globi verlag
Globi Verlag is a Zürich-based Swiss children's book publisher, subsidiary of Orell Füssli Verlage AG, producing adventure and educational books (Globi, Papa Moll, Globine) plus licensed merchandise and themed tourism experiences for Swiss families with children aged 3–12.
- Company typePrivate
- Founded1935
- HeadquartersZürich, Switzerland
- Headcount—
- GTM typeB2C
- OfferingServices
What globi verlag does
Globi Verlag is a Zürich-based Swiss children's book publisher operating as a wholly-owned subsidiary of Orell Füssli Verlage AG, itself part of the publicly listed Orell Füssli AG. The company develops, publishes, and licenses content around three core character franchises — Globi (adventure books since 1935, 100+ volumes), Papa Moll (since 1953, 39+ volumes), and Globine (since 2015, 10+ volumes) — plus an expert-reviewed educational line, Globi-Wissen (18 titles covering science, ecology, and society for ages 8+). The catalog is supplemented by audio plays in Swiss dialect, board/lift-the-flap titles, cookbooks, and seek-and-find "Wimmelbücher." Beyond publishing, the company monetizes the IP through an extensive licensing program covering plush toys, textiles, drink bottles, pocket knives (Victorinox), yogurt (Emmi), non-alcoholic beverages (Rimuss), ice cream (Kalte Lust), soap, clothing (Stofftigger), and sustainable bags (KoKoté), and through an experiential ecosystem including themed daycare (Globi Kinderkrippen), tourism destinations (Papa Moll Land, ski areas at Lenzerheide and Engstligenalp, Brunni Engelberg, Hotel Waldhuus Davos), the Globi-Express train (zb Zentralbahn), steamship play areas (BLS Schifffahrt), the Chocolarium Flawil tour, and educational programs with ETH Zürich and Energietal Toggenburg. Distribution is dual-channel via the Swiss Buchhandel network and the company's own DTC webstore at globi.ch, with email-order fulfillment routed through Orell Füssli; international shipping extends to Austria and Germany. The primary customer is Swiss families with children aged 3–12, with a secondary institutional segment comprising schools using Globi-Wissen and the Westermann Schweiz curriculum-aligned line "Deutsch mit Globi" and "Globi fragt." The business model combines one-time book sales with licensing royalties on third-party manufactured merchandise, and event/appearance revenue from fairs and festivals; unit pricing ranges roughly CHF 21–32 for books, ~CHF 25 for plush, and ~CHF 80 for bedding.
globi verlag firmographics
Firmographics- Name
- globi verlag
- Legal name
- Orell Füssli Verlage AG
- Website
- https://globi.ch
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Short description
- Globi Verlag is a Zürich-based Swiss children's book publisher, subsidiary of Orell Füssli Verlage AG, producing adventure and educational books (Globi, Papa Moll, Globine) plus licensed merchandise and themed tourism experiences for Swiss families with children aged 3–12.
- Ownership category
- akta.pro rank
globi verlag industry classification
Industry- Product category
- Children's Book Publishing
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)
- akta.pro secondary industry
- Children’s Books & Educational Readers Retail (CRALAAAD)
Keywords
Where globi verlag is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
globi verlag business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Book Sales: One-time sales of physical books including adventure books, knowledge books (Globi-Wissen), picture books, and audio books/CDs. Books are sold through the webstore, book trade, and email orders.
- Merchandise Sales: Licensed merchandise including plush toys (Tschips the dachshund, Globine plush), bedding, clothing, accessories, food products, and themed items sold through the webstore and external partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Plush toys |
| Unit Pricing | Pay-as-you-go | Bedding and linens |
| Unit Pricing | Pay-as-you-go | Children's adventure books |
| Unit Pricing | Pay-as-you-go | Knowledge books |
| Unit Pricing | Pay-as-you-go | Bath textiles |
| Unit Pricing | Pay-as-you-go | Globine plush |
| Unit Pricing | Pay-as-you-go | Audio books/CD |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
globi verlag product offering
Product offeringCore offering
Globi Verlag publishes and sells Swiss children's books featuring the iconic characters Globi, Globine, and Papa Moll, spanning adventure fiction, expert-reviewed educational nonfiction (Globi-Wissen), picture books, audio plays in Swiss dialect, and cookbooks. In addition to its own titles, the company operates an integrated portfolio of branded merchandise (plush toys, textiles, beverage bottles, clothing, food) and themed family experiences such as vacation destinations, ski areas, and daycare centers through licensing partnerships across Switzerland.
Product overview
Globi Verlag is a Swiss children's book publisher owned by Orell Füssli Verlage AG, producing a diverse portfolio of books, licensed merchandise, and experiential products. The core offerings consist of the Globi Abenteuer adventure book series (100+ volumes), the Papa Moll family adventure series (39+ volumes), and the Globine adventure series for girls (10+ volumes), all featuring beloved Swiss children's characters. Supplementary nonfiction titles are provided through the Globi Wissen educational book line. The company extends its brands through extensive licensing partnerships producing plush toys, textiles, drink bottles, clothing, food products, and more. Additionally, Globi operates experiential offerings including branded daycares, vacation destinations, hiking trails, ski areas, and themed events across Switzerland.
Differentiator
Problem solved
Functional benefit
Brands
- Globi: The flagship yellow parrot character with a red-and-black checkered hat and pants, who appears in adventure books, knowledge books, and various merchandise.
- Globine
- Papa Moll
Products and services
- Globi Abenteuer (Adventure Books) Flagship adventure book series featuring the yellow parrot character Globi, spanning over 100 volumes published since 1935 and sold annually to Swiss families with children aged 3-12.
- Papa Moll Bücher Children's book series about the well-meaning but accident-prone father Papa Moll and his family, with over 39 volumes published; originally launched in 1967 and now part of Globi Verlag's catalog.
- Globine Abenteuer
Quantifiable outcome
- Globi und die Energie book sold over 15,000 copies
Companies that use globi verlag
Customer profileSegments2 records
Ideal customer profiles2 records
globi verlag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
globi verlag partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Chocolarium Flawil (Maestrani)coreGlobi-themed experiences within the chocolate factory including 'Globis Schoggi-Erlebnis' tour guide character, special courses and events, and a Globi reading corner. Located in Flawil, St. Gallen.
- Energietal ToggenburgcoreEducational programs including 'Abfallwerkstatt' (waste workshop), 'Energielabor' (energy lab), 'Globi-Energieshow', and E-learning based on the Globi-Wissen book 'Globi und die Energie'. Multiple schools participate in Toggenburg region.
- Hotel Waldhuus DavosminorGlobi Kids Club within the hotel providing children's activities, themed events, and family-friendly services for guests staying at the hotel.
- Ferienregion LenzerheidecoreGlobi Wanderweg hiking trail with 13 educational stations, Globi Kindertag events, 'Finde Globi' Easter hunt, Globi Set summer packages, and Globi Piste ski area.
- Brunni-Bahnen EngelbergminorGlobi's Winterland ski school program and Globi's Alpenspielplatz (alpine playground) with character appearances, plus treasure hunt based on Globi books.
- Bergbahnen EngstligenalpminorGlobi Luftseilbahn (cable car), Globi Stübli shop, Globi Alp activities, and winter programs including Globi Trail and Globi Tube sledding.
- zb Zentralbahn AGminorGlobi-Express branded train car on the Luzern-Engelberg route with themed interior, Globi books on tables, and a Globi-themed puzzle game during the journey.
- BLS Schifffahrt AGminorGlobi's Kapitänsclub on Lake Thun and Lake Brienz with play cabin on steamships Blümlisalp and Lötschberg, plus themed birthday parties on the ships.
- Papa Moll Land Bad ZurzachcoreFamily resort destination with Papa Moll themed water park, minigolf course, Krimi-Trail puzzle path, Papa Moll-Weg hiking trail, Papa Moll rooms and accommodations, and annual Papa Moll Fest event.
- Globi KinderkrippenminorChildcare facilities using the Globi brand for day care centers in Gossau, Switzerland with themed activities and environments.
- ETH Zürich (Waldlabor)minorGlobi's Waldlabor (forest laboratory) educational program for school classes teaching children about forest ecosystems and nature science.
- mint & pepperminorGlobi's Astronautenschule outdoor workshop for children aged 7-10 years, teaching space science concepts.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
globi verlag competitors and assessment
Company assessmentDirect peers
- NordSüd Verlag: Swiss children's book publisher known for picture books and translated titles (e.g., the 'Mouse Travels' series). Directly comparable as a Swiss-based children's publisher serving the same German-speaking family audience with similar distribution through Swiss book trade.
- Thienemann Verlag: German publisher of high-quality children's picture books and middle-grade fiction with iconic character IPs (e.g., 'Der kleine Wassermann'). Comparable in producing character-driven children's book series with merchandise extensions in the German-speaking market.
- Coppenrath Verlag: German children's book publisher specializing in picture books, activity books, and licensed character merchandise (including Die Sendung mit der Maus). Comparable as a character-IP-driven children's publisher with strong merchandise licensing partnerships.
Broad incumbents
- Orell Füssli Verlag: Parent publishing arm of Orell Füssli AG operating across general trade, education, and children's books. Comparable as the umbrella publisher housing Globi Verlag, with shared distribution infrastructure and adjacent children's catalog positioning.
- Carlsen Verlag: Major German children's and young-adult book publisher (part of Bonnier). Comparable as a German-market children's publisher with character-led series and established retail distribution, though at much larger scale than Globi.
- Ravensburger: German family entertainment company publishing children's books, board games, and puzzles with iconic IP. Comparable as a German-speaking children's content company with broad product extensions beyond books, though substantially larger and more diversified than Globi.
Emerging players
- HABA: German manufacturer of children's toys, games, and educational products with adjacent character-driven merchandise. Comparable in building licensed children's product ecosystems, though primarily a product manufacturer rather than publisher.
- Tonies (Boxine): German children's audio entertainment company offering character-driven audio content (Tonie figures) for kids. Comparable as a character-IP-driven children's content platform in the German-speaking market, though focused on digital/audio rather than print books.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
globi verlag social profiles
Digital presenceglobi verlag financial estimates
Financial estimateRevenue estimate
Valuation estimate
globi verlag leadership team
Management profileNumber of profiles
globi verlag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
globi verlag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about globi verlag
What does globi verlag do?
Globi Verlag publishes and sells Swiss children's books featuring the iconic characters Globi, Globine, and Papa Moll, spanning adventure fiction, expert-reviewed educational nonfiction (Globi-Wissen), picture books, audio plays in Swiss dialect, and cookbooks. In addition to its own titles, the company operates an integrated portfolio of branded merchandise (plush toys, textiles, beverage bottles, clothing, food) and themed family experiences such as vacation destinations, ski areas, and daycare centers through licensing partnerships across Switzerland.
Is globi verlag a public or private company?
globi verlag is a private company. It is classified as corporate owned and is currently operating.
When was globi verlag founded?
globi verlag was founded in 1935.
Where is globi verlag based?
globi verlag is headquartered in Zürich, Switzerland, in the Europe region.
How does globi verlag make money?
Two revenue lines are on record. Book Sales are the primary driver. The others are merchandise Sales.
Who are globi verlag's main competitors?
Direct peers on record are NordSüd Verlag, Thienemann Verlag and Coppenrath Verlag. Broad incumbents are Orell Füssli Verlag, Carlsen Verlag and Ravensburger. Emerging players are HABA and Tonies (Boxine).
Does globi verlag have an API?
No public API is recorded for globi verlag.
What industry is globi verlag in?
globi verlag's product category is Children's Book Publishing. Its primary akta.pro industry code is MPAJAAAH, Lifestyle, Travel & Leisure Books Publishing, with a secondary code of CRALAAAD, Children’s Books & Educational Readers Retail. Its NAICS code is 513130 and its SIC code is 2731.