lustucru frais
Lustucru Frais is a French food manufacturer producing fresh pasta, pan-fry gnocchi, rice, couscous, cereals, lentils, and free-range eggs. As the #1 fresh pasta brand in France, it serves French families and consumers via major supermarket and hypermarket chains nationwide.
- Company typePrivate
- Founded1824
- HeadquartersLyon, France
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What lustucru frais does
Lustucru Frais S.A.S is a French packaged fresh-food manufacturer headquartered in Lyon, France, producing fresh pasta, stuffed pasta (tortellini, ravioli, girasoli), pan-fry gnocchi, parboiled and pan-fry rice, couscous, cereals, lentils, and free-range eggs. Its manufacturing technology is centred on traditional egg-pasta extrusion (durum wheat semolina, water, 100% free-range eggs since 2021) combined with its proprietary pan-fry ('à Poêler') product platform — most notably the Gnocchi à Poêler invented in 2004, which cooks in five minutes in a pan without boiling water and remains the company's signature category-defining innovation. The company operates two manufacturing sites in the Lyon region (Rhône-Alpes), with 100% of teams based in France, and supplies products with a refrigerated shelf life of up to 28 days.
The business model is wholesale distribution of branded packaged consumer goods to French grocery retailers and hypermarkets, including Auchan, Carrefour, Leclerc, Intermarché and Casino. Lustucru is positioned as the #1 fresh pasta brand in France (Scantrack Nielsen CAM P05 2020) and among the top 10 most consumed brands in the country (Kantar 2019), with over 200 years of brand heritage dating to the 1824 pasta factory near Grenoble and the formal establishment of the Lustucru brand and blue checkerboard trademark in 1911. Revenue is generated through standard one-time wholesale POs to retailers at supermarket price points; specific retail prices and revenue figures are not publicly disclosed. The company markets to French families and general consumers via a recipe-led website (lustucru-selection.fr), active organic social media on Instagram, Facebook and X, and a long-running television advertising tradition anchored by mascot characters (Germaine, Pèr'Lustucru, Truc et Muche).
The customer base is mass-market French households seeking quick, everyday meal solutions, with brand positioning built around taste, ease of preparation, responsible sourcing (French-origin beef and chicken, free-range eggs), and transparent Nutri-Score A/B/C labelling. Recent strategic emphasis is on sustainability commitments under the 2020 'Un Monde VRAIment BON' program (20% carbon-footprint reduction by 2030, recycled secondary packaging, recycled plastic in trays) and continued product-line innovation (Gnocchi Star in 2024, Gros Œufs re-launch in 2025). The company is part of the broader Lustucru Premium Groupe referenced in the brand website footer, though no parent-company ownership, M&A, or funding events are disclosed in the available data.
lustucru frais firmographics
Firmographics- Name
- lustucru frais
- Legal name
- LUSTUCRU FRAIS S.A.S
- Website
- https://lustucru-selection.fr
- Company type
- Private
- Founded year
- 1824
- Operating status
- Operating
- Short description
- Lustucru Frais is a French food manufacturer producing fresh pasta, pan-fry gnocchi, rice, couscous, cereals, lentils, and free-range eggs. As the #1 fresh pasta brand in France, it serves French families and consumers via major supermarket and hypermarket chains nationwide.
- Ownership category
- akta.pro rank
lustucru frais industry classification
Industry- Product category
- Fresh Packaged Pasta & Starches
- NAICS
- Cookie, Cracker, and Pasta Manufacturing (31182)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)
- akta.pro secondary industry
- Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)
Keywords
Where lustucru frais is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
lustucru frais business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Food Products Retail: Lustucru Frais generates revenue through the manufacture and wholesale distribution of packaged fresh pasta, gnocchi, rice, cereals, and eggs to French retail chains and supermarkets. Products are sold through major French grocery retailers and hypermarkets as standard packaged consumer goods.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
lustucru frais product offering
Product offeringCore offering
Lustucru Frais manufactures and markets fresh pasta, stuffed pasta (tortellini, ravioli, girasoli), pan-fry gnocchi, parboiled rice, couscous, cereals, lentils, and free-range eggs under the Lustucru Sélection brand. Products are made with 100% free-range eggs for fresh pasta, durum wheat semolina, and no artificial flavours or preservatives in stuffed pasta. Items carry Nutri-Score A, B, or C ratings and include signature innovations such as the Gnocchi à Poêler (pan-fry gnocchi that cooks in 5 minutes without boiling water, invented in 2004).
Product overview
Lustucru Sélection is France's leading fresh pasta brand (n°1 according to Scantrack Nielsen data), offering a comprehensive portfolio of Italian-inspired fresh food products. The core offerings include Gnocchi à Poêler (pan-fryable gnocchi invented in 2004), Tortellini à Poêler, Ravioles/Ravioli, Tagliatelles, Fettuccini, Girasoli, Lasagnes, Riz Express (ready meals), and Riz Basmati. The company also produces Couscous & Céréales, Lentilles, and Gros Œufs (large eggs). All fresh pastas are made with free-range eggs, and products carry Nutri-Score A, B, or C ratings. Manufacturing is based in the Lyon region of France with 100% French teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Gnocchi à Poêler Pan-fryable gnocchi that crisps on the outside and stays soft inside, available in multiple flavors including plain, Camembert, Chèvre Lardons, Cheddar Bacon, Mozzarella Chorizo, and Pesto Mozzarella varieties. Invented by Lustucru in 2004.
- Tortellini à Poêler Crunchy Fondant Pan-fryable tortellini with a crunchy coating and melted cheese filling, available in varieties such as Emmental Ham, Ricotta Spinach, 4 Cheeses, and Roasted Chicken Cream.
- Ravioles / Ravioli Fresh stuffed pasta available in multiple varieties including Ham and Fresh Cheese, Tomato Provençale, Four Cheeses, Beef, Chicken Bolognese, and Goat Cheese Spinach.
- Tagliatelles et Fettuccini Long flat pasta made with free-range eggs, available in various preparations and sizes. Tagliatelles contain only 3 ingredients: durum wheat semolina, water, and free-range eggs.
- Girasoli Sunflower-shaped stuffed pasta with various cheese and savory fillings including Extra Cheese, Pesto Creamy Ricotta Basil, Ricotta Spinach, Cèpes Ricotta, and Mozzarella Chorizo.
- Gnocchi à Poêler Extra Premium pan-fryable gnocchi with enhanced cheese content and gourmet fillings including Camembert, Goat Cheese and Bacon, Cheese Cream Onion, and Cheddar Bacon.
- Riz Express Pre-cooked rice products ready in minutes via microwave or pan, available in varieties including Nature with Butter Point, Cantonnais, Mushrooms of Paris, Paella Veggie, and Lemon with Fine Herbs.
- Riz Basmati 10min Parboiled Basmati rice from Punjab with unique fragrance, suitable for Creole or Pilaf cooking methods.
- Riz à Poêler Extra Gourmand Pan-fryable rice with gourmet preparations including Tomato Cooked, Nature, and Small Vegetables varieties.
- Gnocchi Roll à Poêler Roll-shaped pan-fryable gnocchi designed for appetizers and snacking occasions.
- Gnocchi Star à Poêler Star-shaped pan-fryable gnocchi launched for the 20th anniversary celebration of the Gnocchi à Poêler line.
- Lasagnes Fresh lasagna sheets and prepared lasagna dishes including Bolognese and other recipes.
- Couscous & Céréales Couscous and cereal products including flavored couscous semolina, Cereales Pilaf, and Polentas launched in 2012.
- Lentilles Lentils sourced primarily from France as part of the company's commitment to French agricultural products.
- Gros Œufs (Large Free-Range Eggs) Large eggs from free-range hens, available in boxes of 6 or 12, returned to stores in 2025. Nutriscore A rated.
Quantifiable outcome
- 110 tonnes of plastic packaging reduced in 2020 by redesigning gnocchi packaging to shorter sachets
- +4 more outcomes
Companies that use lustucru frais
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
lustucru frais technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
lustucru frais partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JowminorLustucru partners with Jow, a meal planning app, for co-branded recipe content. Multiple Lustucru recipes on the brand website credit Jow with recipe development and sponsored content (e.g., Gnocchi Alfredo avec JOW, Gnocchi à la toscane végé avec JOW, Gnocchi crémeux au saumon avec JOW, Gnocchi façon Carbonara avec JOW).
Scale indicators3 records
Recent moves19 records
Expansion highlights6 records
lustucru frais competitors and assessment
Company assessmentDirect peers
- Panzani: French pasta leader owned by Cevital, with deep distribution across French supermarkets in dry, fresh, and sauce categories. Directly comparable to Lustucru as a French-headquartered branded pasta competitor with overlapping SKUs in the fresh pasta aisle.
- Rummo: Italian premium pasta brand (Lenta Lavorazione process) with growing French distribution. Comparable as a premium Italian pasta entrant pursuing the same quality-positioned French consumer.
- Fleury Michon: French prepared-meals and charcuterie specialist with strong national retail distribution. Comparable as a French packaged-foods brand competing for similar fresh and convenient-meal occasions in the same supermarket aisles.
- La Molisana: Italian pasta manufacturer with expanding international distribution including France. Comparable as another Italian pasta brand competing for centre-of-store share in French grocery.
- Tipiak: French prepared-foods company producing frozen and dry prepared meals (couscous, tabbouleh, ready meals). Comparable as a French packaged-foods peer competing for similar grocery shelf space and quick-meal occasions.
- Giovanni Rana: Italian fresh and filled pasta specialist (tortellini, ravioli, gnocchi) widely distributed across European retailers including France. Directly competes with Lustucru's fresh stuffed pasta, tortellini, and gnocchi ranges.
- De Cecco: Italian premium pasta manufacturer with established French distribution in dry and specialty pasta formats. Comparable as a premium Italian-origin pasta brand competing for similar French centre-of-store occasions.
- Garofalo: Italian pasta producer (Gragnano IGP specialist) with growing presence in French retail. Directly comparable premium Italian pasta brand targeting similar quality-conscious French consumers.
- Bertagnoli: Italian fresh pasta producer distributed in European retail. Closely comparable to Lustucru in fresh filled pasta and stuffed formats, competing for similar meal-occasion occasions.
Broad incumbents
- Barilla: Global pasta incumbent with a broad portfolio spanning dry pasta, sauces, and bakery. Competes with Lustucru in the French pasta aisle and adjacent fresh categories, but its scale and product breadth far exceed Lustucru's focused fresh-pasta positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
lustucru frais social profiles
Digital presencelustucru frais compliance and trust
Trust signalCompliance1 record
lustucru frais financial estimates
Financial estimateRevenue estimate
Valuation estimate
lustucru frais leadership team
Management profileNumber of profiles
Profiles1 record
lustucru frais funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
lustucru frais M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about lustucru frais
What does lustucru frais do?
Lustucru Frais manufactures and markets fresh pasta, stuffed pasta (tortellini, ravioli, girasoli), pan-fry gnocchi, parboiled rice, couscous, cereals, lentils, and free-range eggs under the Lustucru Sélection brand. Products are made with 100% free-range eggs for fresh pasta, durum wheat semolina, and no artificial flavours or preservatives in stuffed pasta. Items carry Nutri-Score A, B, or C ratings and include signature innovations such as the Gnocchi à Poêler (pan-fry gnocchi that cooks in 5 minutes without boiling water, invented in 2004).
Is lustucru frais a public or private company?
lustucru frais is a private company. It is classified as unknown and is currently operating.
When was lustucru frais founded?
lustucru frais was founded in 1824.
Where is lustucru frais based?
lustucru frais is headquartered in Lyon, France, in the Europe region.
How does lustucru frais make money?
One revenue line is on record: food Products Retail.
Who are lustucru frais's main competitors?
Direct peers on record are Panzani, Rummo, Fleury Michon, La Molisana, Tipiak, Giovanni Rana, De Cecco, Garofalo and Bertagnoli. Barilla is listed as a broad incumbent.
Does lustucru frais have an API?
No public API is recorded for lustucru frais.
What industry is lustucru frais in?
lustucru frais's product category is Fresh Packaged Pasta & Starches. Its primary akta.pro industry code is AFAKABAB, Pasta Manufacturing (dry, fresh, filled), with a secondary code of CRAHAKAC, Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals). Its NAICS code is 31182 and its SIC code is 2000.