Travel Paso

Name

Travel Paso

Legal name

Paso Robles Destination

Website

https://travelpaso.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Travel Agencies (561510), Scenic and Sightseeing Transportation, Other (48799)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG)

akta.pro secondary industry

Venue & Special Event Site Sourcing (Unique Venues, Permitting) (THAHADAE)

Keywords

• Destination marketing services
• Tourism promotion
• Visitor information
• Travel planning resources
• Destination management organization

Headquarters

HQ city

Paso Robles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Tourism Business Improvement District (TBID) Assessment: Travel Paso operates as a nonprofit DMO funded through assessment fees from lodging businesses in the Tourism Business Improvement District. No direct revenue from visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Travel Paso is the official Destination Marketing Organization (DMO) for Paso Robles, California, providing visitor information, trip-planning resources, event listings, and promotional content for the Paso Robles wine country region. The organization operates TravelPaso.com, a Partner Portal for local tourism businesses, an e-newsletter delivering the Insider's Guide, and an annual Hospitality & Tourism Awards program. It is funded through Tourism Business Improvement District (TBID) assessments on lodging businesses rather than direct visitor fees.

Product overview

Travel Paso operates as the official Destination Marketing Organization (DMO) for Paso Robles, California. The organization provides a unified digital platform centered around TravelPaso.com, which serves as the primary tourism information portal for the region. The platform integrates a public-facing visitor website with a Partner Portal for local businesses, an e-newsletter subscription service, and an annual Hospitality & Tourism Awards program. Together, these offerings create a comprehensive tourism ecosystem that markets the region to visitors while supporting the local hospitality industry.

Differentiator

Problem solved

Functional benefit

Products and services

• TravelPaso.com Website Platform The primary destination marketing website for Paso Robles, providing visitor information about things to do, restaurants, events, hotels, wine country, and trip planning resources. Functions as the official DMO platform for the region.
• Partner Portal An online portal for local Paso Robles businesses to access listings, business opportunities, industry updates, reports, key tourism information, member documents, news and events. Partners can submit their own industry information for display.
• E-Newsletter Subscription An email newsletter service delivering the Insider's Guide to Paso Robles and regular updates about events, attractions, and tourism offerings in the region.
• Hospitality & Tourism Awards Program An annual recognition program that celebrates individuals and businesses in the Paso Robles hospitality and tourism community across categories including Emerging Hospitality Leader, Tourism Champion, Visitor Experience, and Distinguished Leader.

Quantifiable outcome

• 2.5 million annual visitors to Paso Robles region
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, secondary and regional.

• Solterra StrategiescoreStrategic or Co-development PartnerPrimary management contractor handling day-to-day operations, marketing programs, stakeholder outreach, and priority DMO functions. Team includes Stacie Jacob (Chief Strategist), Diana Parker, Brian Broome, Jolie Cazier, Ella Hanchett, and Julia Meyers with more than 60 years of combined wine and tourism marketing expertise.
• Vingage ConsultingsecondaryTechnology or IntegrationContractor team working with Solterra Strategies to prioritize marketing initiatives and align tools for Travel Paso operations.
• Forward Brand MarketingsecondaryGTM or Marketing PartnerContractor team working with Solterra Strategies to prioritize marketing initiatives and align marketing tools.
• Local Tourism Businesses (250+ partners)coreGTM or Marketing PartnerNetwork of local Paso Robles businesses including hotels, wineries, restaurants, attractions, and tour operators who gain recognition through Travel Paso marketing channels, online listings, and visitor referrals. Partners receive access to business listings, group tour leads, media exposure, and industry research.
• Visit CaliforniasecondaryStrategic or Co-development PartnerState tourism organization providing research resources and economic impact data for California's travel industry, including Paso Robles region.
• Visit SLO CALregionalStrategic or Co-development PartnerRegional tourism organization covering San Luis Obispo County, providing visitor impact data and collaborative tourism promotion for the Central Coast region.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Visit Sonoma County: Visit Sonoma County is the official DMO for Sonoma County, promoting a wine-and-culinary destination with overlapping lodging assessment funding and partner-network model. Directly comparable to Travel Paso across region, funding mechanism, and product mix.
• Visit Temecula Valley: Visit Temecula Valley is the official DMO for the Temecula Valley wine region in Southern California, with comparable DMO structure, lodging assessment funding, and winery-tourism visitor marketing. Directly comparable in role and scope.
• Willamette Valley Wine Country: Willamette Valley Wine Country is the marketing organization for Oregon's flagship Pinot Noir region, offering a comparable DMO-style destination site with partner listings, itineraries, and visitor information. Comparable in wine-country destination marketing mandate.
• Visit Napa Valley: Visit Napa Valley is the official DMO for Napa Valley, the most iconic California wine-country tourism region. Same DMO mandate, same TBID-style funding, same vineyard-and-culinary tourism positioning, making it the closest functional peer to Travel Paso at a larger scale.

Others

• Simpleview: Simpleview is the CRM, CMS, and partner-portal technology vendor that powers Travel Paso's website and partner operations. Comparable as the underlying technology stack provider used by most US DMOs, including Travel Paso's direct competitors.
• Destination Marketing Association International (Destinations International): Destinations International is the trade association for DMOs worldwide, providing advocacy, research, and education that Travel Paso likely consumes. It is an enabling/ecosystem peer rather than a competitor.

Broad incumbents

• Visit SLO CAL: Visit SLO CAL is the regional DMO covering all of San Luis Obispo County, including Paso Robles. Operates as a broader incumbent over Travel Paso's specific territory; provides collaboration and co-marketing but also represents a tier above Travel Paso in geographic scope.
• Visit California: Visit California is the state's official tourism marketing organization, providing research, data, and out-of-state demand generation that regional DMOs like Travel Paso leverage. Acts as an umbrella brand and ecosystem partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/travelpaso
• Facebookfacebook.com/TravelPaso
• LinkedInlinkedin.com/company/travelpaso

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel Paso