van heusen

What van heusen does

Van Heusen India is a premium fashion apparel brand operating under ABFRL (Aditya Birla Fashion and Retail Limited), one of India's largest publicly listed fashion conglomerates. The brand serves Indian consumers across men, women, and children, offering a comprehensive portfolio spanning formal wear (shirts, suits, blazers, trousers), casual wear (T-shirts, jeans, athleisure), activewear, intimate apparel (lingerie, innerwear, thermals), footwear, bags, and accessories. Its product architecture is organized around multiple sub-brands — Van Heusen Mainline, V DOT, VH Sport, Denim Labs, Flex for men, and Espresso, The Office Closet, Lemon Spritz, The Cherry Coded for women — each targeting distinct style preferences and price points.

The brand's proprietary technology assets are fabric-based rather than software-based: Durapress (wrinkle-free formal shirts), Made Of Air (lightweight formals), Transit (travel-friendly wear), and Tactel (innerwear fabric). No proprietary digital platform, AI, or data capabilities are disclosed. Van Heusen distributes through an omnichannel model combining its owned e-commerce storefront (vanheusenindia.abfrl.in) with ABFRL-operated physical retail stores across India. The revenue model is direct-to-consumer one-time product sales, supported by periodic promotional pricing (up to 20-80% off) on the website. Primary customer segments are men seeking formal business attire and women seeking professional workwear, with secondary segments in wedding wear, activewear, athleisure, and innerwear.

Name

van heusen

Legal name

Van Heusen India

Website

https://vanheusenindia.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Apparel & Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Luxury Ready-to-Wear (Designer RTW) (CRAAAFAA)

Keywords

• Men's formal wear
• Apparel retail
• Fashion brand
• Women's workwear
• Activewear clothing

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Apparel and Fashion Product Sales: Van Heusen generates revenue through the direct sale of apparel, footwear, and accessories to consumers via its e-commerce platform and retail stores. The brand offers products across multiple categories including formal wear, casual wear, activewear, athleisure, innerwear, and lingerie for men, women, and children.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Van Heusen India is a premium apparel and fashion brand that designs, retails, and sells men's, women's, and children's clothing, footwear, and accessories across formal, casual, activewear, athleisure, innerwear, and lingerie categories. It operates a direct-to-consumer model through its owned e-commerce website (vanheusenindia.abfrl.in) and a network of physical retail stores across India, with multiple sub-brands and fabric technology collections targeting distinct consumer segments.

Product overview

Van Heusen is an apparel brand under ABFRL (Aditya Birla Fashion and Retail Limited) offering a comprehensive clothing portfolio for men, women, and children. The brand operates a multi-sub-brand architecture including core Van Heusen Mainline, contemporary sub-brands V DOT and Denim Labs, athletic lines VH Sport and Flex, and women's workwear collections Espresso and The Office Closet. Product portfolio spans formal wear (shirts, suits, blazers, trousers), casual wear (T-shirts, jeans, athleisure), intimate apparel (lingerie, innerwear), activewear, accessories, footwear, and bags. The brand incorporates fabric technologies like Durapress (wrinkle-free), Made Of Air (lightweight formals), and Transit (travel-friendly wear) across its offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Van Heusen Mainline: Mainline collection for men
• V DOT
• VH Sport
• Denim Labs
• Flex

Products and services

• Van Heusen Mainline The core flagship men's sub-brand offering formal and casual apparel including shirts, trousers, suits, blazers, jeans, accessories, and footwear for Indian male consumers.
• V DOT A contemporary men's sub-brand targeting younger consumers with modern casual wear and on-trend styling.
• VH Sport Men's activewear and sports-oriented clothing line including performance T-shirts, vests, shorts, track pants, joggers, hoodies, jackets, and track suits.
• Denim Labs Denim-focused collection featuring jeans, jeggings, and denim garments in various fits including skinny, slim, and regular for men and women.
• Flex Men's athletic wear collection featuring stretch-fabric clothing designed for active lifestyles and comfort.
• Espresso Women's professional and workwear collection for the modern working woman, including formal shirts, trousers, blazers, and dresses.
• The Office Closet Women's work-appropriate clothing collection for office settings, including formal shirts, blazers, trousers, and dresses.
• Lemon Spritz Women's casual and vibrant clothing line with fresh, summery aesthetics, including tops, dresses, and casual separates.
• The Cherry Coded Women's contemporary casual wear collection featuring modern styling and trend-led designs.
• Durapress Wrinkle-free fabric technology collection applied across formal shirts and clothing, targeting professionals seeking low-maintenance formal wear.
• Made Of Air Lightweight formal wear collection featuring air-friendly fabric technology for breathable, comfortable formal attire suited to warmer climates.
• Transit Travel-friendly formal wear collection designed for commuters and frequent business travellers, featuring easy-care and durable fabrics.
• VH Innerwear Men's innerwear collection including briefs, trunks, boxers, and thermals, using comfort fabric technologies such as Tactel for everyday use.
• Van Heusen Lingerie Women's intimate apparel collection including bras, panties, camisoles, sports bras, shapewear, and nightwear for everyday and occasion use.
• Wedding Store Wedding-specific attire collection including three-piece suits, two-piece suits, wedding shirts, and Nehru jackets for grooms and wedding parties.
• Men's & Women's Footwear and Bags Footwear and bag range including men's formal and casual shoes, women's sandals, heels, and ballerinas, plus women's handbags, sling bags, backpacks, laptop bags, clutches, and totes.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ABFRL (Aditya Birla Fashion and Retail Limited)coreOthersVan Heusen is owned and operated under ABFRL (Aditya Birla Fashion and Retail Limited), one of India's largest fashion and retail companies. ABFRL manages multiple apparel brands and provides the corporate infrastructure, retail distribution network, and brand portfolio management for Van Heusen.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allen Solly: Allen Solly is a sister brand under ABFRL (Aditya Birla Fashion and Retail Limited), offering premium formal and casual wear for men and women in India. Direct peer because both target the same premium Indian apparel segment with overlapping categories (formal wear, casual wear, accessories) under the same parent conglomerate.
• Manyavar: Manyavar is a leading Indian ethnic and occasion wear brand with strength in wedding and festive wear. Direct peer in the wedding wear category because Van Heusen's Wedding Store offering competes for the same Indian groom and wedding occasion consumer segment.
• Blackberrys: Blackberrys is an Indian premium menswear brand specializing in formal wear including shirts, suits, blazers, and trousers. Direct peer because both target the same premium Indian men's formalwear segment with comparable product offerings and retail presence.
• Indian Terrain: Indian Terrain is an Indian premium menswear brand offering shirts, trousers, suits, and casual wear. Direct peer because both compete in the Indian premium men's apparel segment with overlapping formal and casual wear categories targeting similar consumers.
• Arrow: Arrow is an established international men's formalwear brand with significant presence in India. Direct peer because both target the premium men's formalwear segment in India with shirts, suits, trousers, and accessories, competing for the same corporate professional consumer.
• Raymond: Raymond is a leading Indian textile and apparel company with deep strength in men's formal wear including suits, shirts, and trousers. Direct peer because both compete for the premium Indian men's formalwear customer with overlapping product categories and established brand heritage.
• Louis Philippe: Louis Philippe is another ABFRL sister brand positioned as a premium men's formalwear label in India. Direct peer because both brands target the same premium formal-wear consumer segment with similar product offerings (shirts, suits, trousers) and operate under the same parent distribution infrastructure.
• Peter England: Peter England is an ABFRL-owned brand offering accessible formal and casual wear for Indian men. Direct peer because both target the Indian men's apparel market with formal and casual categories, sharing parent infrastructure and competing for similar consumer occasions.

Broad incumbents

• Pantaloons: Pantaloons is a large format fashion retail chain owned by ABFRL offering multi-brand apparel across men, women, and children. Broad incumbent because it operates as a value fashion retailer carrying multiple brands rather than competing directly in the premium positioning Van Heusen occupies.
• Marks & Spencer India: Marks & Spencer India operates a premium multi-category fashion retail presence in India. Broad incumbent because it offers overlapping formal, casual, and innerwear categories targeting similar premium Indian consumers, but as part of a broader international retail portfolio rather than a focused premium brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VanHeusenIndia
• LinkedInlinkedin.com/company/van-heusen-india

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about van heusen