Scent Bar by Angela

What Scent Bar by Angela does

Scent Bar by Angela is a woman-owned, direct-to-consumer e-commerce fragrance brand that sells designer-inspired perfumes and colognes at price points materially below the originals they reference. The company was founded in 2025 by Angela Anastassov and officially launched in 2026, operating from a single New York base and shipping globally via USPS and UPS. The catalog spans women's, men's, and unisex categories with 335 fragrance products — primarily 1.7 oz spray bottles priced at $45.99 each — alongside curated discovery sets (3 x 10ml premium perfume oils at promotional prices) and a Custom Blend personalized fragrance service at $49.99. A 3-for-$99 bundling promotion encourages multi-bottle orders and free shipping applies over $50.

The underlying technology stack is a Shopify-powered storefront with standard payment integrations (Shop Pay, PayPal, Google Pay, Apple Pay, major credit cards) and an ambassador program on GoAffPro for referral marketing. Fragrance formulation is positioned as the core proprietary capability, executed through claimed collaborations with US and European perfumers using perfumer's alcohol, with marketing emphasis on paraben- and phthalate-free formulations and 6–12+ hour wear performance. The company explicitly disclaims that products are original designer perfumes, framing them as inspired alternatives.

The business model is single-channel DTC commerce: one-time unit sales with no subscription, no wholesale, no third-party retail, and no B2B distribution. Customer acquisition is driven through owned-blog content, email marketing, organic social, and an affiliate program. The company is privately held, bootstrapped, with no disclosed institutional funding or revenue.

Name

Scent Bar by Angela

Legal name

Scent Bar by Angela

Website

https://scentbarbyangela.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Scent Bar by Angela is a woman-owned, bootstrapped DTC e-commerce brand selling designer-inspired 1.7 oz fragrance sprays ($45.99), discovery sets, and custom blends directly to consumers worldwide via a Shopify storefront, operated by founder Angela Anastassov from New York.

Ownership category

akta.pro rank

Product category

Fragrances & Perfumes

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH), Niche & Artisan Fragrance (CRABADAH)

Keywords

• Designer-inspired fragrances
• Luxury perfume dupes
• Premium perfume oils
• Custom blend fragrances
• Discovery fragrance sets

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of designer-inspired fragrances through their e-commerce platform. Revenue generated from individual fragrance purchases, discovery sets, and bundle deals. The company offers a 3-for-$99 bundling option to encourage multiple purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Scent Bar by Angela manufactures and sells designer-inspired luxury fragrances (1.7 oz premium perfume sprays) at accessible price points, alongside curated discovery sets of 10ml perfume oils and a personalized custom blend service. The brand markets over 335 handcrafted fragrances inspired by iconic designer and niche houses across women's, men's, and unisex categories, sold direct-to-consumer through its Shopify-powered website with worldwide shipping.

Product overview

Scent Bar by Angela is a woman-owned e-commerce brand offering designer-inspired luxury fragrances at accessible price points. The core product portfolio consists of 1.7 oz premium perfume sprays priced at $45.99 each, inspired by iconic designer and niche fragrance brands. The collection spans three gender categories (women, men, and unisex) with over 335 products available. The company differentiates through discovery sets (Best Sellers, Clean Girl, Sweet & Fruity, Men's Essentials, Summer Vacation, Vanilla Lovers, and Luxury Date Night) that offer curated trios of 10ml premium perfume oils at promotional prices. A unique Custom Blend service allows customers to create personalized fragrances by combining up to three inspired scents for $49.99. A bundle promotion offers any 3 fragrances for $99, encouraging multiple purchases. All products are marketed as paraben and phthalate free, long-lasting (6-12+ hours), and handcrafted with high-quality ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Designer-Inspired Fragrances Premium 1.7 oz perfume sprays handcrafted in New York and inspired by iconic designer and niche fragrance houses across women's, men's, and unisex categories. Each fragrance is priced at $45.99 and marketed as long-lasting (6-8+ hours on skin) and paraben/phthalate free.
• Best Sellers Discovery Set
• Clean Girl Discovery Set Curated trio of 3 x 10ml premium perfume oils featuring clean, skin-like scents inspired by Glossier You, Le Labo Another 13, and Juliette Has A Gun Not A Perfume.
• Sweet & Fruity Discovery Set Curated trio of 3 x 10ml premium perfume oils featuring sweet, fruity scents inspired by Eden Juicy Apple, Eden Sweet Peach, and Banana Rush.
• Men's Essentials Discovery Set Curated trio of 3 x 10ml premium perfume oils featuring masculine-inspired scents for men seeking affordable luxury cologne alternatives.
• Summer Vacation Discovery Set Curated trio of 3 x 10ml premium perfume oils featuring summer-inspired scents curated for warm-weather wear.
• Vanilla Lovers Discovery Set Curated trio of 3 x 10ml premium perfume oils featuring vanilla-inspired scents for consumers who prefer gourmand/vanille profiles.
• Luxury Date Night Discovery Set Curated trio of 3 x 10ml premium perfume oils featuring romantic, evening-inspired scents suited for date-night occasions.
• Custom Blend Personalized Fragrance Bespoke fragrance service allowing customers to combine two or three inspired fragrances or create a fully custom scent, professionally mixed using premium fragrance ingredients and perfumer's alcohol. Priced at $49.99 for a 1.7 oz spray bottle.
• 3 Fragrances for $99 Bundle Build-your-own bundle promotion allowing customers to pick any 3 fragrances for a flat price of $99, offering savings versus the regular $45.99 per bottle price.

Quantifiable outcome

• Long-lasting fragrance performance: 6-8 hours on skin, 12-14 hours or longer for enhanced formulations
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the company's online store. Shopify enables product catalog management, shopping cart functionality, secure payment processing, order fulfillment, customer accounts, and marketing features. The platform processes personal information and provides the technical infrastructure for the business operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dua Fragrances: Dua sells inspired-by and 'inspired' interpretations of luxury and niche designer fragrances through DTC, with a comparable catalog breadth and similar price-tiering — a direct head-to-head competitor.
• Dossier: Dossier is the leading DTC designer-inspired fragrance brand, selling 1.7 oz sprays and discovery sets at accessible prices — directly overlapping Scent Bar by Angela's model, assortment strategy, and target customer.
• Oakcha: Oakcha operates a Shopify-native DTC store selling affordable, designer-inspired fragrances with discovery sets and bundles — the same operating model and customer segment as Scent Bar by Angela.
• Mixologie: Mixologie is a DTC fragrance brand targeting the affordable-customization segment with roll-on scents — closely adjacent on the custom-blend, DTC, women-led positioning Scent Bar by Angela pursues.
• Alt Fragrances: Alt Fragrances sells luxury-inspired perfumes directly to consumers online at price points and with an explicit inspiration-based branding closely overlapping Scent Bar by Angela's positioning.

Broad incumbents

• Sephora: Sephora is the dominant global multi-brand beauty retailer, carrying both designer fragrances and the growing assortment of inspired-by dupes — a strategic channel and category shaper for any DTC fragrance brand.
• Bath & Body Works: Bath & Body Works operates a major DTC and retail fragrance business with broad assortment and discovery-friendly pricing — a benchmark for scaled, affordable, giftable fragrance retail.
• Ulta Beauty: Ulta is the largest US specialty beauty retailer with a fragrance category that increasingly includes affordable-luxury inspired lines, setting competitive benchmarks on price and discovery-set merchandising.

Emerging players

• Glossier: Glossier built a category-defining DTC beauty brand with a strong content/community motion — closely analogous to Scent Bar by Angela's Shopify-plus-blog-plus-ambassador playbook in category and operating model.
• Floralstreet: Floralstreet is a digitally-native, sustainably positioned fragrance brand — comparable as a small, content-led DTC fragrance label competing for the same premium-discovery consumer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scent Bar by Angela