What custommerce sp. z o.o. does

Custommerce sp. z o.o., founded in 2019 and headquartered in Poznań, Poland, is a privately held professional services firm that creates interactive Rich Content product cards and manages content syndication for e-commerce. The company positions itself as the first Rich Content House in Poland and serves consumer brand manufacturers and e-commerce distributors, producing product pages that combine text, images, infographics, and interactive elements to improve product presentation at the digital shelf. As of the input data, the firm reports 50,000+ Rich Content product page deployments across 40+ distribution platforms for 80+ brands spanning 10+ industries including cosmetics, pharmaceuticals, home appliances (AGD), interior design, and electrical installation.

The core product portfolio consists of interactive Rich Content product cards and a proprietary Rich Content System (RCS) used for content creation, hosting, and syndication across multiple e-commerce platforms. Add-on modules include Shop in Shop (SIS) brand zones, landing pages, centralized hosting of Rich Content assets, SEO content optimization, secondary product imagery, professional product photography and video, campaign banners, arrangement visuals, animations, infographics, and sales activation services. The firm integrates with clients' Product Information Management (PIM) systems to enable simultaneous content deployment to major Polish retailers such as RTV Euro AGD, Media Markt, Allegro, Rossmann, and Amazon, as well as international channels including Drogas in Latvia. Its work with fischer won the e-commerce Polska Awards 2024 in the "Best adaptation to new digital reality B2B" category, citing a documented 44% e-commerce sales increase for the client.

Custommerce operates a sales-led, project-based business model with quote-driven pricing that varies by number of products, content complexity, and number of distribution platforms. The firm offers free estimates via its website and engages directly with enterprise brand marketing teams and distributor e-commerce managers. It is a Sp. z o.o. (Polish private limited liability company), led by CEO Maciej Tomaszyk, with no disclosed institutional funding, parent organization, or acquisitions. Headcount is reported in the 1-10 range, indicating a boutique agency posture, and revenue figures are not publicly disclosed.

Name

custommerce sp. z o.o.

Legal name

Custommerce Sp. z o.o.

Website

https://custommerce.pl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Custommerce sp. z o.o. is a Poznań-based professional services firm and Poland's first Rich Content House, creating interactive e-commerce product cards and managing content syndication across 40+ distribution platforms for 80+ consumer brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Poznań

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Rich Content Card Creation Services: Professional services for creating interactive Rich Content product cards for e-commerce, including content strategy, graphic design, programming, and deployment to distributor platforms. Pricing is quote-based and project-specific depending on number of products, complexity, and number of distributor platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Custommerce is a Rich Content House that creates interactive e-commerce product cards combining text, images, infographics, tables, icons, and video to improve product presentation for brands and distributors. The company uses its proprietary Rich Content System (RCS) to manage, host, and syndicate product content across 40+ e-commerce distributor platforms. Services include content strategy, graphic design, programming, and deployment for major Polish and international B2B/B2C retailers.

Product overview

Custommerce is a Rich Content House offering a unified platform of product presentation solutions for e-commerce. The core offering consists of Rich Content Product Cards and the proprietary Rich Content System (RCS), which work together to create, manage, and syndicate interactive product content across multiple distribution channels. Additional modules include Shop in Shop brand zones, Landing Pages, SEO content optimization, product photography/video, and hosting services. The company also provides industry-specific solutions for cosmetics, pharmaceuticals, home appliances, interior design, and electrical installation sectors. The portfolio includes 50,000+ implemented product pages across 80+ brands and 40+ distribution platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Rich Content Product Cards (Karty produktów Rich Content)
• Rich Content System (RCS)
• Rich Content Deployment Services at Distributors (Wdrożenia u dystrybutorów)

Quantifiable outcome

• 44% e-commerce sales increase for fischer brand without additional advertising expenditure
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• PIM System IntegrationscoreTechnology or IntegrationCustommerce integrates with client Product Information Management (PIM) systems to enable content syndication to multiple distributors simultaneously. This integration, demonstrated with Amica, allows efficient management of large-scale Rich Content deployment across platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Akeneo: Global PIM and Product Experience Management leader. While Akeneo focuses on enterprise PIM software rather than custom content creation, it competes in the broader product content orchestration space where Custommerce operates, offering brands a SaaS alternative to Custommerce's professional services approach.
• Salsify: Product Experience Management platform serving major CPG and brand manufacturers globally. Salsify addresses the same pain point Custommerce solves — syndicating rich product content to multiple retailers — but via a self-serve SaaS model rather than custom services.
• Syndigo: Product content and syndication platform used by major brands and retailers worldwide. Overlaps with Custommerce's RCS in enabling centralized content management and distributor syndication, but at larger enterprise scale and via SaaS licensing.
• inRiver: PIM platform enabling brands to manage and syndicate product information across channels. Competes with the RCS software component of Custommerce's offering, targeting similar brand manufacturers seeking to centralize product content distribution.
• Astound Commerce: Global digital commerce agency delivering end-to-end e-commerce solutions for enterprise brands. Comparable as a larger-scale professional services competitor offering rich content, storefront, and platform services to similar enterprise CPG and brand clients.

Regional players

• Divante: Polish e-commerce services agency (now part of Omnicom) that provides e-commerce strategy, design, and technology implementation for brands. Comparable as a domestic competitor offering a wider range of e-commerce services, including content and PIM integrations, to the same enterprise client base.
• Strix: Polish e-commerce agency specializing in Amazon, Allegro, and marketplace operations for brands. Comparable as a regional competitor helping brands optimize product presentation and sales on the same Polish e-commerce platforms Custommerce integrates with.

Emerging players

• Plytix: PIM platform positioned for mid-market and growing brands. Overlaps with Custommerce's RCS in providing centralized product content management, and could serve as a self-serve alternative to Custommerce's services for smaller brands in the same customer segment.
• Pimcore: Open-source PIM, MDM, DAM, and CMS platform with strong adoption in Europe. Represents the open-source alternative route brands may take instead of engaging a services firm like Custommerce for product content management.
• SalesLayer: Product information management and content syndication platform with a strong footprint in Iberia and Latin America. Comparable to the RCS offering, enabling centralized management and distribution of product content across multiple sales channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/custommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about custommerce sp. z o.o.