j & j flooring

What j & j flooring does

J+J Flooring Group is a U.S. commercial specified flooring manufacturer founded in 1957, currently operating as a division of Engineered Floors LLC following its 2016 acquisition. The company designs, manufactures, and distributes a broad portfolio of commercial flooring products from its Dalton, Georgia campus, which spans nearly 950,000 square feet within Engineered Floors' broader ~2,800-employee organization. Core product categories include broadloom carpet, modular carpet tiles, Kinetex textile composite flooring (a patented polyester-fabric-and-felt construction bridging soft- and hard-surface performance), luxury vinyl tile (LVT), rigid core, bio-based resilient flooring, walk-off entrance products, and hand-tufted wool rugs. The Invision and Kinetex sub-brands anchor the product line, with ColorLoc Plus stain-resistant technology, PreFix pre-applied releasable adhesive, and NSF 140 Platinum certification serving as key technical differentiators.

The company's go-to-market is built around a regional sales representative network targeting enterprise specifiers including commercial interior designers, architects, and facility managers, supported by GSA Schedule contracts for government procurement and a 24/7 e-commerce platform (jjflooring24-7.com) for existing purchasing accounts. Revenue is generated through project-based, quote-driven sales of one-time flooring purchases across eight vertical segments: Corporate, Education (K-12 and Higher Ed), Healthcare, Senior Living, Retail, Hospitality, Civic, and Public Space. The company emphasizes evidence-based design research through long-term partnerships with SAGE, Perkins Eastman, and The Center for Health Design, and has built a sustainability profile anchored by Zero Waste to Landfill certification (2015, first in the U.S. commercial flooring industry), ISO 14001:2015, NFSI High-Traction certification, and 100% EPD/HPD disclosure on standard products.

Name

j & j flooring

Legal name

J&J Flooring LLC

Website

https://jjindustries.com

Company type

Private

Founded year

1957

Operating status

Operating

Short description

J+J Flooring Group is a U.S. commercial specified flooring manufacturer producing broadloom carpet, modular carpet, Kinetex textile composite flooring, LVT, and rugs for enterprise customers across corporate, education, healthcare, and senior living verticals via a regional sales rep network and direct e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Flooring Products: J+J Flooring Group generates revenue through the sale of commercial specified flooring products including broadloom carpet, modular carpet tile, Kinetex textile composite flooring, luxury vinyl tile (LVT), and related accessories. Products are sold to commercial interior designers, architects, facility managers, and directly to end-use customers in various market segments including corporate, education, healthcare, senior living, retail, hospitality, civic, and public space sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

J+J Flooring Group designs, manufactures, and sells commercial specified flooring including broadloom carpet, modular carpet tile, proprietary Kinetex textile composite flooring, and resilient flooring (LVT, rigid core, bio-based resilient). The company also offers rugs, walk-off entrance matting, and Living Spaces senior living flooring. These products are sold primarily to commercial interior designers, architects, and facility managers serving corporate, education, healthcare, senior living, retail, hospitality, civic, and public space projects.

Product overview

J+J Flooring Group is a commercial specified flooring manufacturer offering a comprehensive portfolio of flooring solutions. The core product lines include Broadloom and Modular carpet products (under the Invision brand), proprietary Kinetex textile composite flooring, LVT/Rigid Core/Bio-Based Resilient flooring, Rugs, Walk-Off products, and Living Spaces solutions. Kinetex is a unique textile composite flooring that bridges soft and hard surface categories, while the carpet products use Encore BCF nylon with ColorLoc Plus technology. The company also provides Quick Ship options, a Digital Preview visualization tool, and focuses on sustainability with recycled content and recyclability across product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Invision: Broadloom and modular carpet brand offering commercial specified flooring products including lifetime warranties for tuft bind, delamination, moisture barrier, and dimensional stability.
• Kinetex

Products and services

• Broadloom Traditional roll carpet flooring available in various patterns and colors for commercial spaces, sold under the Invision brand with lifetime warranties for tuft bind, delamination, moisture barrier, and dimensional stability.
• Modular Carpet Carpet tiles in 24" x 24" and plank formats for flexible commercial installations, allowing easy replacement of individual tiles and enabling modular design patterns.
• Kinetex Textile Composite Flooring Proprietary patented textile composite flooring that bridges soft-surface aesthetics with hard-surface performance. Made of knitted polyester fabric and cushioned polyester felt backing, contains 55%+ recycled content, is fully closed-loop recyclable, NFSI High-Traction certified, and NSF 140 Platinum certified.
• LVT (Luxury Vinyl Tile) Resilient luxury vinyl tile flooring for commercial applications, available as part of J+J Flooring Group's resilient flooring portfolio.
• Rigid Core Rigid core vinyl flooring products for commercial use within the resilient flooring portfolio.
• Bio-Based Resilient Flooring Environmentally sustainable resilient flooring with bio-based materials marketed as PVC-free flooring options within J+J's resilient portfolio.
• Rugs Hand-tufted rugs made from 100% New Zealand wool. Available in 17 stock designs ready to ship and 67 customizable designs.
• Walk-Off Entrance Matting Entrance matting and walk-off flooring products designed for moisture and dirt control in commercial building entryways.
• Living Spaces Senior Living Flooring Flooring products designed for senior living and residential-style commercial environments, focused on resident safety, comfort underfoot, acoustic properties, and circadian-supportive design.

Quantifiable outcome

• Kinetex lifecycle costs approximately 30% less than rubber flooring, 35% less than LVT, and almost 50% less than VCT over 7-10 year period
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• The Center for Health DesigncoreStrategic or Co-development Partner · 13 October 2025J+J Flooring Group announced newest partnership with The Center for Health Design. The company has previously partnered with CHD to hold 'Health Design Insights' educational events and to support the Research Coalition. The partnership supports evidence-based design initiatives in healthcare environments.
• Perkins EastmancoreStrategic or Co-development Partner · 13 February 2018Global design firm Perkins Eastman partnered with J+J Flooring Group for two research studies examining K-12 Education and Senior Living design sectors. The K-12 study evaluates approximately a dozen schools in the Mid-Atlantic region measuring indoor environmental quality factors including thermal comfort, air quality, daylight, and acoustics. The Senior Living study explores trends, industry disruptors, and opportunities in the sector.
• SAGE (Society for the Advancement of Gerontological Environments)coreStrategic or Co-development Partner · 7 August 2017J+J Flooring Group and SAGE formed a multi-year partnership to establish the SAGE Post-Occupancy Evaluation (POE) program focused on senior living environments. J+J provides funding and administrative support while SAGE conducts evaluations of physical environments for older adults. The partnership enables SAGE to build a robust library of POEs for evidence-based design research. Multiple POE white papers have been published including evaluations of Cypress Cove (2018), LIV Generations Ahwatukee (2019), and Menno Haven Rehabilitation Center (2020).
• APPAminorStrategic or Co-development PartnerJ+J Flooring Group partnered with APPA to sponsor free workshops for education facility professionals, supporting professional development in the education sector.
• GreenCircle Certified, LLCcoreTechnology or IntegrationGreenCircle provides third-party certification services for J+J's environmental claims including Zero Waste to Landfill certification and Declare label verification for Kinetex products. J+J was among the first floor covering manufacturers to obtain third-party verification for Declare label claims.
• CovantaminorOthersCovanta is the country's largest energy-from-waste operator. Waste that cannot be recycled, reused, or repurposed at J+J's facility (approximately 2% of total waste) is sent to Covanta where it is converted into energy to provide steam power to Redstone Arsenal.
• Moto FilmsminorOthersMoto Films of New York partnered with J+J Flooring Group to produce the 'Ingenuity. Every Day.' company video that has won multiple awards including Hermes Creative Awards, Telly Awards, and AVA Digital Awards.
• NSF InternationalcoreTechnology or IntegrationNSF International conducted J+J's ISO 14001:2015 certification audit and provides ongoing certification services for environmental management systems.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Interface, Inc. Global leader in modular carpet tile for commercial interiors with deep sustainability credentials (Climate Cool, Carbon Neutral Floors) and a specified-to-architect GTM. Directly comparable to J+J in commercial modular carpet, vertical segmentation, and ESG positioning, with growing overlap in resilient and hybrid hard/soft products.
• Shaw Contract: Commercial specified flooring brand of Shaw Industries (Berkshire Hathaway) offering modular carpet, broadloom, resilient, and ceramic. Competes head-to-head with J+J in corporate, education, and healthcare specification channels, including with its own hybrid hard-surface lines.
• Mannington Commercial: Commercial division of Mannington Mills producing carpet tile, broadloom, LVT, rubber, and heterogeneous sheet. Mirrors J+J's cross-platform commercial portfolio across soft and hard surfaces, targeting the same architect and facility manager segments.
• Milliken & Company (Floor Covering): Diversified manufacturer with a strong commercial carpet and modular tile business, well-known for design-driven patterns and performance innovations. Competes with J+J in modular carpet specification for corporate, education, and healthcare projects.
• Bentley Mills: Premium commercial carpet tile manufacturer serving corporate, education, and healthcare specification channels with design-forward products. A smaller, premium-positioned direct peer in modular carpet with comparable GTM and quality orientation.
• Patcraft: Commercial specified flooring brand of Shaw Industries offering modular carpet, broadloom, LVT, and resilient. Directly comparable to J+J in commercial specification channel, with similar product breadth across soft and hard surfaces and significant overlap in healthcare and education verticals.
• Karndean Designflooring: Specialized LVT and design flooring manufacturer with strong commercial specification presence in North America. Directly comparable to J+J's LVT and rigid core lines, with a similar design-driven, specification-led approach.

Broad incumbents

• Mohawk Group: Commercial specified division of Mohawk Industries, the largest flooring manufacturer in North America, offering broadloom, modular carpet, LVT, and rigid core. A much larger incumbent with overlapping product lines and similar specification-driven GTM, but with broader residential exposure.
• Tarkett: Global commercial flooring manufacturer with broad product portfolio spanning LVT, vinyl sheet, rubber, carpet tile, and sports surfaces. Competes with J+J's resilient and commercial carpet lines, with deeper international reach and larger R&D scale.

Emerging players

• Forbo Flooring Systems: European manufacturer of commercial resilient flooring (Marmoleum linoleum, vinyl, carpet tile, entrance flooring) with growing North American presence. Comparable to J+J's resilient and bio-based resilient lines and competes in education and healthcare specifications.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JJFlooringCarpetKinetexLVT
• LinkedInlinkedin.com/company/j-j-flooring-group
• Instagraminstagram.com/jjflooringgroup

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about j & j flooring