New Agency

What New Agency does

New Agency is a Cape Town-based creative and design studio founded in 2018, operating with a small core team (1-10 listed employees) supplemented by freelancers to deliver services spanning copywriting, graphic design, branding, campaign strategy, film production, photography, animation, content strategy, story development, and website design and development. The agency serves a multinational client roster that includes luxury hospitality groups (Jumeirah, Caesars Palace, Fairmont), financial and professional services firms (St James's Place, mallowstreet), and consumer brands (adidas, HI-TEC), with active project delivery across South Africa, the UAE, the UK, Germany, Singapore, and Australia.

The studio's underlying production stack is conventional for the sector — Adobe Creative Suite for design and animation, and Wix or WordPress-based tooling for web builds — with no disclosed proprietary technology, automation layer, or AI integration. Business model is project-based creative services, billed in GBP/EUR/USD against a ZAR cost base, with the founders (John Standley, Director; James Bisset, Copywriter/Creative Director with prior Ogilvy Dubai experience) anchoring client engagement. The agency has also developed proprietary sub-brands including Circus Wine, JEFF, The Juice, and Saga Vineyards, evidencing in-house brand creation capability alongside client services.

There are no disclosed funding rounds, parent entities, patents, certifications, or third-party awards in the input. Customer concentration on named enterprise logos is observable but unquantified, and revenue is undisclosed. The structural margin lever is the South Africa-versus-international-cost arbitrage combined with senior-creative talent, while the principal operational risk is dependence on episodic project revenue and the absence of any technology or AI differentiation.

Name

New Agency

Legal name

New Agency

Website

https://newagency.co.za

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

New Agency is a Cape Town-based creative and design studio founded in 2018, serving international clients across luxury hospitality, financial services, and consumer goods with copywriting, branding, film, animation, and web design services delivered via a freelance-extended operating model.

Ownership category

akta.pro rank

Product category

Creative & Branding Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Creative Boutique Agencies (MPAAAAAB)

Keywords

• Graphic design services
• Brand identity design
• Creative agency services
• Video production services
• Copywriting services

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based and retainer-based professional services encompassing graphic design, branding, copywriting, film production, photography, animation, and artwork production. Services are billed per project or engagement with no explicit subscription model disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

New Agency is a Cape Town-based creative agency that delivers end-to-end design and branding services including copywriting, graphic design, branding, campaign strategy, film production, photography, animation, artwork production, and WordPress-based website design and development. The agency operates as a 'plug and play' extension of clients' marketing departments, providing senior creative talent on a project or retainer basis for enterprise and emerging-brand clients across hospitality, finance, fitness, food and beverage, legal tech, and sustainability sectors.

Product overview

New Agency is a Cape Town-based creative agency offering a comprehensive suite of design and branding services. The agency's core offerings include Film Production, Animation, Branding, Graphic Design, Artworking, Photography, Copywriting, and Website Design/Development. Services are delivered through a small core team supplemented by a network of expert freelancers. The agency specializes in luxury hospitality (Jumeirah, Fairmont, Caesars Palace), corporate branding (mallowstreet, St James's Place), startup branding (JEFF Fitness, Spritza), sustainability platforms (Weeva), and wine/food & beverage brands (Naudé Wines, The Juice, Saga Vineyards, Spittoon Saloon). The agency also provides copywriting and strategy services for international brands including adidas.

Differentiator

Problem solved

Functional benefit

Brands

• Circus Wine: Wine brand with sophisticated label design, created by New Agency for a South African wine venture.
• JEFF (Johno's E-Fitness Faculty)
• The Juice
• Saga Vineyards

Products and services

• Film Production Video production services covering corporate films, TV commercials, explainer videos, and promotional content for clients across hospitality, wine, sustainability, and consumer brand sectors.
• Animation Animation services including explainer videos, motion graphics, and animated content used for brand storytelling, marketing campaigns, and explaining complex business models (for example in legal tech).
• Branding Brand development services including logo design, corporate identity creation, brand guidelines, naming, and brand strategy for startups and established businesses.
• Graphic Design Comprehensive graphic design services including marketing brochures, fund sheets, product explainers, desktop publishing, and collateral with fast turnaround times for enterprise and mid-market clients.
• Artworking Design production services including desktop publishing, brochure layout, annual reports, and brand collateral rollout executed according to established brand guidelines.
• Photography Professional photography services covering product shots, event coverage, and content creation for clients across hospitality, wine, and consumer brand sectors.
• Copywriting Expert copywriting services including sharp headlines, persuasive website content, and engaging marketing materials aligned with client brand voice, delivered for enterprise and emerging-brand clients.
• Website Design and Development Website design and development services including UX/UI design and WordPress development using Elementor to build digital presence for startups and established brands.

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Hardy Boys: South African creative boutique offering integrated brand, design, and advertising services. Highly comparable to New Agency as a small-team Cape Town/Johannesburg creative shop competing for the same regional enterprise and mid-market accounts.
• FoxP2: South African advertising and branding agency with a strong creative reputation across brand campaigns and integrated communications. Directly comparable service mix (branding, advertising, design) and similar boutique positioning.
• Jupiter Drawing Room: Established South African creative agency offering integrated advertising, brand, and digital services. Comparable as a mid-sized creative peer operating in the same regional market with overlapping enterprise and consumer clients.
• Mother London: Independent global creative boutique known for integrated advertising, branding, and content work. Closely comparable to New Agency in operating model (independent, creative-led) and service offering across branding and campaigns.
• Anomaly: Independent creative agency with offices globally, offering brand strategy, advertising, and content services. Comparable as a creative-led boutique operating internationally with a similar entrepreneur-driven ethos.
• M&C Saatchi Abel: South African arm of the M&C Saatchi global network, offering creative advertising and branding services. Comparable as a creative agency in the same regional market with overlapping enterprise client targets.
• Grid Worldwide: South African brand and design agency focused on branding, packaging, and integrated creative. Directly comparable to New Agency's branding and design service lines, especially within the wine, hospitality, and consumer sectors.
• Droga5: Independent creative agency renowned for brand campaign work and integrated communications. Comparable as a creative-led boutique with similar service mix and a reputation for senior-led, high-craft output.

Broad incumbents

• Ogilvy South Africa: South African office of the Ogilvy global network, offering full advertising, branding, and creative services at scale. Relevant because New Agency's creative director James Bisset previously worked at Ogilvy Dubai, and the network represents the larger-scale competitive alternative.
• Wieden+Kennedy: Independent global creative agency with strong brand campaign and integrated communications heritage. Comparable in operating model (independent, creative-driven) and reflects the type of senior-led, craft-focused positioning New Agency aspires to at enterprise scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/newagencyct
• LinkedInlinkedin.com/company/new-agency-advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Agency