding maintenance, and professional contractors (deck builders, log home finishers, painting contractors) seeking reliable, professional-grade exterior wood finishes. The product ecosystem is intentionally closed-loop, with prep products (Cleaner, Brightener, StainStripper) feeding into finish lines for specific wood types. Messmer's operates as a bootstrapped, founder/family-style business with no disclosed institutional investors, no funding rounds, no M&A activity, and no public revenue disclosures; current website copyright (2026) and active product listings indicate ongoing operations.

Name

Messmer's Natural Wood Finishes

Legal name

MESSMER'S INC.

Website

https://messmers.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Messmer's Natural Wood Finishes is a privately held, US-based manufacturer of premium oil-based exterior wood stains, finishes, and preparation products, serving DIY homeowners and professional contractors across the USA through independent dealers and online retailers since 1989.

Ownership category

akta.pro rank

Product category

Exterior Wood Stains and Finishes

NAICS

Other Wood Product Manufacturing (3219)

SIC

Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Wood Coatings & Finishes (IMAEAGAG)

akta.pro secondary industries

Staining & Clear Coating (Wood Trim, Doors, Decks) (HSAPAHAI), Wood Surface Repair & Refinishing (Sanding, Staining, Varnish Touch-ups) (HSAGABAL)

Keywords

• Exterior wood stains
• Oil-based wood finishes
• Deck stain products
• Wood surface preparation
• Log home finishes

Headquarters

HQ city

West Jordan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wood Finishes and Stains: Messmer's generates revenue through the sale of wood stains, finishes, cleaners, and preparation products for exterior wood surfaces. Revenue is derived from one-time product purchases by consumers and professional contractors, with no recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Messmer's Natural Wood Finishes manufactures and sells premium oil-based exterior wood stains, finishes, and preparation products. Its product line includes penetrating deck stains (UV Plus, UV Plus for Hardwoods, Caribbean Extreme), tintable deck and siding stains, film-forming log home finishes (Timberflex, Timberflex PRO), and prep products (Wood & Deck Cleaner/Brightener, StainStripper). Products are sold through independent dealers and online retailers across the USA.

Product overview

Messmer's Natural Wood Finishes is a manufacturer of premium oil-based wood stains, finishes, and preparation products for exterior wood surfaces. The product portfolio includes penetrating deck stains (UV Plus, UV Plus for Hardwoods, Caribbean Extreme), tintable deck and siding stains (Deck & Siding, Simple Seal), film-forming log home finishes (Timberflex, Timberflex PRO), and wood preparation products (Wood & Deck Cleaner, Brightener, and StainStripper). These products work together as a complete wood care system where prep products clean and brighten wood before applying stains and finishes, with each stain line designed for specific wood types and applications.

Differentiator

Problem solved

Functional benefit

Products and services

• UV Plus Penetrating oil-based deck stain and wood finish that beautifies and protects exterior wood decks, siding, fences, and log homes. Contains fungicides and UV absorbers. Available in 15 colors. Lasts 1-4 years depending on surface type.
• UV Plus for Hardwood Decks Premium natural wood finish for dense exotic hardwoods like Ipe, Mahogany, Brazilian Redwood, Massaranduba, Meranti, Tigerwood, Teak and Kebony. Contains fungicides and UV absorbers. Does not form surface film. Available in 2 colors.
• Timberflex Flexible film-forming wood finish designed for log and timber frame homes. Three-coat system with two color coats followed by a clear gloss or satin topcoat. Available in 9 colors plus clear topcoats.
• Timberflex PRO Two-coat film-forming system for exterior log and timber frame homes that gives a varnished satin appearance. Contains latest technology UV absorbers and is mildew resistant. Available in 9 colors.
• Caribbean Extreme Teak oil finish that protects and conditions exotic hardwoods including teak, ipe, Brazilian redwood, mahogany, meranti, and massaranduba. Contains triple UV protection with three UV absorbers, stabilizers, and transparent iron oxide pigments. Made in the USA.
• Deck & Siding Stain Tintable alkyd/oil finish for decks, porches, siding and other exterior wood surfaces. Can be tinted to nearly unlimited colors using universal tinting colorants (Benjamin Moore, Sherwin Williams, PPG, and others). Provides semi-transparent to solid appearance. Mildew resistant and scuff resistant.
• Simple Seal Easy-to-use wood stain and sealer with penetrating oils, fungicides, UV absorbers and wood conditioners. Provides long-lasting water repellency while highlighting natural wood grain. Low odor, low VOC formula. Available in six colors.
• Wood & Deck Cleaner and Brightener Two-part concentrated powder system (Part A Cleaner and Part B Brightener) for exterior wood decks, fences, log homes and other wood projects. Removes gray, dirt, and tannin stains; brightens and neutralizes wood pH. Biodegradable. Covers up to 600 sq ft per 16 oz jar.
• StainStripper Ready-to-use liquid solution that removes semi-transparent stains, wood sealers and coatings from exterior wood. Dissolves and removes most wood stains and finishes. Biodegradable with no VOCs. Covers 100-200 sq ft per gallon.

Quantifiable outcome

• UV Plus lasts 2-3 years on vertical surfaces, 3-4 years on rough surfaces, 1-2 years on decks
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• TeakMaster Deck RestorationminorOthersTeakMaster Deck Restoration in Southern California provides gallery images showcasing completed deck projects using Messmer's products, demonstrating real-world application results.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Penofin: Penofin is a specialty penetrating oil-based stain brand focused on decking, siding, and hardwoods. Directly comparable to Messmer's in formulation philosophy (penetrating oil) and end applications.
• Ready Seal: Ready Seal is a specialty penetrating oil-based stain and sealer for decks, fences, and siding. Closely matches in product type, application simplicity, and outdoor wood end markets.
• Olympic Stains: Olympic (PPG-owned) is one of the most recognized exterior wood stain brands in the US, sold through home improvement retailers. Directly competes with Messmer's in penetrating and film-forming deck and siding stains at mass-market scale.
• Cabot Stains: Cabot is a long-standing US wood-care specialist (now under PPG) focused on deck and siding stains, directly comparable to Messmer's product positioning and end markets.
• SaverSystems / Wolman Deck Stains: SaverSystems (Wolman, RainCoat) produces exterior wood-care and deck stains sold through hardware and pro channels. Directly comparable to Messmer's in product mix and dealer-oriented distribution.
• TWP (Total Wood Preservative) Stains: TWP is an oil-based exterior wood preservative and finish sold through specialty dealers, directly competing with Messmer's UV Plus and similar penetrating stain lines.

Broad incumbents

• BEHR Premium Deck, Fence & Siding Wood Finish: BEHR (Masco/Behr Process) offers a broad exterior wood-care line sold at The Home Depot. Competes with Messmer's across deck, fence, and siding stains, but as part of a much larger coatings portfolio.
• Benjamin Moore Woodluxe: Benjamin Moore's Woodluxe line targets premium exterior wood finishing through independent dealers — the same channel Messmer's relies on — making it a closely overlapping incumbent.
• Sherwin-Williams Wood Stains: Sherwin-Williams offers exterior wood-care products through its extensive paint store network and pro channels. Overlaps with Messmer's but as one of many categories within a much larger coatings platform.

Emerging players

• DEFY Extreme Wood Stain: DEFY offers water-based and resin-based exterior wood stains sold primarily online, competing with Messmer's in the DIY and contractor channels through e-commerce-first distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Messmer's Natural Wood Finishes