AutoProff
AutoProff operates a subscription-based B2B online platform for used car trading and fleet remarketing across 12+ EU markets, serving professional car dealers, OEMs, fleet operators, and insurance companies with auction, marketplace, and managed services under majority ownership by AutoScout24.
- Company typePrivate
- Founded2013
- HeadquartersVejle, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What AutoProff does
AutoProff operates a cloud-based B2B trading platform for used cars across European markets, headquartered in Vejle, Denmark, and operating through its legal entity Auction Group A/S. The platform serves professional car dealers, OEMs, fleet operators, leasing companies, and insurance companies across 12+ EU markets with 24 country-specific portals, supporting both auction and marketplace channels. Core technology combines a web platform with native iOS/Android apps, integrating productized features such as a Guaranteed Minimum Price (GMP) risk-hedging service with algorithmic pricing, an escrow-based Secure Payment system, LeadProff white-label trade-in CRM integration, FleetProff de-fleeting workflow software, and API integrations to external damage systems for insurance vehicle listings. AI capabilities are embedded as a recommendation engine for buyer-vehicle matching, smart search agents for inventory alerts, and pricing algorithms generating GMP quotes within 20 minutes.
The business model combines four revenue streams: tiered SaaS subscriptions (Free, Premium360, Professional360) for dealer access; per-transaction fees on auctions (€150 for AutoProff-Direct, €50+ for AutoProff-Managed) with zero commission on direct dealer-to-dealer trades; managed services providing end-to-end selling including pickup, storage, inspection, and document handling; and cross-border trading services covering export registration, VAT handling, and claims management. Go-to-market blends product-led growth via self-serve signup with enterprise field sales for OEMs and large fleet operators. At scale, the platform hosts 150,000+ vehicles traded annually with 3,000+ daily listings, 10,000+ active buyers, 2,000,000+ Guaranteed Prices issued cumulatively, and €26.8B+ in GP hedge value processed.
Since August 2022, AutoProff has operated as a majority-owned subsidiary of AutoScout24, the pan-European car marketplace, positioning AutoProff as the B2B engine of Europe's first fully integrated C2B-B2B-B2C used car dealing solution. Founded in 2013 by Jesper Ratza, the company employs 150+ professionals across seven European offices and serves named customers including Toyota Financial Services, Skoda, Nielsen Car Group, Andersen & Martini, and Kvalitetsbiler.
AutoProff firmographics
Firmographics- Name
- AutoProff
- Legal name
- Auction Group A/S
- Website
- https://autoproff.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AutoProff operates a subscription-based B2B online platform for used car trading and fleet remarketing across 12+ EU markets, serving professional car dealers, OEMs, fleet operators, and insurance companies with auction, marketplace, and managed services under majority ownership by AutoScout24.
- Ownership category
- akta.pro rank
Where AutoProff is headquartered
LocationHeadquarters
- HQ city
- Vejle
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
AutoProff business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Fees: Subscription-based online trading platform with plans (Free, Premium360, Professional360). Users pay monthly or annually. Includes unlimited user access and platform features. Premium tiers include dedicated advisors and on-site training.
- Auction Transaction Fees: Fee of EUR 150 for AutoProff-Direct cars at auction. Fee starting from EUR 50 for AutoProff-Managed cars. Sellers pay zero commission on direct dealer-to-dealer transactions.
- Managed Services: End-to-end full-service selling (AutoProff Managed) where AutoProff handles the entire sales process including pickup, storage, inspection, and selling. Additional services include transport booking and document shipping billed according to accepted offers.
- Cross-border Trading Services: Services for cross-border B2B sales including export registration, VAT handling, claims management, and early payout. Buyer fees for AutoProff-Direct cars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with unlimited user access and basic platform features |
| Subscription | Monthly | Premium360 and Professional360 with advanced services including dedicated advisor and on-site training |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
AutoProff product offering
Product offeringCore offering
AutoProff provides a subscription-based online B2B platform for used car trading and fleet remarketing across Europe. The platform enables professional car dealers, OEMs, fleet operators, leasing companies, and insurance companies to buy and sell used vehicles via auction, marketplace, and managed sales channels. Its signature offering is the Guaranteed Minimum Price service that hedges sellers against price risk on trade-ins. The platform integrates cross-border services (export paperwork, VAT handling, claims management), secure escrow payments, and mobile-enabled workflows across 12+ EU markets.
Differentiator
Problem solved
Functional benefit
Products and services
- AutoProff Direct (B2B Trading Platform) Core subscription-based online B2B trading platform for used car dealers across 12+ EU markets. Enables dealers to source wholesale inventory via auction and marketplace channels and to sell trade-ins and used vehicles to 10,000+ active buyers. Includes Free, Premium360, and Professional360 tiers.
- AutoProff Managed End-to-end full-service wholesale selling solution where AutoProff handles the entire sales process including vehicle pickup, storage, inspection, and selling. Achieves 100% sales rate on Guaranteed Price cars and saves approximately 50 hours of labor per month per dealer.
- Guaranteed Minimum Price (GMP) Service Risk-free trade-in pricing service where AutoProff guarantees a minimum sales price for a vehicle, compensates sellers for losses below the guarantee, and shares upside (70% seller / 30% AutoProff) up to EUR 750. Price provided within 20 minutes of inspection. Average net profit of EUR 700+ per trade-in car with no losses.
- LeadProff (Digital Trade-in Solution) White-label digital trade-in widget integrated with dealer websites and CRM systems. Consumers receive online trade-in quotes; leads automatically transfer to AutoProff with pre-filled vehicle data. Saves approximately 15 minutes per car on listings. Requires Premium or Professional subscription.
- FleetProff (Fleet Remarketing Software) Workflow management software for managing de-fleeting and remarketing processes for fleet vehicles, lease vehicles, and rental cars. Includes bulk vehicle listing with VIN data enrichment and integration with remarketing via auction and direct sales channels. Validated by Toyota Financial Services.
- AutoProff OEM Solution Digital trade-in flow solution for car manufacturers that combines a fully digital C2B-to-B2B workflow with Guaranteed Minimum Price risk hedging. Enables OEMs to increase trade-in volume 4x and remove downside risk on trade-in valuations.
- AutoProff Insurance Vehicles Platform Digital trading platform for insurance companies to sell damaged and write-off vehicles recovered from claims. Provides full KYC on buyers, secure payment escrow, and full API integration to external damage systems with integrated vehicle data enrichment.
- Secure Payment Service Escrow-based payment service where funds are held until the buyer confirms the vehicle condition at delivery. Eliminates buyer payment risk and enables automatic invoicing between dealers, with integrated transport and document shipping add-ons.
- AutoProff Mobile App
Quantifiable outcome
- Average net profit of €700+ per trade-in car sold with Guaranteed Minimum Price, with no losses
- +6 more outcomes
Companies that use AutoProff
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
AutoProff technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature7 records
AutoProff partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AutoScoutDKminorMarketing collaboration partnership with AutoScoutDK (AutoScout24 Denmark). Collaboration document referenced for joint go-to-market activities.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
AutoProff competitors and assessment
Company assessmentDirect peers
- AUTO1 Group: Germany-headquartered B2B used car platform operating across Europe with similar dealer-to-dealer trading, auction, and remarketing capabilities. Closest direct competitor to AutoProff's B2B marketplace model, though significantly larger in volume and capital base.
- BCA Marketplace: UK-based vehicle remarketing company providing B2B auction and fleet de-fleeting services across Europe. Directly comparable to AutoProff's fleet remarketing, wholesale auction, and dealer-to-dealer trading offerings.
- Copart: Global online vehicle auction platform with significant European operations. Comparable to AutoProff's auction mechanics, online B2B vehicle trading, and insurance vehicle remarketing capabilities.
- IAA (Insurance Auto Auctions): Specialist in insurance vehicle and salvage auto auctions with North American and European operations. Directly comparable to AutoProff's insurance vehicles solution for damaged/write-off vehicles recovered from claims.
Broad incumbents
- Manheim (Cox Automotive): Largest wholesale auto auction company globally, part of Cox Automotive. Comparable wholesale auto auction and remarketing infrastructure, though broader in scope than AutoProff's European B2B marketplace focus.
- Mobile.de: Major German online vehicle marketplace (owned by AUTO1 Group) connecting dealers and consumers. Comparable marketplace model and European dealer audience, though primarily consumer-facing B2C rather than AutoProff's B2B focus.
- CarGurus: US-founded automotive marketplace with growing European presence serving both dealers and consumers. Comparable online marketplace model and dealer-relationship focus, though broader in scope than AutoProff's B2B specialization.
Emerging players
- Cars & Bids: Online auction platform focused on enthusiast and dealer-to-dealer used vehicle sales. Comparable online auction mechanics and dealer audience, though smaller in scale and primarily US-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AutoProff social profiles
Digital presenceAutoProff financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoProff leadership team
Management profileNumber of profiles
Profiles6 records
AutoProff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoProff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoProff
What does AutoProff do?
AutoProff provides a subscription-based online B2B platform for used car trading and fleet remarketing across Europe. The platform enables professional car dealers, OEMs, fleet operators, leasing companies, and insurance companies to buy and sell used vehicles via auction, marketplace, and managed sales channels. Its signature offering is the Guaranteed Minimum Price service that hedges sellers against price risk on trade-ins. The platform integrates cross-border services (export paperwork, VAT handling, claims management), secure escrow payments, and mobile-enabled workflows across 12+ EU markets.
Is AutoProff a public or private company?
AutoProff is a private company. It is classified as corporate owned and is currently operating.
When was AutoProff founded?
AutoProff was founded in 2013. It employs 51 to 100 people.
Where is AutoProff based?
AutoProff is headquartered in Vejle, Denmark, in the Europe region.
How does AutoProff make money?
Four revenue lines are on record. Subscription Fees are the primary driver. The others are auction Transaction Fees, managed Services and cross-border Trading Services.
Who are AutoProff's main competitors?
Direct peers on record are AUTO1 Group, BCA Marketplace, Copart and IAA (Insurance Auto Auctions). Broad incumbents are Manheim (Cox Automotive), Mobile.de and CarGurus. Cars & Bids is listed as an emerging player.
Does AutoProff have an API?
No public API is recorded for AutoProff.