Mescher Lagerstore
Mescher Lagerstore is a privately held German household appliance retailer operating two showrooms in Karlsruhe-Durlach and Bretten alongside an e-commerce website, selling multi-brand kitchen and home appliances to individual consumers with delivery and installation services.
- Company typePrivate
- Founded-
- HeadquartersKarlsruhe, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mescher Lagerstore does
Mescher Lagerstore GmbH is a privately held German household appliance retailer headquartered in Karlsruhe-Durlach, with a second showroom in Bretten, both in the Baden-Württemberg region. The company sells kitchen and household appliances across seven product categories — cooking/baking, refrigeration/freezing, dishwashers, washing/drying, kitchen small appliances, cleaning/ironing, and accessories — sourced from a multi-brand portfolio that includes premium names such as Miele, Siemens, LIEBHERR, Neff, and Bosch, as well as mid-tier brands including AEG, Bauknecht, SMEG, Gorenje, Sharp, Beko, and Constructa. Pricing is unit-based with 19% VAT included, and selected Miele products carry an extended Premiumshop Garantie of up to 5 years.
The business operates an omnichannel retail model combining physical showrooms (where many items are marked "Sofort abholbereit" / immediately available for pickup) with an e-commerce website (mescher.de) that supports product catalog browsing, comparison lists, and wishlists. The technology stack is standard off-the-shelf e-commerce infrastructure including Loadbee for product content syndication, Cloudflare Turnstile for spam protection, and Google reCAPTCHA for security. Revenue is generated through one-time retail appliance sales plus attached delivery, installation, and after-sales service revenue, supported by an in-house customer service department and personal consultation (Fachberatung). The customer base is individual German consumers seeking household appliances for residential use.
The company is led by four managing directors (Geschäftsführer/innen): Nadine Mescher, Thorsten Mescher, Uwe Struth, and Svenja Gettler. Two of the four carry the Mescher surname, suggesting family ownership continuity. The firm has 11-50 employees, is structured as a GmbH (private limited company) under German law, and has no disclosed external investors, parent company, M&A activity, patents, or funding history. The company is operating as an active going concern and has committed to participate in consumer dispute resolution before the Universalschlichtungsstelle arbitration board.
Mescher Lagerstore firmographics
Firmographics- Name
- Mescher Lagerstore
- Legal name
- Mescher Lagerstore GmbH
- Website
- https://mescher.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mescher Lagerstore is a privately held German household appliance retailer operating two showrooms in Karlsruhe-Durlach and Bretten alongside an e-commerce website, selling multi-brand kitchen and home appliances to individual consumers with delivery and installation services.
- Ownership category
- akta.pro rank
Mescher Lagerstore industry classification
Industry- Product category
- Home Appliance Retail
- NAICS
- Electronics and Appliance Retailers (449210), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB)
- akta.pro secondary industry
- Food Prep Appliances Retail (Blenders, Mixers, Processors) (CRACADAD)
Keywords
Where Mescher Lagerstore is headquartered
LocationHeadquarters
- HQ city
- Karlsruhe
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Mescher Lagerstore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales of Household Appliances: The company generates revenue through direct retail sales of household appliances including cooking, cooling, freezing, dishwashing, and laundry equipment. Products are sold at listed prices with VAT included.
- Delivery and Installation Services: Additional revenue is generated through delivery and professional installation services for purchased appliances.
- Sale/Restposten: Discounted products sold through the sale section including clearance and exhibition items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for household appliances |
Distribution channels1 record
Marketing channels2 records
Mescher Lagerstore product offering
Product offeringCore offering
Mescher Lagerstore is a multichannel household appliance retailer operating two physical showrooms in Karlsruhe-Durlach and Bretten, Germany, alongside an e-commerce website (mescher.de). The company sells branded kitchen and home appliances — including cooking/baking, refrigeration/freezing, dishwashing, washing/drying, kitchen small appliances, and cleaning/ironing equipment from brands such as Miele, Siemens, Bosch, LIEBHERR, Neff, AEG, Bauknecht, and SMEG — and complements sales with delivery, professional installation, personal consultation, and in-house after-sales service.
Product overview
Mescher Lagerstore is a German household appliance retailer operating as a physical store and e-commerce platform. Their product portfolio consists of major appliance categories including cooking/baking (Kochen/Backen), refrigeration/freezing (Kühlen/Gefrieren), dishwashers (Geschirrspüler), washing/drying (Waschen/Trocknen), kitchen small appliances, cleaning/ironing appliances, and accessories. The company offers both delivery and installation services as well as in-house customer service for repairs. Featured brands include Miele, LIEBHERR, Neff, Siemens, SMEG, Bauknecht, Bosch, AEG, Beko, Gorenje, Sharp, and Constructa. The company operates two physical locations in Karlsruhe-Durlach and Bretten, Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Kochen/Backen (Cooking/Baking) appliances Retail category offering built-in ovens, cooktops, and built-in appliance sets from brands such as Miele, Siemens, Neff, Bosch, Bauknecht, SMEG, AEG, Gorenje, Constructa, and Beko for German residential consumers.
- Kühlen/Gefrieren (Refrigeration/Freezing) appliances Retail category offering refrigerators, freezers, and combined cooling/freezing units including built-in and standalone models from brands such as LIEBHERR, Miele, Siemens, Bosch, AEG, Bauknecht, SMEG, and Gorenje for household use.
- Geschirrspüler (Dishwashers) Retail category offering built-in and freestanding dishwashers, including 60 cm built-in and partially integrated models, from brands such as Miele, Siemens, Bosch, Neff, AEG, Bauknecht, Constructa, and Beko for residential consumers.
- Waschen/Trocknen (Washing/Drying) appliances Retail category offering washing machines and tumble dryers, including heat pump dryers, from brands such as Miele, Siemens, Bosch, AEG, Bauknecht, Beko, and Constructa for household use.
- Küchen-Kleingeräte (Small Kitchen Appliances) Retail category offering small kitchen and countertop appliances from brands such as Miele, Bosch, Siemens, SMEG, and Sharp for household consumers.
- Reinigen/Bügeln (Cleaning/Ironing) appliances Retail category offering vacuum cleaners, floor care devices, cordless stick vacuums, and ironing appliances from brands such as Miele, Bosch, Siemens, and AEG for residential consumers.
- Zubehör Haushaltsgeräte (Household Appliance Accessories) Retail category offering accessories and spare parts for household appliances sold alongside the main appliance ranges.
- Lieferung & Installation (Delivery and Installation Service) Fee-based service delivering purchased household appliances to the customer's home and performing professional installation including proper mounting and connection of the appliance.
- Eigener Kundendienst (In-House Customer Service and Repair) In-house technical service offering repair and maintenance for household appliances sold by Mescher Lagerstore.
- Fachberatung (Personal Expert Consultation) Personal consultation service, available via service hotline and in-store, helping customers select the appropriate appliance solution for their needs.
- SALE - Restposten (Discounted/Clearance Appliances) Discounted household appliances including clearance and exhibition items sold through the dedicated sale section of the website and stores.
Companies that use Mescher Lagerstore
Customer profileSegments1 record
Ideal customer profiles1 record
Mescher Lagerstore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mescher Lagerstore partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major, moderate and minor.
- MielecoreMiele is a key brand partner of Mescher Lagerstore, with extensive product representation including refrigerators, dishwashers, washing machines, dryers, and small appliances. Mescher offers extended warranties (up to 5 years Premiumshop Garantie) on Miele products.
- SiemenscoreSiemens is a major brand partner offering household appliances including dishwashers, washing machines, ovens, and built-in appliance sets.
- LIEBHERRcoreLIEBHERR is a key brand partner specializing in refrigeration and freezing solutions, including built-in and standalone refrigerators and freezers.
- NeffcoreNeff provides built-in kitchen appliances including ovens, cooktops, and extractor hoods available through Mescher Lagerstore.
- BoschmajorBosch brand appliances including washing machines and combination appliances are available through the retailer.
- AEGmajorAEG supplies washing machines, dryers, and kitchen appliances through Mescher's retail and online channels.
- BauknechtmajorBauknecht appliances including dishwashers, ovens, and cooking appliances are distributed through Mescher Lagerstore.
- SMEGmoderateSMEG designer kitchen appliances are available through Mescher's product catalog.
- GorenjeminorGorenje kitchen appliances including ovens and cooktops are available through the retailer.
- SharpminorSharp appliances including microwaves are distributed through Mescher Lagerstore.
- BekominorBeko household appliances are available through the retailer's product catalog.
- ConstructaminorConstructa appliances including washing machines are available through the retailer.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Mescher Lagerstore competitors and assessment
Company assessmentBroad incumbents
- Kaufland.de: Kaufland is a German hypermarket chain that retails major household appliances alongside groceries. Broad incumbent with appliance categories overlapping Mescher's, but competes primarily on price and convenience rather than specialist consultation.
- MediaMarkt: MediaMarkt is Germany's largest big-box electronics and appliance retailer. Broad incumbent with overlapping product categories (cooking, cooling, laundry, dishwashers) but operates at national scale with a fundamentally different self-service, low-touch business model.
- Otto (Otto Group): Otto is one of Germany's largest online retailers with a strong home appliance category. Broad incumbent competitor in the same product range but operates primarily as a digital marketplace with logistics-led fulfillment rather than local showroom retail.
- Saturn: Saturn is a major German big-box consumer electronics and appliance retailer (under MediaMarkt Saturn Retail Group). Broad incumbent with comparable product categories but a department-store format and national footprint.
- Baur (Otto Group): Baur is a German online retailer (Otto Group subsidiary) with a strong appliances and home category. Broad incumbent with comparable product catalog but operates predominantly online with no physical showroom footprint.
Direct peers
- Expert SE: Expert SE is Germany's largest cooperative network of independent household appliance and consumer electronics retailers. Direct peer due to multi-brand appliance retail at similar specialist Fachhandel level, with comparable service offerings and premium brand relationships.
- ElectronicPartner (EP:): EP: is a German cooperative of independent electronics and appliance retailers. Direct peer due to similar Fachhandel positioning, multi-brand appliance assortments, and service-led value proposition for residential consumers.
- Euronics Deutschland eG: Euronics is a German cooperative of independent appliance and electronics specialty retailers. Direct peer given shared multi-brand retail model, showroom-based sales, and emphasis on premium brands, even though its member stores individually compete with Mescher in regional markets.
Emerging players
- Cyberport: Cyberport is a German online-first electronics and appliance retailer with curated premium assortment. Emerging player with overlapping product categories; competes with Mescher primarily on digital reach and price rather than showroom service.
Regional players
- Schwab Versand: Schwab is a regional mail-order and online household appliance retailer based in southern Germany. Regional peer with overlap in premium and mid-range appliance categories, primarily serving Baden-Württemberg/Bavaria.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Mescher Lagerstore social profiles
Digital presenceMescher Lagerstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mescher Lagerstore leadership team
Management profileNumber of profiles
Profiles4 records
Mescher Lagerstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mescher Lagerstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mescher Lagerstore
What does Mescher Lagerstore do?
Mescher Lagerstore is a multichannel household appliance retailer operating two physical showrooms in Karlsruhe-Durlach and Bretten, Germany, alongside an e-commerce website (mescher.de). The company sells branded kitchen and home appliances — including cooking/baking, refrigeration/freezing, dishwashing, washing/drying, kitchen small appliances, and cleaning/ironing equipment from brands such as Miele, Siemens, Bosch, LIEBHERR, Neff, AEG, Bauknecht, and SMEG — and complements sales with delivery, professional installation, personal consultation, and in-house after-sales service.
Is Mescher Lagerstore a public or private company?
Mescher Lagerstore is a private company. It is classified as family owned and is currently operating.
When was Mescher Lagerstore founded?
Mescher Lagerstore was founded in -1. It employs 11 to 50 people.
Where is Mescher Lagerstore based?
Mescher Lagerstore is headquartered in Karlsruhe, Germany, in the Europe region.
How does Mescher Lagerstore make money?
Three revenue lines are on record. Retail Sales of Household Appliances are the primary driver. The others are delivery and Installation Services and sale/Restposten.
Who are Mescher Lagerstore's main competitors?
Broad incumbents on record are Kaufland.de, MediaMarkt, Otto (Otto Group), Saturn and Baur (Otto Group). Direct peers are Expert SE, ElectronicPartner (EP:) and Euronics Deutschland eG. Cyberport is listed as an emerging player. Schwab Versand is listed as a regional player.
Does Mescher Lagerstore have an API?
No public API is recorded for Mescher Lagerstore.
What industry is Mescher Lagerstore in?
Mescher Lagerstore's product category is Home Appliance Retail. Its primary akta.pro industry code is CRACACAB, Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers), with a secondary code of CRACADAD, Food Prep Appliances Retail (Blenders, Mixers, Processors). Its NAICS code is 449210 and its SIC code is 3630.