What ElectronicPartner does

ElectronicPartner Handel SE is a privately held, family-owned retail buying group (Verbundgruppe) founded in 1937 and headquartered in Düsseldorf, Germany, with a secondary office in Augsburg. The company operates as a cooperative aggregating the purchasing power of independent member businesses across four strategic brands: EP: (approximately 300 independent specialist retailers for consumer electronics, household appliances, IT, multimedia, and telecommunications), MEDIMAX (a franchise network of over 70 specialty stores plus an online shop offering 50,000+ items), comTeam (a technology network of approximately 800 IT and telecommunications partners serving B2B customers including SMEs, large corporations, and the public sector), and WENDEpunkt (141 renewable energy specialists offering photovoltaics, heat pumps, and smart electricity tariffs). The group's geographic footprint spans Germany, Austria, Switzerland, and the Netherlands, with additional international development pursued through the E-Square trading alliance.

The group's core technology is not proprietary but rather a service platform: it provides members with centralized ordering and logistics systems, aggregated purchasing arrangements with brand manufacturers, digitalization support, marketing and PR infrastructure, training programs, and recruitment assistance. The business model generates revenue primarily through transaction fees on member purchasing volume, supplier rebates, and administrative fees derived from the €1.2 billion in central purchasing volume recorded in FY2025. comTeam was acquired in January 2001 and expanded its B2B IT/telecommunications portfolio through a merger with IT security specialist kiwiko.

ElectronicPartner underwent a major organizational shift when all MEDIMAX stores were transferred to franchise partners by end of 2021, eliminating central retail operations in favor of local entrepreneurship. The company is governed by a Management Board (Matthias Assmann, Patrick van Tent, Greta Ziob) and an Administrative Board that includes family representatives Rüdiger Haubrich and Michael Haubrich. In January 2026, the group initiated a strategic realignment initiative designed to reposition the cooperative as an end-to-end solutions provider, supported by new management appointments, the comTeam-kiwiko security merger, the comTeam-Miete24 digital financing partnership, and a Right to Repair coalition with EURONICS, expert, and Wertgarantie.

Name

ElectronicPartner

Legal name

ElectronicPartner Handel SE

Website

https://electronicpartner.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ElectronicPartner Handel SE is a family-owned German retail buying group founded in 1937 that aggregates purchasing power and provides support services to over 1,200 member businesses across consumer electronics (EP:, MEDIMAX), B2B IT (comTeam), and renewable energy (WENDEpunkt) in DACH and the Netherlands.

Ownership category

akta.pro rank

Product category

Retail Buying Group / Consumer Electronics Cooperative

NAICS

Electronics and Appliance Retailers (4492), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Services-Membership Organizations (8600)

akta.pro primary industry

Consumer Electronics & Appliances Marketplaces (CRAFABAD)

akta.pro secondary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Retail buying group
• Consumer electronics retail
• Cooperative retail
• IT system houses
• Renewable energy solutions

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Member rebates and purchasing volume discounts: ElectronicPartner generates revenue through volume-based purchasing arrangements with suppliers. The group aggregates purchasing power of member retailers to negotiate better terms with brand manufacturers and distributors. Revenue is generated from rebates, volume bonuses, and administrative fees based on member purchasing volume.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

ElectronicPartner Handel SE operates a family-owned retail buying group (Verbundgruppe) founded in 1937 that supports independent specialist retailers, franchise partners, and IT system houses across consumer electronics, household appliances, IT, multimedia, telecommunications, and renewable energy. The group aggregates purchasing power of approximately 1,200+ member businesses (EP: dealers, MEDIMAX franchisees, comTeam IT partners, WENDEpunkt energy specialists) across Germany, Austria, Switzerland, and the Netherlands, generating revenue through volume rebates, administrative fees, and central services including marketing, digitalization, assortment planning, training, and recruitment support.

Product overview

ElectronicPartner Handel SE is a family-owned retail buying group with over 85 years of experience, operating a multi-brand strategy across Germany, Austria, Switzerland, and the Netherlands. The group supports members in consumer electronics, household appliances, IT, multimedia, and telecommunications through four core brands: EP: (around 300 independent specialist retailers), MEDIMAX (over 70 franchise specialist stores plus an online shop), comTeam (approximately 800-partner IT/telecommunications network for B2B customers), and WENDEpunkt (renewable energy solutions including photovoltaics and heat pumps). These brands serve distinct market segments — from individual specialist advice and installation services to enterprise IT solutions and sustainable energy — while sharing centralized support functions across purchasing, marketing, recruitment, and digitalization.

Differentiator

Problem solved

Functional benefit

Brands

• EP: Specialist retailer brand with around 300 dealers offering consumer electronics, household electronics, IT, multimedia and telecommunications products with individual advice and services.
• MEDIMAX
• comTeam
• WENDEpunkt

Products and services

• EP: (EP:Fachhändler) Brand for independent specialist electronics retailers operating across Germany, offering consumer and household electronics, IT, multimedia, and telecommunications products with individual advice, installation, repair, and financing services.
• MEDIMAX Franchise specialist retail concept with over 70 locations and an online shop offering over 50,000 items across consumer electronics, household appliances, IT, multimedia, and telecommunications, with an omnichannel experience and service-oriented advice.
• comTeam Technology network of approximately 800 IT and telecommunications partners serving B2B customers (SMEs, large corporations, and public sector), providing end-to-end solutions, cybersecurity, managed security services, and professional training via comTeach CAMPUS.
• WENDEpunkt

Quantifiable outcome

• Third consecutive year of stable sales at approximately €1.2 billion central revenue (2025)
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and flagship.

• Miete24 P4Y GmbHcoreStrategic or Co-development Partner · 20 April 2026comTeam Systemhaus GmbH (part of ElectronicPartner) entered into a cooperation agreement with Miete24 to establish Miete24's PartnerHub as a central platform for leasing, hire purchase, and rental solutions within comTeam's ICT partner companies. The partnership focuses on providing simple, fast, and fully digital access to financing solutions for ICT system houses. The PartnerHub enables digital submission and processing of financing requests with leasing, hire purchase, and rental solutions.
• EURONICS Deutschland eGflagshipStrategic or Co-development Partner · 3 February 2026ElectronicPartner, together with EURONICS and expert buying groups plus specialist insurer Wertgarantie, signed a joint position paper to promote dialogue and strategic cooperation on the EU Right to Repair directive. The cooperation aims to strengthen local value chains, conserve resources, advance climate protection and circular economy, and establish specialist retailers as competent repair hubs.
• expert SEflagshipStrategic or Co-development Partner · 3 February 2026ElectronicPartner, EURONICS, and expert buying groups signed a joint position paper with Wertgarantie on the Right to Repair. The partnership focuses on practical implementation of EU repair directive requirements, pooling expertise, integrating service solutions, and developing sustainable concepts for repairs that are economically viable and organizationally reliable.
• WertgarantieflagshipStrategic or Co-development Partner · 3 February 2026Wertgarantie (specialist insurer) joined the buying groups ElectronicPartner, EURONICS, and expert in signing a position paper on Right to Repair. The partnership supports affiliated retail and service businesses in shaping and implementing the Right to Repair practically, enabling resource efficiency, targeted support for specialist retailers, and promoting sustainable device use.
• kiwikocoreTechnology or IntegrationcomTeam merged with kiwiko, a specialist in IT security, expanding its portfolio to include comprehensive security solutions ranging from cybersecurity and compliance to managed security services. This merger strengthens comTeam's offering to business customers in the B2B segment.
• E-SquarecoreStrategic or Co-development PartnerElectronicPartner collaborates with E-Square, an international trading alliance, to expand into additional international markets beyond Germany, Austria, Switzerland, and the Netherlands. E-Square enables access to global market opportunities and international best practices.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• EURONICS Deutschland eG: EURONICS Deutschland is the most direct comparable — a German electronics buying group cooperative of independent specialist retailers. It operates the same Verbundgruppe model as ElectronicPartner, serves the same DACH market, and has even joined ElectronicPartner in the Right to Repair cooperation.
• expert SE: expert SE is a German-based retail cooperative and trading group for consumer electronics and home appliances. It mirrors ElectronicPartner's model of supporting independent specialist retailers and is a co-signatory of the Right to Repair position paper, making it a direct channel-level peer.
• Euronics Group: Euronics Group is the pan-European umbrella organization of which EURONICS Deutschland is a member. It is a comparable international buying group alliance for independent CE retailers, sharing the Verbundgruppe/cooperative DNA that defines ElectronicPartner's business model.
• Power International AS: Power International is a Scandinavian consumer electronics buying group operating a cooperative-style model for independent retailers. It is comparable to ElectronicPartner as a non-German CE cooperative that aggregates purchasing power for specialist member retailers across multiple Nordic countries.
• Conrad Electronic SE: Conrad Electronic is a long-established German electronics retailer and catalog distributor serving both B2C consumers and B2B customers. It overlaps with ElectronicPartner's EP: and MEDIMAX consumer electronics assortment and comTeam's IT/telecom offering.

Broad incumbents

• MediaMarkt (CECONOMY AG): MediaMarkt is Europe's largest consumer electronics retailer, owned by CECONOMY AG. It is a broad incumbent competitor in the same CE retail category as ElectronicPartner's EP: and MEDIMAX brands, though operating a vertically integrated big-box model rather than a cooperative.
• Saturn (CECONOMY AG): Saturn is MediaMarkt's sister brand under CECONOMY AG, also a vertically integrated German big-box CE retailer. It competes head-to-head with EP: and MEDIMAX stores in many German cities, representing the direct retail-channel incumbent competition.
• ALSO Group AG: ALSO Group is a major European wholesale distributor of IT and consumer electronics serving resellers and retailers. It is comparable to ElectronicPartner's wholesale and IT services layer, though operating a broader B2B distribution model rather than a member-owned cooperative.
• Bechtle AG: Bechtle is Germany's largest IT system house network, operating a multi-brand chain of IT resellers serving B2B customers. It is a comparable peer to ElectronicPartner's comTeam network of ~800 IT partners, though with a more centralized ownership structure.

Regional players

• Worten: Worten is a leading Iberian consumer electronics retailer operating in Portugal and Spain. While geographically distinct, it represents a comparable specialist/multi-format CE retail model to ElectronicPartner's EP: and MEDIMAX brands, making it a useful regional benchmark for the channel strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookde-de.facebook.com/EPdeutschland
• LinkedInlinkedin.com/company/electronicpartner-handel-se

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ElectronicPartner