Holistic Horsemanship Services

What Holistic Horsemanship Services does

Holistic Horsemanship Services (HHS) is a Virginia-based 501(c)(3) nonprofit organization founded in 2018 and operating from Trillium Farm, a leased ADA-accessible facility in Purcellville, VA. The organization delivers Equine Assisted Learning (EAL) — a ground-based, non-mounted therapeutic modality in which clients interact with horses at liberty to develop self-awareness, non-verbal communication, leadership, and emotional regulation under the guidance of a Resident in Counseling and a PATH CTRI-certified instructor. HHS serves a diverse set of client segments: veterans and active-duty military (notably through a monthly program at Walter Reed National Military Medical Center), individuals and families experiencing grief (via an ongoing collaboration with Blue Ridge Hospice), families in transition, neurologically involved participants recovering from TBI and stroke, college students (via the Mindful Moments Mobile Unit), seniors experiencing isolation, and youth in a structured Voluntold program. The herd comprises approximately 10 horses, 4 donkeys, and a therapy dog; clinical oversight is provided by an external LPC supervisor.

The commercial product portfolio spans individual EAL sessions ($175 per 60 minutes), one-to-one evaluations ($165 per 90 minutes), group sessions ($145–$175 per person), family sessions ($135 for up to six members), mobile unit visits ($650–$750 per 2 hours), and team-building experiences ($85 per hour per person). Two flagship programs — the Exploring Grief through EAL trilogy and Walter Reed military sessions — are delivered free of charge, with costs underwritten by donations and sponsorships. Revenue is a hybrid of fee-for-service income, recurring horse sponsorships ($850–$1,000 per month), foundation grants (notably The Washington Home, funding senior services through 2025), and donations (including a $5,000 Lions Club gift in October 2024). Distribution occurs on-farm, via the mobile unit across the DC/MD/VA region, and through partner-driven referrals from hospice, military, and educational institutions.

Operationally, HHS is a volunteer-led nonprofit: the founder Adrienne Freeland serves as unpaid Executive Director and completed her Master's in Clinical Mental Health Counseling in March 2025, with farm operations supported by family members. No traditional venture or private equity funding, M&A activity, or commercial technology platform is present; HHS functions as a community-funded therapeutic services nonprofit anchored by institutional partnerships and donor grants rather than a venture-scalable enterprise.

Name

Holistic Horsemanship Services

Legal name

Holistic Horsemanship Services 501 C3

Website

https://holistichorsemanship501c3.org

Company type

Private

Founded year

2018

Operating status

Operating

Ownership category

akta.pro rank

Product category

Equine Assisted Therapy

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

akta.pro secondary industry

Equine Care & Stable Management (EDAOAOAE)

Keywords

• Equine assisted learning
• Therapeutic horsemanship services
• Mental health counseling
• Grief support programs
• Veteran wellness programs

Headquarters

HQ city

Purcellville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fee-for-Service Programs: Individual and group sessions offered at set rates. One-to-one evaluations ($165), one-to-one EAL sessions ($175), group sessions ($145/person), family sessions ($135 for up to 6 members), team building ($85/hr/person), mobile unit program ($750).
2. Donations and Sponsorships: The 501(c)(3) accepts tax-deductible donations from individuals and organizations. Monthly sponsorship opportunities for herd members ($200/month covers feed/supplements for 3 horses; $1,000/month sponsors an EAL horse fully). One-time donations accepted for specific needs.
3. Organizational Grants and Donations: Foundation grants and major donations from service organizations. Examples: $5,000 from Lions Club, grant from The Washington Home, LR 2020 Fund platinum donation. These fund specific programs like grief support and senior services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Holistic Horsemanship Services delivers Equine Assisted Learning (EAL) for Personal Development through individual, family, and group sessions at its farm facility and mobile unit in Virginia. Services combine clinical mental health expertise with experiential horse interactions to address grief, trauma, PTSD, co-parenting, neurological rehabilitation, and youth development. The 501(c)(3) nonprofit offers paid session programs plus free services funded by donations to veterans at Walter Reed and hospice-affiliated grief clients.

Product overview

Holistic Horsemanship Services 501C3 is a nonprofit organization offering Equine Assisted Learning (EAL) and Equine Assisted Activities Therapies. The core offering consists of individual session programs including One-To-One Evaluation, One-To-One Sessions (EAL), and Family Sessions; group programming such as Group Sessions (EAL); specialized services like Mindful Moments with The Mobile Unit Program and HHS Team Building through EAL; structured youth programming through the Voluntold Program; and free community programs including Exploring Grief through Equine Assisted Learning (in partnership with Blue Ridge Hospice) and Walter Reed National Military Medical Center Sessions. The organization serves diverse populations including families, individuals seeking grief support, veterans, active military personnel, and those with neurological conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• One-To-One Evaluation 90-minute one-to-one evaluation and assessment with a tour of the facility, priced at $165. For prospective individual clients.
• One-To-One EAL Session 60-minute one-to-one Equine Assisted Learning for Personal Development session with a Resident in Counseling, priced at $175. For individuals working on personal growth, trauma, grief, or mental health goals.
• Group Sessions (EAL) 60-minute group Equine Assisted Learning sessions for up to 6 persons with a Resident in Counseling, priced at $145-$175 per person. For peer groups seeking shared experiential learning.
• Family Sessions 90-minute Equine Assisted Learning sessions for up to 6 immediate family members, priced at $135. Designed for families navigating co-parenting, separation, or divorce.
• Mindful Moments with The Mobile Unit Program 2-hour mobile program bringing equine-assisted learning to colleges, universities, special camps, schools, skilled care facilities, and homebound patients, priced at $650-$750. For institutions and organizations seeking on-site programming.
• HHS Team Building through EAL 2-hour team building experience using Equine Assisted Learning to develop non-verbal communication and acceptance of uniqueness, priced at $85 per person per hour. For corporate and organizational teams.
• Exploring Grief through Equine Assisted Learning Trilogy of grief support sessions developed by founder Adrienne Freeland following her brother's death. Held in collaboration with Blue Ridge Hospice for bereaved individuals and families.
• Walter Reed National Military Medical Center Sessions Monthly four-hour sessions for up to 6 Walter Reed patients featuring EAL, creekside lunch, craft activity, morning yoga, coffee and snacks, offered free of charge. For active military patients from DC, MD, and VA areas.
• Voluntold Program Structured youth program arranged by interview where youth help others through barn work and community service, developing responsibility and empathy.

Quantifiable outcome

• Participant testimonial reports improved confidence and developed relaxation techniques for anxiety management after EAL sessions
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered secondary and core.

• Shenandoah UniversitysecondaryStrategic or Co-development Partner · 6 September 2024Mobile Unit participation in Fresh Check Day for suicide awareness and prevention. Engaged with students and faculty on mental health. Sessions funded through donations to HHS.
• TRAV (The Therapeutic Riding Association of Virginia)secondaryStrategic or Co-development Partner · 17 August 2024HHS hosted TRAV's annual meeting and education day. Included lunch, meetings, CEUs, and farm tours. Executive Director spoke on collaboration with Blue Ridge Hospice regarding Exploring Grief through EAL program.
• Blue Ridge HospicecoreStrategic or Co-development Partner · 8 August 2024Ongoing collaboration hosting 'Exploring Grief through Equine Assisted Learning' trilogy sessions. Blue Ridge Hospice facilitates participant enrollment for the three-week grief support program held 3-4 times yearly. HHS Executive Director presents on this collaboration at industry events. Free of charge to participants; donations accepted.
• East of The River Regional Socialization HubsecondaryStrategic or Co-development Partner · 8 August 2024Collaboration to provide Equine Assisted Learning to seniors from Washington, DC area experiencing food insecurity, loneliness, and isolation. Funded for one year through 2025 by The Washington Home grant.
• Walter Reed National Military Medical CentercoreStrategic or Co-development Partner · 1 August 2024Monthly four-hour therapeutic sessions for up to 6 active military patients from DC, MD, VA areas. Program includes EAL, creekside lunch, craft activities, morning yoga. Provided free of charge in honor of Executive Director's brother, Army Sergeant First Class David Eric McGrosky who died by suicide in 2016.
• Mauli 'Ola Therapy ServicescoreImplementation/ SI/ Consulting Partner · 26 March 2024Kimberly Van Etten, MA, LPC, CCTP II provides supervision for Executive Director's Resident in Counseling status toward LPC licensure. Ensures clinical oversight and compliance with Virginia counseling regulations.
• Boulder Crest FoundationcoreStrategic or Co-development Partner · 1 October 2023PATHH (Progressive Alternative Therapies for Heroes and Healers) collaboration providing equine-assisted learning to veterans and military personnel. HHS serves as partner organization; Executive Director featured in Foundation's 10th anniversary film with First Lady of Virginia. Sessions funded through donations to HHS.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mane Stream: Mane Stream is a PATH Premier Accredited center in New Jersey providing equine-assisted services to veterans, at-risk youth, and individuals with disabilities — closely comparable in programming mix, target populations, and nonprofit structure.
• BraveHearts Therapeutic Riding & Educational Center: BraveHearts is a therapeutic riding and educational center serving military veterans, first responders, and individuals with disabilities — directly comparable to HHS in mission, programming (horse-assisted learning), and target populations.
• EAGALA (Equine Assisted Growth and Learning Association): EAGALA is the leading professional organization for Equine Assisted Growth and Learning, providing certification, standards, and a network for practitioners delivering EAL services comparable to HHS's core methodology.
• SpiritHorse International: SpiritHorse International is a nonprofit equine-assisted therapy organization serving children and adults with disabilities, special needs, and trauma histories — directly comparable to HHS's therapeutic equestrian offerings and target beneficiaries.
• Saddle Up! Therapeutic Horsemanship: Saddle Up! is a therapeutic horsemanship center in Nashville serving children and adults with disabilities through equine-assisted activities — comparable to HHS in service modality, beneficiary population, and operational scale.

Broad incumbents

• PATH International (Professional Association of Therapeutic Horsemanship International): PATH International is the industry accreditation body for therapeutic horsemanship in the US, of which HHS's founder holds CTRI certification. It represents the broader institutional layer governing equine-assisted services and accredits hundreds of comparable centers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistic Horsemanship Services