Wisconsin Timber Rattlers

What Wisconsin Timber Rattlers does

The Wisconsin Timber Rattlers is a privately-held Minor League Baseball franchise that operates as the High-A affiliate of the Milwaukee Brewers (MLB). Founded in 1995, the team plays its home games at Neuroscience Group Field (also known as Fox Cities Stadium), a multi-purpose venue in Grand Chute, Wisconsin, in the Appleton/Fox Valley region. The franchise is one of approximately 120 affiliated Minor League Baseball clubs in the United States and operates within the structured player-development pipeline of the Milwaukee Brewers organization, developing prospects before potential promotion to MLB.

The team's revenue model is diversified across ticket sales (single-game tickets priced $99–$149, 7- and 10-game mini-plans, group/picnic packages, VIP suites), concessions, online merchandise sales (via timberrattlers.milbstore.com), corporate sponsorships (anchored by the Neuroscience Group stadium naming-rights deal), and ancillary venue rentals. Beyond baseball, the franchise operates as a multi-purpose entertainment venue, hosting third-party promoted events such as Nitro Circus 2.0 (action sports) and Fox Valley Symphony Orchestra concerts, and runs the Fox Club banquet facility for weddings, corporate functions, and catering. Customer segments include families and individual fans (primary), corporate clients (group sales, VIP suites, Business Memberships), and the regional youth baseball community (Kids Crew, T-Rats 10, Fang's Reading Club, Youth Birthday Parties, Whifferball Field). Distribution is regional, leveraging MLB's digital ticketing infrastructure, the MiLB.com ecosystem, Bally Sports regional broadcasting, and a dedicated group sales team. Headcount is estimated at 101–250 employees, consistent with seasonal minor-league operations including game-day staff, front office, and banquet facility personnel.

The franchise has no proprietary technology stack to speak of; its competitive position derives from the exclusive MLB-affiliation status, the regional monopoly of its stadium asset, and community integration rather than technology differentiation. Operating expenses and revenues are inherently seasonal, concentrated in the April–September baseball calendar, with off-season revenue from banquet facility bookings and merchandise. There is no disclosed ownership structure, investor base, or financial detail in the available source material.

Name

Wisconsin Timber Rattlers

Legal name

Wisconsin Timber Rattlers

Website

https://timberrattlers.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Wisconsin Timber Rattlers operates a Minor League Baseball team as the High-A affiliate of the Milwaukee Brewers at Neuroscience Group Field in Grand Chute, Wisconsin, generating revenue through tickets, concessions, merchandise, sponsorships, and event venue rentals.

Ownership category

akta.pro rank

Product category

Minor League Baseball Entertainment

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

akta.pro secondary industry

Professional Live Sports Leagues & Tours (MPAGAMAA)

Keywords

• Minor league baseball
• Baseball entertainment
• Sports venue rentals
• Stadium concessions
• Event ticketing

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from single-game tickets, mini-plans (7-game and 10-game packages), group tickets, picnics, VIP suites, and special event tickets. The team also offers Business Memberships and Sconnie Plan subscriptions.
2. Merchandise Sales: Online team store selling apparel and merchandise through timberrattlers.milbstore.com
3. Concessions: Food and beverage sales at Neuroscience Group Field stadium
4. Sponsorship: Corporate sponsorships including venue naming rights (Neuroscience Group Field), event sponsors, and advertising at the ballpark
5. Banquet Facility: The Fox Club banquet facility generates revenue through event hosting, drop-off catering services

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Wisconsin Timber Rattlers operate a Minor League Baseball High-A franchise affiliated with the Milwaukee Brewers, playing home games at Neuroscience Group Field (Fox Cities Stadium) in Grand Chute, Wisconsin. The team sells single-game and multi-game tickets, group and picnic packages, premium suites, and memberships, while also hosting special events, concerts, and action-sports shows at the ballpark. Ancillary revenue comes from concessions, an online team store, corporate sponsorships, and the Fox Club banquet facility.

Product overview

Wisconsin Timber Rattlers is a Minor League Baseball High-A affiliate of the Milwaukee Brewers, operating as a multi-faceted entertainment venue at Neuroscience Group Field in Grand Chute, Wisconsin. The organization offers a unified portfolio of baseball game attendance products (Single Game Tickets, Group Packages, Mini Plans) combined with premium experiences (VIP Suites, Business Memberships, Sconnie Plan, Family Flex Plan). Beyond baseball, the venue hosts special events including action sports entertainment (Nitro Circus), concerts, and charity events. Community-focused offerings include youth programs (Kids Crew, T-Rats 10, Fang's Reading Club, Youth Birthday Parties), while facilities include Performance Center batting cages and The Fox Club banquet facility. The organization also operates an online merchandise store and a charitable foundation (Timber Rattlers Give Back Inc.).

Differentiator

Problem solved

Functional benefit

Brands

• Neuroscience Group Field: The stadium where the team plays its home games, also known as Fox Cities Stadium

Products and services

• Single Game Tickets Individual game admission tickets for Wisconsin Timber Rattlers baseball games at Neuroscience Group Field.
• Groups & Picnics Group ticket packages for corporate events, family gatherings, and picnic experiences at the ballpark.
• 10-Game & 7-Game Mini Plans Multi-game ticket packages offering discounted admission to multiple home games on an annual subscription basis.
• Business Membership Corporate membership program offering business visibility and ticket benefits at Timber Rattlers games.
• VIP Suites Premium private suites for group entertainment with exclusive amenities and catering options.
• Sconnie Plan Wisconsin-themed flexible annual ticket plan with special pricing and benefits.
• Family Flex Plan Flexible annual family-oriented ticket package with multiple game options.
• Theme Nights & Giveaways Special themed game nights with promotional giveaways and entertainment packages.
• Kids Crew Membership Children's membership program with exclusive perks, giveaways, and special activities for young fans.
• T-Rats 10 Youth program offering discounted tickets and special experiences for young baseball fans.
• Youth Birthday Parties Birthday celebration packages for children including field access, games, and mascot meet-and-greets.
• Performance Center Batting Cages Batting cage rental facility for individual and team training sessions.
• The Fox Club Banquet Facility On-site banquet facility offering catering services for private events, corporate functions, and team events.
• Online Team Store E-commerce platform selling official team merchandise including apparel, memorabilia, and gifts.
• Nitro Circus Event Major action sports entertainment event featuring FMX, BMX, scooter stunts, and wild contraptions performances at Neuroscience Group Field.
• Stadium Concessions Food and beverage sales at Neuroscience Group Field stadium.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Milwaukee BrewerscoreStrategic or Co-development PartnerThe Wisconsin Timber Rattlers serve as the High-A Minor League Baseball Affiliate of the Milwaukee Brewers (MLB). This affiliation provides player development opportunities, roster management, and talent pipeline connection between the organizations. Top prospects like Luis Peña and Jesus Made develop through the Timber Rattlers before potentially advancing to the major league team.
• Neuroscience GroupflagshipGTM or Marketing PartnerNeuroscience Group holds the naming rights for the team's home stadium (Neuroscience Group Field, also known as Fox Cities Stadium). This partnership provides significant venue branding and marketing exposure for the healthcare organization in the Northeast Wisconsin region.
• Miron ConstructionminorGTM or Marketing PartnerMiron Construction is a sponsor for the Fox Valley Symphony Orchestra's Symphony Under the Stars event at the ballpark.
• Network HealthminorGTM or Marketing PartnerNetwork Health is the sponsor for the Whifferball Field, which was officially opened in 2026. This partnership supports youth baseball development facilities.
• SofiaminorGTM or Marketing PartnerSofi.com is listed as a sponsor/partner in the Insider section of the team website, providing financial support or marketing collaboration.
• Bally SportsminorChannel Partner/ Reseller/ DistributorBally Sports Live provides streaming coverage for Timber Rattlers games, allowing fans to watch games on the regional sports network.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quad Cities River Bandits: Midwest League Minor League Baseball team operating in a comparable mid-sized Midwest market. Directly comparable in scale, league structure, and High-A classification, making the franchise an operational and economic benchmark.
• Cedar Rapids Kernels: Midwest League MiLB team historically affiliated with the Minnesota Twins. Highly comparable as a same-league High-A franchise with similar community-programming emphasis and ticket-pricing structure.
• Peoria Chiefs: Midwest League competitor (named as an in-conference opponent in Timber Rattlers game results). Directly comparable Midwest League franchise with similar operational scale and fan-base size.
• Lansing Lugnuts: Midwest League High-A franchise with a similar single-market Midwest footprint and comparable ticket, sponsorship, and banquet-event business model.
• Dayton Dragons: High-A MiLB franchise historically renowned for ticket-sales innovation and community programming — directly comparable as a High-A operation focused on family entertainment and group sales.
• Fort Wayne TinCaps: High-A Midwest League franchise operating in a similar mid-sized Midwest market with comparable revenue mix across tickets, concessions, and venue events.
• Great Lakes Loons: High-A Midwest League team (LA Dodgers affiliate) operating in a comparable regional market with a similar single-stadium operating model and community programming emphasis.
• West Michigan Whitecaps: High-A Midwest League franchise with a comparable family-entertainment positioning, group-sales emphasis, and special-events programming at a single-tenant venue.
• South Bend Cubs: Former Midwest League member now in High-A, operating a similar regional-market single-stadium business with comparable ticket, sponsorship, and event-revenue mix.
• Bowling Green Hot Rods: High-A Minor League Baseball team operating in a similar mid-sized regional market with comparable ticket, sponsorship, and venue-rental revenue streams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/timberrattlers
• LinkedInlinkedin.com/company/wisconsin-timber-rattlers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Timber Rattlers