Nomaa

What Nomaa does

Nomaa is an AI-powered agricultural advisor for smallholder farmers in northern Nigeria, delivered through a mobile web application that supports both Hausa and English. The product combines photo-based crop, pest, and animal diagnosis with text-based Q&A and a knowledge base calibrated to local crops (sorghum/dawa, millet/gero, maize/masara, rice/shinkafa, cowpea/wake, groundnut/gyada, sesame, vegetables) and livestock, with recommendations sequenced to prioritize low-cost cultural controls before chemical inputs. When the recommended remedy requires a physical input, Nomaa connects the farmer to verified nearby agro-dealers carrying the specific product in stock, closing the loop from advice to action.

The platform is built as a Progressive Web App that runs in any smartphone browser without a download, optimized for low-cost Android devices and weak network conditions. Underlying AI capabilities include computer vision for plant/pest/animal identification, multilingual NLP for Hausa and English text, and structured knowledge retrieval over a curated domain corpus; Hausa voice I/O, WhatsApp and USSD access, satellite-based plot monitoring, and a farm-records plus market-price feed are on the public product roadmap. The service is offered free to farmers, with revenue sourced through affiliate-style referrals to agro-dealers and processors/off-takers rather than direct farmer charges, and cooperative group onboarding is used to drive community-led adoption. Nomaa is built in Kano by the team behind Standard Foods & Agro Allied, a regional grain trading and processing business.

The company is privately held, bootstrapped or strategically funded (no external funding rounds are disclosed), operates with 11–50 employees, and currently serves a single-country, single-region market in northern Nigeria.

Name

Nomaa

Legal name

Nomaa.ng

Website

https://nomaa.ng

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Nomaa is an AI farm advisor app providing free, instant agricultural guidance in Hausa and English to smallholder farmers in northern Nigeria via photo-based crop diagnosis and verified agro-dealer connections, monetized through B2B partnerships with input suppliers and processors.

Ownership category

akta.pro rank

Product category

Agricultural Advisory Software

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro industry

PRIMARYAFACACAC

Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Precision Agriculture Services (Remote Sensing, Variable Rate, Farm Data Services)

SECONDARYAFABAMAE

Decision Support & Prescriptive Analytics (Variable-Rate Rx, Crop Modeling)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Precision Agriculture Solutions (Sensors & Data Analytics)

SECONDARYAFAAAFAF

Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting)

Agriculture & Food Production/Agricultural Equipment & Technology/Precision Agriculture & Farm Management Software (GIS, IoT, Telematics)

SECONDARYAFAGALAC

Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral)

Agriculture & Food Production/Crop Farming/Precision Agriculture Technology

Keywords

• AI farm advisor
• Agricultural advisory software
• Crop disease diagnosis
• Bilingual farmer support
• Smallholder agriculture

Headquarters

HQ city

Kano

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Partnership referrals to input suppliers: When advice requires an input (seed, fertilizer, spray), Nomaa connects farmers to verified nearby suppliers. The service is free for farmers, supported by partnerships with input suppliers who receive qualified customers, and agricultural buyers who gain access to advised farmer networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Nomaa provides a free, AI-powered agricultural advisory mobile/web application for smallholder farmers in northern Nigeria. Farmers can type or photograph questions and receive instant diagnoses, planting guidance, pest/disease control advice, input recommendations, and market price intelligence in simple Hausa or English. The service then connects users needing inputs to verified nearby suppliers, bridging advice to solution in one channel.

Product overview

Nomaa is a single mobile/web application offering AI-powered agricultural advisory services to smallholder farmers in northern Nigeria. The core product provides photo diagnosis, text-based Q&A in Hausa and English, and connections to verified input suppliers. Planned features include voice conversations for non-literate users, WhatsApp/USSD access channels, satellite-based plot monitoring, and farm record-keeping with market price feeds. All services are free for farmers, monetized through partnerships with input suppliers and agricultural buyers rather than direct charges.

Differentiator

Problem solved

Functional benefit

Products and services

• Nomaa Mobile/Web App An AI-powered agricultural advisor accessible via any smartphone browser (Progressive Web App at nomaa.ng/app) — provides instant photo diagnosis, planting/pest/input advice, market price intelligence, and verification-based supplier matching for smallholder farmers in northern Nigeria, in simple Hausa or English. Free for farmers; no subscription, no per-question charge.

Quantifiable outcome

• Reduces harvest losses through timely diagnosis and correct treatment guidance

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Input Suppliers / Agro-dealerscoreChannel Partner/ Reseller/ DistributorVerified input suppliers receive qualified, ready-to-buy customers through Nomaa's supplier connection feature. When farmers need inputs (fungicide, certified seed, etc.), Nomaa connects them to nearby suppliers who have those products in stock. This is the primary revenue model supporting the free farmer service.
• Agricultural Processors & Off-takerscoreStrategic or Co-development PartnerAgricultural buyers and processors gain access to organized networks of advised farmers producing quality sorghum, millet, and grain — with visibility into what's being grown, where, and when it's ready for purchase.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plantix (PEAT GmbH): Plantix is the closest direct peer: an AI-powered crop disease diagnosis app using smartphone photos, operating globally including across Africa. Both Nomaa and Plantix deliver image-based crop diagnosis to smallholder farmers via mobile, though Nomaa is regionalized to northern Nigeria and Hausa.
• Apollo Agriculture: Apollo Agriculture is a Kenyan agritech that combines AI, satellite imagery, and mobile tools to serve smallholder farmers with financing, inputs, and advisory. Comparable to Nomaa in its use of AI/satellite for smallholder decision support, though it focuses on credit-enabled input delivery in East Africa.
• Hello Tractor: Hello Tractor is a Nigerian agritech using a mobile platform to connect smallholder farmers to mechanization services and agronomic support. It shares Nomaa's Nigerian smallholder focus and mobile-first distribution, though it is centered on equipment booking rather than AI diagnostics.
• Babban Gona: Babban Gona is a Nigerian social enterprise serving smallholder farmers in northern Nigeria with inputs, training, and market access. It operates in the same geography and target farmer segment as Nomaa, with a comparable value chain spanning advisory through off-take.
• Wefarm (now Ada): Wefarm was a peer-to-peer SMS/mobile network enabling smallholder farmers to ask questions and receive crowd-sourced agricultural advice. Closely comparable to Nomaa in targeting smallholder advisory via mobile channels, though Wefarm used peer networks rather than AI.

Regional players

• iCow: iCow is a Kenyan mobile platform providing livestock and crop advisory to smallholder farmers via SMS and mobile app. Comparable to Nomaa in smallholder digital advisory, but focused on East Africa and initially on dairy/livestock rather than crops.

Broad incumbents

• Digital Green: Digital Green is a global development organization that uses video and digital tools to disseminate agricultural extension to smallholder farmers, with active programs in Africa. Comparable as a broader digital agricultural extension incumbent using technology to scale advisory in low-resource settings.
• Cropin: Cropin is an established agritech intelligence platform offering AI, satellite, and farm management solutions across global agriculture. Comparable as a broader AI-and-satellite-driven agriculture intelligence player, though it targets agribusiness enterprises rather than smallholder consumers.
• One Acre Fund / Tupande: One Acre Fund (operating in Kenya as Tupande) is a major smallholder services organization providing inputs, financing, and training to hundreds of thousands of farmers across East Africa. A broad incumbent comparable to Nomaa in the smallholder services category, though delivered primarily through in-person field operations rather than AI.

Emerging players

• Tulaa: Tulaa is a Kenyan mobile commerce platform that combines agronomic advice with input financing and market access for smallholder farmers. An emerging peer with overlapping smallholder advisory and supply chain linkage, though focused on East Africa and input commerce.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nomaa