PUSH UX

What PUSH UX does

PUSH UX, operated by the German private limited company envis precisely Events GmbH, is an annual in-person UX and product conference held each October at the Alte Kongresshalle in Munich. Founded in 2012 and now in its 14th edition, the event is positioned specifically for experienced practitioners — approximately 80% of attendees are at senior, lead, manager, or director level — rather than beginners. The two-day program consists of roughly 14 keynote talks and 28 breakout sessions, plus an optional pre-conference workshop day, evening fringe events, and post-event session recordings. Attendees (~700 per year) travel primarily from Germany, Austria, the UK, the Netherlands, Norway, Denmark, Italy, Belgium, and Poland, and the speaker lineup is drawn from leading European and US product companies such as Anthropic, Wise, Zalando, Doctolib, Expedia Group, On, Octopus Energy, and Granola.

The business model rests on three revenue streams. The primary stream is direct ticket sales through the push-conference.com website, powered by the Tito ticketing platform, with headline conference tickets priced at €599 + VAT and bundled conference-plus-workshop combo tickets at €998 + VAT (a €100 saving). Automatic group discounts of up to 10% are applied for purchases of three or more tickets, supporting team-level attendance. The second stream is sponsorship revenue, with named core-tier partners including SAP, UserTesting, TestingTime, and Leadium, supplemented by community/media partners such as UX Awards and German UPA. The third stream is ancillary: standalone workshop tickets (€499 + VAT), fringe events, and post-event session recordings. The company is privately held by Managing Directors Christian Perstl and Philipp Sackl-O'Neill, operates with a team of 1–10 employees, and has no disclosed outside funding.

PUSH UX's go-to-market is event-driven and community-led. Distribution relies on the company website, a monthly email newsletter, LinkedIn, organic calls for proposals and volunteers, and partner marketing through sponsors and professional associations. The competitive positioning emphasizes curation quality, seniority of the audience, and European geography rather than technology or scale — there is no proprietary technology stack, no software product, no mobile app, and no AI capability embedded in the organization itself, despite AI being a prominent editorial theme for the 2026 edition.

Name

PUSH UX

Legal name

envis precisely Events GmbH

Website

https://push-conference.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

PUSH UX is a privately held German conference organizer that runs an annual UX and product design conference in Munich for approximately 700 senior European practitioners, monetizing through ticket sales, sponsorships, and workshops since 2012.

Ownership category

akta.pro rank

Product category

UX and Product Design Conferences

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

akta.pro secondary industries

Executive Summits & Invitation-Only Forums (MPAGAGAK), UX, Design Thinking & Customer Research for PMs (EDABAHAK)

Keywords

• UX design conferences
• Product design events
• Professional training workshops
• Conference organization services
• UX community events

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Conference Tickets: Primary revenue stream from selling tickets to the annual PUSH UX conference. Regular rate is €599 + VAT per attendee, with pricing increasing in stages as the event approaches.
2. Workshop Tickets: Revenue from optional full-day workshops held the day before the main conference. Workshop-only tickets are €499, with combo tickets (workshop + conference) at €998, saving €100.
3. Group Discounts: Volume discounts for teams: 3+ or 5+ tickets with automatic group discounts, up to 10% savings. This incentivizes group purchases from companies sending multiple employees.
4. Sponsorship: Partnerships with companies like TestingTime, UserTesting, SAP, and Leadium who sponsor the event. Sponsors get brand visibility, partner slots in the program, and access to UX professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

PUSH UX organizes and hosts an annual UX and product design conference in Munich, Germany, featuring a two-day program of keynote talks, breakout sessions, and lightning talks, plus an optional pre-conference workshop day and free fringe networking events. The conference serves approximately 700 senior UX designers, researchers, design leaders, and product managers from across Europe, with tickets, workshops, and post-conference session recordings sold as distinct paid offerings.

Product overview

PUSH UX is a UX and Design Conference series organized by envis precisely Events GmbH, consisting of an annual in-person conference held in Munich, Germany. The core product is the two-day PUSH UX Conference (October 22-23) featuring keynote talks, interactive breakout sessions, and lightning talks on UX and product topics. The offering includes pre-conference workshops held on October 21st (such as the UX measurement workshop by Vitaly Friedman), fringe events for networking, and post-conference session recordings. Conference tickets are priced at €599 + VAT, with workshop combo tickets at €998 + VAT.

Differentiator

Problem solved

Functional benefit

Products and services

• PUSH UX Conference Two-day annual UX and product design conference held in Munich featuring 14 keynote talks and 28 breakout sessions for approximately 700 senior UX and product professionals from across Europe, with tickets priced at €599 + VAT.
• PUSH UX Workshops Full-day, hands-on training workshops held the day before the main conference, covering practical skills in design, product, and leadership for UX professionals, such as the UX measurement workshop led by Vitaly Friedman.
• PUSH UX Session Recordings Post-conference video recordings of talk sessions, made available to ticket holders and offered for separate purchase to attendees who want to revisit sessions or could not attend in person.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• TestingTimecoreGTM or Marketing PartnerTestingTime is a UX research participant recruitment company and sponsor of PUSH UX 2026. They recruit participants for user research globally, with a pool of over 985,000 people. Their sponsorship includes logo placement and visibility at the conference.
• UserTestingcoreGTM or Marketing PartnerUserTesting is a customer insights platform and sponsor of PUSH UX 2026. Trusted by 3,000+ companies including 75 of the Fortune 100, they enable organizations to understand how real people experience products. They also have a partner talk slot in the program.
• SAPcoreGTM or Marketing PartnerSAP is a global leader in enterprise applications and business AI. SAP Design sponsors PUSH UX, showcasing their design system and UX approach. Their sponsorship includes logo visibility and presence at the conference.
• LeadiumcoreGTM or Marketing PartnerLeadium provides UX expertise on demand, offering certified UX experts to help product teams deliver outstanding user experiences. They are both a sponsor and active participant with a breakout session on 'Agenda Setting in Enterprise UX' featuring their consultants.
• UX AwardsminorGTM or Marketing PartnerUX Awards is a media and community partner for PUSH UX 2026. They foster the impact user experience has on shaping lives, products, and services worldwide. Their partnership provides additional reach into the UX design community.
• German UPAminorGTM or Marketing PartnerGerman UPA (Berufsverband für User Experience und Usability Professionals) is the professional association for UX and Usability professionals in Germany and a community partner for PUSH UX 2026.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smashing Conference: European web design and UX conference series held in cities including Freiburg, Berlin, and New York. Direct peer in the European paid design/UX conference market with comparable workshop and conference formats.
• Config (Figma): Annual design conference organized by Figma. Direct peer in the design conference space, though much larger in scale; competes for the same senior product designer audience and speaker talent.
• Beyond Tellerrand: Long-running European design and development conference held across multiple cities (Berlin, Dusseldorf, Barcelona). Direct peer in the European curated design conference category with similar senior audience profile.
• Awwwards Conferences: Web design and digital experience conference series (Amsterdam, etc.) targeting senior designers and developers. Direct peer in the European curated design conference space with comparable audience profile.
• UX London: Annual UX conference in London serving senior design professionals. Direct peer in the European senior UX conference space, overlapping with PUSH UX's audience across the UK and continental Europe.
• Leading Design: Invite-only conference and community for design leaders. Direct peer targeting the same senior design leadership audience PUSH UX serves, with a comparable intimate, curated format.

Broad incumbents

• Web Summit: Massive generalist tech conference held in Lisbon and elsewhere. Broad incumbent with overlapping senior product and design attendees; not a direct competitor but draws from the same European senior product professional audience.
• Adobe MAX: Adobe's flagship creativity and design conference. Broad incumbent with overlapping design and UX content, but serves a much wider audience including creatives, developers, and marketers beyond PUSH UX's senior UX/product focus.

Regional players

• UX Riga: Annual UX conference in Riga serving Baltic and Northern European designers. Regional peer in the European UX conference circuit with similar senior-focused content but a different geographic catchment.

Emerging players

• Interaction Design Foundation Events: Online education and event organization focused on UX and interaction design. Emerging player with overlapping UX audience and educational content, though primarily digital and asynchronous rather than event-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pushconf
• Facebookfacebook.com/pushconf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PUSH UX