Travel Paso
- Company typePrivate
- Founded2008
- HeadquartersPaso Robles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Travel Paso firmographics
Firmographics- Name
- Travel Paso
- Legal name
- Paso Robles Destination
- Website
- https://travelpaso.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Travel Paso industry classification
Industry- Product category
- Destination Marketing Services
- NAICS
- Convention and Visitors Bureaus (561591), Travel Agencies (561510), Scenic and Sightseeing Transportation, Other (48799)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG)
- akta.pro secondary industry
- Venue & Special Event Site Sourcing (Unique Venues, Permitting) (THAHADAE)
Keywords
Where Travel Paso is headquartered
LocationHeadquarters
- HQ city
- Paso Robles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Travel Paso business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Others
Revenue model
- Tourism Business Improvement District (TBID) Assessment: Travel Paso operates as a nonprofit DMO funded through assessment fees from lodging businesses in the Tourism Business Improvement District. No direct revenue from visitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | California Mid-State Fair General Admission |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Travel Paso product offering
Product offeringCore offering
Travel Paso is the official Destination Marketing Organization (DMO) for Paso Robles, California, providing visitor information, trip-planning resources, event listings, and promotional content for the Paso Robles wine country region. The organization operates TravelPaso.com, a Partner Portal for local tourism businesses, an e-newsletter delivering the Insider's Guide, and an annual Hospitality & Tourism Awards program. It is funded through Tourism Business Improvement District (TBID) assessments on lodging businesses rather than direct visitor fees.
Product overview
Travel Paso operates as the official Destination Marketing Organization (DMO) for Paso Robles, California. The organization provides a unified digital platform centered around TravelPaso.com, which serves as the primary tourism information portal for the region. The platform integrates a public-facing visitor website with a Partner Portal for local businesses, an e-newsletter subscription service, and an annual Hospitality & Tourism Awards program. Together, these offerings create a comprehensive tourism ecosystem that markets the region to visitors while supporting the local hospitality industry.
Differentiator
Problem solved
Functional benefit
Products and services
- TravelPaso.com Website Platform The primary destination marketing website for Paso Robles, providing visitor information about things to do, restaurants, events, hotels, wine country, and trip planning resources. Functions as the official DMO platform for the region.
- Partner Portal An online portal for local Paso Robles businesses to access listings, business opportunities, industry updates, reports, key tourism information, member documents, news and events. Partners can submit their own industry information for display.
- E-Newsletter Subscription An email newsletter service delivering the Insider's Guide to Paso Robles and regular updates about events, attractions, and tourism offerings in the region.
- Hospitality & Tourism Awards Program An annual recognition program that celebrates individuals and businesses in the Paso Robles hospitality and tourism community across categories including Emerging Hospitality Leader, Tourism Champion, Visitor Experience, and Distinguished Leader.
Quantifiable outcome
- 2.5 million annual visitors to Paso Robles region
- +3 more outcomes
Companies that use Travel Paso
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Travel Paso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Travel Paso partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, secondary and regional.
- Solterra StrategiescorePrimary management contractor handling day-to-day operations, marketing programs, stakeholder outreach, and priority DMO functions. Team includes Stacie Jacob (Chief Strategist), Diana Parker, Brian Broome, Jolie Cazier, Ella Hanchett, and Julia Meyers with more than 60 years of combined wine and tourism marketing expertise.
- Vingage ConsultingsecondaryContractor team working with Solterra Strategies to prioritize marketing initiatives and align tools for Travel Paso operations.
- Forward Brand MarketingsecondaryContractor team working with Solterra Strategies to prioritize marketing initiatives and align marketing tools.
- Local Tourism Businesses (250+ partners)coreNetwork of local Paso Robles businesses including hotels, wineries, restaurants, attractions, and tour operators who gain recognition through Travel Paso marketing channels, online listings, and visitor referrals. Partners receive access to business listings, group tour leads, media exposure, and industry research.
- Visit CaliforniasecondaryState tourism organization providing research resources and economic impact data for California's travel industry, including Paso Robles region.
- Visit SLO CALregionalRegional tourism organization covering San Luis Obispo County, providing visitor impact data and collaborative tourism promotion for the Central Coast region.
Scale indicators7 records
Recent moves1 record
Expansion highlights5 records
Travel Paso competitors and assessment
Company assessmentDirect peers
- Visit Sonoma County: Visit Sonoma County is the official DMO for Sonoma County, promoting a wine-and-culinary destination with overlapping lodging assessment funding and partner-network model. Directly comparable to Travel Paso across region, funding mechanism, and product mix.
- Visit Temecula Valley: Visit Temecula Valley is the official DMO for the Temecula Valley wine region in Southern California, with comparable DMO structure, lodging assessment funding, and winery-tourism visitor marketing. Directly comparable in role and scope.
- Willamette Valley Wine Country: Willamette Valley Wine Country is the marketing organization for Oregon's flagship Pinot Noir region, offering a comparable DMO-style destination site with partner listings, itineraries, and visitor information. Comparable in wine-country destination marketing mandate.
- Visit Napa Valley: Visit Napa Valley is the official DMO for Napa Valley, the most iconic California wine-country tourism region. Same DMO mandate, same TBID-style funding, same vineyard-and-culinary tourism positioning, making it the closest functional peer to Travel Paso at a larger scale.
Others
- Simpleview: Simpleview is the CRM, CMS, and partner-portal technology vendor that powers Travel Paso's website and partner operations. Comparable as the underlying technology stack provider used by most US DMOs, including Travel Paso's direct competitors.
- Destination Marketing Association International (Destinations International): Destinations International is the trade association for DMOs worldwide, providing advocacy, research, and education that Travel Paso likely consumes. It is an enabling/ecosystem peer rather than a competitor.
Broad incumbents
- Visit SLO CAL: Visit SLO CAL is the regional DMO covering all of San Luis Obispo County, including Paso Robles. Operates as a broader incumbent over Travel Paso's specific territory; provides collaboration and co-marketing but also represents a tier above Travel Paso in geographic scope.
- Visit California: Visit California is the state's official tourism marketing organization, providing research, data, and out-of-state demand generation that regional DMOs like Travel Paso leverage. Acts as an umbrella brand and ecosystem partner rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Travel Paso social profiles
Digital presenceTravel Paso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Travel Paso leadership team
Management profileNumber of profiles
Profiles13 records
Travel Paso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Travel Paso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Travel Paso
What does Travel Paso do?
Travel Paso is the official Destination Marketing Organization (DMO) for Paso Robles, California, providing visitor information, trip-planning resources, event listings, and promotional content for the Paso Robles wine country region. The organization operates TravelPaso.com, a Partner Portal for local tourism businesses, an e-newsletter delivering the Insider's Guide, and an annual Hospitality & Tourism Awards program. It is funded through Tourism Business Improvement District (TBID) assessments on lodging businesses rather than direct visitor fees.
Is Travel Paso a public or private company?
Travel Paso is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Travel Paso founded?
Travel Paso was founded in 2008. It employs 1 to 10 people.
Where is Travel Paso based?
Travel Paso is headquartered in Paso Robles, United States, in the North America region.
How does Travel Paso make money?
One revenue line is on record: tourism Business Improvement District (TBID) Assessment.
Who are Travel Paso's main competitors?
Direct peers on record are Visit Sonoma County, Visit Temecula Valley, Willamette Valley Wine Country and Visit Napa Valley. Others are Simpleview and Destination Marketing Association International (Destinations International). Broad incumbents are Visit SLO CAL and Visit California.
Does Travel Paso have an API?
No public API is recorded for Travel Paso.
What industry is Travel Paso in?
Travel Paso's product category is Destination Marketing Services. Its primary akta.pro industry code is THAHADAG, Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge), with a secondary code of THAHADAE, Venue & Special Event Site Sourcing (Unique Venues, Permitting). Its NAICS code is 561591 and its SIC code is 7900.