Association Insurance Programs

What Association Insurance Programs does

Association Insurance Programs (AIP), operating as a division of AMJ Insurance, Inc., is a US insurance brokerage founded in 1991 and headquartered in Fishers, Indiana. The firm is structured as a sales-led, association-channel intermediary that designs, distributes, and services insurance programs on behalf of Business Trade Associations, franchise organizations, and affinity groups, with their corporate, individual, and self-employed members as end customers. Core distribution is driven by long-standing endorsement partnerships — notably the CEDIA Insurance Program (serving electronic systems integrators for 20+ years) and the CHPA Corporate Housing Insurance Program — through which AIP delivers turn-key, no-cost-to-the-association member benefit offerings spanning personal lines, commercial lines, and group employee benefits.

The product portfolio covers personal property & casualty (homeowners, auto, renters, flood, umbrella, boat, motorcycle, RV, life, disability), employee benefit group plans (medical, dental, vision, disability, life, voluntary benefits, self-funded administration), and a full commercial book (Business Owners Policy, commercial property, general and professional liability, cyber-security/data breach, D&O, workers compensation, commercial vehicles). Underlying technology is limited to a web-based quote request and form-submission system powering associationmembersinsurance.com; there is no proprietary underwriting platform, no mobile application, and no disclosed AI/ML tooling. Sub-brands (AIP, CEDIA Insurance Program, CHPA program) provide vertical-specific landing pages and marketing materials co-developed with each partner association.

AIP earns revenue through commission-based brokerage on premiums placed with third-party insurance carriers across personal, commercial, and group benefit lines. Pricing is not publicly disclosed and is quote-based, with entry-level marketing references such as renters insurance "for less than $1 per day." The go-to-motion is sales-led and high-touch: a small team (1–10 employees) handles inbound quote requests, association executive relationships, and member servicing from a single Indianapolis-area office, with a stated (but unverified) international servicing footprint via partner associations. Ownership remains private under AMJ Insurance, Inc., with no external venture or private equity backing disclosed.

Name

Association Insurance Programs

Legal name

AMJ Insurance, Inc.

Website

https://associationmembersinsurance.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Association Insurance Programs is a private US insurance brokerage, operating as a division of AMJ Insurance, Inc. since 1991, that designs and distributes personal, commercial, and group-benefit insurance programs exclusively to members of endorsed trade associations such as CEDIA and CHPA.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Services-Membership Organizations (8600)

akta.pro primary industry

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)

akta.pro secondary industries

Commercial Vision Insurance Plans (Employer-Sponsored) (HLAEAJAA), Group Disability Income Insurance (Employer-Sponsored) (FSAIAIAB), Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD), Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ)

Keywords

• Insurance brokerage services
• Commercial insurance programs
• Personal insurance coverage
• Employee benefits brokerage
• Trade association insurance

Headquarters

HQ city

Fishers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Insurance Brokerage - Personal Lines: Commission-based brokerage for personal insurance products including homeowners, auto, renters, flood, umbrella, boat, motorcycle, RV, life, disability, and health insurance. Revenue earned as a percentage of premiums placed with insurance carriers.
2. Insurance Brokerage - Commercial Lines: Commission-based brokerage for business insurance products including Business Owners Policy, commercial property, general liability, cyber-security, professional liability, commercial vehicles, workers compensation, and D&O insurance. Revenue earned as percentage of premiums.
3. Employee Benefits & Group Insurance: Commission-based brokerage for group medical, dental, vision, disability, life insurance, and voluntary employee benefits. Plans offered on traditional or voluntary employee-paid basis, fully insured or self-insured.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Association Insurance Programs (AIP) is an insurance brokerage that designs, distributes, and services insurance programs exclusively for members of business trade associations. It places personal lines (homeowners, auto, renters, flood, umbrella, life, disability, health), commercial lines (Business Owners Policy, commercial property, general liability, cyber, professional liability, D&O, workers compensation, commercial vehicles), and group employee benefit plans (medical, dental, vision, disability, life) with top-rated carriers, earning commissions on premiums placed.

Product overview

Association Insurance Programs is an insurance brokerage offering a comprehensive portfolio of insurance products and services through multiple specialized sub-brands. The core offerings include Personal Property & Casualty Insurance (homeowners, auto, renters, flood, umbrella, and specialty lines), Employee Benefit Group Plans (medical, dental, vision, disability, life), and Business Insurance (Business Owners Policy, commercial property/liability, professional liability, D&O, cyber-security, workers compensation, commercial vehicles). The company operates specialized association programs including AIP (Association Insurance Programs), CEDIA Insurance Program, and CHPA Corporate Housing Insurance Program, each tailored for specific trade associations and their members. All programs offer quote request functionality through online forms and are backed by relationships with top-rated insurance carriers.

Differentiator

Problem solved

Functional benefit

Brands

• CEDIA Insurance Program: Insurance program specifically designed for CEDIA members, providing industry-specific insurance products and coverage at affordable costs including Business Owners Policy, General Liability, Business Auto, Workers Compensation, and employee benefits.

Products and services

• Personal Property & Casualty Insurance Personal insurance coverage including homeowners, auto, renters, flood, boat, motorcycle, RV, umbrella, and other personal property coverage tailored to individual and family needs of association members.
• Employee Benefit Group Plans Group employee benefits including medical, dental, vision, disability, life insurance, and self-funding plan administration for organizations of any size, available on traditional or voluntary employee-paid basis, fully insured or self-insured.
• Business Owners Policy (BOP) Combined property and liability coverage for small and mid-sized businesses, including building/contents insurance, business interruption coverage, and liability protection.
• Commercial Property & Casualty Insurance Commercial insurance products including commercial property, commercial liability, cyber-security, rental property liability, professional liability, D&O, commercial vehicles, and workers compensation.
• Cyber-Security / Data Breach Insurance Coverage for cyber-related security breaches including forensic investigation, business interruption, extortion, data loss restoration, and third-party litigation costs.
• Directors & Officers Liability Insurance (D&O) Protection for directors and officers of for-profit and non-profit organizations from damages arising from alleged or actual wrongful acts in their capacity as organizational leaders.
• Professional Liability Insurance Coverage against claims of negligent acts, errors, or omissions in professional services, including employment practices liability and directors & officers coverage.
• Workers Compensation Insurance Coverage for workplace injuries and illnesses, providing medical care and compensation for lost income to employees hurt on the job.
• Commercial Vehicles Insurance Auto liability and physical damage coverage for business-owned or leased commercial vehicles including bodily injury, property damage, medical payments, and uninsured motorist coverage.
• Life Insurance Life insurance products including term life, accidental death & dismemberment (ADD), income protection, and critical illness coverage.
• Disability Insurance Income protection insurance providing monthly benefits for disability coverage with various elimination periods and benefit lengths.
• Renters Insurance Coverage for lost, damaged, or stolen personal possessions in rental properties, plus liability protection for injuries to others occurring in the rented premises; entry-level coverage available for less than $1 per day.
• Association Insurance Programs (AIP) Turn-Key Program Turn-key association insurance program endorsed by trade associations, providing customized insurance programs for association members including D&O, special event, business, personal, and employee benefits coverage at no cost to the association.
• CEDIA Insurance Program Industry-specific insurance program for CEDIA members including business owners policy, general liability, E&O, business auto, workers compensation, tools/equipment coverage, and data breach protection.
• CHPA Corporate Housing Insurance Program Exclusive insurance solutions for CHPA members including rental unit liability, data breach/cyber coverage, business owners policy, general liability, and renters insurance.

Named customers5 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• CEDIAcoreGTM or Marketing PartnerCEDIA (Custom Electronic Design & Installation Association) Member Benefit Partner - providing CEDIA members with access to innovative, industry-specific insurance products and coverage at affordable costs. Services include Business Owners Policy, General Liability/E&O, Business Auto, Buildings & Property, Workers Compensation, Alarm/Security Liability, Tools & Equipment coverage, Data Breach coverage, and health/life/disability/dental/vision benefits.
• CHPA (Corporate Housing Providers Association)coreGTM or Marketing PartnerCHPA Member partner providing exclusive insurance products designed for corporate housing providers including Rental Unit Liability Insurance, Data Breach/Cyber/Identity Theft Liability, Business Owners Policy, General Liability, and Renters Insurance. Program available exclusively to CHPA members.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Arthur J. Gallagher & Co. Large global insurance brokerage with dedicated affinity and association practice groups placing personal, commercial, and group benefits coverage for trade-association and affinity-group clients — comparable distribution model and product mix, but operating at vastly larger scale.
• Marsh McLennan: Global insurance brokerage and risk-management firm with affinity and association programs that broker personal, commercial and employee benefits coverage — overlaps directly with AIP's three-line brokerage model.
• Aon: Global insurance brokerage serving affinity groups, associations and professional membership organizations with personal, commercial and group benefits placement — competes for the same association-endorsement distribution channel.
• Lockton Companies: Largest privately-held global insurance brokerage with affinity, association and franchise programs placing P&C, benefits and specialty coverages for member-based organizations — comparable niche focus within a much larger firm.
• Brown & Brown: Large U.S. insurance brokerage (parent of Hays Companies) with affinity and association programs placing personal, commercial and group benefits coverage for trade associations — directly comparable distribution model across the same product set.

Direct peers

• USI Insurance Services: Mid-to-large U.S. insurance brokerage with established affinity/association practice and strong employee-benefits franchise — competes for association-endorsed personal, commercial and group benefits placement with similar go-to-market.
• Assurance: Mid-size U.S. insurance brokerage focused on niche industry verticals and SMB clients, brokering personal, commercial and employee benefits coverage — comparable target customer (industry-vertical SMBs) and three-line product mix.
• World Insurance Associates: Growing U.S. insurance brokerage with personal, commercial and benefits placement serving SMBs and industry associations — comparable product breadth and SMB/association target customer base.

Regional players

• Mesirow Insurance Services: Mid-size regional insurance brokerage serving niche industries and associations with personal, commercial and group benefits placement — comparable niche-vertical focus though concentrated in the Midwest market.
• Cottingham & Butler: Mid-size U.S. insurance brokerage with industry-vertical practices and group benefits capabilities serving associations and trade groups — comparable niche-vertical brokerage model outside the largest national broker tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amj-insurance-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association Insurance Programs