ymca baton rouge

What ymca baton rouge does

The YMCA of the Capital Area (YMCA Baton Rouge) is a nonprofit 501(c)(3) community service organization (Tax ID: 72-0408994) founded in 1917 and headquartered at 350 South Foster Drive in Baton Rouge, Louisiana. It operates eight branch locations across the Baton Rouge metropolitan area — A.C. Lewis, Americana, Charles W. Lamar Jr., Dow Westside, ExxonMobil, Paula G. Manship, YMCA Express, and Lamar Tennis Center — plus a seasonal summer camp at McNeese State University in Lake Charles. The organization delivers a comprehensive portfolio of fitness, aquatics, childcare, youth sports, tennis, pickleball, and community programs under the YMCA national movement (175 years since 1851).

The technology stack centers on the Y360 mobile application (barcode check-in, wearable-integrated workout tracking, livestream and 2,000+ on-demand classes, Motionvibe reservations), the YMCA360 virtual platform, and smart fitness equipment including EVOLT 360 body composition scanners and RFID-connected EGYM circuit training. Insurance-grade integrations connect eligible UnitedHealthcare Medicare, Peoples Health, Humana Healthy Horizons, and Silver and Fit/Active and Fit members into free full memberships, while school-district partnerships deliver before/after care at multiple elementary and middle school sites.

The business model is a hybrid of recurring membership dues ($30-$91/month across Youth, Young Adult, Adult, Couple, Family, and Senior tiers), unit-priced program fees (personal training $38-$60/session, youth sports $75-$180, summer camp $150/week for members), and three fundraising streams: annual campaign donations, capital campaign gifts (the recent $30+ million Mid City A.C. Lewis investment), and the Cornerstone Endowment Society. Pricing tiers and financial-assistance programs make the offering accessible across consumer segments from low-income families to seniors, and the Nationwide Membership Program extends utility to 2,600+ YMCAs nationally.

Name

ymca baton rouge

Legal name

YMCA of the Capital Area

Website

https://ymcabr.org

Company type

Private

Founded year

1917

Operating status

Operating

Short description

YMCA Baton Rouge (YMCA of the Capital Area) is a 501(c)(3) nonprofit operating eight fitness, aquatics, childcare, youth sports, and tennis facilities across the Baton Rouge metro and Lake Charles, serving families, seniors, and community members through memberships, programs, donations, and insurance partnerships.

Ownership category

akta.pro rank

Product category

Community Fitness and Youth Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Community fitness centers
• Youth development programs
• Childcare services
• Aquatics and swim lessons
• Nonprofit community services

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Monthly recurring membership dues from individuals and families at 8 branch locations, with tiered pricing based on household composition and age categories.
2. Program Fees: Fee-based programs including summer camps, after-school childcare, youth sports, tennis lessons, swim lessons, personal training, and group exercise classes.
3. Annual Campaign Donations: Tax-deductible charitable donations supporting financial assistance, scholarships, disease prevention programming, and drowning prevention. 100% of donations stay local.
4. Endowment Gifts: Planned giving and endowment contributions through the Cornerstone Endowment Society, accepting cash, stocks, bonds, life insurance, and estate planning.
5. Capital Campaign Donations: Major capital fundraising for facility redevelopment projects, such as the $30+ million Mid City A.C. Lewis YMCA investment.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

YMCA of the Capital Area (YMCA Baton Rouge) is a nonprofit community service organization that sells association-wide facility memberships and runs fee-based programs in fitness, aquatics, youth sports, tennis, pickleball, childcare (before/after school care, summer and holiday camps), teen leadership, and chronic disease prevention across eight branch locations in the Baton Rouge metropolitan area. Members also receive access to YMCA360 virtual content, Y360 mobile app services, personal training, and nationwide reciprocity at 2,600+ YMCAs.

Product overview

YMCA of the Capital Area is a nonprofit community service organization offering a comprehensive portfolio of health, fitness, and youth development programs. The core offerings include facility memberships with access to all 8 branch locations, the Y360 Mobile App for digital engagement including workout tracking, wearable integration, and on-demand content, and the YMCA360 virtual platform providing live and on-demand classes. The product suite encompasses aquatics programs (swimming lessons, swim team, lifeguard certification), youth sports (basketball, baseball, soccer, flag football, volleyball), tennis and pickleball programs, childcare services (before/after school care, summer camps, holiday camps), teen programs (My Brother's Keeper, BYMOC, Youth and Government), and health and wellness services (personal training, EGYM smart equipment, EVOLT body composition scanning, blood pressure monitoring, Parkinson's programs). The organization operates multiple fitness facilities and offers insurance-based wellness program partnerships (Silver and Fit, Active and Fit, One Pass, Renew Active, Humana).

Differentiator

Problem solved

Functional benefit

Brands

• YMCA360 / Y360: Virtual platform offering live and on-demand group exercise classes, mind & body programs, youth enrichment, and fitness options accessible via web, TV, or mobile device
• YOUTH AND GOVERNMENT
• Boys and Young Men of Color (BYMOC)
• My Brother's Keeper Baton Rouge (MBK BR)
• Cornerstone Endowment Society
• YMCA Stingrays

Products and services

• Gym Membership (Association-Wide) Tiered monthly membership providing access to all 8 YMCA of the Capital Area branches, group exercise classes, aquatics facilities, youth and family programming, and nationwide access at 2,600+ YMCAs for individuals, couples, families, and seniors.

Quantifiable outcome

• Free membership programs through insurance partnerships (Silver and Fit, One Pass, Humana)
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Office of Community DevelopmentcoreStrategic or Co-development PartnerPartnership with Office of Community Development for the $30+ million A.C. Lewis YMCA redevelopment project in Mid City, which includes 100 affordable workforce housing apartments and a new YMCA facility.
• Bearing Point PropertiescoreStrategic or Co-development PartnerReal estate development partner for the Mid City A.C. Lewis YMCA redevelopment project, managing the workforce housing component of the $30+ million investment.
• Baton Rouge GeneralcoreStrategic or Co-development PartnerHealthcare partnership for the Heart to Heart program, providing personalized exercise programs in collaboration with the YMCA to support community health.
• Gerry Lane EnterprisesminorGTM or Marketing PartnerYouth sports sponsor since 1988 and 1991, supporting youth basketball and other sports programs.
• McNeese State UniversityminorStrategic or Co-development PartnerSummer camp program partnership offering childcare for faculty, staff, and students' children at the Lake Charles campus.
• UnitedHealthcare Medicare / Peoples Health MedicarecoreChannel Partner/ Reseller/ DistributorOne Pass and Renew Active programs provide free YMCA memberships to eligible Medicare beneficiaries.
• Humana Healthy HorizonscoreChannel Partner/ Reseller/ DistributorLouisiana Medicaid plan offering free YMCA memberships to eligible members, with swimming lessons for members 21 and under.
• Silver and Fit / Active and FitcoreChannel Partner/ Reseller/ DistributorInsurance programs providing free full YMCA memberships to eligible members.
• Armed Services YMCA / Department of DefensecoreChannel Partner/ Reseller/ DistributorMilitary Outreach Initiative providing YMCA memberships to eligible military families and personnel, including families of deployed National Guard and Reservists.
• East Baton Rouge Parish School SystemcoreStrategic or Co-development PartnerSchool district partnerships for before/after school care at multiple school sites including Broadmoor Elementary, Wildwood Elementary, Riveroaks Elementary, LaSalle Elementary, and Kenilworth Science & Technology Charter School.
• Baton Rouge Ochsner Discovery SchoolminorStrategic or Co-development PartnerSchool partnership for before/after school care at the Ochsner Health Sciences Academy.
• Zachary School DistrictminorStrategic or Co-development PartnerPartnership with Zachary area schools for before/after school care and Friday childcare at Americana YMCA.
• NFL Players TrustminorGTM or Marketing PartnerThrough the Trust's partnership with YMCA of the USA, former NFL players are eligible for a free one-year Individual or Extended Household Membership.
• MBK BR Community PartnerscoreStrategic or Co-development PartnerCollaborative partnerships including Big Buddy, Front Yard Bikes, JAG, Employ BR, Mayor's Safe Hopeful Healthy Initiative, Baton Rouge Community Street Team, EBRPSS, 100 Black Men of Greater Baton Rouge, Baton Rouge Area Chamber, Capital Area United Way, MetroMorphosis, Together Baton Rouge.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Gold's Gym: Established multi-location fitness franchise with comparable group exercise, personal training, and youth programming; competes in the broader Baton Rouge commercial fitness market.
• Life Time Fitness: Premium multi-location operator of fitness centers with extensive programming (camps, swimming, kids' programming, group exercise); overlaps most directly with the YMCA's full-service fitness, family, and youth programming footprint.
• Planet Fitness: Largest low-cost fitness chain in the U.S.; competes for price-sensitive adult fitness members in the same Baton Rouge market, including the Medicare/Medicaid value segment YMCA targets through insurance partners.
• Crunch Fitness: Mid-priced full-service gym chain with group classes, personal training, and kids' programming; comparable breadth to YMCA adult programming at similar monthly price points.
• LA Fitness: Mid-market full-service fitness chain with racquet sports, swimming, group classes, and family programming; a direct substitute for adult, family, and tennis programming at the YMCA's branch locations.

Direct peers

• Boys & Girls Clubs of America: National nonprofit operating local chapters delivering youth development, childcare, sports, and after-school programming on a membership/dues model; competes head-to-head for families, school district contracts, and charitable donations.
• YMCA of the USA: National federation of which the subject is a local chapter; both share identical nonprofit community-service mission, membership structure, program taxonomy, and Nationwide Membership reciprocity. The most directly comparable entity.
• JCC Association of North America: Network of Jewish Community Centers running membership-based fitness, aquatics, sports, camp, and cultural programming on a similar nonprofit dues model; comparable in mission, program breadth, and facility-based delivery.

Others

• Goodwill Industries of Baton Rouge: Regional nonprofit that, like the subject, depends on donations, community programs, and youth/workforce services; comparable on nonprofit funding model and local social-services positioning rather than core service.

Regional players

• Baton Rouge Recreation and Park Commission (BREC): Public-sector parks and recreation provider for East Baton Rouge Parish operating fitness centers, pools, sports leagues, and summer camps; competes for the same households and program dollars in the subject's home geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/ymcabatonrouge
• YouTubeyoutube.com/channel/UC5eFZJ5cS5tV1c4cGdK1c7A
• Facebookfacebook.com/ymcabatonrouge
• LinkedInlinkedin.com/company/ymca-of-the-capital-area

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ymca baton rouge