kinh do

What kinh do does

Mondelez Kinh Đô is the wholly-owned Vietnam operating subsidiary of Mondelez International (NASDAQ: MDLZ), producing and distributing biscuits, mooncakes, fresh bread, potato chips, crackers, and chocolate products to Vietnamese consumers. The company operates a dual-brand strategy combining globally iconic Mondelez brands (OREO, Cadbury Dairy Milk, Toblerone, RITZ, LU) with culturally-rooted local brands (Kinh Đô mooncakes and biscuits, Cosy, Solite, AFC crackers, Slide potato chips). Manufacturing is conducted at three facilities in Ho Chi Minh City (Vietnam-Singapore Industrial Park), Hung Yen, and Binh Duong, employing 2,100+ staff nationwide. Plants hold FSSC 22000 version 5 and Halal certifications, supporting both domestic premium positioning and export capability.

The company reaches millions of Vietnamese consumers daily through an extensive distribution network spanning supermarkets, convenience stores, and traditional retail across Vietnam. Its go-to-market emphasizes cultural marketing tied to Vietnamese festivals, with mooncakes anchored to the Mid-Autumn Festival and signature Tet gifting products reinforced by the tagline "Thấy Kinh Đô là thấy Tết." Customer segmentation identifies urban Vietnamese consumers seeking premium, organic, and healthier baked goods as a primary segment, alongside gift purchasers serving traditional celebrations.

Revenue mechanics are based on mass-market packaged snack sales at consumer price points through retail channels, with no public pricing disclosure and no direct subscription or licensing model. The company has no disclosed funding history (as a wholly-owned subsidiary), no external investors, and no published revenue figure. The entity generates revenue indirectly captured within Mondelez International's consolidated Asia, Middle East, and Africa segment. Distribution operates under a horizontal segmentation approach with no evidence of enterprise or contracted B2B customer concentration.

Name

kinh do

Legal name

Mondelez Kinh Đô

Website

https://kinhdo.vn

Company type

Private

Operating status

Operating

Short description

Mondelez Kinh Đô is the Vietnam subsidiary of Mondelez International, manufacturing and distributing biscuits, mooncakes, fresh bread, potato chips, and chocolates under both local brands (Kinh Đô, Cosy, Solite, AFC, Slide) and global brands (OREO, Cadbury, Toblerone) to millions of Vietnamese consumers daily via nationwide retail.

Ownership category

akta.pro rank

Product category

Packaged Snacks and Bakery

NAICS

Bakeries and Tortilla Manufacturing (3118), Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Food And Kindred Products (2000)

akta.pro primary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

akta.pro secondary industry

Bread & Rolls Manufacturing (AFAKAAAA)

Keywords

• Biscuit manufacturing
• Snack food production
• Bakery products
• Mooncake manufacturing
• Confectionery brands

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Biscuit and snack products: Manufacturing and selling a diverse portfolio of biscuit and snack brands including Cosy, Kinh Đô mooncakes, fresh bread, Solite, Slide potato chips, AFC crackers, OREO, RITZ, LU, and other branded products to Vietnamese consumers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mondelez Kinh Đô manufactures and sells a diversified portfolio of biscuits, crackers, mooncakes, fresh bread, potato chips, and confectionery products in Vietnam under both local heritage brands (Kinh Đô, Cosy, Solite, Slide, AFC) and Mondelez International global brands (OREO, RITZ, LU, Toblerone, Cadbury Dairy Milk). The company operates three FSSC 22000 and Halal-certified production facilities and distributes through nationwide retail, supermarket, and traditional trade channels to millions of Vietnamese consumers daily.

Product overview

Mondelez Kinh Đô operates as the Vietnam subsidiary of Mondelēz International, offering a diversified portfolio that harmoniously combines iconic global brands (OREO, RITZ, LU, Toblerone, Cadbury Dairy Milk) with familiar local brands (Cosy biscuits, Kinh Đô Mooncakes, Kinh Đô Fresh Bread, Solite, Slide Potato Chips, AFC crackers). The company is a leading snacking company in Vietnam with manufacturing facilities in Ho Chi Minh City and Hung Yen, producing biscuits, crackers, bread, and potato chips for millions of Vietnamese consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Kinh Do: Vietnamese confectionery and bakery brand, known for mooncakes, fresh bread, and biscuits.
• Cosy
• Solite
• Slide

Products and services

• Kinh Đô biscuits (Bánh quy Kinh Đô) Flagship Vietnamese biscuit brand under Mondelez Kinh Đô, offering everyday biscuits targeted at Vietnamese consumers across the country.
• Kinh Đô Mooncakes (Bánh Trung thu Kinh Đô) Traditional Vietnamese mooncake brand sold as a flagship seasonal product, primarily for Mid-Autumn Festival and Tet gifting.
• Kinh Đô Fresh Bread (Bánh mì tươi Kinh Đô) Fresh bread products sold under the Kinh Đô brand to Vietnamese consumers for everyday consumption.
• Cosy (Cốc Xí) Established Vietnamese biscuit brand offering crackers and snack products under the Mondelez Kinh Đô portfolio.
• Solite Popular Vietnamese biscuit brand under Mondelez Kinh Đô, known for its soft texture and sweet filling.
• Slide (Khoai tây lát Slide) Potato chip brand under Mondelez Kinh Đô offering crispy sliced potato snacks to Vietnamese consumers.
• AFC (Bánh quy giòn AFC) Crunchy cracker brand popular in Vietnam, sold under the Mondelez Kinh Đô portfolio.
• OREO Iconic Mondelez chocolate sandwich cookie brand distributed in the Vietnamese market through Mondelez Kinh Đô.
• RITZ Mondelez cracker brand known for its distinctive buttery crackers, distributed in Vietnam through the Mondelez Kinh Đô portfolio.
• LU French-origin cracker and biscuit brand distributed in Vietnam as part of the Mondelez Kinh Đô portfolio.
• Toblerone Swiss Mondelez chocolate brand known for its distinctive triangular shape, sold in Vietnam through the Mondelez Kinh Đô portfolio.
• Cadbury Dairy Milk British milk chocolate brand distributed in Vietnam as part of the Mondelez Kinh Đô portfolio.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Mondelez InternationalcoreStrategic or Co-development PartnerMondelez Kinh Đô is a member of Mondelēz International, a leading global snacking company. As part of the Mondelez International family, the company has access to global brand portfolio including OREO, Cadbury, Toblerone, RITZ, LU, and maintains operations across Vietnam with headquarters and manufacturing facilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bibica JSC: Vietnamese listed confectionery and biscuit manufacturer producing sweets, cakes, and biscuits for the domestic market. Directly competes with Mondelez Kinh Đô across biscuit and confectionery categories in Vietnam.
• Hai Ha Confectionery JSC: Vietnamese confectionery company producing chocolates, candies, biscuits, and seasonal products including mooncakes. Competes directly with Kinh Đô in biscuits, chocolate, and the Mid-Autumn Festival mooncake category.
• Orion Vietnam (Orion Group): Korean confectionery major operating Chocopie, snack cakes, and biscuits in Vietnam via local manufacturing. Direct competitor in the packaged cake and sweet biscuit segments where Kinh Đô's Solite and Cosy compete.
• Lotte Vietnam (Lotte Confectionery): Lotte's Vietnam operations produce and distribute confectionery, snacks, cakes, and biscuits. Overlaps directly with Mondelez Kinh Đô across biscuits, cakes, and chocolate in the Vietnamese market.

Broad incumbents

• Mondelez International: Global snacking major (NASDAQ: MDLZ) and parent company of Mondelez Kinh Đô. Operates the worldwide OREO, Cadbury, Toblerone, RITZ, and LU portfolios; comparable as the broad incumbent whose Vietnamese subsidiary is the subject company.
• Nestlé Vietnam: Major multinational food manufacturer with extensive operations in Vietnam spanning dairy, confectionery, coffee, and culinary products. Broad incumbent competing for snacking share and shelf space against Mondelez Kinh Đô.
• PepsiCo Vietnam (Frito-Lay): Operates Frito-Lay snacks (potato chips, extruded snacks) in Vietnam, directly overlapping with Mondelez Kinh Đô's Slide potato chip line and competing broadly for the savory snacking wallet.
• Vinamilk: Vietnam's largest dairy and beverage company with growing presence in baked goods and snacks. Comparable as a domestic FMCG scale player competing for modern trade shelf space and consumer mindshare.
• Masan Consumer Holdings: Vietnamese FMCG conglomerate with leading positions in sauces, instant noodles, and convenience foods. Comparable as a domestic consumer-goods scale player competing for distribution and consumer occasions.

Others

• Cargill Vietnam: Global agribusiness and food ingredient supplier operating in Vietnam with cocoa, grain, and animal nutrition businesses. Adjacent enabler to Vietnam's bakery and confectionery supply chain rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kinh do