What medappsa does

Medapp (legal entity: medappsa) operates an online booking platform that enables patients to find medical practitioners and schedule appointments in real time. The company serves the South African market, as indicated by its primary web presence at medapp.co.za, and targets both sides of a healthcare appointment marketplace — patients seeking practitioners and practitioners managing appointment capacity.

The product portfolio is presented as three co-branded offerings visible on the company's homepage: medapp as the core booking platform, NudgeMe as an additional product brand, and BookMe as a third product brand. Beyond these brand identities and the booking/sign-in interface, no detailed product descriptions, technical architecture, feature lists, or underlying technology stack have been disclosed in the source material. There is no public information on integrations with electronic health records, practice management systems, or payment processors.

The business model is not explicitly described in the available data. No pricing model, revenue mechanics, monetisation strategy, funding history, ownership structure, headcount, or management team information has been disclosed. Operating status appears active based on the accessible website, but scale, customer base, and financial profile cannot be determined from the supplied evidence.

Name

medappsa

Website

https://medapp.co.za

Company type

Private

Operating status

Operating

Short description

Medappsa (operating as medapp) runs an online real-time appointment booking platform that connects patients with medical practitioners in South Africa, alongside the sub-brands NudgeMe and BookMe.

Ownership category

akta.pro rank

Product category

Healthcare appointment booking

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

Keywords

• Online appointment booking
• Medical practitioner search
• Real-time appointment scheduling
• Healthcare booking platform
• Patient appointment scheduling

GTM type

B2C

Offering type

Digital Commerce or Content

Core offering

Medapp operates an online booking platform that lets patients find medical practitioners and schedule appointments in real time. The product portfolio includes the Medapp core product and the NudgeMe and BookMe product brands.

Product overview

Medappsa offers a portfolio of products including NudgeMe, medapp, and BookMe, as branding logos visible on their homepage. The source data is limited to branding elements and does not provide detailed product descriptions or architecture information.

Differentiator

Problem solved

Functional benefit

Brands

• NudgeMe: Product brand visible on medapp.co.za website.
• BookMe

Products and services

• NudgeMe NudgeMe is a named product brand in the Medapp product portfolio.
• medapp The Medapp product is the online booking platform through which patients find medical practitioners and schedule appointments in real time.
• BookMe BookMe is a named product brand in the Medapp product portfolio.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Emerging players

• Healthlane: Africa-focused digital health platform offering appointment booking, telemedicine and health-tracking; overlaps with medapp on booking and patient engagement.

Direct peers

• Zocdoc: US-based online platform that lets patients search for medical practitioners and book appointments in real time, directly mirroring medapp's core booking value proposition.
• Practo: India-headquartered digital healthcare platform offering practitioner discovery, real-time appointment booking, teleconsultations, and patient records - a direct functional analogue to medapp.
• Doctolib: European online booking and practice-management platform for healthcare professionals with strong two-sided marketplace dynamics, closely comparable in product and business model.

Regional players

• BookMyDoc: South African medical appointment booking platform, the closest in-market competitor and useful proxy for medapp's category dynamics inside South Africa.

Broad incumbents

• Discovery Health: South Africa's largest private health insurer with its own provider finder and booking tools - a dominant incumbent that controls significant patient flow into practitioner channels.
• Clicks: Largest South African pharmacy-led health and beauty retailer with booking-adjacent services such as clinic appointments; a potential partner or competitor for patient acquisition.
• Babylon Health: Global digital health and telehealth provider that combines practitioner discovery, booking and virtual consultations - relevant comparable for medapp's expansion into virtual care.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about medappsa