Andy Talley Bone Marrow Foundation

What Andy Talley Bone Marrow Foundation does

The Andy Talley Bone Marrow Foundation is a 501(c)(3) nonprofit organization headquartered in Devon, Pennsylvania, established in November 2010 by retired Villanova University Head Football Coach Andy Talley and co-founder Krista Ross. Its mission is to increase the odds of finding compatible donors for patients in need of blood stem cell or bone marrow transplants by enlisting young, committed donors into the NMDP (National Marrow Donor Program) Registry. The foundation's core offering is the "Get in the Game" (GITG) program, launched in partnership with NMDP in 2008, which leverages the influence of college athletics to recruit donors — over 375 college football programs across NCAA Divisions, NAIA, and Junior Colleges host on-campus registry drives each spring. Supporting programs include the Facts & Myths educational module, the Our Race Matters minority outreach initiative, and the Andy Talley Get in the Game Collegiate Recruitment Endowment Fund.

The foundation does not develop proprietary technology products. Its operational model is event-driven and community-led, centered on in-person campus drives, golf tournaments (Vilotti Classic, Tee Off with Talley, Drive for Life Classic), beefsteak dinners, and Game Day Experience events. Revenue is generated entirely through tax-deductible donations (including via PayPal), event sponsorships, and event proceeds, with a small staff of 1-10 employees supported by a board and advisory council drawn from finance, legal, and athletics leadership. Since 2008, the program has added more than 250,000 potential donors to the NMDP Registry and produced over 2,000 transplants, making it NMDP's most impactful recruitment channel.

Distribution is regional-to-national within the United States, routed through three channels: college campus drives (regional), online registry enrollment via the foundation's website (global reach for self-serve sign-ups), and community fundraising events (regional). Strategic partnerships include the core NMDP alliance, the 2025 designation as the American Football Coaches Association's Official Charity of Choice, and event sponsorships with Mattern, Visio Wealth Partners, and the Vilotti Family. The foundation holds a Candid Platinum Level transparency seal and was recognized on the NMDP Headquarters History Wall in 2022.

Name

Andy Talley Bone Marrow Foundation

Legal name

Andy Talley Bone Marrow Foundation

Website

https://talleybonemarrow.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Andy Talley Bone Marrow Foundation is a 501(c)(3) nonprofit that recruits blood stem cell and marrow donors for the NMDP Registry through its Get in the Game program, partnering with 375+ college football programs and raising funds via donations and community events.

Ownership category

akta.pro rank

Product category

Nonprofit Blood Stem Cell Donor Recruitment

NAICS

Voluntary Health Organizations (813212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Bone marrow donor recruitment
• Blood stem cell transplantation
• Donor registry enrollment
• College athletics outreach
• Community health education

Headquarters

HQ city

Devon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations: The foundation accepts tax-deductible donations through PayPal and other channels to support its mission of registering bone marrow donors and funding the Get in the Game program.
2. Golf Tournament Fundraisers: Annual golf tournaments including the Vilotti Classic and Tee Off with Talley generate significant fundraising revenue. The 1st Vilotti Classic raised over $90,000 and the 4th Annual Tee Off with Talley raised almost $40,000.
3. Drive for Life Classic: Annual Drive for Life Classic golf tournament hosted by Visio Wealth Partners raised more than $50,000.
4. Game Day Experience Events: Special event experiences like the Mattern Game Day Experience at Villanova basketball games raise funds through ticket sales, silent auctions, and sponsorships.
5. Endowment Fund: The Andy Talley Get in the Game Collegiate Recruitment Endowment Fund with NMDP Foundation accepts donations and pledges toward a permanent endowment. The initial goal of $1,000,000 has been reached, with a long-term goal of $5,000,000 over two years.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

The Andy Talley Bone Marrow Foundation is a 501(c)(3) nonprofit that recruits young, committed blood stem cell and marrow donors to the NMDP Registry. Its Get in the Game initiative uses college football programs to organize campus registry drives, while the foundation also provides transplant and donation education and targeted outreach to underrepresented donor communities.

Product overview

Andy Talley Bone Marrow Foundation is a 501(c)(3) non-profit organization operating primarily through its flagship 'Get in the Game' (GITG) program. The foundation's core offering is a donor recruitment initiative that partners with college football programs to host registry drives and add potential blood stem cell and bone marrow donors to the NMDP Registry. Supporting modules include educational resources (Facts & Myths), an endowment fund for program sustainability, and the 'Our Race Matters' minority outreach initiative. The organization does not offer a technology product or software platform but rather coordinates in-person donor recruitment events and educational outreach.

Differentiator

Problem solved

Functional benefit

Brands

• Get in the Game (GITG): A recruitment program that utilizes the power of collegiate athletics to recruit blood stem cell and marrow donors for NMDP Registry.
• Get in the Game Collegiate Recruitment Endowment Fund

Quantifiable outcome

• 250,000+ potential donors added to the NMDP Registry since 2008
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• American Football Coaches Association (AFCA)coreGTM or Marketing Partner · 1 January 2025NMDP Get in the Game is now the official charitable partner of the AFCA, the premier organization for football coaches at all levels of competition. The foundation attends the annual AFCA Convention to recruit coaches and hosts the GITG Coach Appreciation Happy Hour.
• NMDP (National Marrow Donor Program)coreStrategic or Co-development Partner · 1 January 2008ATBMF and NMDP collaboratively launched the Get in the Game initiative in 2008. This is the foundation's primary strategic partnership, with the program becoming NMDP's most impactful recruitment program. Since 2008, over 250,000 potential donors have been added to the Registry, resulting in more than 2,000 transplants.
• MatternminorGTM or Marketing PartnerMattern sponsors the Game Day Experience event featuring Villanova Wildcats basketball games at the Wells Fargo Center, raising funds and awareness for the foundation's mission.
• Visio Wealth PartnersminorGTM or Marketing PartnerVisio Wealth Partners hosts the annual Drive for Life Classic golf tournament, which has raised over $50,000 for the foundation.
• Vilotti FamilyminorGTM or Marketing PartnerThe Vilotti family hosts the annual Vilotti Classic Golf Tournament at Trump National Golf Club Philadelphia, which raised over $90,000 in its first two years combined.
• Villanova UniversitycoreStrategic or Co-development PartnerAndy Talley's former employer and the origin of the Get in the Game program. The foundation maintains close ties with Villanova athletics and hosts events like the Game Day Experience there.

Scale indicators13 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NMDP / Be The Match: The National Marrow Donor Program operates the US bone marrow registry that ATBMF recruits donors into. ATBMF's entire impact is intermediated through NMDP, making them the most directly comparable partner/counterparty in the same donor-recruitment mission.
• DKMS: Global bone marrow donor recruitment nonprofit with US operations; directly competes for donor registrations and awareness in the same mission space, with comparable fundraising-event-driven GTM.
• Icla da Silva Foundation: Nonprofit focused on recruiting bone marrow donors, particularly for minority patients; runs campus and community drives similar to ATBMF's Get in the Game model.
• Asian American Donor Program (AADP): Nonprofit recruiting marrow/stem cell donors with emphasis on Asian American and multiracial populations — overlaps with ATBMF's Our Race Matters minority outreach initiative.
• The Bone Marrow Foundation: Nonprofit providing financial assistance and support to bone marrow/stem cell transplant patients and families, with donor-recruitment adjacent activity — operates in the same cause area.

Broad incumbents

• Leukemia & Lymphoma Society: Largest US nonprofit focused on blood cancer research and patient support; covers the broader disease category ATBMF's transplant work ultimately serves, with a far larger fundraising scale.
• V Foundation for Cancer Research: Sports-affiliated cancer research nonprofit founded by Jim Valvano; comparable in using a sports-figure founder identity and athletics community to drive cancer-fundraising mission, though focused on research rather than donor recruitment.

Emerging players

• National Collegiate Cancer Foundation: Nonprofit supporting college-age cancer patients and survivors with scholarships and awareness — overlaps in the collegiate + cancer-cause space with ATBMF, though focused on direct patient support rather than donor recruitment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TalleyBoneMarro
• YouTubeyoutube.com/channel/UCk43cuIiLdhwZd30uhYj6dg
• Facebookfacebook.com/talleybonemarrow
• LinkedInlinkedin.com/company/the-andy-talley-bone-marrow-foundation
• Instagraminstagram.com/talleybonemarrow

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Andy Talley Bone Marrow Foundation