Apptronik
Apptronik builds Apollo, a general-purpose humanoid robot using proprietary linear actuators and AI integrations with Google DeepMind and NVIDIA, sold primarily via RaaS subscriptions to enterprise customers in 3PL logistics, automotive manufacturing, and retail.
- Company typePrivate
- Founded2016
- HeadquartersAustin, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Apptronik does
Apptronik is an Austin, Texas-based robotics company founded in 2016 as a spinout from the University of Texas at Austin's Human Centered Robotics Lab. Its core product is Apollo, a 5'8", 160-pound general-purpose humanoid robot built on proprietary linear (rather than rotary) actuators and a force-control architecture with heritage from NASA's Valkyrie humanoid, designed to operate safely alongside human workers. Apollo's compute stack combines onboard NVIDIA Jetson AGX Orin / Orin NX modules with integrated access to NVIDIA Project GR00T foundation models and Google DeepMind's Gemini Robotics models, and the platform supports multiple mobility configurations (legs, wheeled base, pedestal), 4-hour hot-swappable batteries, and a modular design consolidated from more than 15 prior robotic systems built by the company.
The company serves enterprise customers across 3PL/logistics, manufacturing, and retail, with publicly named lighthouse deployments at Mercedes-Benz (assembly kit delivery and component inspection), GXO Logistics (warehouse picking and barcode scanning), and Jabil (lineside delivery and 'Apollo building Apollo' on Jabil production lines). It monetizes primarily through a Robot-as-a-Service (RaaS) subscription model reported externally at approximately $80,000 per robot per year, supplemented by hardware sales and pre-orders, with management indicating $1 billion in order demand expected starting in 2027. A wholly owned subsidiary, Elevate Robotics Inc. (launched June 2025), extends the company into non-humanoid industrial automation. Apptronik has raised approximately $1 billion in total funding through a 2022 seed round and a multi-close Series A (2025–2026), reaching a ~$5.3 billion post-money valuation and ranking among the top three most-funded humanoid robotics companies globally alongside Figure AI and UBTech.
Apptronik firmographics
Firmographics- Name
- Apptronik
- Legal name
- Apptronik, Inc.
- Website
- https://apptronik.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Apptronik builds Apollo, a general-purpose humanoid robot using proprietary linear actuators and AI integrations with Google DeepMind and NVIDIA, sold primarily via RaaS subscriptions to enterprise customers in 3PL logistics, automotive manufacturing, and retail.
- Ownership category
- akta.pro rank
Apptronik industry classification
Industry- Product category
- Humanoid Robotics
- NAICS
- Commercial and Service Industry Machinery Manufacturing (333310)
- akta.pro primary industry
- Humanoid & General-Purpose Robots (HDAAAIAJ)
- akta.pro secondary industries
- Service & Hospitality Robots (HDAAAIAB), Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL), Industrial & Warehouse Robotics (HDAAAIAA)
Keywords
Where Apptronik is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Apptronik business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Robot-as-a-Service (RaaS): RaaS subscription-style deployment model highlighted on the website for 3PL customers. Provides ROI from day one via reduction in total cost of labor, enables short-term rentals for peak season surge, supports multi-tenant distribution centers, and works for both brownfield and greenfield sites without capital requirements. Pricing per robot reported at approximately $80,000 per year.
- Hardware Sales / Pre-Orders: Pre-order pipeline for Apollo humanoid robots with major enterprise customers including Mercedes-Benz, GXO Logistics, and Jabil. TechCrunch reported the company expects demand to reach $1 billion in orders starting in 2027. Apollo pre-orders open for logistics applications.
- Manufacturing & Industrial Automation Services (via Jabil partnership and subsidiary Elevate Robotics): Beyond Apollo, Apptronik generates value through Jabil (Apollo contract manufacturer) and Elevate Robotics Inc., a wholly owned subsidiary focused on automating industrial tasks beyond the limits of the human form using multipurpose automation solutions outside the humanoid form factor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | RaaS (Robot-as-a-Service) — subscription-style deployment with peak-season short-term rentals, multi-tenant cost sharing, and no upfront capital requirement |
| Other | Multi-year contract | Hardware / direct unit sale of Apollo humanoid robot |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Apptronik product offering
Product offeringCore offering
Apptronik designs, manufactures, and sells Apollo, a 5'8", 160 lb general-purpose humanoid robot built on proprietary linear actuators and a unique force control safety architecture. It is offered directly to enterprise customers (e.g., Mercedes-Benz, GXO Logistics, Jabil) and through a Robot-as-a-Service (RaaS) subscription model for warehouse, manufacturing, and retail material handling tasks including trailer unloading, case picking, palletization, machine tending, and workcell delivery. A wholly owned subsidiary, Elevate Robotics, separately commercializes superhuman industrial automation outside the humanoid form factor.
Product overview
Apptronik's product offering centers on a single flagship humanoid robot platform—Apollo—augmented by a portfolio of task-specific solution packages (Trailer Unloading, Case Picking, Palletization, Machine Tending, Workcell Delivery) and supported by a broad heritage of 15+ previous robotics systems (Astra, QDA, QDH, QDB, Draco, Scorpio, Sagittarius, Apex, and the NASA-co-developed Valkyrie) whose actuation, locomotion, and safety innovations were consolidated into Apollo. The core Apollo platform is offered alongside its wholly owned subsidiary Elevate Robotics, which commercializes non-humanoid industrial automation outside Apollo's form factor. Together, Apollo (the bipedal humanoid platform), the solution packages (vertical-specific deployments in 3PL, retail, and manufacturing), and Elevate Robotics (superhuman industrial automation) constitute Apptronik's product architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Apollo: Apollo is Apptronik's flagship general-purpose humanoid robot, standing 5'8", weighing 160 lbs, with a 4-hour battery runtime and 55 lb payload. It is designed to work alongside humans in warehouses, manufacturing plants, and (eventually) retail, healthcare, and home environments.
- Elevate Robotics
Products and services
- Apollo Humanoid Robot Apptronik's flagship general-purpose humanoid robot, standing 5'8", weighing 160 lbs with a 55 lb payload, 4-hour hot-swappable battery runtime, proprietary linear actuators, a unique force control safety system, and modular design (legs, wheels, or pedestal). Apollo is deployed across logistics, manufacturing, and retail for trailer unloading, case picking, palletization, machine tending, and workcell delivery, with planned future expansion into healthcare, eldercare, and the home.
- Elevate Robotics Wholly owned Apptronik subsidiary commercializing multipurpose superhuman industrial automation outside the humanoid form factor for heavy-duty industrial-scale work, operating independently under CEO Paul Hvass.
- Trailer Unloading Solution Solution package deploying Apollo humanoid robots to unload trailers and containers in distribution centers, handling cases of varying weights across harsh environments as an alternative to special-purpose bespoke trailer unloading equipment.
- Case Picking Solution Solution package combining Apollo humanoid robots with autonomous mobile robots (AMRs) or autonomous tuggers to fully automate case picking, eliminating human walking, heavy lifting, and pallet pulling in distribution center picking workflows.
- Palletization Solution Solution package using Apollo for general-purpose palletization and depalletization in distribution centers, including downstacking from floor-loaded trailers where specialized equipment cannot safely operate.
- Machine Tending Solution Solution package deploying Apollo alongside autonomous tuggers to fully automate tote transfer between tugger carts and lines/workcells, eliminating manual material handling in manufacturing environments.
- Workcell Delivery Solution Solution package using Apollo with autonomous tuggers to fully automate kit or tote-based lineside or workcell delivery, eliminating the need for humans to manually transfer totes to lines or workcells.
Quantifiable outcome
- RaaS deployment reduces overall total cost of labor and provides ROI from day one
- +5 more outcomes
Companies that use Apptronik
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Apptronik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature8 records
Apptronik partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Elevate Robotics Inc.coreElevate Robotics Inc. is a wholly-owned subsidiary of Apptronik, announced June 24, 2025, focused on automating industrial tasks beyond the limits of the human form. Elevate operates independently under CEO Paul Hvass (previously co-founder of Plus One Robotics) and commercializes unique multipurpose automation solutions outside the humanoid form factor.
- JabilflagshipPilot and strategic collaboration announced February 25, 2025 to build Apollo humanoid robots and integrate them into Jabil manufacturing operations. Newly manufactured Apollo units will be validated in Jabil's factory environment, with robots performing inspection, sorting, kitting, lineside delivery, fixture placement, and sub-assembly. Jabil is also the worldwide manufacturing partner for Apollo, providing supply chain unification and access to advanced manufacturing across 100+ global sites. The arrangement paves the way for Apollo to build Apollo.
- Google DeepMindflagshipStrategic partnership announced December 19, 2024 to combine best-in-class AI with Apptronik's cutting-edge hardware for embodied AI. Google DeepMind integrates its Gemini Robotics AI models into Apollo, with Apptronik leveraging the models to enable Apollo to perform useful tasks in dynamic environments. The partnership has been repeatedly cited as a cornerstone of Apptronik's roadmap into home and healthcare use cases, and the relationship continues to deepen (Forbes Dec 2025: Home Humanoid demo; Google DeepMind video showcases Apollo tackling unknown objects).
- GXO LogisticsflagshipMulti-phase R&D initiative announced June 20, 2024 with GXO, the world's largest pure-play contract logistics provider, to develop practical applications of Apollo in warehouse environments. Initial lab-based evaluation fine-tunes Apptronik's AI model before deployment to a U.S. distribution center; use cases include transporting boxes/totes, picking individual items, and scanning barcodes.
- NVIDIAcoreCollaboration announced March 18, 2024 to enhance humanoid robot learning. Apollo's main computing system uses onboard NVIDIA Jetson AGX Orin and Jetson Orin NX modules and integrates with NVIDIA's Project GR00T foundation model, Isaac Lab, and the OSMO compute orchestration service. NVIDIA GTC keynote demonstrated Apollo learning to autonomously operate a juicer and serve juice. Co-optimization between hardware and software cited by Texas Instruments as a primary bottleneck addressed by the Apptronik-NVIDIA integration.
- Mercedes-BenzflagshipFirst publicly announced commercial deployment of Apollo and first application of humanoid robotics for Mercedes-Benz, announced March 15, 2024. Mercedes-Benz explores use cases including delivering assembly kits to the production line, inspecting components, and delivering kitted parts later in the manufacturing process. Mercedes-Benz also joined as a strategic investor in the $403M Series A round (March 2025) and the $520M Series A-X extension (February 2026).
- NASAflagshipNASA selected Apptronik as a commercial partner to advance general-purpose robots for terrestrial and extraterrestrial use. Apptronik's founders were part of the original NASA-JSC DARPA Robotics Challenge team working on Valkyrie actuators and controls; the partnership continues with Apollo as the vehicle to extend humanity's reach in space and reduce human exposure to hazardous environments. Apptronik also previously partnered with NASA in 2013 during the DARPA Robotics Challenge.
- Texas InstrumentscoreEcosystem partnership under which TI's analog chips, microcontrollers, and radar sensors address real-time control, sensor fusion, and power efficiency requirements for Apptronik's Apollo humanoid. Discussed publicly in a Texas Instruments interview focused on engineering challenges in humanoid robots, with co-optimization between hardware and software identified as a primary bottleneck.
- Terex CorporationminorEarlier partnership announced February 2023 in which Apptronik received an equity investment from Terex Corporation and reached an agreement to co-develop "first-of-a-kind robots" to work alongside workers in industries that build infrastructure.
Scale indicators11 records
Recent moves10 records
Expansion highlights7 records
Apptronik competitors and assessment
Company assessmentDirect peers
- 1X Technologies: 1X Technologies (backed by OpenAI) builds NEO, a humanoid robot targeting home and commercial applications, with a focus on safe human-robot interaction. It is a direct peer pursuing the same general-purpose humanoid thesis as Apptronik, though with a stronger initial emphasis on home use cases.
- UBTech Robotics: UBTech is a Shenzhen-based humanoid and service robotics company, publicly listed, developing Walker and other humanoid platforms for industrial and consumer applications. It is one of the top three funded humanoid companies globally alongside Apptronik and Figure AI, with a strong presence in Asia.
- Agility Robotics: Agility Robotics builds Digit, a bipedal humanoid robot for logistics and warehouse automation, with GXO Logistics as a public partner and Amazon as an investor. It directly competes with Apptronik's Apollo for 3PL and warehouse use cases and is among the most commercially advanced humanoids.
- Figure AI: Figure AI is a direct competitor building the Figure 01/02 general-purpose humanoid for commercial deployment, including a BMW Manufacturing partnership. It is widely cited as one of the top three funded humanoid robotics companies alongside Apptronik, pursuing the same enterprise RaaS/industrial deployment thesis.
- Sanctuary AI: Sanctuary AI builds Phoenix, a general-purpose humanoid with a focus on foundational AI for embodied intelligence. It is a direct competitor in the general-purpose humanoid category, pursuing commercial deployments in retail and logistics.
Emerging players
- Unitree Robotics: Unitree is a Chinese robotics company best known for low-cost quadrupeds and the H1/G1 humanoid platforms. It competes with Apptronik primarily on cost, pushing aggressive sub-$20K humanoid pricing that pressures incumbent cost-down roadmaps.
- Fourier Intelligence: Fourier Intelligence is a Shanghai-based rehabilitation and humanoid robotics company developing the GR-1 and GR-2 general-purpose humanoids. It represents an emerging competitor with both rehabilitation roots and broader humanoid ambitions.
Broad incumbents
- Boston Dynamics: Boston Dynamics, owned by Hyundai, commercializes Atlas (humanoid) and Spot (quadruped) for industrial and logistics use cases. It is a broad incumbent in mobile manipulation and humanoid robotics, with overlapping industrial customer base and a former Boston Dynamics executive (Kevin Garell) now leading Apptronik's services organization.
- Tesla (Optimus): Tesla's Optimus humanoid is a vertically integrated, broad-incumbent effort leveraging Tesla's automotive manufacturing, AI, and balance sheet to develop a general-purpose bipedal robot. While not yet commercially deployed, it competes for the same enterprise and labor-automation opportunity as Apollo.
Others
- Texas Instruments: Texas Instruments is a key ecosystem partner, supplying analog chips, microcontrollers, and radar sensors into Apollo. It is not a competitor but an enabling technology supplier whose components underpin Apptronik's real-time control, sensor fusion, and power efficiency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Apptronik social profiles
Digital presenceApptronik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apptronik leadership team
Management profileNumber of profiles
Profiles14 records
Apptronik subsidiaries and ownership
Company hierarchySubsidiaries1 record
Apptronik funding detail
Funding detailFunding overview
Funding rounds12 records
Investors41 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apptronik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apptronik
What does Apptronik do?
Apptronik designs, manufactures, and sells Apollo, a 5'8", 160 lb general-purpose humanoid robot built on proprietary linear actuators and a unique force control safety architecture. It is offered directly to enterprise customers (e.g., Mercedes-Benz, GXO Logistics, Jabil) and through a Robot-as-a-Service (RaaS) subscription model for warehouse, manufacturing, and retail material handling tasks including trailer unloading, case picking, palletization, machine tending, and workcell delivery. A wholly owned subsidiary, Elevate Robotics, separately commercializes superhuman industrial automation outside the humanoid form factor.
Is Apptronik a public or private company?
Apptronik is a private company. It is classified as venture growth investor backed and is currently operating.
When was Apptronik founded?
Apptronik was founded in 2016. It employs 251 to 500 people.
Where is Apptronik based?
Apptronik is headquartered in Austin, United States, in the North America region.
How does Apptronik make money?
Three revenue lines are on record. Robot-as-a-Service (RaaS) is the primary driver. The others are hardware Sales / Pre-Orders and manufacturing & Industrial Automation Services (via Jabil partnership and subsidiary Elevate Robotics).
Who are Apptronik's main competitors?
Direct peers on record are 1X Technologies, UBTech Robotics, Agility Robotics, Figure AI and Sanctuary AI. Emerging players are Unitree Robotics and Fourier Intelligence. Broad incumbents are Boston Dynamics and Tesla (Optimus). Texas Instruments is listed as an others.
Does Apptronik have an API?
No public API is recorded for Apptronik.
What industry is Apptronik in?
Apptronik's product category is Humanoid Robotics. Its primary akta.pro industry code is HDAAAIAJ, Humanoid & General-Purpose Robots, with a secondary code of HDAAAIAB, Service & Hospitality Robots. Its NAICS code is 333310.