What 72dpi does

72dpi, legally SeventyTwo and also trading as SeventyTwo Digital, is a privately held specialist digital agency headquartered in Pukekohe East, New Zealand. The company designs and develops custom websites, applications, e-commerce platforms, and bespoke cloud software for businesses primarily in New Zealand. Its core technology is a proprietary Content Management System (CMS) that clients describe as 'the best we have ever used' and that, in at least one deployment (Nova Medical Finance), eliminated the need for a separate CMS and reduced admin time by an estimated 90%. The agency has also built specialized solutions, including a custom Online Booking System for childcare enrolments deployed with client CLM and various bespoke online systems such as those maintained for The Conference Company.

The business operates on a professional services, project-based revenue model with a recurring website management and support layer, distributed through direct consultative engagement (a 'Start the conversation' CTA on its website). Pricing is not publicly disclosed and appears customized per project. The customer base spans over 60 named organizations across retail, healthcare, automotive, manufacturing, real estate, agriculture, financial services, childcare, sports, government, and nonprofit verticals, including enterprise clients such as Enterprise Motor Group, Keith Hay Homes, Generus Living Group, and The Conference Company. Several client relationships have spanned 10-15+ years, indicating high retention.

The agency is privately held with no disclosed funding, parent company, subsidiaries, acquisitions, leadership changes, or partnerships in the input data. It markets through its website portfolio, client testimonials, and organic social channels (Facebook, Instagram, LinkedIn), and operates exclusively within the New Zealand domestic market with no documented geographic expansion plans.

Name

72dpi

Legal name

SeventyTwo

Website

https://72dpi.co.nz

Company type

Private

Operating status

Operating

Short description

72dpi (SeventyTwo Digital) is a New Zealand-based digital agency that designs and develops custom websites, applications, e-commerce platforms, and bespoke cloud software, supported by a proprietary CMS, primarily serving Kiwi mid-market and enterprise clients across diverse verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Pukekohe East

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Development Services: Digital agency providing custom web design and development services to businesses, including website builds, brand refreshes, and bespoke online systems.
2. Website Management and Support: Ongoing website management, upkeep, and support services generating recurring revenue from existing clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

72dpi is a specialist New Zealand digital agency that designs and develops custom websites, e-commerce platforms, web applications, and bespoke cloud software for business clients. Its core stack includes a proprietary Content Management System (CMS) that enables clients to self-manage site content, complemented by custom online booking systems and other bespoke online solutions built to client specifications. The agency also provides ongoing website management, upkeep, and support services.

Product overview

SeventyTwo (72dpi) is a New Zealand-based digital agency offering a unified suite of web development and digital services. The core offering consists of custom website design and development paired with a proprietary Content Management System (CMS) that enables clients to self-manage content. Additional specialized offerings include Online Booking Systems for specific verticals (such as childcare enrollment) and bespoke online systems tailored to complex business requirements. The portfolio represents a service-based model rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Services Custom website design and development services creating responsive, user-facing digital properties for clients across retail, healthcare, automotive, manufacturing, real estate, agriculture, professional services, and other industries in New Zealand. Includes brand refreshes and full build-outs.
• Content Management System (CMS) Proprietary content management system enabling clients to manage and update website content independently, described by clients as robust and easy to use. Provided as part of website builds and used by clients including Nova Medical Finance (eliminating need for a separate CMS).
• Online Booking System Custom online booking and enrolment system developed for the childcare vertical in New Zealand, used by CLM for childcare enrolments and recognised as a leading solution in the market.
• Bespoke Online Systems Custom complex online systems built to client specifications for various business purposes, delivered for clients including The Conference Company (over 10 years) and others requiring bespoke functionality beyond off-the-shelf platforms.
• Website Management and Support Ongoing website management, upkeep, and support services offered to existing clients as a recurring engagement, generating subscription-style revenue and underpinning long-term client relationships.

Quantifiable outcome

• Reduced admin time by 90% for Nova Medical Finance
• +1 more outcomes

Named customers68 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• KOSM: Auckland-based digital agency delivering brand, web design, and custom development. Direct competitor in the NZ mid-market for bespoke digital products similar to 72dpi's offering.
• Springload: Wellington-based New Zealand digital agency offering custom web design, development, and UX services to enterprise and government clients. Most direct comparable in geography, service mix, and target market to 72dpi.
• Paperkite: New Zealand digital agency specializing in web design and development for mid-market and enterprise clients. Closely comparable in offering (custom websites, CMS, ongoing support) and NZ-only footprint.
• Zeald: Large New Zealand digital agency focused on website design, development, and online marketing for SMBs. Comparable in core service line (web builds, recurring support) though targeting smaller clients than 72dpi.
• Digital Arts Network: New Zealand digital agency providing website design, development, and digital marketing services to mid-market clients. Comparable service portfolio and geographic focus to 72dpi.
• Webfox: New Zealand website design and development agency serving SMB and mid-market clients with custom builds and ongoing support. Comparable offering and target segment to 72dpi.
• The Web Co. New Zealand-based web design and development agency. Comparable in geography and core service offering (custom websites, e-commerce, ongoing support) to 72dpi.
• Inspirer: New Zealand digital agency providing web design, development, and digital marketing to mid-market and enterprise clients. Overlapping service mix and domestic-only focus.

Broad incumbents

• Webflow: Global SaaS platform enabling custom website design and CMS-driven content management without code. Competes with 72dpi's value proposition at the platform layer rather than as a service provider, pressuring the agency's mid-market pipeline.
• Squarespace: Global DIY website builder and CMS platform. Competes with 72dpi by enabling SMB and mid-market clients to build professional websites in-house, reducing demand for custom agency services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/seventytwo.nz
• LinkedInlinkedin.com/company/seventytwonz
• Instagraminstagram.com/seventytwo.nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 72dpi