What Pepper & Mint does

Pepper & Mint is a privately-held Turkish ready-to-wear fashion brand headquartered in Istanbul, operating under the legal entity Hür Triko Tekstil Sanayi ve Tic. A.Ş. The company designs and produces fashion-forward women's clothing made from natural cotton fiber, positioned around sustainability and environmentally friendly production methods. Its customer base consists of two segments: fashion-conscious consumers seeking sustainable everyday wear, and wholesale buyers/retailers purchasing bulk inventory for resale. The brand is also marketed under the names "Peppermint" and "Pepper Mint London."

The company operates a multi-channel distribution model. A physical wholesale store in Güngören (Istanbul) handles direct B2B orders, supplemented by WhatsApp Business contact (+90 539 599 31 63) for remote wholesale inquiries. For direct-to-consumer sales, the company maintains a website (peppermintlondon.com) that showcases seasonal collections. The headquarters is located in Merter, Istanbul, housing the legal entity Hür Triko Tekstil Sanayi ve Tic. A.Ş., a Turkish public limited company (A.Ş.). The company employs 11-50 people and was founded in 1997.

Pepper & Mint is independently operated with no disclosed parent company, institutional investors, or private equity backing. No funding rounds, strategic acquisitions, distribution partnerships, or formal sustainability certifications are documented in the source data. The brand articulates a vision to become a leading global fashion brand through its sustainable production approach, though there is no evidence of completed international expansion or measurable scale beyond its current Istanbul-anchored wholesale and DTC operations.

Name

Pepper & Mint

Legal name

Hür Triko Tekstil Sanayi ve Tic. A.Ş.

Website

https://peppermintlondon.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Pepper & Mint is a privately-held Turkish ready-to-wear women's fashion brand that designs and sells sustainable cotton-fiber clothing through its DTC website, a physical wholesale store in Istanbul, and WhatsApp-based B2B wholesale orders.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ready-to-Wear Clothing Sales: Direct sales of fashion-forward, sustainable clothing collections to consumers through their website and physical retail presence
2. Wholesale Orders: B2B sales of clothing products to retailers and bulk buyers via dedicated wholesale store and WhatsApp business contact

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Pepper & Mint is a ready-to-wear fashion brand that designs, produces, and sells clothing collections made from natural cotton fiber. The brand operates a physical wholesale store in Istanbul and accepts wholesale orders directly via WhatsApp, with its website serving as a digital showcase for fashion-forward, sustainable clothing collections targeted at both end consumers and retail buyers.

Product overview

Pepper & Mint is a single-brand ready-to-wear fashion company operating as a unified product offering. The brand centers on its Pepper & Mint Collection of clothing items made from natural cotton fiber, with quality and sustainability as core values. The product line consists of fashion apparel without modular components or add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Pepper & Mint Ready-to-Wear Collection A ready-to-wear fashion collection featuring fashion-forward designs made from natural cotton fiber, prioritizing quality and sustainability. The collection includes various clothing items such as tops, bottoms, and dresses shown in seasonal lookbooks, sold to consumers through the brand website and to retailers via the dedicated wholesale store and WhatsApp contact.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Mango: Global women's ready-to-wear incumbent with a published sustainable line (Committed); comparable as a broad incumbent fashion retailer overlapping with Pepper & Mint's women's fashion customer base.
• Massimo Dutti: Inditex-owned women's ready-to-wear and casual apparel brand; overlaps in natural-fiber, quality-focused women's apparel positioning and mid-premium tier customers.

Direct peers

• Koton: Turkish ready-to-wear fashion brand operating both wholesale and DTC channels across women's apparel — directly comparable in category, geography, and omnichannel GTM.
• LC Waikiki: Major Turkish-origin women's and family apparel brand with extensive wholesale and DTC operations; comparable on category, target customer, and wholesale-led distribution model.
• Mavi: Turkish premium casual wear and women's apparel brand with wholesale + DTC retail; comparable as a Turkish-headquartered ready-to-wear brand serving similar fashion-conscious consumers.
• DeFacto: Turkish fast-fashion retailer producing women's and family apparel through wholesale and DTC; comparable in product category and Turkey-based operations though at much larger scale.
• Network: Turkish fashion brand focused on women's ready-to-wear with seasonal collections and a mix of own-store and wholesale distribution; closely comparable in offering and channel mix.
• Ipekyol: Turkish women's ready-to-wear fashion brand with multi-channel retail and seasonal collections; comparable in product category (women's apparel), price tier, and Istanbul-headquartered structure.

Emerging players

• Patagonia: Sustainable apparel leader using natural fibers and certified supply chains; comparable on natural-fiber and environmental positioning, though operating at vastly different scale and category breadth.
• Reformation: Sustainable women's ready-to-wear brand built around natural and lower-impact materials; comparable as an emerging player differentiating purely on sustainability and natural-fiber sourcing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/peppermintlondon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pepper & Mint