ad hoc gruppe
ad hoc Gruppe is a German 360-degree real estate services group operating 10 subsidiaries across property management, construction, energy billing, IT, data protection, and marketing, serving major energy utilities and housing companies with ~6,500 residential units under management and 600+ employees across nine locations.
- Company typePrivate
- Founded2013
- HeadquartersJena, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What ad hoc gruppe does
ad hoc Gruppe is a privately held, founder-led German group of companies operating as an integrated 360-degree real estate services provider. Founded in 2013 in Gera by Saskia Beyer and Michael Topf, the group has grown organically and through acquisitions to more than 600 employees across nine locations (Thuringia, Saxony, Saxony-Anhalt, Lower Saxony), with headquarters in the ad hoc arena in Jena and a 400+-workspace operational hub (ad hoc base) in Gera.
The business spans the full real estate value chain via ten wholly-owned subsidiaries: ad hoc bau.werk (construction and renovation), ad hoc best services (energy billing, smart metering, customer contact management for utilities), ad hoc immobilien (property management of ~6,500 residential units), ad hoc plan.werk (architecture and energy planning), ad hoc communication (cloud telephony and IT), ad hoc datenschutz (GDPR/data protection), ad hoc marketing network (full-service marketing agency), ad hoc versicherungsdienst (insurance), ad hoc sports (sports equipment), and ad hoc akademie (IHK-certified training). Core technology consists of digitalized property management workflows, an internal IT infrastructure, and SAP IS-U for German energy billing; a 450-smartphone enrollment with MDM and 2FA was deployed to meet NIS2 requirements.
Revenue is generated through management fees on administered units (immobilien), enterprise service contracts with major German energy utilities (EWE, E.ON, Stadtwerke München, TEAG, N-ERGIE) and housing companies (WBG Vogtland, ISB, VGI), construction project fees, telecom subscriptions, and professional services (data protection, insurance, marketing, training). The go-to-market is sales-led, combining direct enterprise account management with on-site customer embedding; brand visibility is built through long-term regional sports sponsorships with SG Dynamo Dresden, FC Carl Zeiss Jena, and Eispiraten Crimmitschau. The company is bootstrapped with no external investors, converted to an AG in 2025 with a Supervisory Board chaired by Dr. Dietmar Kubis, and is governed by a four-member Vorstand (Mike Neumeister as CEO).
ad hoc gruppe firmographics
Firmographics- Name
- ad hoc gruppe
- Legal name
- ad hoc holding AG
- Website
- https://adhoc-gruppe.de
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ad hoc Gruppe is a German 360-degree real estate services group operating 10 subsidiaries across property management, construction, energy billing, IT, data protection, and marketing, serving major energy utilities and housing companies with ~6,500 residential units under management and 600+ employees across nine locations.
- Ownership category
- akta.pro rank
ad hoc gruppe industry classification
Industry- Product category
- Real Estate Services
- NAICS
- Residential Property Managers (531311), Architectural Services (541310)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Advertising Agencies (7311)
- akta.pro primary industry
- HOA / Condominium Association Management (BPAJAFAH)
- akta.pro secondary industry
- ADU Design, Architecture & Engineering (HSAPAMAF)
Keywords
Where ad hoc gruppe is headquartered
LocationHeadquarters
- HQ city
- Jena
- HQ country
- Germany
- HQ region
- Europe
Offices10 records
Markets served
ad hoc gruppe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Property Management and Housing Administration: Full-service property administration including tenant management, maintenance, financial administration for residential and commercial properties. Revenue from management fees based on units under administration.
- Energy and Utility Services: Billing, customer contact management, rent accounting, operating cost settlement, meter management, and smart metering for energy and housing companies. Services for all major German energy utilities.
- Construction and Renovation: Commercial new builds, complex renovations, painter and interior work, sanitary-heating-cooling, tiling, energy and building technology through ad hoc bau.werk. Focus on sustainability and energy efficiency.
- Telecommunications and IT Services: Cloud telephone systems, data lines, mobile solutions, and contract management for business customers through ad hoc communication.
- External Data Protection Consulting: GDPR and BDSG compliance consulting as external data protection officer, technical documentation, incident management, and whistleblower system through ad hoc datenschutz.
- Insurance Services: Exclusive insurance services for employees and partner companies of the ad hoc Group. Includes occupational pension schemes and company fleet insurance management.
- Professional Training and Education: IHK-certified training courses for energy sector newcomers. 1,000 EUR per participant for 54 lesson hour course on energy industry fundamentals.
- Marketing Services: Full-service marketing agency including photo/video content, brand concepts, social media/performance marketing, and advertising technology for internal group companies and external clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | IHK-certified energy industry fundamentals course - single flat rate |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
ad hoc gruppe product offering
Product offeringCore offering
ad hoc Gruppe is a 360° real estate service provider in Germany, delivering an end-to-end portfolio of services spanning planning, construction, administration, modernization, billing and marketing of real estate. Through specialized subsidiaries it provides energy and housing-industry billing and customer-contact management, residential and commercial property management, construction and renovation, cloud telecommunications, external GDPR data protection consulting, marketing services, insurance services, planning/architecture and sports equipment supply to enterprise clients such as energy utilities, housing companies and commercial property developers.
Product overview
ad hoc Gruppe operates as a comprehensive 360-degree real estate service provider in Germany, offering an integrated portfolio of specialized services under a unified corporate umbrella. The core structure consists of multiple specialized subsidiaries that work together to provide end-to-end real estate services: ad hoc bau.werk handles construction and renovation projects; ad hoc best services manages energy billing and housing management; ad hoc communication provides telecommunications solutions; ad hoc datenschutz offers GDPR compliance consulting; ad hoc immobilien handles property management (approximately 6,500 residential units); ad hoc marketing network delivers marketing services; ad hoc plan.werk provides architectural and energy planning; ad hoc versicherungsdienst offers insurance services; and ad hoc sports supplies sports equipment. The group is headquartered in the ad hoc arena in Jena and employs over 600 people across nine locations in Germany.
Differentiator
Problem solved
Functional benefit
Brands
- ad hoc bau.werk: Handwerksunternehmen für Sanierungen, Neubauten, Malerarbeiten, Sanitär-Heizung-Klima, Fliesenarbeiten, Energie- und Gebäudetechnik.
- ad hoc best services
- ad hoc communication
- ad hoc datenschutz
- ad hoc immobilien
- ad hoc marketing network
- ad hoc plan.werk
- ad hoc versicherungsdienst
- ad hoc sports
- ad hoc akademie
Products and services
- ad hoc bau.werk GmbH - Construction and Renovation Services
- ad hoc best services GmbH - Energy and Housing Industry Services
- ad hoc communication GmbH - Cloud Telecommunications and ITK Services
- ad hoc datenschutz GmbH - External Data Protection Officer Services
- ad hoc immobilien GmbH - Residential and Commercial Property Management
- ad hoc marketing network - 360° Marketing Agency Services
- ad hoc plan.werk GmbH - Holistic Planning and Architecture Services
- ad hoc versicherungsdienst - Insurance Services
- ad hoc sports - Sports Equipment and Team Apparel
- ad hoc akademie - IHK-certified Energy Industry Training
Quantifiable outcome
- 6,500 residential units under management
- +2 more outcomes
Companies that use ad hoc gruppe
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
ad hoc gruppe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ad hoc gruppe partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- AOK PLUScoreOccupational health management partnership. AOK PLUS supports company health promotion program consulting, organizationally and financially. Part of steering committee.
- Duale Hochschule Sachsen GlauchauminorPractice partner for dual study program in Supply and Environmental Technology. Enables students to gain practical experience while studying.
- IHK Ostthüringen zu GeracoreCertification partner for energy industry training courses. Issues official IHK certificates for course completers.
- BARMER KrankenkasseminorHealth day cooperation providing skin screening, healthy snacks, and wellness information for employees.
- RSV Rotation GreizminorMain sponsor from 2025 season. Wrestling club with national reach representing regional values and company culture alignment.
- FC Carl Zeiss JenacoreSleeve partner for first men's team from 2025/26 season. Naming rights holder for ad hoc arena im Ernst-Abbe-Sportfeld since 2023. Deep regional partnership with Thuringian traditional club.
- Eispiraten CrimmitschaucoreGold sponsor for DEL2 ice hockey club. Fourth consecutive season in 2026/27. Regional sponsor with personal connection through local management.
- JakocoreEquipment partner for ad hoc sports providing sportswear and equipment to regional clubs. Partnership enables competitive conditions for equipment supply.
- SportfivecoreSports marketing agency responsible for Dynamo Dresden commercialization. Organized sponsor trip to training camp in Antalya.
- SG Dynamo DresdencoreThree-year sleeve sponsorship agreement (until 30.06.2027) for professional football team. Extended in August 2024 to include second sleeve for 3rd league. Major regional sports sponsorship for brand visibility in Saxony.
Scale indicators7 records
Recent moves13 records
Expansion highlights6 records
ad hoc gruppe competitors and assessment
Company assessmentDirect peers
- Dussmann Group: Dussmann is a major German facility management and property services group. Comparable to ad hoc Gruppe through bundled property-related services including technical management, cleaning, and security for real estate portfolios across multiple German regions.
- Gegenbauer Group: Gegenbauer provides integrated facility management, property services, and technical building management across Germany. Comparable to ad hoc Gruppe through multi-disciplinary real estate service delivery for commercial and residential customers including housing companies.
- Piepenbrock Group: Piepenbrock is a family-owned German facility management and services group. Comparable to ad hoc Gruppe through bundled property services including technical facility management, cleaning, and real estate services for residential and commercial portfolios.
- Bilfinger SE: Bilfinger is a listed German industrial services provider with significant real estate and building technology operations. Comparable to ad hoc Gruppe through energy and building technology services alongside facility and property management for German real estate portfolios.
- Strabag Property and Facility Services: Strabag PFS is a German property and facility services subsidiary of Strabag SE. Comparable to ad hoc Gruppe through integrated property management, technical building services, and energy management offerings to commercial and residential real estate customers.
- Arvato (Bertelsmann subsidiary): Arvato provides business process outsourcing including customer contact management and billing services for utilities and other regulated industries. Comparable to ad hoc best services' energy billing, customer contact, and meter management offerings for German utilities.
- Apleona Group: Apleona is a leading European facility and property management services provider operating in Germany. Comparable to ad hoc Gruppe through integrated real estate services including property management, technical building services, and energy management for commercial and residential portfolios.
- WISAG: WISAG is one of Germany's largest facility services companies offering technical, commercial, and infrastructure property services. Comparable to ad hoc Gruppe through integrated property management and building technology offerings to residential and commercial customers.
Broad incumbents
- Vonovia SE: Vonovia is Germany's largest residential property company and owner-manager with hundreds of thousands of units. Comparable to ad hoc Gruppe as a residential property manager at scale, though Vonovia owns the assets while ad hoc immobilien manages for third-party owners.
Emerging players
- Schleupen AG: Schleupen is a German software and services provider focused on the energy industry with billing and customer management solutions. Comparable to ad hoc best services through energy industry billing expertise, though Schleupen primarily sells software while ad hoc best services delivers outsourced services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ad hoc gruppe social profiles
Digital presencead hoc gruppe financial estimates
Financial estimateRevenue estimate
Valuation estimate
ad hoc gruppe leadership team
Management profileNumber of profiles
Profiles17 records
ad hoc gruppe subsidiaries and ownership
Company hierarchySubsidiaries13 records
ad hoc gruppe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ad hoc gruppe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ad hoc gruppe
What does ad hoc gruppe do?
ad hoc Gruppe is a 360° real estate service provider in Germany, delivering an end-to-end portfolio of services spanning planning, construction, administration, modernization, billing and marketing of real estate. Through specialized subsidiaries it provides energy and housing-industry billing and customer-contact management, residential and commercial property management, construction and renovation, cloud telecommunications, external GDPR data protection consulting, marketing services, insurance services, planning/architecture and sports equipment supply to enterprise clients such as energy utilities, housing companies and commercial property developers.
Is ad hoc gruppe a public or private company?
ad hoc gruppe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ad hoc gruppe founded?
ad hoc gruppe was founded in 2013. It employs 501 to 1,000 people.
Where is ad hoc gruppe based?
ad hoc gruppe is headquartered in Jena, Germany, in the Europe region.
How does ad hoc gruppe make money?
Eight revenue lines are on record. Property Management and Housing Administration is the primary driver. The others are energy and Utility Services, construction and Renovation, telecommunications and IT Services, external Data Protection Consulting, insurance Services, professional Training and Education and marketing Services.
Who are ad hoc gruppe's main competitors?
Direct peers on record are Dussmann Group, Gegenbauer Group, Piepenbrock Group, Bilfinger SE, Strabag Property and Facility Services, Arvato (Bertelsmann subsidiary), Apleona Group and WISAG. Vonovia SE is listed as a broad incumbent. Schleupen AG is listed as an emerging player.
Does ad hoc gruppe have an API?
No public API is recorded for ad hoc gruppe.
What industry is ad hoc gruppe in?
ad hoc gruppe's product category is Real Estate Services. Its primary akta.pro industry code is BPAJAFAH, HOA / Condominium Association Management, with a secondary code of HSAPAMAF, ADU Design, Architecture & Engineering. Its NAICS code is 531311 and its SIC code is 6531.