solid rock landscaping

What solid rock landscaping does

Solid Rock Landscaping LLC is a family-owned residential and commercial landscaping contractor headquartered in West Des Moines, Iowa, founded in March 2003 by Jon Wallenburg and operated today as a brother-owned partnership after Chris Wallenburg joined as co-owner approximately a decade later. The company delivers end-to-end landscape services including custom landscape design, hardscaping (paver patios, walkways, retaining walls, natural stone, steps and stoops), water features, fire pits and outdoor kitchens, LED landscape lighting, tree rings, basement window wells, irrigation, and seasonal maintenance/tune-ups. All installations carry a limited lifetime warranty. Service delivery is performed by two co-owners plus six full-time crew members across roughly 13 Central Iowa communities.

The underlying technical stack is conventional for the trade: computer-aided design (CAD) paired with 3D rendering and optional video walkthroughs, used to generate itemized cost estimates within a two-week turnaround after a 30-60 minute on-site consultation. Co-owner Chris Wallenburg's Horticulture Technology degree and ICPI-certified paver installation credentials differentiate the design and install quality. The company has earned an A+ BBB rating, Best of Houzz 2017, and CITYVIEW Best of 2019, and maintains high customer ratings on Facebook (4.9) and Google (5.0).

The business model is sales-led direct-to-consumer: free ballpark estimates (with +/-20% margin) feed a $149 paid on-site consultation, refunded if the final project invoice is below $1,000, which then converts into project-based one-time revenue. Customer segments are primarily residential homeowners with a secondary commercial/church vertical. Marketing relies on website portfolio galleries, YouTube 3D design showcases, Facebook, Houzz, BBB accreditation, and Top Rated Local. No external funding, institutional investors, or parent company are present; the Wallenburg family retains full ownership.

Name

solid rock landscaping

Legal name

Solid Rock Landscaping LLC

Website

https://solidrocklandscapingllc.com

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Solid Rock Landscaping LLC is a family-owned landscaping contractor in West Des Moines, Iowa, founded in 2003 and co-owned by brothers Jon and Chris Wallenburg. It designs and installs hardscapes, water features, lighting, and full landscapes for residential and commercial customers across Central Iowa using CAD and 3D visualization.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320)

akta.pro primary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

akta.pro secondary industries

Landscape Installation (Plants, Sod & Soil) (HSAIABAB), Landscape Construction & Hardscaping (Patios, Retaining Walls, Outdoor Structures) (IMAIAIAE), Patio Construction (Pavers, Concrete & Stone) (HSAPALAB), Seating Walls, Planter Walls & Raised Beds (Hardscape) (HSAIACAL), Residential Landscape Design (HSAIABAA)

Keywords

• Landscape design services
• Hardscaping installation
• Outdoor living spaces
• Paver patio construction
• Residential landscaping services

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Landscape Installation Services: One-time project-based revenue from landscape installation including retaining walls, pavers, patios, walkways, fire pits, water features, natural stone work, LED lighting, steps and stoops, tree rings, and basement window wells. Includes limited lifetime warranty on all installations.
2. Landscape Design and Consultation: Design consultation services with CAD design and 3D rendering deliverables. Consultation fee of $149 paid at first meeting, with fully itemized cost estimate and design provided within 2 weeks.
3. Maintenance and Tune-up Services: Landscape tune-up services for existing landscapes that have gotten out of control, as well as irrigation system seasonal maintenance (openings and closings)

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Solid Rock Landscaping LLC provides residential and commercial landscape design, installation, and hardscaping services in Central Iowa. Offerings include custom landscape design with 3D CAD visualization, paver patios and walkways, retaining walls, natural stone work, fire pits and outdoor kitchens, water features, LED landscape lighting, steps and stoops, tree rings, basement window wells, and irrigation maintenance. All installations carry a limited lifetime warranty and are delivered by an in-house crew led by the founder and co-owner.

Product overview

Solid Rock Landscaping LLC is a family-owned landscaping service company offering a comprehensive range of outdoor living space services. The company operates as a single integrated service provider with distinct specialty areas: Custom Landscape Design (with 3D visualizations), Landscaping Services (edging, plants, rock, mulch), Hardscaping (Pavers/Patios/Walkways, Fire Pits, Outdoor Kitchens, Retaining Walls, Natural Stone, Steps/Stoops), Water Features (ponds, waterfalls, fountains), LED Landscape Lighting, and Specialty Services (Tree Rings, Basement Window Wells). The company also serves commercial properties and churches. All services include a limited lifetime warranty and are delivered by a team with over 50 years of combined experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscaping Services (Edging, Plants, Rock, Mulch) Edging, weed barrier, plant, rock, and mulch installation services for remodels and new construction, plus landscape tune-up services for existing properties. For residential and commercial property owners in Central Iowa.
• Custom Landscape Design Custom landscape design with scale drawings and 3D visualizations, conducted by co-owner and horticulturist Chris Wallenburg to help clients preview completed projects before installation.
• Paver Patios and Walkways Installation of paver patios and walkways using ICPI-certified methods with various paver bricks in different sizes, shapes, and colors.
• Fire Pits and Outdoor Kitchens Custom-built fire pits, outdoor fireplaces, bars, and grill areas designed and constructed for outdoor living spaces.
• Water Features and Ponds Custom water features including ponds, waterfalls, bubbling boulders, and fountains designed and installed for residential properties.
• Retaining Walls Installation of retaining walls including block walls, boulder/stone walls, and timber walls with various construction methods and materials.
• Natural Stone Landscaping Natural landscape construction using Iowa Buff, Chilton, Bluestone, or other natural stone products for retaining walls, edging, patios, steps, and stepping stones.
• LED Landscape Lighting LED landscape lighting installation including yard lights, path lights, pond lights, fountain lights, and patio lights using Kichler lighting products.
• Steps and Stoops Outdoor steps and stoops construction using natural stone, block, or timbers.
• Tree Rings Tree ring installation around trees to improve tree health by limiting grass competition for water and nutrients and protecting trunks from weed whackers.
• Basement Window Wells Window well installation for finished basements providing safe means of egress and converting basements into livable spaces.
• Commercial Landscape Projects Commercial landscape installation services for contractors, commercial property owners, and churches, delivered with high installation standards and a limited lifetime warranty.
• Landscape Tune-Up and Irrigation Maintenance Landscape tune-up services for existing landscapes that have gotten out of control, as well as irrigation system seasonal maintenance (openings and closings).

Quantifiable outcome

• Over 50 years of combined professional landscaping experience on team
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• VERSA-LOKminorOthersPremium retaining wall product supplier used by Solid Rock Landscaping for concrete modular block retaining walls and sitting walls
• Willow Creek Paving StonesminorOthersQuality paver and paving stone products used for patios and walkways installations
• Kichler Lighting ProductsminorOthersLED landscape lighting products used for outdoor lighting installations
• Rochester Concrete ProductsminorOthersConcrete products supplier for various landscape construction needs
• Techo-BlocminorOthersLandscape catalog publisher; 2026 catalog featured on website with promotional content for landscape design inspiration

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Ryan Lawn & Tree: Regional lawn, tree, and landscape services company operating in the Midwest (Kansas City metro). Comparable because it serves the same residential and commercial outdoor-services category within driving distance of Solid Rock's Iowa territory.

Broad incumbents

• TruGreen: Largest U.S. residential lawn and landscape services company with national footprint. Comparable because it operates in the same residential outdoor-services category, though it skews toward lawn care rather than design/build hardscape installation.
• Ruppert Landscape: Large Mid-Atlantic/Southeast commercial landscape services firm. Comparable to Solid Rock on design-build landscape installation, though it operates at significantly larger scale across multiple states.
• The Grounds Guys: Franchised residential and commercial landscape services brand. Comparable to Solid Rock because franchisees deliver the same kind of local landscape design, installation, and maintenance services to homeowners and small commercial customers.
• Davey Tree Expert: Large U.S. tree care and landscape services company with residential and commercial segments. Comparable on residential landscape services, though it is more tree-care-weighted and operates at much larger scale.
• Weed Man Lawn Care: Franchised lawn care services company serving residential customers across North America. Comparable through the shared residential outdoor-services category, but more lawn-health focused than design-build hardscape.
• Lawn Doctor: Franchised lawn care and outdoor services brand serving residential customers. Comparable through shared residential outdoor-services category, but more weighted to lawn health than hardscape and design-build work.
• BrightView Holdings: Largest U.S. commercial landscape services company. Comparable because it provides landscape design, installation, and maintenance across commercial and high-end residential, but at vastly larger scale and with a commercial tilt.
• Spring-Green Lawn & Tree Care: National franchised lawn, tree, and landscape services company. Overlaps with Solid Rock on residential landscape and lawn care services, though it does not emphasize high-end hardscape or 3D design.

Direct peers

• Exterior Worlds: St. Louis-based residential landscape design and build firm. Closely comparable to Solid Rock because both operate as design-build residential landscape contractors offering custom design, hardscape, lighting, and water features to homeowners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Solidrocklandscapingllc
• Facebookfacebook.com/solidrockiowa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about solid rock landscaping