Greenprints Alliance

Name

Greenprints Alliance

Legal name

Greenprints Alliance, Inc.

Website

https://greenprintsalliance.org

Company type

Private

Founded year

2008

Operating status

Operating

Ownership category

akta.pro rank

Product category

Community Trail Development and Outdoor Recreation Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (71219)

akta.pro primary industry

Land Trusts & Protected Areas (BPAGAGAC)

Keywords

• Trail advocacy services
• Outdoor recreation infrastructure
• Community wellness programs
• Nonprofit fundraising events
• Greenway network development

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Individual Contributions: Individual donations from community members supporting trail development. The organization has an annual public and private contribution goal of $100,000.
2. Foundation Partnership: Premier Energy committed $300,000 over 10 years to support hiring Executive Director and marketing efforts. This foundational funding enables organizational capacity building.
3. Event Fundraising: Trailfest is the single largest annual fundraiser, featuring 5K races, live music, food vendors. Draws 2,000+ attendees annually.
4. Government Grants and Bonds: Over $5.5 million received from Cherokee County Parks Bond, City of Woodstock, and public funding sources for specific trail construction projects.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Greenprints Alliance is a nonprofit organization that advocates for, plans, funds, and implements a 60+ mile multi-use trail and greenway network in Woodstock, GA and Cherokee County. It operates the publicly accessible trail system at no cost, hosts the annual Trailfest festival fundraiser, and runs a Zagster-sponsored bike-share program with three stations. The organization secures public-private funding for trail construction projects including multi-use concrete trails, mountain bike trails, pedestrian bridges, and community health tracks.

Product overview

Greenprints Alliance is a 501(c)(3) nonprofit organization that operates as a single unified offering focused on inspiring people to get outdoors through trail advocacy and development. The organization advocates for and implements the award-winning Greenprints Master Plan—a 60+ mile trail and greenspace network throughout Woodstock, GA. Core offerings include the trail network development, the annual Trailfest festival/fundraiser, and a bike-share program operated in partnership with Zagster. The organization works with the City of Woodstock, businesses, and community partners to raise funding and support for trail construction projects including multi-use concrete trails, mountain bike trails at locations like Taylor Randahl Memorial Mountain Bike Trails and Dupree Park, pedestrian bridges, and community health trails.

Differentiator

Problem solved

Functional benefit

Products and services

• Greenprints Trail Network A planned 60+ mile network of multi-use trails, mountain bike trails, pedestrian bridges, and pathways connecting greenspaces, neighborhoods, parks, schools, and businesses throughout Woodstock, GA and Cherokee County. The trail network is provided free to the public for walking, hiking, running, cycling, and mountain biking.
• Trailfest Annual Festival Annual outdoor festival held in Downtown Woodstock featuring a 5K race, 1 mile fun run, live music, food vendors, beer vendors, and community activities. Free general admission with donations encouraged. Draws 1,000–2,000+ attendees annually as the single largest annual fundraiser.
• Woodstock Bike-Share Program Bike-share program operated in partnership with Zagster, providing bicycle rentals at three stations adjacent to the Greenprints trail network: Woofstock Dog Park, Elm Street/Market Street, and Arnold Mill Road near Rubes Creek Trail. Since April 2017 launch the program has generated 5,642 trips, 20,108 miles ridden, and 2,487 members.
• Trail Advocacy and Community Partnership Program Nonprofit advocacy and fundraising services that build public and private support to complete the Greenprints Master Plan. Includes a tiered Community Partner Program (Gold $5,000+, Silver $1,000+, Bronze $250+) and ongoing outreach to corporate sponsors, foundation partners, and individual donors.

Quantifiable outcome

• 1.5 mile Town to Creek Trail/Noonday Creek Trail completed May 2014
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• ZagstermajorStrategic or Co-development Partner · 1 April 2017Bike-share program operator. Greenprints Alliance sponsors the program with 3 stations and 10 bikes. Program has generated 5,642 trips, 20,108 miles ridden, and 2,487 members since launch in April 2017.
• City of WoodstockcoreStrategic or Co-development PartnerPrimary public sector partner that commissioned the Greenprints Master Plan in 2007 and adopted it as part of Comprehensive Town Plan 2030 in 2008. Provides ongoing funding through parks bonds and budget allocations.
• Cherokee CountycoreStrategic or Co-development PartnerJoint partner with City of Woodstock on trail development projects. Contributed $5.5 million through Parks Bond for trail infrastructure.
• WellStar Health SystemmajorStrategic or Co-development PartnerHealth Track at Woodstock Elementary; sponsors Community Health Trail. Promotes wellness through physical activity access.
• Resurgens OrthopaedicsmajorStrategic or Co-development PartnerSponsors the Community Stage at Elm Street Cultural Arts Village used for Trailfest and other events.
• Pinnacle OrthopaedicmajorStrategic or Co-development PartnerSponsors Dupree Family Mountain Bike Trails at Dupree Park.
• SORBA WoodstockmajorStrategic or Co-development PartnerSouthern Off Road Bike Association Woodstock Chapter. Manages Blankets Creek and Taylor Randahl Memorial Mountain Bike Trails. Gary Moore served as Trail Director.
• Northside Hospital CherokeeminorStrategic or Co-development PartnerSponsors the Cherokee 5K race at annual Trailfest event.
• PLAE HardminorGTM or Marketing PartnerGold-level community partner ($5,000+) with marketing support for Greenprints Campaign Booklet.
• Reformation BreweryminorGTM or Marketing PartnerTrailfest sponsor providing beer vendor services at annual festival.
• New Belgium BrewingminorGTM or Marketing PartnerTrailfest 2014 sponsor.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• American Hiking Society: National nonprofit that advocates for, protects, and creates hiking trails and connects people to the outdoors. Directly analogous advocacy, education, and trail-building mission to Greenprints Alliance, with an overlapping Outdoor Events and National Trails Day programming model.
• Piedmont Park Conservancy: Atlanta-based 501(c)(3) that maintains and programs a major urban park through public-private partnerships, donor fundraising, and a tiered corporate sponsor program. Closest model analog in the metro Atlanta region with an analogous program/fundraising mix.
• Rails-to-Trails Conservancy: National 501(c)(3) nonprofit that converts rail corridors into multi-use trails and advocates for trail networks. Operates the same core model as Greenprints Alliance (community-led trail advocacy, public-private partnership, donor-funded construction) at a national scale, making it the most directly comparable peer.
• Appalachian Trail Conservancy: 501(c)(3) nonprofit stewarding the Appalachian Trail through land conservation, volunteer management, and donor fundraising. Highly comparable on mission (trail stewardship, member-driven engagement, public-private partnerships) with a much larger national footprint than Greenprints.
• Southern Off-Road Bicycle Association (SORBA): National federation of mountain bike advocacy chapters that build, maintain, and advocate for singletrack trails. SORBA Woodstock is a chapter-level partner of Greenprints Alliance, making the parent organization a structurally comparable peer in trail advocacy and volunteer-driven construction.

Broad incumbents

• Trust for Public Land: National 501(c)(3) that works with communities to protect land and create parks and trails. Overlaps Greenprints's mission of multi-use trail creation through public-private partnership and land acquisition, but operates across the country at a much larger scale and scope than Greenprints.
• National Recreation and Park Association: National nonprofit that advances park development, recreation, and conservation through advocacy, education, and grants. Provides framework, training, and funding pathways (including NRPA grants) for the same municipal park and trail systems Greenprints Alliance helps build.

Others

• Land Trust Alliance: National membership organization representing land trusts across the United States. Comparable in that it supports and networks organizations engaging in land conservation, public-private partnerships, and donor-supported stewardship, even though it operates at a federation rather than project level.

Regional players

• Chattahoochee Riverkeeper: Georgia-based nonprofit that advocates for the Chattahoochee watershed through public-private partnerships and stewardship programs. Operates in the same regional geography as Greenprints and shares the donor-supported advocacy and recreation/wellness framing.

Emerging players

• Georgia Conservancy: Statewide nonprofit focused on environmental protection, land conservation, and community-building advocacy in Georgia. Shares Greenprints's geographic base, nonprofit/advocacy model, and partnership approach to land stewardship, though its scope extends beyond trails.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/gpalliance
• Facebookfacebook.com/gpalliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenprints Alliance