Tango Insurance

What Tango Insurance does

Tango Insurance is a Canadian insurance brokerage based in Oakville, Ontario, operating as a division of BrokerLink — itself a subsidiary of Intact Financial Corporation (TSX: IFC), Canada's largest property and casualty insurer. The company distributes auto, property (home, condo, tenant, landlord, cottage, farm), and recreational (RV, boat, ATV, snowmobile, motorcycle) insurance products to individual consumers and small commercial accounts through a broker-assisted sales model that combines phone-based licensed broker support with a self-service digital quote platform. Customers request quotes via website forms or by calling 1-844-MyTango, where licensed brokers compare coverage across nine carrier partners including Intact Insurance, Aviva, Economical (Definity), SGI Canada, Jevco, Travelers, Sandbox Mutual, Hagerty, and Intact Facility.

The brokerage operates a commission-based revenue model, earning 5% to 25% of policy premium depending on carrier and line of business, with annual billing cadence on the customer side. Its technology stack is a relatively conventional brokerage platform featuring online quote request forms, educational blog content for top-of-funnel SEO, and a customer relationship layer that supports automatic policy reviews at renewal and claims advocacy. Operational scale is modest — 51-100 employees, 99% call answer rate, 20-second average hold times — and geographic reach is concentrated in Ontario. The company does not maintain exclusive carrier contracts, instead positioning itself as an independent broker that matches customers to optimal coverage across its multi-carrier portfolio.

Distribution is direct-to-consumer via phone and website; no third-party agents or channel partners are used on the customer-acquisition side, though a $20 gift-card referral program supports post-sale customer acquisition. Service differentiators center on broker accessibility, proactive renewal reviews, and claims advocacy rather than product innovation or technology leadership. The corporate structure under Intact Financial Corporation provides back-office scale, carrier relationships, and likely preferred economics with Intact's product set, while leaving Tango's positioning as a consumer-facing brokerage brand in the Ontario personal-lines market.

Name

Tango Insurance

Legal name

Tango Insurance

Website

https://tangoinsurance.ca

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Tango Insurance is a Canadian insurance brokerage operating primarily in Ontario, distributing auto, property, and recreational insurance through licensed brokers across nine carrier partners. It is a BrokerLink division under Intact Financial Corporation (TSX: IFC).

Ownership category

akta.pro rank

Product category

Personal Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Personal auto insurance
• Home insurance brokerage
• Recreational vehicle insurance
• Condo tenant insurance
• Insurance broker services

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: Tango Insurance operates as an independent insurance brokerage, earning commissions from insurance carriers based on policies placed. Commission rates vary by insurer, ranging from 5% to 25% of the total premium. The brokerage represents multiple insurance markets and does not maintain exclusive contracts with any single insurer.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tango Insurance is a Canadian insurance brokerage that places personal auto, property (home, condo, tenant, landlord, cottage, farm), and recreational vehicle (RV, boat, ATV, snowmobile, motorcycle) insurance policies on behalf of consumers. Licensed brokers compare coverage and pricing across multiple carriers including Intact, Economical/Definity, Aviva, SGI Canada, Jevco, Travelers, Sandbox Mutual, Hagerty, and Intact Facility, and earn commissions ranging from 5% to 25% of premium. Customers obtain quotes by phone or via online forms, with broker-led policy review at each renewal and claims advocacy throughout the policy life cycle.

Product overview

Tango Insurance is a Canadian insurance brokerage offering a portfolio of property and auto insurance products through multiple carrier partnerships. The core offerings include Auto Insurance, Property Insurance (home, condo, tenant), and Recreational Insurance (RV, boat, ATV, snowmobile, motorcycle). The company provides online quote tools for most products and offers policy management services including Automatic Policy Review and Claims Advocacy. Tango operates as a BrokerLink company and subsidiary of Intact Financial Corporation, representing multiple insurance markets including Aviva, Intact, Economical, SGI, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal automobile insurance providing liability, collision, comprehensive, and parking coverage for Ontario drivers, including specialized options for classic cars and endorsement add-ons.
• Home Insurance Homeowner insurance covering the dwelling, contents, outbuildings, personal liability, and additional protections such as identity theft, home systems, and service line coverage.
• Condo Insurance Insurance for condominium owners covering improvements, betterments, alterations, and personal contents.
• Tenant Insurance Insurance for renters covering personal liability, contents, and additional protections within rented dwellings.
• Property Insurance Residential property insurance umbrella bundling home, condo, tenant, landlord/rented dwelling, cottage/cabin, and farm coverage options through Tango's brokerage.
• RV and Trailer Insurance Insurance coverage for recreational vehicles and trailers, addressing seasonal use and specialized equipment exposures.
• Boat Insurance Insurance coverage for yachts, sailboats, and other watercraft including liability protection for recreational use.
• ATV Insurance Insurance coverage for off-road adventures and all-terrain vehicles, addressing specialized equipment and liability exposures.
• Snowmobile Insurance Insurance coverage for snowmobiles and cold-weather excursions, addressing seasonal and specialized equipment needs.
• Motorcycle Insurance Insurance coverage for motorcycles with quote and policy review services available through the brokerage.

Quantifiable outcome

• 99% call answer rate with 20 second average hold times

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered primary, core and supporting.

• Intact InsuranceprimaryChannel Partner/ Reseller/ DistributorIntact Insurance is a major Canadian insurance carrier. Tango Insurance represents Intact products as part of their brokerage portfolio. Tango Insurance is a BrokerLink company, which is a subsidiary of Intact Financial Corporation (TSX: IFC).
• Economical InsurancecoreChannel Partner/ Reseller/ DistributorEconomical Insurance Group (Definity Insurance) is represented by Tango Insurance. Commission range: 12.5% - 20% of premium.
• Aviva InsurancecoreChannel Partner/ Reseller/ DistributorAviva Insurance is represented by Tango Insurance. Commission range: 12.5% - 25% of premium.
• SGI CanadacoreChannel Partner/ Reseller/ DistributorSGI Canada is represented by Tango Insurance. Commission range: 12.5% - 20% based on line type.
• Jevco General InsurancecoreChannel Partner/ Reseller/ DistributorJevco General Insurance is represented by Tango Insurance. Commission range: 5% - 20% of premium.
• TravelerscoreChannel Partner/ Reseller/ DistributorTravelers insurance is represented by Tango Insurance. Commission range: 12.5% - 20% of premium.
• Sandbox Mutual InsurancesupportingChannel Partner/ Reseller/ DistributorSandbox Mutual Insurance (SMI) is an insurance partner represented by Tango Insurance.
• HagertysupportingChannel Partner/ Reseller/ DistributorHagerty is an insurance partner specializing in classic vehicle coverage, represented by Tango Insurance.
• Intact FacilitysupportingChannel Partner/ Reseller/ DistributorIntact Facility is represented by Tango Insurance. Commission: 7.5% capped at $250.00 for personal auto.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BrokerLink: Tango's direct parent brokerage organization. BrokerLink is one of Canada's largest insurance brokerages and operates multiple retail brokerage brands, including Tango, across Canada — directly comparable in product mix (auto, home, commercial), target customer, and multi-carrier distribution model.
• Westland Insurance: Canadian retail insurance brokerage serving personal and commercial lines across Western Canada. Recently acquired by Intact Financial Corporation (Tango's ultimate parent), placing it in the same corporate family and making it directly comparable in product breadth, multi-carrier model, and Canadian retail distribution strategy.

Broad incumbents

• Hub International: Large North American insurance brokerage with significant Canadian operations (Hub International Ontario). Competes in personal and commercial lines with multi-carrier access — a broader incumbent offering more scale and specialty lines than Tango's regional Ontario focus.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with Canadian retail operations (Gallagher Canada). Comparable in multi-carrier brokerage model and full-line product offering, but operates at vastly greater scale across commercial and personal lines globally.
• Intact Financial Corporation: Tango's ultimate parent (TSX: IFC) and Canada's largest P&C insurer. While not a direct brokerage competitor, Intact owns both broker distribution (BrokerLink/Tango) and direct distribution (Sonnet, Belairdirect) — the dominant industry incumbent shaping Tango's carrier access and competitive landscape.

Emerging players

• Mitch Insurance: Canadian digital-first insurance brokerage offering online quote-and-bind across personal lines (auto, home, tenant). Comparable target market (Canadian consumers) and multi-carrier distribution model, but differentiates with a fully digital UX rather than phone-broker-led service.
• Sonnet Insurance: Canadian online insurance provider (Intact subsidiary) offering direct-to-consumer auto and home coverage. Targets the same Ontario personal-lines customer base Tango serves but bypasses the broker — a direct disintermediation threat and the most relevant emerging-channel competitor.
• Belairdirect: Canadian direct-to-consumer insurance provider (Intact subsidiary) selling auto and home online and via phone. Operates in Ontario with overlapping product set — a direct competitor to Tango's broker-led model within the same Intact family.

Regional players

• CapriCMW Insurance: Regional Canadian insurance brokerage headquartered in Western Canada, serving personal and commercial lines. Comparable multi-carrier retail brokerage model but primarily serves Western Canadian markets rather than Tango's Ontario focus.
• NFP (Canada): North American insurance brokerage and consulting firm with Canadian operations. Comparable as a multi-line, multi-carrier brokerage serving commercial and personal clients, but with broader geographic footprint and heavier commercial lines orientation than Tango.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TangoInsurance
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/mytango-insurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tango Insurance