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Enigma

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uuid02m87y3

Namestring
Enigma
Legal namestring
Enigma AI Labs, Inc.
Websiteurl
enigma.inc
Company typeenum
Private
Founded yearint
2025
Descriptiontext

Enigma AI Labs, Inc. is a privately held robotics AI company that builds the intelligence stack for robots across three integrated components: foundation robotics models that work on any hardware form factor, a robot-gnostic abstraction layer that enables the same intelligence to deploy across warehouse arms, humanoids, and other platforms without per-platform rebuilding, and a human-robot interface designed for intuitive, no-prompt interaction. The company's technology emphasizes that models improve through use, with each interaction sharpening robotic instincts so systems learn to anticipate rather than merely automate.

The company also conducts original research in AI world modeling and representation learning. Its Multiverse release (May 2025) is described as the first AI multiplayer world model, introducing a novel architecture that processes both players' views and actions together to maintain internal consistency through shared world state modeling. The Obsessed Encoder (July 2026) contributes research on efficient encoders for JEPA-style self-supervised learning, addressing latent capacity misallocation. Both research outputs are open-sourced on GitHub and Hugging Face.

Enigma's go-to-market is B2B, targeting robotics hardware companies with a licensing/royalties revenue model, supplemented by a product-led growth strategy. Its '100 AI robots, 4 days' launch event on robots.online puts human-robot interfaces in the hands of the public to convert gameplay into training data. The company is backed by Conviction, Index Ventures, and Ribbit, operates offices across eight cities (San Francisco, New York, London, Tel Aviv, Mumbai, Shanghai, Tokyo, Sydney), and was founded by a team of ex-Unit 8200 alumni and veterans of leading Israeli startups with backgrounds in math, physics, cybersecurity, and systems engineering.

Short descriptiontext

Enigma AI Labs builds foundation robotics models, a robot-agnostic abstraction layer, and human-robot interfaces for robotics hardware OEMs. The privately held company licenses its full-stack intelligence across any hardware form factor and is backed by Conviction, Index Ventures, and Ribbit.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices8 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
robotics AI, foundation models, human-robot interface, robot-agnostic middleware, physical AI
Industry3 codes
1Robot Software, Autonomy Stacks & Simulation (ROS, digital twins)
CodeHDAAAIAKPrimaryYes
2Humanoid & General-Purpose Robots
CodeHDAAAIAJPrimaryNo
3Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment)
CodeHDAAACAOPrimaryNo
NAICS code2 codes
  • Software Publishers5132
  • Computer Systems Design Services541512
SIC code2 codes
  • Services-Prepackaged Software7372
  • Services-Computer Integrated Systems Design7373
Product category
Robotics AI Software
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Robotics Foundation Model Licensing
TypeLicensing Royalties
Description

Creating the stack robots run on: foundation robotics models, robot-agnostic abstraction layer, and user interface. Revenue likely generated through licensing to robotics hardware companies.

enigma.inc
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Enigma builds and licenses foundation robotics models, a robot-agnostic abstraction layer, and a human-robot interface that together enable general-purpose robots to perceive, plan, and act across heterogeneous hardware. The company targets robot hardware manufacturers and integrators, providing a vertically integrated AI software stack rather than building or selling robots of its own.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Robots learn to anticipate, not just automate, through user interactions
Product overview1 text field

Enigma is a robotics AI company building a three-part technology stack: foundation robotics models that provide robot intelligence, a robot-agnostic abstraction layer enabling cross-platform deployment, and a human-robot interface for intuitive interaction. The company also releases open-source research including Multiverse (an AI multiplayer world model) and The Obsessed Encoder (efficient encoder research). The technology is designed to work on any robotic hardware form factor, from warehouse arms to humanoids.

Product and service3 records
1Foundation Robotics Models
CategoryRobotics AI Software
Description

Proprietary AI foundation models for general-purpose robots that perceive, plan, and act across heterogeneous hardware. Designed to be sold or licensed to robot hardware manufacturers and integrators building production robotics products.

2Robot-Agnostic Abstraction Layer
CategoryRobotics Middleware
Description

A cross-platform middleware layer that abstracts robot-specific differences so a single AI stack can run across multiple robot types. Sold or licensed to robot hardware manufacturers and integrators that need a unified development and deployment surface.

3Human-Robot Interface
CategoryRobotics Control Software
Description

A human-robot interface that enables intuitive control of robots by non-technical users. Sold or licensed together with Enigma's foundation models and abstraction layer to robot hardware manufacturers and integrators.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Broad incumbent providing robotics AI infrastructure (Isaac Sim, Isaac Lab, GR00T foundation models) used across the robotics industry. Competes with Enigma's foundation-model and abstraction-layer offering through vertically integrated hardware-plus-software bundles.

TypeEmerging player
Description

Emerging humanoid robot maker developing its own Helix foundation model. Represents both a potential customer and a competitive threat: it could license Enigma's stack but is also building an in-house alternative that other OEMs might adopt.

TypeBroad incumbent
Description

Broad incumbent with foundational robotics work (RT-2, RT-X, Gemini Robotics) and access to massive compute and data. While not a direct licensing competitor in the same way, it sets the research ceiling and competing openly is capital-intensive.

TypeDirect peer
Description

Direct peer building AI foundation models for warehouse and manipulation robotics (acquired by Amazon in 2024). Validates the foundation-model-for-robots thesis but now sits inside Amazon's captive logistics demand rather than licensing broadly.

TypeEmerging player
Description

Emerging humanoid robot company with its own Redwood AI model for home manipulation. Competitor on the humanoid side and potentially an OEM partner, but its growing in-house AI capability makes licensing from Enigma less likely.

TypeEmerging player
Description

Emerging humanoid robotics company developing its own Carbon foundation model for dexterous manipulation. Comparable to Enigma in targeting intuitive human-robot interaction and a potential OEM partner or competitor depending on its in-house roadmap.

TypeDirect peer
Description

Direct competitor developing Skild Brain, a robotics foundation model positioned as a general-purpose 'robot brain' for OEMs. Targets the same horizontal platform opportunity as Enigma and is pursuing enterprise licensing deals with robotics hardware companies.

TypeDirect peer
Description

Direct competitor building general-purpose robotics foundation models (π0) with the explicit goal of providing robot-agnostic intelligence that runs across form factors. Closely mirrors Enigma's Model + Abstraction + Interface thesis and competes for the same OEM licensing customers.

TypeEmerging player
Description

Emerging humanoid robot maker (Apollo) partnering with Google DeepMind on foundation models. Represents the same OEM-or-in-house tension for Enigma and a similar humanoid form-factor target market.

TypeEmerging player
Description

Emerging robotics AI company building foundation models for general-purpose manipulation across industrial form factors. Targets a similar OEM-licensing opportunity for non-humanoid robotics use cases.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability7 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Enigma

Robotics AI Softwareenigma.inc

Enigma AI Labs builds foundation robotics models, a robot-agnostic abstraction layer, and human-robot interfaces for robotics hardware OEMs. The privately held company licenses its full-stack intelligence across any hardware form factor and is backed by Conviction, Index Ventures, and Ribbit.

What Enigma does

Enigma AI Labs, Inc. is a privately held robotics AI company that builds the intelligence stack for robots across three integrated components: foundation robotics models that work on any hardware form factor, a robot-gnostic abstraction layer that enables the same intelligence to deploy across warehouse arms, humanoids, and other platforms without per-platform rebuilding, and a human-robot interface designed for intuitive, no-prompt interaction. The company's technology emphasizes that models improve through use, with each interaction sharpening robotic instincts so systems learn to anticipate rather than merely automate.

The company also conducts original research in AI world modeling and representation learning. Its Multiverse release (May 2025) is described as the first AI multiplayer world model, introducing a novel architecture that processes both players' views and actions together to maintain internal consistency through shared world state modeling. The Obsessed Encoder (July 2026) contributes research on efficient encoders for JEPA-style self-supervised learning, addressing latent capacity misallocation. Both research outputs are open-sourced on GitHub and Hugging Face.

Enigma's go-to-market is B2B, targeting robotics hardware companies with a licensing/royalties revenue model, supplemented by a product-led growth strategy. Its '100 AI robots, 4 days' launch event on robots.online puts human-robot interfaces in the hands of the public to convert gameplay into training data. The company is backed by Conviction, Index Ventures, and Ribbit, operates offices across eight cities (San Francisco, New York, London, Tel Aviv, Mumbai, Shanghai, Tokyo, Sydney), and was founded by a team of ex-Unit 8200 alumni and veterans of leading Israeli startups with backgrounds in math, physics, cybersecurity, and systems engineering.

Enigma firmographics

Firmographics
Name
Enigma
Legal name
Enigma AI Labs, Inc.
Website
https://enigma.inc
Company type
Private
Founded year
2025
Operating status
Operating
Headcount range
11–50 employees
Short description
Enigma AI Labs builds foundation robotics models, a robot-agnostic abstraction layer, and human-robot interfaces for robotics hardware OEMs. The privately held company licenses its full-stack intelligence across any hardware form factor and is backed by Conviction, Index Ventures, and Ribbit.
Ownership category
akta.pro rank

Enigma industry classification

Industry
Product category
Robotics AI Software
NAICS
Software Publishers (5132), Computer Systems Design Services (541512)
SIC
Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
akta.pro primary industry
Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK)
akta.pro secondary industries
Humanoid & General-Purpose Robots (HDAAAIAJ), Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)

Keywords

  • Robotics AI
  • Foundation models
  • Human-robot interface
  • Robot-agnostic middleware
  • Physical AI

Where Enigma is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Offices8 records

Markets served

Enigma business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

  1. Robotics Foundation Model Licensing: Creating the stack robots run on: foundation robotics models, robot-agnostic abstraction layer, and user interface. Revenue likely generated through licensing to robotics hardware companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Enigma product offering

Product offering

Core offering

Enigma builds and licenses foundation robotics models, a robot-agnostic abstraction layer, and a human-robot interface that together enable general-purpose robots to perceive, plan, and act across heterogeneous hardware. The company targets robot hardware manufacturers and integrators, providing a vertically integrated AI software stack rather than building or selling robots of its own.

Product overview

Enigma is a robotics AI company building a three-part technology stack: foundation robotics models that provide robot intelligence, a robot-agnostic abstraction layer enabling cross-platform deployment, and a human-robot interface for intuitive interaction. The company also releases open-source research including Multiverse (an AI multiplayer world model) and The Obsessed Encoder (efficient encoder research). The technology is designed to work on any robotic hardware form factor, from warehouse arms to humanoids.

Differentiator

Problem solved

Functional benefit

Products and services

  • Foundation Robotics Models Proprietary AI foundation models for general-purpose robots that perceive, plan, and act across heterogeneous hardware. Designed to be sold or licensed to robot hardware manufacturers and integrators building production robotics products.
  • Robot-Agnostic Abstraction Layer A cross-platform middleware layer that abstracts robot-specific differences so a single AI stack can run across multiple robot types. Sold or licensed to robot hardware manufacturers and integrators that need a unified development and deployment surface.
  • Human-Robot Interface A human-robot interface that enables intuitive control of robots by non-technical users. Sold or licensed together with Enigma's foundation models and abstraction layer to robot hardware manufacturers and integrators.

Quantifiable outcome

  • Robots learn to anticipate, not just automate, through user interactions

Companies that use Enigma

Customer profile

Segments1 record

Ideal customer profiles2 records

Enigma technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Enigma partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Enigma competitors and assessment

Company assessment

Broad incumbents

  • NVIDIA: Broad incumbent providing robotics AI infrastructure (Isaac Sim, Isaac Lab, GR00T foundation models) used across the robotics industry. Competes with Enigma's foundation-model and abstraction-layer offering through vertically integrated hardware-plus-software bundles.
  • Google DeepMind: Broad incumbent with foundational robotics work (RT-2, RT-X, Gemini Robotics) and access to massive compute and data. While not a direct licensing competitor in the same way, it sets the research ceiling and competing openly is capital-intensive.

Emerging players

  • Figure AI: Emerging humanoid robot maker developing its own Helix foundation model. Represents both a potential customer and a competitive threat: it could license Enigma's stack but is also building an in-house alternative that other OEMs might adopt.
  • 1X Technologies: Emerging humanoid robot company with its own Redwood AI model for home manipulation. Competitor on the humanoid side and potentially an OEM partner, but its growing in-house AI capability makes licensing from Enigma less likely.
  • Sanctuary AI: Emerging humanoid robotics company developing its own Carbon foundation model for dexterous manipulation. Comparable to Enigma in targeting intuitive human-robot interaction and a potential OEM partner or competitor depending on its in-house roadmap.
  • Apptronik: Emerging humanoid robot maker (Apollo) partnering with Google DeepMind on foundation models. Represents the same OEM-or-in-house tension for Enigma and a similar humanoid form-factor target market.
  • Standard Bots: Emerging robotics AI company building foundation models for general-purpose manipulation across industrial form factors. Targets a similar OEM-licensing opportunity for non-humanoid robotics use cases.

Direct peers

  • Covariant: Direct peer building AI foundation models for warehouse and manipulation robotics (acquired by Amazon in 2024). Validates the foundation-model-for-robots thesis but now sits inside Amazon's captive logistics demand rather than licensing broadly.
  • Skild AI: Direct competitor developing Skild Brain, a robotics foundation model positioned as a general-purpose 'robot brain' for OEMs. Targets the same horizontal platform opportunity as Enigma and is pursuing enterprise licensing deals with robotics hardware companies.
  • Physical Intelligence: Direct competitor building general-purpose robotics foundation models (π0) with the explicit goal of providing robot-agnostic intelligence that runs across form factors. Closely mirrors Enigma's Model + Abstraction + Interface thesis and competes for the same OEM licensing customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Enigma social profiles

Digital presence

Enigma financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Enigma leadership team

Management profile

Number of profiles

Enigma funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Enigma M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enigma

What does Enigma do?

Enigma builds and licenses foundation robotics models, a robot-agnostic abstraction layer, and a human-robot interface that together enable general-purpose robots to perceive, plan, and act across heterogeneous hardware. The company targets robot hardware manufacturers and integrators, providing a vertically integrated AI software stack rather than building or selling robots of its own.

Is Enigma a public or private company?

Enigma is a private company. It is classified as venture growth investor backed and is currently operating.

When was Enigma founded?

Enigma was founded in 2025. It employs 11 to 50 people.

Where is Enigma based?

Enigma is headquartered in San Francisco, United States, in the North America region.

How does Enigma make money?

One revenue line is on record: robotics Foundation Model Licensing.

Who are Enigma's main competitors?

Broad incumbents on record are NVIDIA and Google DeepMind. Emerging players are Figure AI, 1X Technologies, Sanctuary AI, Apptronik and Standard Bots. Direct peers are Covariant, Skild AI and Physical Intelligence.

Does Enigma have an API?

No public API is recorded for Enigma.

What industry is Enigma in?

Enigma's product category is Robotics AI Software. Its primary akta.pro industry code is HDAAAIAK, Robot Software, Autonomy Stacks & Simulation (ROS, digital twins), with a secondary code of HDAAAIAJ, Humanoid & General-Purpose Robots. Its NAICS code is 5132 and its SIC code is 7372.

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Live signals
The SaaS NewsEnigma Raises $71M SeedEnigma Ltd., a San Francisco-based developer of artificial intelligence software for robotics, announced that it raised $71 million in a seed funding round. The funding was co-led by Index Ventures and Ribbit Capital, with plans to use the capital to grow its engineering team and expand computing capacity to develop foundation models for industrial robotics intelligence. The company aims to make robots intelligent and easier to operate with this investment.CTechEmployment immunity: the quiet revolution of robotics and physical AIRobotics and physical AI are gaining significant traction, attracting $19 billion in investment this year amidst widespread layoffs in traditional software sectors. Companies like Enigma and LTX are emerging within Israel's rapidly developing physical AI industry, which includes 125 startups that have collectively raised over $10 billion. This sector is seen as a pivotal area for future job opportunities and innovation, particularly as AI technology lowers barriers to entry.Pulse 2.0Enigma Raises $71 Million Seed Round And Puts The World’s First Interactive AI Robots OnlineEnigma, a physical AI and robotics company founded less than a year ago by Jonathan Jacobi and Gal Niv, emerged from stealth with a $71 million seed round led by Index Ventures and Ribbit Capital, with participation from Conviction Partners and leaders from OpenAI, Anthropic, DeepMind, xAI, Cognition, and Wiz. The company launched the world's first interactive AI robotics experience at robots.online, enabling anyone to interact with real AI-powered robots in real time, while claiming to have developed more efficient methods for training foundation models for robotics. The robotics sector attracted over $40 billion in investor funding during 2025, with humanoids projected to become a multi-trillion-dollar category.SwipelineRobotik girişimi Enigma, 71 milyon dolar yatırım aldıAI and robotics research startup Enigma emerged from stealth mode and completed a $71 million seed funding round led by Index Ventures and Ribbit Capital, with participation from Conviction Partners. The company, founded less than a year ago by former Microsoft employee Jonathan Jacobi and his childhood friend Gal Niv—who previously served together in Israel's Unit 8200 cyber unit—will use the investment to develop next-generation control technologies making robot usage more intuitive for everyone. Enigma has already launched an experiment allowing users worldwide to control over 100 AI-powered robots located in Israel and California facilities, and is pursuing partnerships with companies in healthcare, logistics, and entertainment sectors.Tech TimesEnigma Raised $71M on a Thesis: Robot Interfaces, Not Raw AI, Are the Adoption BottleneckEnigma, a robotics startup, emerged from stealth on July 27, 2026, with a $71 million seed round led by Index Ventures, backed by a thesis that the bottleneck in robotics adoption is the human-robot interface rather than raw AI capability. The company operates a live public experiment at robots.online where users worldwide can interact with over 100 AI-powered robotic arms in real time, simultaneously gathering the high-quality human-robot interaction data needed to train foundation models — a resource the industry estimates at only 500,000 hours against a requirement in the billions. The company, founded by veterans of Israel's Unit 8200 signals intelligence unit, is entering a competitive field alongside Skild AI ($14B valuation) and Physical Intelligence ($5.6B valuation) as the robotics VC market tracked $55.8 billion globally through mid-2026, nearly double 2025's full-year total.Tech Funding NewsA 17-year-old Microsoft prodigy bags $71M to bring AI robots into the real world — TFNEnigma, a physical AI startup founded by former Microsoft prodigy Jonathan Jacobi and former Unit 8200 officer Gal Niv, has raised $71 million in seed funding led by Index Ventures and Ribbit Capital to build foundation AI models that make robots easier to use across industries. Alongside the funding, the company launched Robots.online, a platform allowing anyone to remotely pilot 100 real AI-powered robots, which simultaneously serves as a data collection mechanism for training their AI models. The company plans to use the funding to expand its research and engineering team, add computing capacity, and push deployments into retail, healthcare, and entertainment sectors.BEAMSTART: NewsIsraeli AI Startup Enigma Secures $71 Million to Make Robots Truly Intuitive for EveryoneEnigma, an Israeli AI startup, has raised $71 million in seed funding led by Index Ventures and Ribbit Capital to develop physical AI technology for robotics. The company is shifting focus from improving robot computational capabilities to creating intuitive human-robot interfaces that allow non-experts to easily command machines without complex programming. With this capital, Enigma plans to expand its teams and real-world testing, with the goal of accelerating the safe integration of AI-powered robots into homes, workplaces, and sectors like elderly care.TechStartupsVenture capital & startup funding roundup, July 27, 2026: B Capital, Index Ventures, Paradigm, Point72 Ventures, Ribbit Capital & moreVenture capital firms concentrated funding into 10 startups on July 27, 2026, with the largest rounds targeting AI infrastructure bottlenecks: Antares raised $470 million Series C for nuclear microreactors for U.S. military deployments, Enigma raised $71 million seed for robotics AI interfaces, and Ominimo raised €20.1 million Series B at a €1.4 billion valuation to scale profitable AI-driven motor insurance in Europe. The broader pattern shows capital flowing toward startups owning strategic choke points in energy supply, robotics execution layers, defense software, and healthcare delivery, rather than toward consumer novelty or model-layer companies.citybizEnigma Emerges From Stealth With $71 Million Seed Round to Build AI Foundation Models for RoboticsEnigma emerged from stealth with a $71 million seed round co-led by Index Ventures and Ribbit Capital to develop AI models and software for robotics. The funding aims to reduce engineering effort for deploying intelligent robots across hardware platforms. The company plans to expand its team and accelerate commercial deployments.TechCrunchEnigma raises $70M to make controlling a robot as easy as adjusting the volumeEnigma, a robotics research lab emerging from stealth, has raised a $70 million seed round led by Index Ventures and Ribbit Capital, with participation from Conviction Partners, to develop intuitive human-robot interaction interfaces. The startup is launching a large-scale online experiment allowing anyone worldwide to remotely interact with over 100 proprietary AI robots housed in facilities in Israel and California, with the goal of discovering more natural ways for humans to control machines. Founded by former Microsoft employee Jonathan Jacobi and Gal Niv, both alumni of Israel's elite Unit 8200, the company aims to make robot control as effortless as adjusting a volume knob.