petloyalty

What petloyalty does

Pet Loyalty Inc., doing business as ShelterBuddy, is a Boston-headquartered vertical software company that provides cloud-based shelter management software to animal welfare organizations. Its platform tracks the full animal lifecycle — intake, medical treatment, outcomes, licensing, foster assignments, donor engagement, and adoption processing — and is offered through three brands: ShelterBuddy (the core subscription system for shelters and animal control agencies), Adopets (adoption approval management), and Adoptions Made Easy/AME (digital adoption and payment processing operated in partnership with PetSmart Charities). The platform is built on AWS cloud infrastructure with native mobile applications (including MedBuddy for medical tracking) and is differentiated by what the company describes as the only two-way API in the industry, with automatic data synchronization to PetFinder and Adopt-a-Pet.

The product portfolio is modular: a ShelterBuddy Basic Package covers the Animal Tracking System (ATS), Community Relationship Management (CRM), Medical Module, Basic API, on-site scheduling, MedBuddy, and PetFinder/Adopt-a-Pet auto-upload, with Power BI reporting, Advanced API, Dispatch, Online Licensing, Advanced Animal Training, Volunteer, Virtual Shelter, and Data Conversion modules sold as add-ons. AME and Adopets are offered free to organizations, with revenue generated through a 5% (minimum $5) transaction processing fee on credit card payments processed via Stripe and ACH. Pet Loyalty reports 300+ active shelters, 60k+ monthly adoptions facilitated, 80k+ animals in care, 35k+ foster parents registered, 290k+ pets rehomed, and $2.4M+ donations raised through the platform.

Pet Loyalty's go-to-market combines an enterprise field sales motion (quote-based ShelterBuddy subscriptions with 'Get a Demo' and 'Schedule a Call' CTAs targeting shelters, municipalities, and animal control agencies) with a self-serve, product-led freemium motion (free AME and Adopets onboarding for organizations). The company is privately held and venture-backed, with a $100 million funding round from Venture Capital Hub announced in 2025. It holds registered trademarks for ShelterBuddy, Adopets, AME, and MedBuddy, is CCPA, GDPR, and PCI DSS compliant, and operates across the US, Australia, New Zealand, and the EU.

Name

petloyalty

Legal name

Pet Loyalty Inc.

Website

https://petloyalty.co

Company type

Private

Operating status

Operating

Short description

Pet Loyalty provides cloud-based shelter management software for animal welfare organizations, offering intake-to-outcome tracking, adoption workflows, donation processing, and post-adoption SMS support through its ShelterBuddy, Adopets, and AME platforms, serving 300+ shelters across the US, Australia, New Zealand, and the EU.

Ownership category

akta.pro rank

Product category

Animal Welfare Software

NAICS

Support Activities for Animal Production (1152)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industry

Animal Shelters & Rescue Operations (AFAEALAB)

Keywords

• Shelter management software
• Animal welfare software
• Adoption management platform
• Animal tracking software
• Shelter operations software

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. ShelterBuddy Subscription: Subscription-based licensing for the ShelterBuddy shelter management system with monthly billing and optional add-on modules. The core Management System is provided free of charge for AME but paid for ShelterBuddy.
2. Transaction Processing Fees: 5% processing fee (minimum $5) on credit card transactions for adoptions and donations, added as a separate line item and typically paid by the adopter/donor. For free adoptions starting January 1, 2025, the processing fee is deducted from donations generated. The AME Management System is free; fees only apply to transactions.
3. Optional Services: Additional paid services including Power BI reporting, advanced API access, dispatch module, online licensing, advanced animal training, volunteer module, and custom reporting. Billed annually in advance with net-30 payment terms.
4. Adopets Platform: Free for organizations; revenue generated through transaction processing on adoptions and optional premium services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Pet Loyalty provides cloud-based shelter management software for animal shelters, animal control agencies, municipalities, and rescues, covering the full animal lifecycle from intake through adoption and post-adoption support. Its flagship ShelterBuddy platform tracks animals, volunteers, donors, licenses, and outcomes, while Adopets manages adoption approvals and Adoptions Made Easy (AME) processes digital adoption payments in partnership with PetSmart Charities.

Product overview

Pet Loyalty operates a modular platform for animal welfare organizations comprising the core ShelterBuddy shelter management system, supplemented by specialized sub-brands Adopets (adoption approval management) and AME/Adoptions Made Easy (digital payment processing and PetSmart Charities partnership). The platform includes add-on modules for Mobile Checkout, MedBuddy mobile app, Visitor Management (kiosks), Post Adoption Support (automated SMS messaging), Community Engagement, Medical Module, Licensing, and Donation Management. ShelterBuddy Basic Package includes ATS, CRM, Basic API, and PetFinder/Adopt-A-Pet auto-upload, with Advanced API, Power BI, and other modules available as add-ons. The platform serves brick-and-mortar shelters, municipalities, rescues, and small organizations with 300+ active shelters and 60k+ monthly adoptions.

Differentiator

Problem solved

Functional benefit

Brands

• ShelterBuddy: Shelter management software for animal shelters and animal control agencies, tracking intakes, outcomes, pets, licenses, donations, and more.
• Adopets
• Adoptions Made Easy (AME)
• MedBuddy

Products and services

• ShelterBuddy Cloud-based shelter management system for animal shelters and animal control agencies, tracking intakes, outcomes, in-care pets, licenses, donations, volunteers, and more with the Animal Tracking System (ATS) and Community Relationship Management (CRM). Sold as a paid subscription with monthly billing and optional add-on modules.
• Adopets Adoption management platform that complements the adoption process with approval management designed for adoption success, eliminating paper applications and providing real-time insight into applications and next steps. Free for organizations with revenue generated through transaction processing fees.
• Adoptions Made Easy (AME) Digital adoption and payment processing platform operated in partnership with PetSmart Charities that connects prospective adopters with participating shelters and PetSmart retail locations, facilitating paperless contracting and donations at checkout. The AME Management System is provided free of charge with revenue generated through transaction processing fees.
• MedBuddy Mobile application for animal medical tracking and management within the shelter ecosystem, enabling on-the-go medical record access and treatment documentation.
• Mobile Checkout Mobile payment solution that reduces paperwork with paperless contracting and donations at checkout, processing adoption fees via Stripe and ACH with a 5% processing fee (minimum $5).

Quantifiable outcome

• 50% faster adoption process
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature11 records

Partnerships

Eight partnerships are on record, tiered core and standard.

• PetSmart CharitiescoreStrategic or Co-development PartnerPetSmart Charities partners with Pet Loyalty to operate Adoptions Made Easy (AME), facilitating digital adoption and payment processing for adoptions through participating shelters and PetSmart retail locations. Data and payments are shared for operational, accounting, compliance, and reporting purposes.
• PetFindercoreTechnology or IntegrationAutomatic upload integration with PetFinder enables shelters to automatically publish animal listings to PetFinder when animals are added to the system.
• adopt-A-PetcoreTechnology or IntegrationAutomatic upload integration with adopt-A-Pet enables shelters to automatically publish animal listings to adopt-A-Pet when animals are added to the system.
• StripecoreTechnology or IntegrationStripe provides payment processing infrastructure for AME adoption fee transactions and donations. All credit card payments are processed securely through Stripe.
• ACH NetworkstandardTechnology or IntegrationACH transfer capability for some shelters and partner organizations for adoption fee and donation payments.
• TwiliocoreTechnology or IntegrationTwilio provides the SMS messaging platform for Pet Loyalty's post-adoption support text messaging program, enabling automated pet care guidance messages to new adopters.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS Cloud hosts the ShelterBuddy platform, providing scalable, secure infrastructure with automatic platform improvements and 99.95% availability SLA.
• Microsoft Power BIstandardTechnology or IntegrationPower BI integration provides advanced analytics and reporting capabilities with robust data visualizations for role-specific reports.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shelterluv: Shelterluv is a direct competitor offering cloud-based shelter management software for animal rescues and shelters, with features for animal tracking, adoption workflows, and foster coordination — closely mirroring ShelterBuddy's core functionality.
• PetPoint (PetSmart): PetPoint is a long-established shelter management system operated by PetSmart that competes with ShelterBuddy for shelter, rescue, and animal control customers with similar animal tracking, adoption, and licensing features.
• RescueGroups: RescueGroups.org provides animal welfare software for shelters and rescues, including animal listings, adoption management, and donor tools — directly comparable to Pet Loyalty's Adopets and ShelterBuddy offerings.
• Chameleon Software (Animal Shelter Software): Chameleon Software offers shelter management and animal control solutions to municipalities and humane societies, overlapping with ShelterBuddy's municipal and animal control segments on dispatch, licensing, and animal records.

Emerging players

• DocuPet: DocuPet provides pet licensing and compliance software for municipalities, directly competing with ShelterBuddy's Online Licensing add-on and the licensing workflows used by animal control agencies.
• AVID Identification Systems: AVID provides pet identification, microchipping, and registry services with software for shelters and municipalities, partially overlapping with ShelterBuddy's licensing and animal tracking capabilities.

Others

• Adopt-a-Pet.com: Adopt-a-Pet.com is one of the largest North American pet adoption listing platforms and a Pet Loyalty integration partner; while not direct software competition, it is a key channel through which ShelterBuddy customers syndicate animal listings.
• PetFinder: PetFinder is the largest online pet adoption directory and an integration partner that automatically receives ShelterBuddy listings; it functions as an ecosystem platform rather than direct shelter software competitor.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shelterbuddy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about petloyalty