ode consulting

What ode consulting does

ODE Consulting is a Singapore-headquartered organizational development and leadership consulting firm founded in 1996 by Jin Lee Teo, operating across Asia with offices in Singapore (298 Tiong Bahru Road) and Shanghai. The firm sells three core professional-service revenue streams: customized enterprise transformation consulting and competency framework design; executive and team coaching engagements; and standardized public training programs priced at SGD $450 per participant, including four SkillsFuture Credit-eligible courses (Driving Sustainable Change, Leading for Results, Planning Strategic Vision, The Strategic Communicator) delivered under its Registered Training Provider status.

Its product surface spans consulting services (leadership development, change management, project management, sales/marketing, strategy), experiential e-learning, and the P.R.I.ME Avobot® AI-driven coaching platform, which delivers text-based conversational coaching in a psychologically safe environment for self-leadership development. The firm holds an endorsement from ITAP International to apply Professor Geert Hofstede's Hofstede Culture in the Workplace Questionnaire™ and operates the IAC Coach Accreditation Programme through its Partner Academy.

ODE serves enterprise clients across banking (OCBC), healthcare (DKSH, pharmaceutical packaging), telecommunications, real estate, government (Singapore MOH statutory board), IT services, and luxury retail, alongside individual professionals accessing SkillsFuture-funded public workshops. Distribution runs through direct enterprise sales, SkillsFuture-funded individual channels, and global certification delivery via Partner Academy. Strategic positioning rests on 30 years of regional brand equity, multiple industry awards (Brandon Hall, APEA 2025, HR Vendors of the Year 2017 & 2019), and a co-marketing partnership with Grant Thornton Singapore focused on M&A cultural integration.

Name

ode consulting

Legal name

ODE Consulting®

Website

https://odeconsulting.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

ODE Consulting is a Singapore-headquartered, 30-year-old organizational development and leadership consulting firm offering customized enterprise transformation, executive coaching, SkillsFuture-funded training, and the P.R.I.ME Avobot® AI coaching platform to enterprise clients across Asia.

Ownership category

akta.pro rank

Product category

Organisational Development Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industries

Organization Design & Operating Model Consulting (BPAHAGAB), M&A HR Advisory (Due Diligence, Integration, Carve-outs) (BPACAJAL)

Keywords

• Leadership development consulting
• Organisational transformation services
• Executive coaching solutions
• Change management consulting
• Corporate training programmes

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Training Programs: Revenue generated from delivering customized and standard training programs including SkillsFuture Credit-eligible courses, leadership development workshops, and experiential learning sessions. Programs are priced at $450 per participant for public workshops.
2. Executive & Team Coaching: One-on-one and group coaching engagements delivered through P.R.I.ME Avobot® platform and in-person sessions for leadership development and transformation programs.
3. Consulting & Advisory: Organizational transformation consulting, competency framework design, and strategic advisory services for enterprises undergoing change.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ODE Consulting delivers organisational development consulting, leadership development, executive and team coaching, and experiential learning solutions to enterprises across Asia. The firm sells customised consulting engagements, public workshops, SkillsFuture Credit-eligible training programmes, and the proprietary P.R.I.ME Avobot® AI-driven coaching platform to drive transformation, embed high-performance culture, and develop leadership capability. Its portfolio also includes the Hofstede Culture in the Workplace Questionnaire™ assessment and the IAC Coach Accreditation Programme delivered through ODE Partner Academy.

Product overview

ODE Consulting offers a comprehensive portfolio of organizational transformation and leadership development solutions, centered on its proprietary AI-driven coaching platform, P.R.I.ME Avobot®, which provides psychologically safe coaching experiences. The core offering consists of customized consulting services spanning leadership development, change management, strategic planning, and sales effectiveness training. The company operates as a Registered Training Provider (RTP) offering four SkillsFuture Credit-eligible courses: Driving Sustainable Change, Leading for Results, Planning Strategic Vision, and The Strategic Communicator. Additional products include experiential e-learning programs, the Hofstede Culture In The Workplace Questionnaire™ assessment tool, and the International Association of Coaching accreditation program. The portfolio is unified by ODE's 30-year track record in competency framework design, executive coaching, and enterprise transformation consulting across Asia.

Differentiator

Problem solved

Functional benefit

Brands

• P.R.I.ME Avobot®: AI-driven coaching platform providing a psychologically safe and confidential environment for professional development

Products and services

• P.R.I.ME Avobot® An AI-driven coaching platform that provides a psychologically safe and confidential environment for professional development and self-leadership training, enabling organisations to deliver scalable coaching experiences to employees.
• Customised Solutions Tailored consulting and training programmes designed to address specific organisational needs, including executive and team coaching, competency framework design, and transformation consulting.
• Experiential E-learning Immersive e-learning programmes featuring interactive modules, role-plays, frameworks, and real-world scenarios for effective learning outcomes.
• Future-proofing Skills Programmes designed to develop future-ready skills including AI literacy, leadership agility, sustainability expertise, and customer experience management.
• Leadership & Teams Leadership development programmes focusing on strategic leadership, team management, coaching competencies, and organisational transformation.
• Project Management Training and consulting solutions for project management capability building within organisations.
• Sales & Marketing Solutions Customised programmes covering Strategic Marketing, Negotiation Skills, Sales Management, Strategic Account Management, and Winning Presentations.
• Strategy & Business Strategic thinking and business acumen development programmes including Strategic Business Planning, Innovation Processes, and Change Management.
• Driving Sustainable Change (DSC-SFw) SkillsFuture Credit-eligible course equipping leaders with change strategies to enhance employee engagement, creativity, adaptability, and continuous improvement for sustainable organisational change.
• Leading for Results (LFR-SFw) Blended SkillsFuture Credit-eligible course for new managers developing competencies in team performance maximisation, conflict management, and positive team relationships.
• Planning Strategic Vision (PSV-SFw) SkillsFuture Credit-eligible course for senior management providing structured frameworks for strategic plan formulation, goal alignment to vision/mission, and execution planning.
• The Strategic Communicator (TSC-SFw) Asynchronous SkillsFuture Credit-eligible e-learning course developing executive presentation skills, audience-tailored communication, and organisational objective alignment.
• Hofstede Culture In The Workplace Questionnaire™ Cross-cultural assessment tool based on Professor Geert Hofstede's research, enabling organisations to understand cultural preferences and develop global leadership mindsets.
• International Association of Coaching (IAC) Coach Accreditation Programme Globally recognised coaching certification programme delivered through ODE Partner Academy for mastery-level coaching credentials.

Quantifiable outcome

• 75% employee survey response rate (up from 43%) for telecommunications client
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Grant Thornton SingaporecoreStrategic or Co-development PartnerCollaboration on Culture in M&A thought leadership series. Jointly organized roundtable sessions exploring cultural integration in mergers and acquisitions. Partnership focuses on providing expertise on how organizations can assess cultural fit early, navigate cross-cultural challenges, and realign teams post-transaction.
• ITAP InternationalcoreTechnology or IntegrationEndorsed to apply Professor Geert Hofstede's Hofstede Culture in the Workplace Questionnaire (Hofstede CWQ) for cross-cultural leadership development assessments. The Hofstede CWQ is developed by ITAP International.
• Partner AcademycoreChannel Partner/ Reseller/ DistributorGlobal certifications through Partner Academy including the International Association of Coaching (IAC) Coach Accreditation Programme. ODE serves as the authorized provider for these globally recognized certification programs.
• Institute for Adult Learning Singapore (IAL SIG Coaching Forum)minorStrategic or Co-development PartnerParticipation in IAL's Special Interest Group coaching forum, demonstrating use of Avobot technology in coaching space and contributing to dialogue on how technology impacts the coaching profession.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Emerging players

• BetterUp: AI-powered coaching and leadership development platform combining technology with human coaches. Closest direct competitor to ODE's P.R.I.ME Avobot® AI coaching platform in the scalable-coaching category.
• CoachHub: Digital coaching platform offering enterprise-scale coaching across multiple leadership topics. Comparable to ODE's AI coaching and blended learning model, with broader enterprise penetration in EMEA and APAC.

Direct peers

• Center for Creative Leadership (CCL): Nonprofit specializing in leadership education and research, offering executive coaching, assessments, and customized programs. Directly comparable to ODE's leadership development and coaching methodology, with deeper research depth.
• DDI (Development Dimensions International): Leadership development and talent management firm specializing in selection, development, and coaching for frontline to executive leaders. Strongly comparable to ODE's leadership development programs and experiential learning, with broader global reach.
• BTS Group: Strategy execution and leadership development consultancy using experiential simulations and simulations-based methodology. Comparable to ODE's experiential e-learning and strategy/leadership offerings, with a stronger technology-enabled delivery model.

Broad incumbents

• Egon Zehnder: Executive search and leadership advisory firm with strong coaching and assessment practices. Comparable to ODE's executive coaching and competency framework work, but with a more executive and board-level focus.
• Korn Ferry: Global organizational consulting firm with deep leadership development, executive coaching, and assessment practices. Directly comparable to ODE's core leadership and transformation offerings, but operating at significantly larger scale with global delivery capability.
• SHL: Global talent assessment and leadership development provider. Comparable to ODE's competency framework design and the Hofstede CWQ-based assessment work, with a much larger assessment product portfolio.
• FranklinCovey: Performance and leadership development consultancy offering signature training programs and coaching. Comparable to ODE's competency framework and leadership training offerings, with a larger global franchise footprint.

Regional players

• Human Capital Leadership Institute (HCLI): Singapore-based leadership development and HR advisory firm serving government and large enterprises in Asia. Closest direct regional peer to ODE, with overlapping SkillsFuture-eligible course offerings and government clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ode-consulting-1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ode consulting