What DocuPet does

DocuPet is a Kingston, Ontario-based SaaS and services company that operates the National Pet Registry, the first nationwide pet registration and reunification network in North America. Founded in 2012, the company serves three customer segments in parallel: municipal governments and animal services agencies (its primary B2B/B2G clients), animal shelters and animal control organizations participating in the National Animal Shelter Network (NASN), and individual pet owners who register dogs and cats directly through DocuPet or partner-branded portals. The cloud-based platform, hosted on Amazon Web Services, consolidates pet records from more than 7,000 previously disconnected databases into a single searchable system holding 4M+ pet profiles as of 2025, accessible to network partners for cross-jurisdictional lost pet identification.

The core product suite includes the National Pet Registry platform, the Home*Safe*® 24/7 lost pet reunification service (free with registration, including branded ID tags), the National Pet Record Search tool used by shelter partners, and a turnkey Pet Licensing Platform for municipalities featuring proprietary software, payment collection and remittance, automated renewal communications achieving 80%+ renewal rates, real-time reporting, multilingual customer care, and in-house fulfillment of more than 170 designer tag styles. Adjacent products include Wallet Cards, Personalized Home*Safe*® collars, and the Invoxia Biotracker GPS (launched 2024 via partnership). The company also operates integrations with Petco Love Lost for lost pet alerts, AnimalsFirst shelter management software, and microchip databases.

DocuPet's revenue model is multi-stream: transaction-based fees on municipal pet licensing (with communities onboarding typically at no upfront cost and DocuPet retaining a service fee from license fee collections), designer tag and hardware sales to pet owners, corporate partnerships and sponsorships with animal welfare associations, and licensing-related value capture from increased municipal compliance. The company has grown organically from 5 employees in 2012 to 100+ team members, served 300+ jurisdictions across the U.S. and Canada, and onboarded a new community partnership every three days on average. No external funding rounds or investor ownership is disclosed in available materials.

Name

DocuPet

Legal name

DocuPet Corp.

Website

https://partnerships.docupet.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

DocuPet operates North America's first nationwide pet registration and reunification network, serving 300+ municipalities, 80+ animal welfare agencies, and 4M+ pet owners with cloud-based licensing, Home*Safe*® lost pet recovery, and cross-jurisdictional shelter tools across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Government Pet Licensing Software

NAICS

Veterinary Services (54194)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Multi-site/Corporate Group Operations Platforms (Franchise/MSO Tools, Standardization) (HLAMAGAM)

akta.pro secondary industries

Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB), Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)

Keywords

• Pet licensing software
• Lost pet reunification
• Municipal licensing platform
• Pet registration network
• Animal shelter software

Headquarters

HQ city

Kingston

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Municipal Pet Licensing Services: DocuPet provides comprehensive licensing administration services to municipalities and government agencies, collecting license fees on behalf of partners and remitting revenue after deducting service fees. Revenue derived from per-transaction fees and service agreements with government partners.
2. Pet Tag Sales and Fulfillment: Sale of replacement tags, designer tags, and personalized options to pet owners. Tags are etched, packaged, and shipped in-house with orders fulfilled within 2-5 business days.
3. Free Registration with Premium Services: Free pet registration for owners (including free basic tag) generates value through licensing compliance increases and subsequent municipal revenue sharing arrangements.
4. Corporate Partnerships and Sponsorships: Partnership arrangements with animal welfare organizations and corporations including sponsorship of state associations and support for animal welfare initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

DocuPet operates a cloud-based pet registration, licensing, and reunification platform that serves municipalities, animal shelters, and pet owners across North America. Its offerings include the National Pet Registry, the Home*Safe*® 24/7 lost pet reunification service with integrated ID tags, the National Animal Shelter Network for cross-jurisdictional pet identification, and a turnkey municipal licensing platform with automated renewal communications and in-house designer tag fulfillment. The platform consolidates data from 7,000+ disconnected pet databases into a single searchable system covering 4M+ registered pets across 300+ communities.

Product overview

DocuPet is a cloud-based pet registration, licensing, and reunification platform built as a platform-plus-modules architecture. The core National Pet Registry platform serves as the central hub, connected to the free Home*Safe*® 24/7 lost pet recovery service (with integrated free ID tags), the National Pet Record Search tool, and the National Animal Shelter Network for cross-jurisdictional shelter collaboration. The Pet Licensing Platform provides municipalities with proprietary licensing software, in-house tag/order fulfillment (170+ designer tag styles), reporting and finance tools, automated reminder communications (80%+ renewal rate), multilingual customer care, and custom-branded websites. Additional products include Designer Pet Tags, Wallet Cards, and the Invoxia Biotracker GPS (AI-powered pet tracker). The platform serves 300+ jurisdictions and 4M+ registered pets.

Differentiator

Problem solved

Functional benefit

Brands

• Home*Safe*®: Built-in, always-active lost pet recovery service included at no cost with every DocuPet registration. Includes 24/7 hotline, lost pet alerts, and community-based reunification tools.
• National Animal Shelter Network (NASN)
• National Pet Registry
• National Pet Record Search

Products and services

• National Pet Registry Cloud-based central platform that serves as the first nationwide pet registration and reunification network, connecting municipalities, animal shelters, and pet owners with real-time access to pet records, owner profiles, license data, and reunification tools. For pet owners and partner agencies across North America.
• Home*Safe*® Lost Pet Reunification Service Free 24/7 lost pet recovery service activated with every DocuPet registration. Includes free ID tags with unique codes linked to digital pet profiles, Lost Pet Reports, Found Pet Reports, lost pet alerts to nearby community members and Petco Love Lost, and live dispatch support. Has reunited over 25,000 pets. For pet owners and partner agencies.
• National Animal Shelter Network (NASN) Cross-jurisdictional pet profile database linking hundreds of animal shelters, providing real-time data sharing and coordinated lost pet identification. Includes the National Pet Record Search tool that enables shelters to look up pets by tag ID, microchip, or physical characteristics to access owner contact information. For municipal and nonprofit animal shelters, animal control agencies, and welfare organizations.
• Pet Licensing Platform Turnkey pet licensing solution for municipalities and government agencies. Bundles proprietary web-based licensing software, payment collection and remittance, community-branded web portals, in-house tag fulfillment, automated renewal communications (80%+ renewal rate), multilingual customer care, financial/performance reporting, and marketing support. Administrators report 38% cost savings and 95% customer satisfaction. For city, county, and state government agencies responsible for animal services.
• Designer Pet Tags Over 170 styles of customizable pet license tags with in-house laser etching. Available in aluminum and in rose gold, yellow gold, gun metal, and silver coatings. Personalized etching with pet name and owner phone number; connector options include easy connect, active pet, and secure clip. Tags ship within 2–5 business days. For pet owners.
• Wallet Cards Personalized wallet cards carrying pet identification and profile information, offered as an additional pet safety tool for owners to keep critical pet info on hand. For pet owners.
• Invoxia Biotracker GPS AI-powered pet GPS tracker launched in collaboration with Invoxia, providing real-time location tracking for pets as part of DocuPet's broader pet safety ecosystem. For pet owners.

Quantifiable outcome

• 38% reduction in administrative spending for partner municipalities
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

17 partnerships are on record, tiered strategic, national, state, regional, local, county, city and integration.

• AnimalsFirststrategicTechnology or Integration · 11 May 2026Integration partnership connecting AnimalsFirst shelter management software with DocuPet's National Pet Registry. Shelter partners using AnimalsFirst can directly register adopters and pets into the National Pet Registry through streamlined backend integration.
• National Animal Care and Control Association (NACA)nationalStrategic or Co-development PartnerStrategic partnership supporting animal care and control agencies. DocuPet plays a role in strengthening pet registration and reunification, helping officers do their jobs more effectively and getting more pets home safely.
• Office of Animal Welfare for the State of DelawarestateStrategic or Co-development PartnerState-level partnership making licensing simpler for Delaware dog owners. More folks getting pets registered, improving chances of lost dogs returning home safe.
• Humane CanadanationalStrategic or Co-development PartnerPartnership with national animal welfare organization in Canada. Commitment to keeping pets out of shelters and safe through registration and reunification services aligns with Humane Canada's vision.
• San Diego Humane SocietyregionalStrategic or Co-development PartnerImpact on licensing program includes increased revenue and donations, staff time saved on administrative tasks, allowing focus on innovative programs to license more pets.
• New York State Animal Protection FederationstateStrategic or Co-development PartnerPriority #1 for shelters is reuniting lost dogs and cats with families. DocuPet's registration program is the best way to reunite families with pets, quick and easy to sign up.
• Teller County Regional Animal ShelterlocalStrategic or Co-development PartnerPartnership with regional animal shelter in Colorado. Working together to help more lost pets find their way back to families.
• County of San DiegocountyStrategic or Co-development PartnerCounty animal services partnership for modern, reliable pet reunification platform designed to keep pets and families together.
• Pinal County Animal Care and ControlcountyStrategic or Co-development PartnerSaved team time and reduced administrative costs significantly. Platform easy to use for staff and pet owners, boosting compliance and satisfaction.
• Cal AnimalsstateGTM or Marketing PartnerState association sponsorship helping provide vital support to member organizations. DocuPet generates more revenue, saves staff time, and helps lost pets return to families.
• Clermont County, OHcountyStrategic or Co-development PartnerTransformed pet licensing program with 90% of residents now licensing online and 10% growth in license sales. Licensing solution pays for itself.
• Inland Valley Humane Society & S.P.C.A.regionalStrategic or Co-development PartnerEfficient licensing and reunification system streamlining licensing for 1 million residents while enabling staff to focus on resources and customer service.
• Humane Society of Pikes Peak RegionregionalStrategic or Co-development PartnerStreamlined operations, improved customer satisfaction, led to more pets safely returned home. System intuitive, results measurable, team outstanding.
• Kern County Animal ServicescountyStrategic or Co-development PartnerDocuPet has been a compliance multiplier. License sales up significantly, team now able to focus on other important animal welfare provision efforts.
• Front Street Animal Shelter (City of Sacramento)cityStrategic or Co-development PartnerIncreased licensing revenue while freeing staff to complete other important tasks. Portal more user friendly than previous software, decreasing complaints.
• Washoe County Regional Animal ServicescountyStrategic or Co-development PartnerNoticeable increase in licensing revenue and big decrease in time spent on admin tasks. Pleased with results and ongoing support.
• Petco Love LostintegrationTechnology or IntegrationIntegration with Petco Love Lost for lost pet alerts. When pets are reported lost, alerts are sent to nearby pet owners, Petco Love Lost, and the National Animal Shelter Network.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AnimalsFirst: Shelter management software platform serving ~120 animal welfare organizations. Directly comparable to DocuPet's shelter-facing National Animal Shelter Network tools; the two companies have a backend integration partnership.
• HomeAgain: Microchip-based pet recovery and ID service owned by Merck Animal Health. Competes with DocuPet in the pet identification and reunification category, including lost pet alerts and 24/7 support.
• 24PetWatch: Pet protection services including microchip registry, lost pet recovery, and pet insurance. Comparable to DocuPet across multiple lines—registration, reunification, and adjacent pet care services.
• PetData: Municipal pet licensing service provider competing directly with DocuPet's Pet Licensing Platform for city and county government contracts across the U.S.
• PetLink: Pet ID tag and recovery service using unique ID codes linked to online pet profiles. Closely mirrors DocuPet's Home*Safe*® tag-based reunification model.
• AKC Reunite: American Kennel Club's microchip registry and pet recovery service. Operates a national pet recovery database analogous to DocuPet's National Pet Registry, with similar reunification mission.
• Petco Love Lost: Petco's nationwide lost pet database and reunification platform. Directly comparable to DocuPet's Home*Safe*® service; in fact, DocuPet integrates with Petco Love Lost for lost pet alerts, indicating overlapping functionality in pet reunification.

Emerging players

• Shelterluv: Cloud-based shelter management software for animal welfare organizations. Comparable to DocuPet's National Animal Shelter Network; partial overlap on shelter-side workflows and reunification tooling.
• Tractive: GPS pet tracker hardware and subscription service. Comparable to DocuPet's Invoxia Biotracker GPS offering as a connected pet care / location tracking product in the same ecosystem.

Broad incumbents

• PetPoint (Chameleon): Established shelter management software widely used by North American animal welfare organizations. Competes with DocuPet's shelter-facing offerings as part of a broader animal care management portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/docupet

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DocuPet