NewTrends Publishing

What NewTrends Publishing does

NewTrends Publishing, Inc. is a privately held book publishing company founded in 2000 and headquartered in Brandwine, Maryland, specializing in traditional foods, nutrition, and alternative health literature. The company publishes the Nourishing Traditions® cookbook series by founder and president Sally Fallon Morell — the flagship title has sold 650,000+ copies and the children's edition has exceeded 600,000 copies. The catalog comprises approximately 15 book titles plus two educational DVDs (Nourishing Traditional Diets and The Oiling of America), spanning topics including raw milk advocacy, soy critique, ancestral diets, baby and child nutrition, fertility awareness, and personal memoirs. The company operates its own WordPress-based e-commerce storefront with toll-free order lines for US/Canada and international customers, supplemented by retail distribution through Amazon, Barnes & Noble, Books-a-Million, Booktopia, and Indiebound, as well as wholesale partnerships with National Book Network (covering US, Canada, Europe, and the UK), Alpa Books (Australia), Unimedica (Germany), and Simon & Schuster (for The Contagion Myth).

The business model is straightforward one-time sales of physical books and DVDs at retail prices ranging from $12 to $40 for books and $24.95 to $49.95 for DVDs, with a 50% bulk discount offered to independent bookstores and Weston A. Price Foundation chapter leaders on carton purchases. Sally Fallon Morell owns and operates the company with no venture capital or private equity backing, and her concurrent role as founding president of the Weston A. Price Foundation (15,000 members, nearly 600 local chapters worldwide) provides an embedded customer base and content marketing channel through the Foundation's quarterly Wise Traditions journal. The catalog has been translated into Spanish, German, Italian, Dutch, Russian, Chinese, Vietnamese, and Thai, with new translations being released periodically — most notably the 2023 Spanish edition (Tradiciones Culinarias) and the 2022 Chinese edition of The Fourfold Path to Healing.

Name

NewTrends Publishing

Legal name

NewTrends Publishing, Inc.

Website

https://newtrendspublishing.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

NewTrends Publishing is a privately held Maryland-based book publisher specializing in traditional foods, nutrition, and alternative health literature, anchored by the Nourishing Traditions cookbook franchise and serving health-conscious consumers globally through retail and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Health and Nutrition Book Publishing

NAICS

Book Publishers (51313), Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Cookbooks, Food & Drink Publishing (MPAJAAAG)

akta.pro secondary industries

Children’s Nonfiction Publishing (MPAJAFAE), Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)

Keywords

• Book publishing
• Nutrition publishing
• Cookbook publishing
• Traditional foods literature
• Educational health DVDs

Headquarters

HQ city

Brandwine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Book Sales: Direct sales of books and DVDs through the company's e-commerce website and toll-free order lines. Individual book purchases at retail prices with 50% bulk discounts available for carton/case orders.
2. Distribution Partnerships: Books distributed through National Book Network and international distributors, reaching retail bookstores and consumers globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

NewTrends Publishing, Inc. publishes and sells books and DVDs focused on diet, nutrition, traditional foods, family health, and related subjects. Its catalog includes the Nourishing Traditions cookbook series and companion educational titles, with sales through the company's e-commerce site, telephone ordering, major book retailers, and distribution partners.

Product overview

NewTrends Publishing is a book publishing company specializing in health, nutrition, and traditional foods literature. The company's flagship product is the Nourishing Traditions cookbook series, which has sold over 650,000 copies. The core product portfolio consists of nutrition and cookbook titles (Nourishing Traditions, Nourishing Fats, Nourishing Broth, Nourishing Diets), health-focused books on topics like raw milk, soy dangers, and child care, educational DVDs on traditional diets and the 'Oiling of America' topic, and personal memoirs. Products are available in multiple languages including Spanish, Chinese, Dutch, German, Italian, Russian, and Vietnamese translations. The company also offers bulk/carton purchasing options for independent bookstores and Weston A. Price Foundation chapter leaders at 50% discount.

Differentiator

Problem solved

Functional benefit

Products and services

• Nourishing Traditions® A cookbook by Sally Fallon with Mary G. Enig, PhD, covering traditional foods, animal fats, grain preparation, and lacto-fermented foods. It is NewTrends' flagship title and has sold more than 650,000 copies.
• Nourishing Traditions Cookbook for Children A children's cookbook teaching Nourishing Traditions principles through step-by-step recipes for snacks, desserts, baked goods, lunches, and breakfasts, with an emphasis on eggs, butter, bone broths, and fermented foods. It has sold more than 600,000 copies.
• The Nourishing Traditions Book of Baby & Child Care A nutrition guide for parents covering the period before conception through pregnancy, breastfeeding, and childhood, based on Dr. Weston A. Price's dietary principles and emphasizing nutrient-dense diets.
• The Fourfold Path to Healing A companion book to Nourishing Traditions by Thomas S. Cowan, MD, with Sally Fallon and Jaimen McMillan, presenting a view of medicine that combines traditional societies' wisdom with modern medical findings.
• The Untold Story of Milk A book by Ron Schmid, ND, chronicling milk's role in civilization, raw-milk benefits, pasteurization debates, and traditional dairying cultures. It is 512 pages.
• The Whole Soy Story A critical examination by Kaayla T. Daniel, PhD, of soy products in the American diet, examining potential health risks and alleged industry suppression of research.
• The Yoga of Eating A book by Charles Eisenstein offering an approach to eating based on self-trust and self-exploration rather than dietary rules and addressing how to distinguish authentic appetites from superficial cravings.
• Honoring Our Cycles A natural family planning book by Katie Singer explaining menstrual-cycle charting for fertility awareness and conception planning without hormonal drugs.
• Nourishing Traditional Diets DVD A 5.5-hour seminar by Sally Fallon Morell on the work of Weston A. Price, covering eleven principles of healthy traditional diets, animal fats, raw milk, soy dangers, and food-preparation techniques.
• The Oiling of America DVD A two-hour DVD by Mary G. Enig, presented by Sally Fallon, presenting a critique of the lipid hypothesis of heart disease and the campaign against animal fats.
• A Life Unburdened A memoir by Richard Morris documenting a transformation from obesity to health through traditional foods, with Ten Steps for Success and the Total Food Index system.
• Performance Without Pain A nutritional program by Kathryne Pirtle focused on addressing pain, inflammation, and chronic ailments through traditional foods and vitamin D nutrition.
• An American Family in Paris A memoir by Sally Fallon Morell describing family life in Paris from 1983 to 1985, with a focus on French culture, food, and the family's experiences.
• The Contagion Myth A book by Thomas S. Cowan, MD, and Sally Fallon Morell that presents the authors' arguments that viruses are not the cause of disease and that COVID-19 symptoms are associated with 5G radiation exposure.
• Tradiciones Culinarias A Spanish-language edition of Nourishing Traditions covering traditional foods and nutrition. It is 661 pages and priced at $40.
• The Fourfold Path to Healing Chinese Translation A 448-page Chinese translation of The Fourfold Path to Healing by Thomas S. Cowan, MD, with Sally Fallon and Jaimen McMillan.

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• National Book Network (NBN)coreChannel Partner/ Reseller/ DistributorPrimary US and international distribution partner handling book distribution to retail bookstores across United States, Canada, and Europe. Located at 4501 Forbes Boulevard, Suite 200, Lanham, MD 20706 with toll-free number 1-800-462-6420.
• National Book Network CanadacoreChannel Partner/ Reseller/ DistributorCanadian distribution partner at 67 Mowat Ave. Ste. 241, Toronto, ON M6K 3E3, handling distribution across Canada.
• Trade Select Sales & Distribution (NBN International)coreChannel Partner/ Reseller/ DistributorEuropean and UK distribution through Airport Business Centre, 10 Thornbury Road, Plymouth PL6 7PP.
• Alpa Books Pty LtdcoreChannel Partner/ Reseller/ DistributorAustralian distribution partner managed by Andrew Easton, Managing Director, at PO Box 436, St Agnes, SA 5097, Australia.
• Unimedica im Narayana VerlagcoreChannel Partner/ Reseller/ DistributorGerman market distribution partner. Phone: +49 7626 974 970-0, [email protected].
• Simon & SchustercoreChannel Partner/ Reseller/ DistributorPublisher and distributor for The Contagion Myth book, available through Simon & Schuster, Simon & Schuster Canada, and Simon & Schuster UK.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• North Atlantic Books: North Atlantic Books publishes alternative health, holistic nutrition, and traditional-medicine titles. It targets an audience that overlaps with the Weston A. Price community and competes for similar authors in the same counter-mainstream health space.
• Hay House: Hay House publishes books on alternative health, nutrition, and wellness from a thought-leadership-driven model. It targets a similar values-driven audience that distrusts mainstream dietary guidance, with comparable price points and direct-to-consumer emphasis.
• Inner Traditions / Bear & Company: Inner Traditions publishes alternative health, traditional medicine, and controversial nutrition content. It serves a similar niche audience that embraces counter-mainstream dietary and health views, and has a comparable author roster and direct-to-consumer catalog approach.
• Chelsea Green Publishing: Chelsea Green Publishing is an independent trade publisher focused on sustainable living, regenerative agriculture, traditional foods, and alternative health — closely overlapping NewTrends' core subject matter and customer base. Both serve the same counter-mainstream, values-driven readership with cookbook and lifestyle titles.
• Storey Publishing: Storey Publishing (an imprint of Workman/Hachette) specializes in homesteading, traditional skills, herbalism, and whole-foods cooking — directly overlapping NewTrends' raw-milk, fermentation, and traditional-foods catalog. Comparable audience of self-sufficient-living readers.
• Skyhorse Publishing: Skyhorse publishes The Contagion Myth on behalf of NewTrends and is itself known for controversial alternative-health, conspiracy-adjacent, and politically non-mainstream titles. It is the most directly comparable peer in terms of editorial willingness to publish counter-mainstream health content.

Broad incumbents

• Workman Publishing: Workman Publishing is a major trade cookbook and lifestyle publisher (parent of Storey). Overlaps with NewTrends in subject matter through its cookbook and homesteading imprints, but serves the mainstream market with broader consumer positioning.
• Ten Speed Press: Ten Speed Press (an imprint of Crown/Penguin Random House) is a major cookbook and lifestyle trade publisher. It is comparable in product category (trade cookbooks) but operates at vastly larger scale with mainstream positioning.
• Rodale Books: Rodale (now an imprint of Penguin Random House) historically dominated organic and natural-health publishing, including best-selling cookbooks. It serves the same health-conscious consumer but at significantly larger scale and with broader mainstream positioning.

Emerging players

• BenBella Books: BenBella Books publishes nutrition, paleo/keto, and ancestral-health titles including works by alternative-nutrition authors. It is a smaller independent with subject-matter overlap but lower brand recognition and shorter track record than NewTrends' flagship title.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewTrends Publishing