What lansing lugnuts does

The Lansing Lugnuts operate a Minor League Baseball club competing in the High-A Central division as the player development affiliate of the Oakland Athletics. The franchise stages professional baseball games and ancillary entertainment at Jackson Field in Lansing, Michigan, with a 29+ year operating history in the market. The team's product portfolio centers on game attendance experiences, complemented by a layered ticket offering — single-game tickets, 517 Crew season memberships, group packages, and themed promotional bundles (e.g., Harry Potter Night bobblehead giveaway, Barbie Game Day Package, College Night/MSU Package) — alongside suite and nightly suite rentals, picnic areas, The Clubhouse venue, and the on-site Grand River Country Club golf facility.

Revenue is generated through four primary streams: ticket sales (one-time and subscription), merchandise via the Nuts & Bolts Retail Store (both at the ballpark and at lugnuts.milbstore.com), ballpark operations (concessions, corporate partnerships, venue rentals for events such as the Nitro Circus 2.0 Tour presented by Ram Trucks on August 11, 2026), and media rights via MiLB TV streaming and Bally Sports Live regional broadcasts. Distribution is direct-to-consumer across the team's official website (milb.com/lansing), the on-site box office, phone sales, third-party ticketing (Tickets.com), and retail channels. Marketing is supported by email/text programs through the Viozzi platform, organic social on X/Twitter/Facebook/Instagram/YouTube, themed promotional events, and community programs including Grand Slam School Days, the Meijer Dream Team youth sports initiative, and Copa de la Diversión cultural programming.

The underlying technology stack is not proprietary to Lansing Lugnuts; the franchise operates on shared MLB/MiLB infrastructure (MLB Advanced Media, MiLB TV, Bally Sports, official mlb.com web properties) and standard commercial platforms for ticketing, retail, and SMS outreach. Customer segments are primarily general-public families seeking affordable local entertainment (primary) and corporate groups seeking entertainment venues, suite access, and sponsorships (secondary). The legal entity is private; ownership is not publicly disclosed; the franchise is structurally tied to the Oakland Athletics parent via the High-A player development license. No funding rounds, M&A activity, subsidiaries, or patent portfolio are present in the input.

Name

lansing lugnuts

Legal name

Lansing Lugnuts

Website

https://lansinglugnuts.com

Company type

Private

Operating status

Operating

Short description

The Lansing Lugnuts operate a High-A Minor League Baseball club affiliated with the Oakland Athletics, playing home games at Jackson Field in Lansing, Michigan. The team generates revenue through ticket sales, merchandise, venue rentals, and broadcast rights.

Ownership category

akta.pro rank

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from individual game tickets, season membership plans (517 Crew Season Membership), group tickets, and special ticket packages for themed events like Harry Potter Night, Barbie Game Day, College Night, and other promotional nights.
2. Merchandise Sales: The Nuts & Bolts Retail Store sells team merchandise including apparel, memorabilia, and collectibles. Also includes online auction platform (Lugnuts Auctions).
3. Ballpark Operations: Concessions, suite rentals, nightly suites, corporate partnerships, event hosting, and venue rentals for special events like Nitro Circus 2.0 Tour and stadium events.
4. Media Rights: Games broadcast on MiLB TV and Bally Sports Live, generating revenue through media rights arrangements with Minor League Baseball and regional sports networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

The Lansing Lugnuts operate a Minor League Baseball franchise that stages 70+ home games per season at Jackson Field in Lansing, Michigan, as the High-A affiliate of the Oakland Athletics. Revenue is generated through ticket sales (single game, season memberships, group), branded merchandise, concessions, suite rentals, venue-hosted events, corporate sponsorships, and media rights via MiLB TV and Bally Sports Live.

Product overview

The Lansing Lugnuts are a Minor League Baseball High-A team affiliated with the Oakland Athletics, providing professional baseball entertainment from Jackson Field in Lansing, Michigan. The organization's product portfolio centers on game attendance experiences, supported by ticket sales across multiple channels (single game, season memberships, group packages), venue amenities (suites, premium seating), and merchandise (Nuts & Bolts Retail Store). The team extends its offerings through community programs, streaming via MiLB TV, and special events such as the Nitro Circus 2.0 Tour. The portfolio represents a unified entertainment offering combining live sports, venue-based experiences, and promotional themed events.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Game Tickets Individual game tickets for Lansing Lugnuts home games at Jackson Field, available through the team's website and box office for fans attending High-A Minor League Baseball games.
• 517 Crew Season Membership Plans Season ticket membership packages offering exclusive benefits, priority access, and value-added experiences for dedicated fans of the Lansing Lugnuts.
• Group Tickets Discounted group ticket packages for corporate outings, birthday parties, school groups, and other special occasions with customizable experiences at Jackson Field.
• Suite Rentals and Nightly Suites Luxury and nightly suite accommodations at Jackson Field for private events, corporate entertaining, and premium game-day experiences for businesses and groups.
• Nuts & Bolts Retail Store Official team merchandise store offering Lansing Lugnuts branded apparel, memorabilia, fan gear, and collectibles, available at Jackson Field and online.
• Fan Experiences Special fan experience packages including on-field activities, meet-and-greets, and unique baseball-themed entertainment opportunities for fan engagement.
• Special Ticket Promotions and Themed Packages Themed game nights and promotional ticket packages including Harry Potter Night, Barbie Game Day Package, College Night, and various theme nights with giveaways throughout the season.
• MiLB TV Streaming Live streaming service for Minor League Baseball games that allows fans to watch Lansing Lugnuts games remotely through a subscription-based platform.
• Nitro Circus 2.0 Tour Event Ticketed live action-sports event hosted at Jackson Field featuring extreme sports stunts, expanding the venue's entertainment programming beyond baseball.
• Jackson Field Venue Rentals and Special Events Jackson Field and associated venues (The Clubhouse, Grand River Country Club, picnic areas) are available for corporate functions, weddings, community gatherings, and other private event hosting.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Oakland AthleticscoreStrategic or Co-development PartnerThe Lansing Lugnuts are the High-A affiliate of the Oakland Athletics Major League Baseball organization. This player development license agreement places Lugnuts as a key developmental team for A's prospects moving through the minor leagues toward MLB.
• Minor League Baseball (MiLB)coreStrategic or Co-development PartnerThe Lansing Lugnuts operate under Minor League Baseball's organizational structure and branding, with MLB Advanced Media providing official websites, streaming services (MiLB TV), and league-wide marketing and operations support.
• Thrill Sports / Nitro CircusminorGTM or Marketing PartnerNitro Circus 2.0 Tour presented by Ram Trucks will perform at Jackson Field on August 11, 2026. This is a venue rental/hosting partnership that brings extreme sports entertainment to the ballpark.
• Ram TrucksminorGTM or Marketing PartnerRam Trucks is the presenting sponsor of the Nitro Circus 2.0 Tour event at Jackson Field, part of their sports marketing and event activation strategy.
• Jackson Field / Jackson Field LLCcoreOthersThe team plays at Jackson Field (formerly Cooley Law School Stadium), a multi-purpose stadium in downtown Lansing that serves as the home venue.
• Bally SportsminorChannel Partner/ Reseller/ DistributorBally Sports Live provides regional sports broadcasting coverage for MiLB games, including Lansing Lugnuts game broadcasts in the Great Lakes region.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Detroit Tigers: MLB parent of the Toledo Mud Hens and West Michigan Whitecaps — the broader Michigan baseball ecosystem incumbent. Captures the upper-tier entertainment spend that could otherwise flow to minor league clubs like Lansing, and represents the leap-frog MLB product that Lugnuts players aspire to.

Direct peers

• West Michigan Whitecaps: High-A affiliate of the Detroit Tigers in the Midwest League, based in Grand Rapids, Michigan. Plays at LMCU Ballpark and offers nearly identical product mix — tickets, suites, themed nights, merchandise — as the Lansing Lugnuts in a comparable Michigan market.
• Quad Cities River Bandits: High-A affiliate of the Kansas City Royals playing at Modern Woodmen Park in Davenport, Iowa. Direct Midwest League divisional rival with full ballpark experience and community programming comparable to Lansing.
• Wisconsin Timber Rattlers: High-A affiliate of the Milwaukee Brewers in Appleton, Wisconsin. Direct divisional competitor in the Midwest League High-A Central, playing at Neuroscience Group Field, with an identical promotional/themed-night go-to-market approach.
• Toledo Mud Hens: Triple-A affiliate of the Detroit Tigers playing in the International League at Fifth Third Field. Closest geographic and tier-comparable MiLB peer to Lansing Lugnuts, with similar diversified revenue model (tickets, suites, F&B, merchandise) and comparable market size in Michigan.
• Fort Wayne TinCaps: High-A affiliate of the San Diego Padres playing at Parkview Field in Fort Wayne, Indiana. Closely comparable to Lansing Lugnuts in market size, ballpark amenities, and Midwest League position.
• Great Lakes Loons: Single-A affiliate of the Los Angeles Dodgers playing at Dow Diamond in Midland, Michigan. Mid-Michigan neighbor and Midwest League peer with the same operational structure and ticket/merchandise/concessions revenue stack.
• Cedar Rapids Kernels: High-A affiliate of the Minnesota Twins playing at Perfect Game Field in Cedar Rapids, Iowa. Similar Midwest League market profile, comparable themed entertainment schedule, and shared operational benchmarks.
• South Bend Cubs: High-A affiliate of the Chicago Cubs playing at Four Winds Field in South Bend, Indiana. Comparable Midwestern single-market ballpark operation with similar ticketing, suite, and merchandise revenue mix.

Regional players

• Michigan Sports Teams (e.g., Grand Rapids Griffins - AHL): Grand Rapids Griffins (AHL hockey) compete with Lansing Lugnuts for regional Michigan sports entertainment wallet share. They use a similar diversified ticketing/sponsorship model and provide a relevant benchmark for shared-market entertainment economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Xx.com/LansingLugnuts
• YouTubeyoutube.com/channel/UCgPjDuyPhTFjGseqIWlJKVQ
• Facebookfacebook.com/LansingLugnuts
• Instagraminstagram.com/lansinglugnuts
• LinkedInlinkedin.com/company/lansing-lugnuts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lansing lugnuts